Catalonia International Golf Festival

FINAL REPORT Sponsors Report: CIGF @

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Presented by: Mr. Dermot Synnott Director, Destination Golf SPAIN 4TH NOVEMBER 2011

Below are some images from the day.

TABLE OF CONTENTS 1. INTRODUCTION 1.1 Catalonia International Golf Festival (CIGF) 1.2 Destination Golf Media Ltd & Barcelona Golf 1.3 Destination Marketing – Brochures & DVD

2. BRANDING 2.1 Corporate Identity: Catalonia International Golf Festival (CIGF) logo 2.2 Corporate Identity: www.barcelonagolf.com 2.3 Course & Clubhouse branding at events

3. PROMOTION / UK & IRELAND EVENTS 3.1 UK & Ireland venues 3.2 UK & Ireland Pre-event promotions: Poster Campaign, Website, Emails 3.3 Promotion Event 1 – Glen of the Downs Golf Club 3.4 Promotion Event 2 – Delgany Golf Club 3.5 Promotion Event 3 – Old Conna Golf Club 3.6 Promotion Event 4 – Blainroe Golf Club 3.7 Promotion Event 5 – Woodenbridge Golf Club 3.8 Promotion Event 6 – Bray Golf Club 3.9 Promotion Event 7 – Woodbrook Golf Club 3.10 Promotion Event 8 – Castle Golf Club 3.11 Promotion Event 9 – Stackstown Golf Club 3.12 Promotion Event 10 – Hesketh Golf Club 3.13 Promotion Event 11 – Southport & Ainsdale Golf Club 3.14 Promotion Event 12 – Formby Hall Golf Club 3.15 Promotion Event 13 – Arklow Golf Club 3.16 Promotion Event 14 – Greystones Golf Club 3.17 Promotion Event 15 - Charlesland Golf Club 3.18 Après-event golf club feedback

4. CATALONIA INTERNATIONAL GOLF FESTIVAL 2011 4.1 Itinerary for 2011 4.2 Pre-CIGF event coverage: Destination Golf Spain 2011 4.3 Pre-CIGF event coverage: IAGTO / GTWA 4.4 Pre-CIGF event coverage: Event specific poster venue clubs promoting event date 4.5 Pre-CIGF event coverage: Generic poster to clubs in UK & Ireland 4.6 Pre-CIGF event media coverage: Karl Doyle: Dublin People Newspaper 4.7 CIGF Event Report: Catalonia International Festival 2011 4.8 Après-event competitor feedback 4.9 Après-CIGF event media coverage: Donal Hughes: Irish Examiner & Golfcentraldaily.com

5. REPORTS ON THE STATUS OF EUROPEAN / GLOBAL GOLF TRAVEL 5.1 Agència Catalana de Turisme Report 5.2 IAGTO Report 2011: State of the Market Report 5.3 World Travel & Tourism Council Report 2011: Travel & Tourism Economic Impact

6. CATALONIA INTERNATIONAL GOLF FESTIVAL 2012 PLANS 6.1 KPMG Report 2010: Golf Participation in Europe 6.2 Club de Turismo members participation

1.1 CATALONIA INTERNATIONAL GOLF FESTIVAL (CIGF) CATALONIA INTERNATIONAL GOLF FESTIVAL (CIGF) is a 4-day golf festival in some of the leading golf clubs and resorts in Catalonia. The 2011 event took place in early October 2011, following 5-months of golf events and promotions in the UK & Ireland.

Goal: CIGF aims to educate golfers about the fantastic golf and tourism facilities on offer in the region through professional destination marketing. We strive to generate loyalty and interaction with the most passionate golfers in the UK & Ireland through a series of exclusively sponsored events, online communication, poster campaigns and press coverage.

1.2 DESTINATION GOLF MEDIA LTD & BARCELONA GOLF CIGF is a joint venture between Destination Golf Media Ltd and Barcelonagolf.com. It is delivered with the support of golf clubs throughout the UK & Ireland and our sponsor.

BARCELONAGOLF.COM Barcelona Golf is an agency specialised in Golf holidays and Corporate Events in Barcelona and other areas of Spain. It also offers expert DMC services to companies wishing to hold events in Spain. Barcelona Golf is a

Spanish based company under English management. The company is fronted by Mr. Ian Denham. Barcelona Golf is responsible for all negotiations with golf clubs, hotels and transport companies in Catalonia; creates the full itinerary for the Catalonia International Golf Festival (CIGF); creates the non-golf itinerary and provides full Tour Operator facilities to run the event.

DESTINATION GOLF MEDIA LTD Destination Golf Media Ltd is Ireland’s largest golf events and publishing company. Each year, it works very close with National and Regional tourist boards to promote their golf region. This is done through Destination Marketing, Tourism Marketing, Public Relations, Golf Travel Publishing, Golf Travel Writing, Golf Events and Golf Consultancy.

It is fronted by Mr. Dermot Synnott, who has worked in the golf industry for near 13 years. He has a Degree in International Tourism & Marketing and is a member of the Marketing Institute of Ireland, Golf Travel Writers Association and IAGTO. Destination Golf Media Ltd has offices in the UK & Ireland, and aims to become one of the leading golf tourism companies, educating golfers about the main golf tourism destinations. It also publishes Destination Golf Spain magazine, which is the Official media partner to the Catalonia International Golf Festival (CIGF). Destination Golf Media Ltd provides golf event management at all venues in the UK & Ireland. It also manages the media and sponsorship partnerships.

1.3 DESTINATION MARKETING – BROCHURES AND DVD’S A Destination Marketing Campaign ran across 5-months, to educate thousands of golfers in the UK & Ireland about the fantastic golf product that Catalonia has to offer golf tourists.

As part of the Destination Marketing campaign in the UK & Ireland, we were able to distribute over 2000 copies of Catálogo Club de Turisme de Golf 2010 and run the Catalonia Tourist Board Golf DVD at each promotional event in the UK & Ireland. In addition to thousands of golfers who saw the Destination Marketing Campaign, over 2500 golfers directly interacted with brand.

2.1 cORPORATE IDENTITY: LOGO Reason for this design:

2.2 CORPORATE IDENTITY: WWW>BARCELONAGOLF>COM A dedicated website page on Barcelonagolf.com will provide news and results from events across UK & Ireland as well as promote the CIGF. There will also be a website banner here, where Members of Club de Turismo de Golf can promote for a discounted fee. There also is a Facebook page, linking into the existing database of followers that Barcelonagolf.com has.

2.3 - COURSE AND CLUBHOUSE BRANDING AT EVENTS Destination Golf Media Ltd and Barcelona Golf invested heavily into an array of course and clubhouse bannering.

This consisted of horizontal A-Frames; Flying Teardrop Banners; Ex-roll Popup Banners; Table Cloth; 6ft x 3ft Welcome Banner; 12ft x 3ft Welcome Banner; and Course Flags. By investing in this, we had an opportunity to provide a “sense of occasion” for the golfer and to display logo’s and website contacts.

3.1 UK & IRELAND VENUES 1

GLEN OF THE DOWNS GOLF CLUB IRELAND

28TH MAY

www.glenofthedowns.com

2

DELGANY GOLF CLUB

IRELAND

10TH JUNE

www.delganygolfclub.com

3

OLD CONNA GOLF CLUB

IRELAND

11TH JUNE

www.oldconna.com

4

BLAINROE GOLF CLUB

IRELAND

12TH JUNE

www.blainroe.com

5

WOODENBRIDGE GOLF CLUB

IRELAND

20TH JUNE

www.woodenbridge.ie

6

BRAY GOLF CLUB

IRELAND

22ND JUNE

www.braygolfclub.com

7

WOODBROOK GOLF CLUB

IRELAND

26TH JUNE

www.woodbrook.ie

8

CASTLE GOLF CLUB

IRELAND

27TH JUNE

www.castlegc.ie

9

STACKSTOWN GOLF CLUB

IRELAND

29TH JUNE

www.stackstowngolfclub.ie

10

HESKETH GOLF CLUB

UNITED KINGDOM

13TH JULY

www.heskethgolfclub.co.uk

11

SOUTHPORT & AINSDALE GC

UNITED KINGDOM

16TH JULY

www.sandagolfclub.co.uk

12

FORMBY HALL GOLF CLUB

UNITED KINGDOM

17TH JULY

www.formbygolfclub.co.uk

13

ARKLOW GOLF CLUB

IRELAND

20TH JULY

www.arklowgolflinks.com

14

GREYSTONES GOLF CLUB

IRELAND

27TH JULY

www.greystonesgc.com

15

CHARLESLAND GOLF CLUB

IRELAND

3RD AUGUST

www.charlesland.com

3.2 UK & Ireland Pre-event promotions

Working close with the golf courses in Ireland and the UK, we benefitted hugely from Pre-event promotions such as poster campaigns, mobile texts to members, emails to members and prominent displays on their websites.

Sponsors Report: CIGF @

Glen of the Downs Golf Club, Ireland 28/5/11

The first event to promote the members of Club de Turisme de Golf and the Catalonia International Golf Festival 2011 got underway at Glen of the Downs GC. This event was open to Ladies and Gents, and took place over 3 days - Saturday 28th, Sunday 29th and Tuesday 31st May. Across the three days, 233 players in total competed, which was a fantastic start. Branding was displayed at the entrance, around the golf club and on the golf course.

The winner was Mr. Tony Collins

Below are some images from the day.

Sponsors Report: CIGF @

Delgany Golf Club 10/6/11

The second event to took place at Delgany Golf Club. Mr. Ian Denham from Barcelona Golf was in attendance. This event was open to Ladies and Gents, and it was part of the very popular Open Week Singles. The timesheet was full from 07:32 to 17:48, with 201 players in total competing. Branding was displayed at the entrance, around the golf club and on the golf course.

The winner was Mr. Jim Blake

Below are some images from the day.

Sponsors Report: CIGF @

Old Conna Golf Club 11/6/11

The third event to took place at Old Conna Golf Club. Mr. Ian Denham from Barcelona Golf was in attendance. This event was a mens event, and it was part of biggest golf event of the month - The June Monthly Medal. It was a lovely sunny day. The timesheet was full from 07:30 to 16:58 and an amazing 246 players in total competed. Branding was displayed at the entrance, around the golf club and on the golf course.

The winner was Mr. Alex Brett

Below are some images from the day.

Sponsors Report: CIGF @

Blainroe Golf Club 12/6/11

The fourth event to took place at Blainroe Golf Club. Mr. Ian Denham from Barcelona Golf was in attendance. This event was a men’s competition, and it was part of their biggest singles - the June Monthly Medal. Over 200 players were scheduled to play, but torrential rain and wind reduced the number of players to 120. Golfers tee times were 07:32 to 15:00.

Below are some images from the day.

A field of 120 players was still was a great success, as most of the surrounding golf clubs closed their golf course for the day, due to the bad weather. Branding was displayed at the entrance, around the golf club and on the golf course.

The winner was Mr. Colin Woodroofe

Sponsors Report: CIGF @

Woodenbridge Golf Club 20/6/11

The fifth event to took place at Woodenbridge Golf Club. The event was managed by Dermot Synnott from Destination Golf Media. This event was a Men’s Over 55’s competition, which was open to golfers from any golf club. Surrounded by rivers and mature forests, this golf course is always popular for its unique beauty.

Below are some images from the day.

Over 60 golfers competed in glorious sunshine on the day. Golfers tee times were 09:00 to 15:00. Branding was displayed at the entrance, around the golf club and on the golf course.

The winner was Mr. Billy McCarthy from the European Golf Club.

Sponsors Report: CIGF @

Bray Golf Club 22/6/11

The sixth event to took place at Bray Golf Club. This golf club has one of the highest number of members, with close to 2,000 golfers. Located 30 minutes south of Dublin, this golf course is located high on a hill, with stunning views to the Dublin and Wicklow Mountains.

Media, who managed the event all day, from 07:00 to 22:30. The time sheet was full with golfers from 07:30 - 15:00, with a fantastic 170 players in total playing on the day. There was a presentation that evening with the 2011 Captain. Branding was displayed at the entrance, around the golf club and on the golf course.

Every member was emailed a poster before the event, and a press release after the event. The event was managed by Dermot Synnott from Destination Golf

The winner was Mr. Brendan Lambe with 43 points.

Below are some images from the day.

Sponsors Report: CIGF @

Woodbrook Golf Club 26/6/11

The seventh event to took place at Woodbrook Golf Club. This is a very old golf club, with a large number of members, and it has hosted the Irish Open on a few occasions. The golf club is located in Co. Wicklow, home to one of Ireland’s biggest golf regions. It was a lovely sunny day - which reminded Irish golfers how enjoyable it is to play golf in nice weather.

Pre-event promotions included a poster campaign, newsletter and text to each member. There will also be a press release to all members after the event.

Below are some images from the day.

Over 130 players competed in this event from 07:30 to 15:00 and a presentation took place at 21:00 with the 2011 Captain. The event was managed by Dermot Synnott from Destination Golf Media. Branding was displayed at the entrance, around the golf club and on the golf course. Branding was also displayed along the main Dublin train line (DART), which runs through this golf course (see pic 11).

The winner was Mr. Val Diggin with 45 points.

Sponsors Report: CIGF @

The Castle Golf Club 27/6/11

The eight event to took place at The Golf Club. This the busiest golf club in Dublin, where their member competitions always have a great number of players.

The event was a men’s event - open to members and their guests to play in. Again, it was a lovely sunny day and everybody really enjoyed the event to promote the Catalonia International Golf Festival (CIGF).

Pre-event promotions included a poster campaign on the club noticeboard and newsletter to each member.

120 players competed in this event and the tee sheet

Below are some images from the day.

was from 11:00 to 15:00 and a presentation took place at 21:00 with the 2011 Captain. The event was managed

by Dermot Synnott from Destination Golf Media.

Branding was displayed at the 1st Tee, 10th Tee, 14th Tee, around the golf club and pin flags were on the golf course. Everybody has a great day.

The winner was Mr. Peter Jordan with 38 points.

Sponsors Report: CIGF @

Stackstown Golf Club 29/6/11

The ninth event to took place at Stackstown Golf Club. This golf course is located high in the Dublin Mountains, with stunning views over Dublin City. It is also the golf club of world famous golfer - Padraig Harrington (see image 2). It was a nice sunny day, but there was some heavy rain showers (as you can see in the pictures).

Pre-event promotions included a poster campaign to all members. Over 150 players competed in this

Below are some images from the day.

event from 08:00 to 16:00 and a presentation will take place next week. The event was managed by Dermot Synnott from Destination Golf Media. Branding was displayed at the entrance, around the golf club and on the golf course.

The winner was Mr. Ronan Lawlor (21 handicap) with 42 points.

Sponsors Report: CIGF @

Hesketh Golf Club 13/7/11

The tenth event to take place at Hesketh Golf Club, in Liverpool. This was the first event in the UK to promote CIGF. Built in 1885, this is a very old and famous golf course, that regularly hosts top amateur events like the British Amateur 2011.

We worked close with the Captain and Competitions Chairman to ensure a good number of players attended. Pre-event promotions included a newsletter to all members and posters to promote the event on members noticeboards (see images 8 + 9). In the end, over 110 players played in the event from 09:00 - 18:00 - which was a very large number of players for Below are some images from the day.

a Wednesday Members Competition. The event was managed by Dermot Synnott and Ian Denham, who flew across from Barcelona to ‘meet and greet’ with players on the 1st Tee. Branding was displayed at on the driveway entrance, around the golf club and on the golf course.

The winner was Mr. Ian Carney (15 handicap) with 66 nett.

Sponsors Report: CIGF @

Southport & Ainsdale Golf Club (UK) 16/7/11

The elevent event to took place at Southport & Ainsdale Golf Club, in Liverpool. This was the second event in the UK to promote CIGF. The club has hosted two Ryder Cup matches in 1933 and 1937 and a number of other prestigious championships including The British Ladies Open and The British Amateur. It is the venue for the final qualifying round of The Open Championship 2012, and it is regurlarly voted as among the top 50 courses in Great Britain. It has a large number of members, and many of them travel abroad golfing each year with their golf professional.

Pre-event promotions included a newsletter to all members and posters to promote the event on members Below are some images from the day.

noticeboards It was a very wet and windy day, which effected the number of players in the morning, but we were delighted that close to 100 players competed in the end. At one stage, over 150 players were on the tee sheet, which would have been a record for this golf club had the weather not turned bad. The timesheet ran from 07:30 - 14:00. Representatives on the day were Dermot Synnott (Destination Golf Media Ltd), Ian Denham (Barcelona Golf) and Gemma Guitart (Catalan Tourist Board - UK & Ireland). Branding was displayed at the 1st Tee, Putting Green, Clubhouse and around the golf course.

The winner was Mr. Geoff Fallows with 74 nett.

Sponsors Report: CIGF @

Formby Hall Golf Club (UK) 17/7/11

The twelfth event to took place at Formby Hall, in the middle of England’s Golf Coast (Liverpool). This was the third and final golf event in the UK to promote CIGF. The golf course is part of a luxury Spa & Hotel Resort, with the Championship Golf course annually hosting a European Challenge Tour Event.

Pre-event promotions included a poster to promote the event on members noticeboards, and Aprèsevent promotions will include an email directly to each member. Just like Southport & Ainsdale Golf Club on Saturday, it was a very wet and windy day once again. Due to the bad weather, the number of Below are some images from the day.

players was reduced to 70 on the day, but we have been provided with a full database of members which will be beneficial. The timesheet was full from 07:00 - 13:00, until the weather turned bad and reduced the numbers.

Branding was displayed at the 1st Tee, Putting Green, Driveway, Clubhouse and around the golf course.

The winner will be announced on Tuesday, 19th July.

Sponsors Report: CIGF @

Arklow Golf Club 20/7/11

The 13th event to took place at Arklow Golf Club, 50 minutes south of Dublin Airport. This is a typically Irish links golf course, built into sand dunes. It is located in Arklow Town, Co Wicklow which has a big population and a great clubhouse that is always busy with golfers.

Pre-event promotions included a poster to promote the event on members noticeboards, email to all members, and a promotion of the prize on the online timesheet. It was a cold but sunny day and over 110 golfers (ladies & gents) competed in the event. The golf manager said its one of the biggest Wednesday Below are some images from the day.

timesheets of the year, and was delighted with the buzz that it created for the members. The timesheet was full from 09:00 - 16:30, and Dermot Synnott (Destination Golf Media) managed the event for the full day. The winner could not attend the presentation of prizes that evening, but the event was won by Mr. Paul Murphy with 43 points.

Branding was displayed at the 1st Tee, Putting Green, Clubhouse and around the golf course.

Sponsors Report: CIGF @

Greystones Golf Club 27/7/11

The 14th event to took place at Greystones Golf Club.

This golf course was chosen as one of our venues due to its large number of members.

Pre-event promotions included a poster to promote the event on members noticeboards, email to all members, and a promotion of the prize on the online timesheet. It lovely sunny day and over 165 golfers competed in the event on the day. The timesheet was full from 08:00 - 17:30, with the presentation taking place at 22:00. Dermot Synnott (Destination Golf Media) managed the event for the full day.

Below are some images from the day.

Branding was displayed at the 1st Tee, Putting Green, Clubhouse and around the golf course.

Due to the good weather, the scores were very good all day, but the overall winner was Derek O’Regan on 45 points.

Sponsors Report: CIGF @

Charlesland Golf Club 3/8/11

The 15th event to took place at Charlesland Golf Club.

After 2-months of golf events in the UK & Ireland to promote Golf in Catalonia and the Catalonia International Golf Festival, over 2,500 players have competed. This promotion has provided an invaluable interaction directly with golfers at their origin, which is sure to make golfers consider Catalonia as a golf destination. A full report about this campaign will be provided over the coming weeks.

Working close with the Manager and Committee, the pre-event promotions for Charlesland GC included a poster to promote the event on members noticeboards, email to all members, and a promotion of the prize on the online timesheet. It was a sunny morning, but the Below are some images from the day.

rain arrived at lunch and it was wet all day long. There was over 200 players on the day, who competed in an 18-holes competition, 13-hole competition and a 9-hole competition.

They had a record number of players for a Wednesday competition and the timesheet was full from 08:00 - 17:00, with the presentation taking place at 22:00. Dermot Synnott (Destination Golf Media) managed the event for the full day.

Branding was displayed at the drive way, 1st Tee, 7th Tee, 10th Tee, Putting Green, Clubhouse and around the golf course.

There were many prizes across all competitions, but the Overall Winner was Conor Barry on 42 points.

3.18 Captains Quotes

Hi Dermot,

I just want to say a ‘Big Thank-You’ for your (Destination Golf) sponsorship of our Saturday Medal competition. The Prize of playing golf in Catalonia was a great news story for the club and we had the highest number of entries ever from our members for this Saturday competition, no doubt due to the attraction of your sponsorship. In fact we had a waiting list at 15+ members. It was a fantastic occasion (the weather was very good as well), it created a great buzz in the clubhouse and great credit is due to you and Ian for being so available to our members on the day. All in all it was a colourful - colourful flags and brochures - and successful day for us and we would be delighted to welcome you again to Old Conna Golf Club anytime in the future. Our winner Alex Brett is thrilled with the prize and so he should be - he’s the envy of the members of our club! Well done again and it was a pleasure to meet you and Ian. Best wishes, John G Ryan Captain 2011, Old Conna Golf Club

Dear Dermot,

We would just like to thank you very much for bringing this great competition to Stackstown Golf Club and on the particular day, we had over 150 participants. The prize itself of a visit to Catalonia attracted the players from far and wide and the day was a great success, complimented by the fact that the organising of this event was excellent. The banner advertising on the 9th & 10th tee boxes proved successful from the enquiries that ensued.

I personally hope that this event can take place again next year and our course will be at your disposal if required. Again, thank you very much for your fantastic organisation of this event and I wish you well in future projects.

Richie Ryan Captain 2011, Stackstown Golf Club

4.1 Itinerary for 2011 DAY 1 Monday, 3rd October 2011 – Players arrived and transferred from airport(s) to hotel.

Accommodation at Husa Masia Bach.

DAY 2 Tuesday, 4th October 2011 – Player Registration and Welcome.

CIGF Day 1 – Golf at PGA Catalunya. Transfer back to Husa Masia Bach.

Non Golf: Girona Half Day Tour

DAY 3 Wednesday, 5th October 2011 – CIGF Day 2 – Golf at Real Club de Golf El Prat. Transfer back to Husa Masia Bach.

Non-Golf: Montserrat Half Day Tour

DAY 4 Thursday, 6th October 2011 – CIGF Day 3 – Golf at Club de Golf Barcelona.

Presentation of prizes & Gala Dinner at Husa Masia Bach.

Non-Golf: Barcelona Half Day Tour

DAY 5 Friday, 7th October 2011 – FREE DAY. Players depart and transfer to airport(s).

Extra option: Visit to Torres Vineyard and Sitges.

4.2 Pre-CIGF event coverage: Destination Golf Spain 2011

Published Annually by Destination Golf Media Ltd, Destination Golf Spain 2011 golf guide is the Official media partner to the CATALONIA INTERNATIONAL GOLF FESTIVAL (CIGF). This annual publication is published every February in association with Turespa単a to educate golfers about the main golf destinations in Spain. 40,000 copies are distributed each year in Ireland and UK. A prominent 2-page feature in the 2011 Edition promoted the CATALONIA INTERNATIONAL GOLF FESTIVAL (CIGF). It will also features every golf course in Catalonia, divided into the regions of Girona, Barcelona, Tarragona.

Golf clubs, hotels and tourist boards that are partners to the CATALONIA INTERNATIONAL GOLF FESTIVAL (CIGF) will be entitled to a special promotion package (-25% discount).

Destination Golf Spain 2012 will be printed in February 2012.

Tired of visiting the same golf destinations?

Fancy playing the venue of the Spanish Open 2011?

A 4-day golf festival, on quality golf courses is waiting for you this October 2011

PGA Golf Catalunya

Club de Golf de Barcelona

Real Club de Golf El Prat

For more information and bookings, visit www.barcelonagolf.com In association with

4.3 Pre-CIGF event coverage: IAGTO / GTWA

The International Golf Tour Operator Association (IAGTO) published a Press Release to promote the Catalonia International Golf Festival (CIGF) to their member base of around 20,000 golf tourism bodies and golf travel writers.

4.4 Pre-CIGF event coverage: Event specific poster venue clubs promoting event date

Play your way to Catalonia FORMBY HALL GOLF CLUB 17TH JULY

Monday, 3rd october 2011 – Players arrive and transfer from airport(s) to hotel.

Accommodation at Husa Masia Bach Hotel.

friday, 7th october 2011 – FREE DAY. Players depart and transfer to airport(s). Extra option: Visit to Torres Vineyard / 4th game of golf.

tuesday, 4th october 2011 – Player Registration and Welcome.

CIGF Day 1 – Golf at PGA Catalunya.

Transfer back to Husa Masia Bach Hotel.

totAl PriCe: €470

Wednesday, 5th october 2011 – CIGF Day 2 – Golf at Real Club de Golf El Prat.

Transfer back to Husa Masia Bach Hotel. thursday, 6th october 2011 – CIGF Day 3 Golf at Club de Golf Barcelona. Presentation of prizes & Gala Dinner at Husa Masia Bach Hotel.

PGA Golf CAtAlunyA

(Price includes: Competition Entry Fee; Green fee at PGA de Catalunya, Club de Golf de Barcelona, Real Club de Golf El Prat; Accommodation at Husa Masia Bach Hotel; All golf/hotel transfers; Gala Dinner & Prize Giving) Excludes Flights

sPACes Are liMited booKinGs noW beinG tAKen

Club de Golf de bArCelonA

reAl Club de Golf el PrAt

HusA MAsiA bACH Hotel

Kindly Sponsored by:

Contact: Dermot Synnott Tel. +00 353 (1) 287 0743 Email. director@destinationgolf.ie Web. www.destinationgolf.ie

Catalunya Posters.indd 13

Contact: Ian Denham Tel. +34 93 894 25 16 Email. iandenham@barcelonagolf.com Web. www.barcelonagolf.com

3/6/11 23:29:20

4.5 Pre-CIGF event coverage: Generic poster to clubs in UK & Ireland

tired of visiting the same golf destinations? fancy playing the venue of the spanish open 2011?

A 4-day golf festival in Catalonia awaits you this october 2011.

Monday, 3rd october 2011 – Players arrive and transfer from airport(s) to hotel.

Accommodation at Husa Masia Bach Hotel.

friday, 7th october 2011 – FREE DAY. Players depart and transfer to airport(s). Extra option: Visit to Torres Vineyard / 4th game of golf.

tuesday, 4th october 2011 – Player Registration and Welcome.

CIGF Day 1 – Golf at PGA Catalunya.

Transfer back to Husa Masia Bach Hotel.

totAl PriCe: €470

Wednesday, 5th october 2011 – CIGF Day 2 – Golf at Real Club de Golf El Prat.

Transfer back to Husa Masia Bach Hotel. thursday, 6th october 2011 – CIGF Day 3 Golf at Club de Golf Barcelona. Presentation of prizes & Gala Dinner at Husa Masia Bach Hotel.

PGA Golf CAtAlunyA

(Price includes: Competition Entry Fee; Green fee at PGA de Catalunya, Club de Golf de Barcelona, Real Club de Golf El Prat; Accommodation at Husa Masia Bach Hotel; All golf/hotel transfers; Gala Dinner & Prize Giving) Excludes Flights

sPACes Are liMited booKinGs noW beinG tAKen

Club de Golf de bArCelonA

reAl Club de Golf el PrAt

HusA MAsiA bACH Hotel

Kindly Sponsored by:

Contact: Dermot Synnott Tel. +00 353 (1) 287 0743 Email. director@destinationgolf.ie Web. www.destinationgolf.ie

Catalunya Posters.indd 16

Contact: Ian Denham Tel. +34 93 894 25 16 Email. iandenham@barcelonagolf.com Web. www.barcelonagolf.com

3/6/11 23:32:31

4.6 Pre-CIGF event coverage: Karl Doyle: Dublin People Newspaper

4.7 CIGF Event Report: Catalonia International Festival 2011

Sponsors Report: CIGF @

The Catalonia International Golf Festival 2011 3/10/11 – 7/10/11 The Catalonia International Golf Festival took place from 3rd - 7th October 2011. The promotion of this new golf festival took place from May 2011 to October 2011. Our aim was to (1) provide an effective Destination Marketing Campaign to promote Catalonia as a golf destination across 5-months and; (2) to interact directly with golfers through 15 promotional events in the UK & Ireland.

This campaign proved to be highly successfully, with 2,500 players competing in Catalonia events across the UK & Ireland. In addition, poster campaigns and media coverage reached thousands more. Over 60 people attended the first Catalonia International Golf Festival, with players coming from Ireland, Scotland, England and Italy.

Monday 3rd October - Players arrived Tuesday 4th October - Players played PGA Catalunya.

Non-golfers went on a 1/2 day tour to Girona.

Wednesday 5th October - Players played Real Club de Golf El Prat. Non-golfers went on a 1/2 day tour to Monserrat.

Thursday 6th October - Players played Club de Golf de Barcelona. Non-golfers went on a 1/2 day tour to Barcelona City. We also had a Gala Meal and Presentation.

Friday 7th October - 30 players few home on a morning flight. The other 30 players joined us on a visit to Torres, and to Sitges, before returning on the evening flight.

CIGF was managed by Dermot Synnott (Destination Golf Media), Ian Denham (Barcelona Golf) and Susana Viñas (Barcelona Golf). Every player received a Catalonia welcome bag and information was available at each golf course and our registration desk.

Catalonia Tourist Board branding was displayed on: Golf Course: Teardrop Banners, Popup Banners, Flags and staff uniform.

Hotel: Popup Banners, Table Cloth, Welcome Banner, Gala Menu and Trophies.

Two members from the golf media were invited. Karl Doyle writes for the Sunday World, Teebox Ireland and the Dublin People. Donal Hughes writes for the Irish Examiner and www.golfcentraldaily.com (one of the biggest online golf blog sites). Donal has already submitted an event report on this website.

There were many prizes on offer, but the Overall Winners were: Steve Gray from UK (Men) and Livia Dall’ara Volponi from Italy (Ladies). Anna Carrera was in attendance to present the prizes on behalf of the Catalonia Tourist Board.

4.8 Après-event competitor feedback

Hi Dermot, Many thanks for all your efforts – most enjoyable.

The PGA Catalunya and El Prat were excellent. Hotel rooms etc were great and I thought the Gala Dinner was excellent. I also really enjoyed the Torres & Sitges trips on the Friday. All in all, it was pretty good value too.

Regards, Geoff Fallows – Member, Southport & Ainsdale Golf Club, UK

Dermot, Thanks for a great few days. I really enjoyed the break. I hope to get Catalonia again and maybe this time get to complete the PGA course.

Tony Collins - Member, Glen of the Downs Golf Club.

Hi Dermot – What a trip and what a golf destination. I will definitely be back with my golf clubs and my golfing colleagues. Thanks to you and Ian for a fantastic golf holiday.

David Griffin – Member, Delgany Golf Club

Fantastic week Great company golf courses and sunshine. Well done Dermot and Ian. Looking forward to next offer Joe & Mary Kilcoyne - Ireland

Hi Dermot Thanks a lot for the great organisation and work you (along with Susan) put into make the trip last week very enjoyable. There was a great bunch of guys and girls on the trip and I know from the chat on the bus etc…they were all very grateful for your efforts. Thanks again.

James Hanby – Member, The Castle Golf Club

Ian and Dermot, It was windy and raining when I left Dublin Airport. I couldn’t believe the amazing weather in Barcelona when I arrived. The golf courses were great and thought the Gala Dinner was a great night to finish up the Golf Festival. I’ll definitely be telling everybody that Catalonia is a fantastic golf destination and I will be back.

Glenn Taggart – Member, Druids Heath Golf Club

4.9 APRES-CIGF EVENT MEDIA COVERAGE Donal Hughes was one of the two journalists that attended the CIGF 2011. Donal wrote an article in one of Ireland’s largest newspapers, the Irish Examiner and created a video for one of the biggest golf blog sites www.golfcentraldaily.com Video link is: http://www.youtube.com/watch?v=aYD50PCuH7I&feature=youtu.be

TheSpinDoctor

Dr Donal Hughes

Email your comments and queries to examinerspindoc@eircom.net and check out our exclusive blog on www.golfcentraldaily.com

On the Tour truck: Which shaft?

With Phil Bonham, Wilson Staff Tour Manager SO you’re changing your irons this feel stiffer too, usually suiting better winter and you’re wondering which players with faster swing speeds. shaft to buy. This week let’s look The X100’s weighing in at around at Dynamic Gold shafts, made by 134 grams are the stiffest shafts True Temper. While there are lots and generally used by players of a of Dynamic Gold shafts, the three professional standard. Of course most popular are the R300, S300 there are exceptions and every and X100. The R300 are the lightest player’s swing is different. and just shafts at around 127 grams and will because you use an R300 shaft now suit most regular higher handicap doesn’t mean you’ll be better with players with slower swings. The an S300. The key is to always make S300 are the next step up. These sure to check the shafts and try are a little heavier at 130 grams and before you buy wherever possible.

Doc’s world of random

1. Golfshot GPS THERE are literally loads of GPS related apps for golf but Golfshot GPS is pretty much regarded as the best. Not only does it have thousands of courses mapped with distances to greens, hazards etc but it tracks all your stats. It’s an expensive app at €22.40 but compared to GPS devices, it’s cheap.

2. iSwing Golf I FIRST saw this app being used by the Tour caddies at the Irish Open. iSwing allows users record their golf swing

Fit and able : 4 keys to Billy Haas swing FED Ex Cup winner Billy Haas is a brand ambassador of the Titleist Performance Institute whose fitness regime we have covered all season with Robbie Cannon and John Kelly. This week we look at the four keys to Billy Haas’ golf swing and how fitness and mobility play such a huge role in it.

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Oceânico Victoria Golf Course Vilamoura, Portugal 13 Oct 2011 — 16 Oct 2011

Francesco Molinari 16/1 IF there is one player who is owed something at the Portugal Masters it’s Francesco. Denied victory in 2009 when Lee Westwood got an outrageous piece of luck on the 17th on Sunday while he himself missed his short birdie putt.

Second on that occasion and tied second again last year after shooting two rounds of 62 and two of 74. After a few weeks off Francesco played great in Madrid last week and is my banker in Portugal.

FAIRWAY WOODS: TaylorMade R9 (15°) with an Aldila RIP 90X shaft

PUTTER: Scotty Cameron Newport 2 prototype

IRONS: TaylorMade Tour Preferred Forged CB (2), MB (3-9) with True Temper Dynamic Gold shafts

3. PGA Tour

ALL the big Tours have apps but the official PGA Tour app is the best. This free app provides schedules, realtime scoring, video highlights, player stats and more. If you’re unfamiliar with a certain course on the Tour, the app also offers course profiles complete with images of each hole. Live video is even available for some events.

Betting Preview and Tips

DRIVER: TaylorMade R11 (10.5°) with a Motore F1 2.0 shaft

Steve Jobs’ legacy to golf THE untimely passing of Apple boss Steve Jobs last week was very sad. It’s not many people who can say they had an impact on almost every aspect of lifestyle be it work or sport. Even in the golf world, a myriad of Apps have changed the way the game is taught and played. Here’s a rundown of the five best golf Apps on the market. on video and replay it frame-byframe in slow motion and analyse their flaws by drawing lines over their screen to make sure they’re on-plane. This one is only a couple of quid but provides an incredible amount of data. Within the app you can then purchase an add on which allows you to compare your swing with that of your favourite pro in a split screen format.

2011 Portugal Masters

What’s in the Bag? Dustin Johnson

Peter Hanson 22/1 THE big Swede took a 12-week break between appearances in Scotland at the Scottish Open and Dunhill Links but didn’t seem at all rusty with a top 10 on his return followed by a tied sixth last week at Madrid Madrid. It has been over a year now since Peter won at the Czech Open and he has always liked the Victoria Course where he tied third in 2007 and fourth in 2009.

WEDGES: TaylorMade TP w/ xFT (48°, 54°, 60°) with True Temper Dynamic Gold shafts

Peter Lawrie 65/1 THE Oceanico Victoria course in Villamoura to Peter Lawrie represents a rare break from the monster courses they play week in week out on Tour these days.

Two of the four previous winners Richard Green and Steve Webster wouldn’t be considered long hitters by their peers. Lawrie had a great chance here in 2009 but took a final round 76 to fall away.

Came back stronger last year to tie sixth and I think he really fancies a crack at this one.

BALL: TaylorMade Penta TP

10 things you might not know about Dustin Johnson was one of five boys involved in a burglary in which a gun was stolen. The next day, Johnson was persuaded to use a fake ID to buy ammunition at Wal-Mart. One of the five, Steve Gillian later used the gun to kill a man named Jason Ward. Johnson was required to 2. THE Masters or The Open? When testify at the trial where Gillian was sentenced to life in prison.

Dustin was a kid on the practice greens at Myrtle Beach he always 5. DUSTIN’S worst job was as a pretended he had a putt to win the cleaner at the Myrtle Beach golf Masters at Augusta. club: “I haven’t had that many jobs but that was the worst one of them.”

3. JOHNSON’S final round of 82 when leading the 2010 US Open at 6. DUSTIN’S dad was a club Pebble Beach was the worst score for a third-round leader at the Open professional and brought his son to in 99 years. Ironically two of his five the course every day.

Tour wins have come at the venue.

7. JOHNSON’S favourite TV show is Entourage.

4. WHEN Johnson was 16, he 1. AT six foot four Dustin can drop step and dunk a basketball from under the hoop. That’s a dunk with just one step to you and me. Many commentators say if he hadn’t become a golfer, Johnson would have been an NBA star.

8. WITH a one-shot lead, Dustin was disqualified after grounding his club in a controversial bunker on the 18th hole at Whistling Straits at the USPGA Championship. What people may not remember is that he birdied the 16th and 17th to get into that lead.

Best Of The Rest Gonzalo Castano (38/1) is one of my favourite players and I am delighted to see him returning to form. He could have won last week in Madrid but for a second round 75. His confidence is still brittle but he tied for second last year and is worth following. Like Gonzo, Open de Espana Champion Thomas Aiken (34/1) had a run of six straight missed cuts mid season but found something again recently and top fived last week.

A great competitor and when he finds form, Aiken knows how to win. Simon Dyson (14/1) has only managed one top-10 at the Portugal Masters in 2008 but his form has been very impressive this season.

9. DUSTIN hits his driver 314 yards on average and has had an eight iron shot measured at 220 yards.

He has been third in the driving stats for the past three seasons and beat fellow long drivers Bubba Watson and Robert Garrigus in the long drive contest last season.

10. DUSTIN’S favourite place to be is on the water. He owns a 24-foot cruiser with a 200 horsepower engine and is a talented swimmer.

Escaping the rain for the Catalunya sunshine

moved off his start point due to the huge coil and hip turn. Now at the very start of the downswing in 3, he throws all his weight into his left hip almost driving the weight down into his shoe thus returning his left leg perfectly into position. Creating this kind of lag and the subsequent unwind requires strong oblique abdominal muscles to control the unwinding of the torso. The abdominal muscles almost put the brakes on the hips

and lifts the pelvis creating the perfect impact position at impact.

4 Putting on the brakes: Look at 4 and how Billy’s abdominal muscles almost put the brakes on the hips and lifts the pelvis creating the perfect impact position at impact. It’s a trait similar to Rory McIlory’s and the key to huge hitting.

You can view the video of this exercise on www. golfcentraldaily.com.

The GPS GolfBuddy

weather players, PGA de Catalunya and El Prat embraces all comers and it’s amazing to watch 16 odd fourballs sitting on the clubhouse balcony agonising over missed putts in several languages.

Of course the key to a successful golf group trip is occupying people’s hours off the course and one of the highlights included combining the transfer to the airport on the final day with a trip to Torres vineyards, a powerhouse in the wine making world, with a fascinating visitors’ centre. For more information on the Catalonia International Festival of Golf check out www.barcelonagolf.com.

Readers’ Prize

Irish Examiner Graphics

and great lat mobility.

The general trait among Tour Players who hit it a long way is having a high arm angle at the top of the backswing as shown.

Whilst anything above 45º is considered very good, Billy’s arm angle of 63º is just awesome. He generates 172mph ball speed with those 2 Massive shoulder high arms and that turn and arm height: turn.

In order to get your 3 The lead leg drop: arms to the height Look at Billy’s left shown in 2 you leg at the top of the need to have great backswing in 2. It has shoulder flexibility 1 The hover: Look at 1 and see how Billy hovers his golf club behind the ball before his swing.

This alleviates tension before the sequence even begins providing for a smooth and wide takeaway. You just can’t snatch at your driver whilst hovering your club.

IT was almost like the dark clouds over Knock International Airport were forming some kind of barrier to keep us in Ireland but when the nose of the Boeing 737 burst out through the grey our trip to the inaugural Catalonia International Festival of Golf was one the highlights of the golfing year.

Now I don’t now about you but the daily grind of putting on base layers, doing school runs and bleeding radiators can take its toll. Thus landing in Reus just two hours later was a shock to the system.

There’s that strange other worldly feel when a blast of hot air hits you as you step on the tarmac. Base layers? They’ve never even heard of them in Barcelona!

The Catalonia International Festival Of Golf is the brainchild of Dubliner Dermot Synnott of Destination Golf and colleague Ian Denham. Golfers flying from Cork and Dublin will most likely fly into and base themselves around Barcelona. There you can hop from the tee box to Las Ramblas or Gaudi’s Sagrada Familia, if you’re a sports fan like me, a visit to the Camp Nou is a must. Unfortunately Messi, Iniesta and company were away from home last week but the Stadium Tour for just €22 is a must.

The International Festival Of Golf brought 70 golfers together for five days. From low single figures to fair-

THIS month we have an amazing new touchscreen golf GPS to give away from our friends at GolfBuddy.

The device clips onto your golf bag and gives you exact yardages, whatever the course. GolfBuddy’s hi-viz screen is superb and over 33,000 courses are available completely free. All courses in the GolfBuddy library have been mapped on foot for accuracy.

Enter through the widget on our blog www. golfcentraldaily.com. We will draw one name each week, to go into the hat for the final CONG draw, so enter as often as RATS In : you like! from to the hat last w For more info on the Catha eek goes GolfBuddy GPS check out l W www.gpsgolfbuddy.eu/world from alsh Dun Into the hat from last week in Gal more way goes Cathal Walsh from Dunmore in Galway.

5.1 AGENCIA CATALANA DE TURISME REPORT 1. Turistes estrangers segons el mercat emissor. Gener-setembre 2011 Foreign tourists according to the source market. January-September 2011

Mercat

Turistes (milers)

Market

Tourists(thousands)

% variació interanual % variation

França - France

3.199

-2,7%

Regne Unit * United Kingdom

1.065

-1,2%

Itàlia - Italy

955

+3,0%

Alemanya * - Germany

810

-0,1%

Països Baixos * - Netherlands

700

+25,6%

Bèlgica * - Belgium

417

+20,0%

Resta Europa – Rest of Europe

2.781

+6,9%

Resta del món – Rest of the World

1.292

+12,3%

TOTAL

11.219

+4,3%

Font: Frontur de l’IET. *Dades provisionals.( Source)Provisional data.

2. Turistes estrangers segons el mercat emissor. Juny-setembre 2011 Foreign tourists according to the source market. June-September 2011 Mercat

Turistes (milers)

% variació interanual

França - France

1.856

-2,3%

Regne Unit * United Kingdom

651

+0,7%

Itàlia - Italy

518

+7,3%

Alemanya * - Germany

510

+3,0%

Països Baixos * - Netherlands

473

+43,8%

Bèlgica * - Belgium

278

+16,5%

Resta Europa – Rest of Europe

1.580

+8,2%

Resta del món – Rest of the World

716

+5,0%

TOTAL

6.582

+5,6%

Font: Frontur de l’IET. *Dades provisionals

5.2 Golf Tourism Industry Report by IAGTO’s Peter Walton written for KPMG in August 2010

Main points:

The entire tourism industry has faced enormous challenges over the past two years and of course golf travel is not immune to global events affecting the wider tourism industry, but it has proved to be remarkably resilient both in the immediate aftermath of 9/11 and in the current economic crisis. In short, golf travel tends to recover quicker than general leisure tourism, with avid golfers refusing to be denied their regular golf travel fix. However, their choice of destination and resorts can change quickly and dramatically which means that not all golf tourism suppliers recover at the same rate from every downturn.

Golfers are no longer swayed by bland generic promises of ‘undiscovered golfing gems’ and require specific tailored messages that will convince them that the golf vacation they book offers not only the best value for money but also delivers the type of golfing experience they are looking for. It is much easier for golf tour operators to deliver these market-specific messages than it is for entire golf destinations or individual golf resorts trying to market directly to golfers in perhaps 20 or 30 countries. Therefore although life has definitely become a lot tougher for tour operators over the past decade, with decreasing margins meaning that higher sales volumes are required just to stand still, tour operators can take heart from the fact there are now more reasons than ever for golfers to book through operators who know the product, do the legwork, protect their advanced payment and manage adversity!

If an entire destination suffers a bad reputation then this can drag down even the best individual golf resorts and courses or at least make them have to work twice as hard to get results. So it is essential that all golf destinations position themselves in the best possible way to attract the golfer and make it easy for the golf tour operator to sell the destination. Sustainable growth achieved through the delivery of value for money and consistent pricing has to be the objective, and the golf tourism industry must embrace it collectively.

Peter Walton from IAGTO

5.3 World Travel & Tourism Council Report 2011: Travel & Tourism Economic Impact

6.1 KPMG Report 2010: Golf Participation in Europe

Reference KPMG Golf

6.1 KPMG Report 2010: Golf Participation in Europe

Reference KPMG Golf

6.2 CLUB DE TURISMO PARTICIPATION Members of Club de Turismo de Golf can benefit from: • Slide Show picture presentation at registration/prize giving at each event • Distribution of brochures at events • Inclusion in media partner golf guide Destination Golf Spain 2012 (golf clubs only) • Invitation to participate at any event in UK & Ireland (limited to 6 places per event) • Opportunity to provide prizes at the Catalonia International Golf Festival (CIGF) 2012

6.3 CONTACT US

Mr. Ian Denham BARCELONA GOLF Francesc Macià, 32 Sitges Barcelona 08870 Spain T: + 34 93 894 2516 E: iandenham@barcelonagolf.com W: www.barcelonagolf.com

Mr. Dermot Synnott DESTINATION GOLF MEDIA LTD 184 Charlesland Wood Greystones County Wicklow Ireland T: 3531 8688 34703 E: director@destinationgolf.ie W: www.destinationgolf.ie