26-2_2008TNT

Page 1

ก ก

ก ก Part 2

ก V-SERVE GROUP 26-2008 1


Implement Operation 1 2 ภ3 ภ4 22 56 ภ789 5 : (1)

(2)

(3)

(4)

ŕ¸

ภInput or Resources

ŕ¸

ภภProcess or Means

ŕ¸

! "#$%&!ŕ¸

ŕ¸

- "-".

KPI

5 !6

7 ภ;

?@!9& ?> 6% $ !A

5 ?$C&ภ"# !

5 !!

7 ภ5 <=.&

$% B ?> 6% 6!6 !

$% B AภD ?> 6% 7 ; ?@! !

5 7 ! 8 9 :

7 ภ>$

$% B ; ?@!

& ; A >#9

7 ภ?@!9&

6 9?9 B ;&!?> 6% A;% ภ?> 6% &&ŕ¸

ภE A >#9

Outcomes or Objectives

2


Change Management

22ภ6 ภ3 ;9<= ;3 < ŕ¸

1.

Marketing Niches : ภ5 !$ 7 @!FB ภ>5 , ? % !6 97$ภ$@ !

2.

Make to order Production : Having the resources and systems necessary to produce the highest-quality Products or services in the most efficient ways possible

3.

Supply Chain Relationship : ภ? % !A6 =&;@ F9>$ H I<@&8B

4.

Financial Status : The long-and short-term financial health of your company

5.

JB & Organization Implement :3 : ;> ภ2 < 22 ?@

6.

Knowledge Base : Your ability to design and develop new products, service, or technologies

7.

ICT : Information Communication Technology : Paperless , eBusiness RFID, Web server data sharing

8.

Risk Management : ภ5 ภ6 9A?"# ! > ภ7;@!; I ภ3


ภ5 56 ภ6 : < 2<5 ภภ6ŕ¸

3 < ŕ¸

Just in Time Transport Design

Information Flow Design

integration

Zero Inventory Design

Efficiency

Supply Chain Design

Total Cost Reduction

Demand Pull

Design

Lean Production Design

Flexible Process

Market

Time Ultility

Competitiveness Strategy

4


LOGISTICS INNOVATION ภA = ŕ¸

56 ภ3 < ŕ¸

1. Customers Responsive : CRM

2. Speed Base Economy 3. Demand Pull Production 4. Chain Collaborate : SRM 5. Outsourcing Advantage 6.

Reverse Logistics Management

7. Cargoes Distribution Management

8. Customer Satisfaction 9. Price Leader 5


ก5 56 ก

9 : ;9 2 ก 2B C ก 3 < ก

6


Organization Structure

"

ŕ¸

!

Business Sustainable

Company Policy

Competitiveness Logistics Cost Reduction Chain Collaborate Inventory Downsizing Lean Production Reliability Value Busines Synergies Relationship Management Just In Time Best Practice. Make to Order Production Productivity Management

Flow of knowledge , Information , Network , Physical , Colaborate capital

Business Gain.

Goal

Mission

Strategies Action Plan

Top management support best practice throghout an organization nescessary management tool : benchmarking , balance score card , ERP , KPI learning organization human capital support.

7


ภภภ! ! ! ! ! ! !

ŕ¸

# $% # (Strategic Plan direction) ŕ¸

67 (Business Goal management) =ภ% ภ> $ ? > (Performance measurement) ภ!A B ภC> 6 D6 # = ภ(Supply Chain Integration) ภ= $ ?ภภ(Team work Communication)

6M ภ= 6M # (Best Practice Organization) PQ ภ/ S (Management must 100% Pay Attention)

8


ภŕ¸

ภŕ¸

?

Total Logistics Cost reduction ภ" " ภ# $% % % Just in Time $% &

'( ) ภ*+ ,(& ' ภ$% & ภ)ภ$ - Customers Reliability ภ% .,(& ( ภ)ภ$% $& ) $ + (

% ภBusiness Value Added ) $ + (

% ภภ&% & $&ภ'( )ภ% % 'ภ(%/,-& (% , Competitiveness ภภ+ ( #'" 0 ภ#$%# Customers Satisfaction ภ)ภ+1%+& Capacity Building ภ+ 2 ภ9


ภ$% B I 5>?$>ภ?K

% ภ5 ภ6 9?9 B H I<@&B8 I 5>?$>ภ?K

Cost Material Requirement

Price Customers Retention

10


ภ6 ภD66 : : (Cost)

A8L ภ5 ภ8M55 $ 78 <N#!9" $@&ภA >#9;N. ;&!$% B =& 8M55 $@ ! <N#!9" H %$% B ! 8 ภ& % O Cost A8L A =#&!;&!$% B ภ>$ .! 9 8 ภ& % $% 5@ .! "# Real Cost 7 5@ <N#!E9@9"9R 6@ A >#9 % 9ภA8L $% B 9;&! >S T (TC) 6 9" ภH-% >F" ABC Analysis O SRM : Supplier Relationship Management ภ5 ภ6 9? 9 FKภ6R@ 6% H5;&!6 9? A D5 "#? 6 Y "#?B ภE9@? 9 Z [ $ !5B ". ภ"#5 E8 [ H ?@ &=# \ 7 E8?R@ภ%9A ;&!I<@&B8 O Chain Collaborate ภ5 ภ8 ? 8 I - K "#A8L ภS: Win-Win Advantage ภ8 ? ! "#9"8 ?> F>a A8L H %I<@&B8 ภA8L Value Chain O Non Valued Cost Reduction ภ@ 9ภ;5 ภ>5ภ9 "#A8L 6&6&

=& Bottle neck <N#!E9@9"9R 6@ A >#9 (Non Value Added Cost) a H$%7 6> "# @ fYour Cost Are Our Costh 11


ภภ6_ (Price) ภภ6_ = ภ= S ภ! Aภ(Customers Management)

O Price 6=& 6 "#FB ภ>5A? &; $@& Rภ6% I Rภ6% 5 $ ?> H5? !# <=.&a H$%ภA8 " A " ภ6 ;&!6R@7;@!; < R <8 >5 = R : = S R ภ6 5 ภ2R ภภ6 TU9 B 3 T ! . Price 5N! 5 ภ8 ?> F>a ;&!ภ> 5 ภ"#5 $%&! E8 7;@!; H $

O CRM : Customer Relationship Management ภ9"6 9? 9 FK "#A8L Partnership ภRภ6% 5 E8?R@ภ5 ภ6 9?9 B % 6 7 $% B A =&# !5 ภภ7 ภA8 "# ;@ ? 7 ภ>ภ"#A8L A >i (Service Excellence Flow) O Business Synergy ภ"#&!6KภFB ภ>5? 9 Z Rภ6% A;% 9 ?R@ภA8L B% ?@ FB ภ>5 5 A8L 8M55 $@&6 9? A D5;&!ภ5 ภO Price Leadership ภ5 ภ$% B a H$% 6 "# ! 5 ?@! H %Aภ>

B a FB ภ>55N! = & R@ ?a R% % 6 "#$# (Price Leader) 7 6!ภH % >ภ"#A8L A >i (Service Value) <N#! A8L 5B

9 FB ภ>5H 8M55B $%&!ภE8H %ZN!5B ". 12


D66 ;9 ภ;9 =R: 3 ภ6 ภ<= 5 R : 5 < O Goods & Material Flow ภE =# & @ !9"8 ?> F>a 7 O O

Just in Time ;&!?> 6% .!ภA6 =#& % 5 AภD 7 ภภ5 $ .!7$@ $% . 5 ZN! Rภ6% 5 ? 9 Z? % !6 9A-=#&9 # "#A8L Reliability Chain Service Value ภ5 ภE =# ;&! >ภ"#9" ภS: 7 A8L A >i5 E8?R@ Value Chain Information Flow ภ5 ภH %;%&9R ;@ ? 9"ภA-=#&9I ! ?=#&? H I<@&B8 A =#&H %? 9 Z? ? B ภ>5ภ9 % I 5>?$>ภ?K H ภ$% B 7 A >#98 ?> F>a ;&!ภภ$@ !\H I<@ &B8 9ZN! H %9"ภ- "-". "#9"8 ?> F>a 9 ŕ¸

A > ;&! @ ! 7 &!6Kภ$@ !\ 13


Managing Inventory ภ"ภ% % ภภ(Inventory Management) ภ= S ภ!ภ! S $ ? ! =ภD ภ! ภภ`! ภa $ ? ภ> ! b c ภ$ ? ? > ภC> 6 ŕ¸

14


WHY.. Logistics?? E9FB ภ>5?9 H 9@5N!$%&!9" I 5>?$>ภ?K Admin Cost, 2.30% transport cost, 7.80%

inventory cost, 8.90%

Transport Cost 41% Inventory Cost 47%

ภ$& GDP #&%H 17.2-19% ภ$& &"# 12-15% 15


Balancing Inventory Management ภภภS c ภ% ? ภb 67 ŕ¸

? 6M 6_ c = ! D ? =$ ภ= ภ! A> S > > (Expense) D > > 6M = (Current Asset) 01% $ % ' Q ภ' % % $ภ&%+ "ภ' % % & '( " ,(&% ภ% % ' ( ภ$% $& ' $& &% +1% 1ภ$ % H $ .$ '( ภ# #&%& ภ16


6M ภ= 1. Achieving Economies of Scale ภ6 ? ภS ภ0,& &% % % % ' Q ภ'( 'ภ"ภ" . R " ภ# " 2. Suppliers Balancing ภภS C ภ$ % ภ'( ภภ#&%/ ++ && /$ &

$% $& Q '( S T % % &% ' % % U '( 3. Seasonal Stock i Aŕ¸

'( &% 'ภV")ภ,& 'ภ.$ % 1(%.$ % "#&% & W ,& Q ภภX&ภH +,(&# *+ .$ % Rภ%& $ % 17


6M ภ= 4. Speculative Stock = ภ`! ภภ` ŕ¸

D % % '( ภ" ภภภ%ภH ภ'( # &%ภภ+ ภU &%ภ#&% )ŕ¸

5. Buffer Stock > ภ% S Q U#&% % % ' ( ภ" ภ-% #&%YZ "ภ'( 'H [&%ภH $ $ & -% ภ&%ภ#&% )ŕ¸

'( 'ภ6. Stock for Stable Production ภภ`! ภ% D > ? ภ% %/1%( ภ" ภ-% #&%YZ "ภภ'( ( & $% $& \ +ภ%% '( $& ,(&% ภ$& ภ" ภ" $& ภS #&% %% (Economy of skill labour) 18


ภaB? = ภ`! (Junk Inventory) ! ! ! ! ! ! ! !

Reject cargoes ภAŕ¸

Damage cargoes = Out of date goods Slow move cargoes C b ภ$ > Sleepy cargoes D > D Scrap & waste cargoes #aC ภ/S = Cargoes on paper =$ > ! p =$ > D > = Non value cargoes D > = ($ > ! p = = A > ) 19


ภ? ภ> =6 ? c r Srb A>ภ! ภภ$ ? ? > 6 $ ? 6 Cr ภ= S ภ! > S ? ? ภ! ? ? ! (Distance & Lead Time Utility) ภ=

=

S t =

20


Inventory Management Principle.

“Keep in mind.. Inventories does not current asset but there are your cost�

21


ภ5 : ภ2 <: 789 4 B ภ5 : 56 ภภ^ B

• • • •

ภ? % ! F9>$ FB ภ>5 % ภ> 5 ภI<@&B8 (Alliance in Supply Chain) ภ?Z 8 ภ?@!9& ?> 6% 7 $ !A (Just in time management) ภ5 H %9"ภ> 5 ภภ; ?@!?> 6% % ? ? A iI 5>?$>ภ?K ภ$% B Z=&6 &!?> 6% 6!6 ! (inventory carrying cost management) 22


Less transport cost Less inventory cost

Cost Push

Origin Source

A

B

Consumption Source

C

=< ก;9 =ก 2ก 6 ก 56 ก

23

Your cost + My cost = our cost TANIT SORAT

Sell

Production

Sell

Production

Buy

Sell

Production

Buy

Defect Pull

Buy

1

ก S> C> 6 c ก ก Supply Chain Relationship Model


2

uChain Synergy Modelv ภภ!A B ภ> C> 6 $ ? 6 ? c > ภChain Synergy

MRP : Material Requirement Planning

JIT Best Practice

Suppliers

Make to Order Production

Service Movement

JIT Best Practice

DRP : Demand Requirement Planing

Customers

Goods & Material Movement Buffer Stock

;9 : (2007) 24

Information Movement

Buffer Stock


3

ภB FKภH-% ภ>$7 E9@9?" $C&ภStockless Manufacturing Model Demand Pull System Material Planning low

Inf ti ma

a ti o nF

or

Inf

Suppliers

Raw Material

Just in Time Delivery

w Flo

orm

on

Stockless Purchasing

Distribution Planning

Make to Order Production

Eliminate Bottle Neck

JIT

Finished Goods

Customers

25


Managing Zero Stock ภ5 ภ?$C&ภ?> 6% A8L iR K6 5 9"ภA > ภ& E % !

Forecasting and Modeling.

Procurement Planning.

Warehouse Planning and Systems.

Production Management Plan.

Logistics Systems.

Distribution Planning.

7 ภC 5 ภ4 > ภ6 T8 S

> 5 22<5 <: > ภ>5

22 56 ŕ¸

> ภภ6 <:

26


4

“JIT Modelâ€? ภ$% B ?> 6% 6!6 ! % ภ?@!9& 7 A JIT has transformed manufacturing. Just in Time (JIT) manufacturing method upstream toward suppliers. One of the key elements of the JIT Excess inventory throughout the production process by timing the movement of materials to each workstation to arrive. 27

TANIT SORAT


s Right Time

Right Place = = ภRight Quantity 6 B ภA Right Quality Bc = ภRight Price ? JIT = Speed Base Economies TANIT SORAT

28


ภ5 : 56 ภ<= 6 9 : 6 ŕ¸

ภ4 ภ5 56 ภ3@: = ภ5 ภ6 9?9 B ;&!$% B ?> 6% 6!6 !ภ6@ ; ?@! Balance costs between transport & inventory

Transport Cost

Inventory Cost Balancing

(41%)

(47%) TANIT SORAT


5

ภ?> 6% 6!6 ! % ภ?$C&ภ?@ Aภ> Buffer Time Model JIT Point

A

B

Lost in Cost

Lost in Sale

Early Time

Late Time Day / Time

Surplus Stocks

Buffer Time Point

Short Stocks

"#9 : F >$ I? $ K (2007) TANIT SORAT

30


ROP

Q’ty / 8 >9 :

Buffer Stock

Level

6

EOQ Model ภ? ! ภx ภ> ภSafety stock canyt eliminate stock outs

Time / A

Lead Time

Lead Time

Long Lead Time

Time ROP : Reorder Point

31


EOQ : The Economic Order Quantity ภC b 6 B = 6 ? > b r 6 BภC b = ภD =ภ6 ? # B # $ ? r ภภB ภS Aภc S

ภb DSS ? ? (Distance) $ ? DSS ? ? ภ> ! (Lead Time) $ 6 6M 6 BภC b $ > ? b (Order Quantity) 32

TANIT SORAT


EOQ Inventory Dowzing r 6M S ภภS ภ(Holding Cost) > 6 B = > $ ? 6 ? = ภC b $ > ? (Economies From Order Quantities) TANIT SORAT

33


The EOQ Model Cost

Total Cost

EOQ

rke a M

e ric P t

Demand Used

0

Q’ty

TANIT SORAT

34


ก ก EOQ D >D r

ก = $ >$ ` r 6 Bก C b = 6 ? = > ก > ! $ > ? b

TANIT SORAT

35


7

VMI : Vendor Managed Inventory Model ภ5 h ภ:= ภ6 ภ=5 2= A 26 ภ<B <: ภ> 5 ภ"#9"ภ8t>?9 FKA->! R : ภภ6R6@ % H I<@&B8 H ภS: "#5 H %9"ภ?@!9& $ZB > "# A8L Daily made to order H %A8L % ";# &!6R@6 % "#A8L Vendor 5 $%&!A8L R% > 5 ภ?> 6% 6!6 !H ?@ ;&!$ A&! <: ; 9 2 R: 3 ภ>5 3@ R: ภi23 <5 <: 36


ภ" % %" VMI 1. Srb ? != Supplier List (Vendor) 2. VMI Providor | ? 6M %A 6 ? ? > ภ% ภ! Vendor $ ? LSP 3. VMI ?

= 6M Buffer Stock | ? $ %A % = $ ?#A ภ?

4. VMI ? 6M %A ! $ ? ŕ¸

$ ? ภ> ! S D6 ภ% ภ! ภ% 5. ! b VMI ?

= ภ! Back Haul / S > = 6 > $ ? Milk Run ภ!%A % 37


Customers

Suppliers1

Just in process delivery

Manufacturer

Suppliers List

Suppliers2

VMI Provider

Suppliers3

Document Process Production Planning

Daily Supply

Back Haul (Outbound)

Direct Supply

8

Just in Time Process Delivery ภ5 ภA 7 5 $ZB > H %A;% E8H 7 ภภ>$I $ !

VMI Warehouse Re-Palletize Re-Package Items Selection 38 Value added process


Real Time Production

Inflow of Raw Material Stockless

Outflow of Finished goods End Sources

Original Sources

9

Kanban Model Delivery JIT 22ภ2 22ภ2 (Kanban)

Stockless

Real Time Delivery Chain Collaborate Information Flow Responsiveness

;9 : (2007)

TANIT SORAT

39


Kanban Method ภ> !$!!ภ! ! 6M ?!!ภ% Cr =ภภ6 B ! = ! S $ > ? > ภ!6 B = ? > ! $ > ? ,& ! ! ?% $ ?% ? > !

` A6 Aภ/1(% $% $&ภ" U % % -% 0 " , $ % ) ! Kanban Philosophy Q "" .m ภ$& ,(& ' (% /,-& 'ภภ" $% & # H ภ" % " H $ &% $ # H ภ% #&% Kanban 1%H $ ' -% 0 " % % % % Kanban 0,& Q ภ"ภ/$&

& )$ " )% " " S $ %o/1(%& )$ /$&

&% 'ภ+ 2

ภH )$ " '(ŕ¸

40 TANIT SORAT


Raw Material Inflow

Just in Sequent Time Delivery

Production Line 2

Stockless

Finish Goods Out Flow

End Customers

Production Line 1

Stockless

Batch Processing

Supplier Sources

10

Lean Pull Production Model ภ>5 225;

Production Line 3

Production Line 4

;9 : (2007)

TANIT SORAT

Just in Time Delivery

41


Just in Sequent ภ$% & # H ภ1. 6M ?!!ภ> ! = S D6 ภ% $!! Lean Production 2. 6M ?!! = = Value Chain $!! = ~ A D6 A> Reliability Value 3. ? =ภ6 ? b ภ! Vendor ภ% LSP ? S D6 ?!!ภ% $ > ? ภ% $ ?

$!!D > =S -D > = ภ4. ?!!ภ> ! > =b ? 6M ภ% $!! Stockless Production 42


Lean pull Method Strategies ภ> !$!! = ?!!ภ6 = $6 ภ% = > $ ? > > ภ6 ! 6 = ? =ภ! ภ=ŕ¸

6M ภ> $ ? !% ! > ภ? !! !! p b = (Flat Organization) ?!!S = ? =ภA $ ? ภ! = =6 ? c S $ > ? > C> 6 6 ?ภ> ภTANIT SORAT

43


ภ>$7 " Lean Paradigm Partnership Pull System A8L ภA % 8 ?> F>a ;&!ภ>$ "#A8L ภ$> A =#&?@!9& ?> 6% H % Rภ6% 7$@ 5 $%&!& i 6 9? 9 FKH ภS: "#A8L F9>$ A->!FB ภ>5 .!ภRภ6% 7 6R@6% Lead Time Reduction Aภ"# ;%&!ภภ8 8 B!8 ?> F>a ;&!ภ? &!$& a H$% ?> 6% 6!6 ! "# %& "#?B ! . ภ> 5 ภ-@ !A ;&!ภ& ?> 6% 5N!A8L 8M55 "#? 6 YH ภ"# ภB @ ! .!a H 7 a &ภ&!6Kภ5 $%&!9"ภ!7 ภ$> @ 9ภInformation Integration ภ5 ภ" 5 Aภ"# ;%&!ภภA-=&# 9I !;%&9R ;@ ? ;&! @ ! @ !&!6KภH ภ?> 6% 6!6 !7 $% B ; ?@! @ 9ภSupply Chain 6 9? 9 ZH ภ5 ภH %7$@ @ ! .!a H 7 a &ภI<@ &B8 $@ !$%&!9";%& Rภ9 @ 9ภH ภA > ภF ภ>5$ 9 "#E %9"ภ$ภ!Aภ"# ภภ?@!9& ?> 6% $ !$ 9A 7 A!=#& E; <N#!$@ !E %$ภ!ภJIT Delivery 8 ภ& % Right Time , Right Place , Right Quality ,Right Quantities, Right cost ภ"7# $@ @ ! $@ ! N 9 # H ;%&$ภ!;&!ภ?@!9& 7 Just in Sequent Time ?@! H %E9@9" =&Aภ=& E9@9"?> 6% 6!6 ! 44


Value Chain Innovation

45

Lean Production A8L ภ$> I H %9"?> 6% 6!6 ! %& "#?B

Demand Pull Production ภ>$A9=#&9"H ? #!<=.&7 ภA ?@!9& "#7 @ & E9@H-@ภ$> 8 Aa Make To Stock Supply Chain Best Practice ภ" # I<@&B8 "# A8L A >i 9 H-% 5 ?@! H % BภFB ภ>5 "#& R@H ภภI<@&B8 I 5> ?$>ภ?K % 7$@E %8 I - K .!?>. Economies of speed production ภ$> z 7 @!6 9 A D 7 $ !A Reliability Value ภ5 ภH %Aภ> 6 9A-=#&9 # A->!6B:6@


ภ5 ภ?9 H 9@7 " H ภ$% B I 5>?$>ภ?K 1.

(Hierarchical Structures)ภ(Flat Structure) .

ภ/012 ภ3 4 56 257/ /0 4 8 5

2. 5 5ภ2 ภ: 3 ภ: 3 : ภ(Push production) 7/ ภ: 3 . (Pull Production) 3. AB 3 3ภC 1 1 D/07 A 05/ E F ภ4. ภ57AHCH7 ภ3 7 / 4ภ25 ภ4 I4 7 / 4 0 ภ0

EภJ K6 0 4 Lภ/ 1 5 5 4

46


11

“Logistics Transportation Efficiency�

?!!S > = =6 ? c ? 6M ภDภ= ! > ภภภS b = A

D6 ภภEnergy Save Choice Space & Time Utilize GPS Line Watching Leak & Lost Protection 47


Balance costs between transport & inventory

ภ$% B I 5>?$>ภ?KA8L ภ5 6 9?9 B ;&!6@ ; ?@!ภ?> 6% 6!6 !

Transport Cost

Inventory Cost Balancing

(41%)

(47%) TANIT SORAT

48


Back Haul Transport Model ภ> ; ?@!A "# A8 @

; ?@!A "# A$D9 Revenue

<= 5

; ?@!A "# A8 @ Cost

“Triple oil price� 49


TMS Model ภ; ?@!A "# A8 @ A =#&ภ8 $% B ; ?@! Customers 5Bภ<:

8 E % 6 > ? ?!@

TMS

Shippers >B:>5

Transportation Management System

$ZB

> ŕ¸

Suppliers T 775

50


ก ก A := 22 = ; (GPS)

4 R A

A R A ก k <= i=R A

51 TANIT SORAT


ก 5 ก 3@:75 ก k =5 5 <= i=

ก < 89 2

ก 2 < 89

52 TANIT SORAT


GPS ก =6 2 : ก = 9 A 789 ก4 : ;9 75

: ก = 9 A ก

: ก = 9 A ;9 : =6 2 53 TANIT SORAT


12

Outsourcing Model # ภ! ภS %A ! ภc ภEconomies of Scale R87 Aภ@

R87 8M55B

R87 & 6$

>? i K Management Vision

Push Idea

Pull Idea

Gain Win/Win

8 I - K @ 9ŕ¸

I Company Policy

Customers Center

Chain Collaborate

ภ@ 99=&H I<@&B8

Fภ>5 Mission

Production Center A % >$9 ภHigh Inventory ?$C&ภ?R!

8t> $>ภAction

High Asset >S A&! Bภ& @ !

Low Inventory Low Asset

Zero Stock Management High Outsouces Service (LSP)

ภ5 ภ?$C&ภA % ภH-% >ภ;&! LSP

54


u6_ $ > ก 6 ? !

` ก ก A> = S ! a ก ! ก S S r > ก

> ก ! S> C> 6 | ? 6M > ก D > > 6M = A> v 55


Logistics Supply Chain Best Practice Strategic ภC> 6 ภ6M ภS ภ1. 2. 3. 4. 5.

Internal Improvement ภ6 !6 c ภ=ภ6 !6 ภc Collaborate Network Chain ภภ$ ,& ,&#$ #&% / ++ && Customer Service Establishment 'ภ" -% ภภ)ภ+,(& ภ" ภ% ภ# & ) -% S ภ)$

Communication Linkage ภ.,(& % ภ,(& $ &% ภ-% \ \ &ภ/$&

Business Strategic Plan &% Q % ภSU Q R #&% S T 56


@ ;9 :6 กก 4 ก5 56 ก 3@:3 < ก

1. 5 A H ก ; ?@!7 ?@!9& ?> 6% $ !A 2. 5 $% B I 5>?$>ก?K .! % ?> 6% 6!6 !7 6@ ; ?@! ?> 6% I A~ H ?a $% B . 9 ?R! 3. 5 ก ?RYA?" I&ก ?5 กก A?" Rก6% 4. 7 9 ;" 6 9? 9 ZH ก 7;@!; H ? ก 5. 7 9 8 ?> F>a 7 8 ?> F> H ก A;% ZN!$

6. 7 9 Rก6% 7 ก E & @ ! #! = H %ก FB ก>5 57


Why Logistics Strategy are fail. E9ภ5 ภB FKI 5>?$>ภ?K5N! %9A ! Organization & culture structure. $ ? ~ S ภ= D > b

/ =ภ> b ! $ ? ! Communication fail build resistance. ภ= D > = ! Used package management. ?!!ภภ!` ` ! Non flexible personal. D > > / = ia‚=$ >6ƒ ! D >D ! Too many change in a short time. ! Lack of top management support. S ภ! ภ%A ! / % 6 ? !C ! Lack of skill training. S ภa?ภ!

58


ภp$ $ >

` ŕ¸

ภภLogistics Strategic Key Achievement ! ! ! !

Supply Chain Collaborate $ ,& /$&

Economy of speed " ภShort Lead Time Management ภ" ภ$% & JIT Demand Responsiveness ภ&% $& &%ภ)ŕ¸

! Reliability & Trust ภ% .,(& ( ! Total Cost Efficient \ +#&% $ ภ! Information Network ,&#$ # & ) #$ 59


END PART 2 60


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