the bridge COMMUNITY CHURCH
BRAND IDENTITY 2016 Brand Guidelines
TOC
BRIDGE BRAND IDENTITY
TABLE OF CONTENTS
TOOLBOX OVERVIEW
LOGO 1.1 Brand Rationale 1.2 Overview 1.3 Size and Color 1.4 Subsidiaries
PHOTOGRAPHY 4
Brand Rationale
FULL SYSTEM APPLICATION 5.1 Service Experience
TYPOGRAPHY
5.3 Print
2.2 Primary Typefaces 2.3 Web Fonts COLOR 3.1 Color Palette
LOGOTEXT
SUBSIDIARY
PACKAGE
1.5 Lockups
2.1 Brand Rationale
THE BRIDGE ASSETS
MARK
7.1 Assetts Package
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5.2 Screens and Video
Signage
PRO PRESENTER 6.1 Pro Presenter Guidelines
TYPOGRAPHY Avenir Next ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
PHOTOGRAPHY
COLOR PALETTE
THE BRIDGE BRAND IDENTITY
MARK The Bridge Church’s mark—composed of 3 geometric elements—represents the 3 core action points that reflect the mission and vision of the church: REACHING
LOGO Section 1
RESOURCING RELEASING These 3 R’s govern The Bridge Community Church.
1.1 Logo
1.2 Logo
THE BRIDGE BRAND IDENTITY
MARK
BLACK & WHITE LOGO
ALTERNATE LOGOS
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CORE LOGO
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COMMUNITY CHURCH
SUBSIDIARY
DOWNLOAD INSTRUCTIONS Logos are available as .EPS files in The Bridge Assets Package. Download instructions in the final section of the Brand Guideline.
1.3 Logo
THE BRIDGE BRAND IDENTITY
COLORED BACKGROUND LOGO
GRAY SCALE LOGO
1.4 Logo
THE BRIDGE BRAND IDENTITY
SUBSIDIARIES
SUBSIDIARIES THE BRIDGE WORDMARK
DOWNLOAD INSTRUCTIONS Logos are available as .EPS files in The Bridge Assets Package. Download instructions in the final section of the Brand Guideline.
THE BRIDGE BRAND IDENTITY
LOCKUPS
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1.5 Logo
THE BRIDGE BRAND IDENTITY
BRAND RATIONALE: Typography The Bridge uses 2 typefaces to represent its visual identity. The main
TYPOGRAPHY Section 2
logo typeface is RECKONER. This font is used as the primary typeface for the The Bridge logo. Second, The Bridge uses the Avenir Next typeface family is used for all The Bridge body text.
2.1 Typography
1 In the beginning God created the heavens and the earth. 2 Now the earth was formless and empty, darkness was over the surface of the deep, and the Spirit of God was hovering over the waters. 3 And God said, “Let there be light,” and there was light. 4 God saw that the light was good, and he separated the light from the darkness. 5 God called the light “day,” and the darkness he called “night.” And there was evening, and there was morning—the first day. 6 And God said, “Let there be a vault between the waters to separate water from water.” 7 So God made the vault and separated the water under the vault from the water above it. And it was so. 8 God called the vault “sky.” And there was evening, and there was morning—the second day. 9 And God said, “Let the water under the sky be gathered to one place, and let dry ground appear.” And it was so. 10 God called the dry ground “land,” and the gathered waters he called “seas.” And God saw that it was good. 11 Then God said, “Let the land produce vegetation: seed-bearing plants and trees on the land that bear fruit with seed in it, according to their various kinds.” And it was so. 12 The land produced vegetation: plants bearing seed according to their kinds and trees bearing fruit with seed in it according to their kinds. And God saw that it was good. 13 And there was evening, and there was morning—the third day. 14 And God said, “Let there be lights in the vault of the sky to separate the day from the night, and let them serve as signs to mark sacred times, and days and years, 15 and let them be lights in the vault of the sky to give light on the earth.” And it was so. 16 God made two great lights—the greater light to govern the day and the lesser light to govern the night. He also made the stars. 17 God set them in the vault of the sky to give light on the earth, 18 to govern the day and the night, and to separate light from darkness. And God saw that it was good. 19 And there was evening, and there was morning—the fourth day.
Genesis 1:1-19
THE BRIDGE BRAND IDENTITY
2.2 Typography
THE BRIDGE BRAND IDENTITY
2.3 Typography
RECKONER (primary typeface)
Nunito (Webfont)
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!
Nunito Extra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Nunito Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Nunito Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Nunito Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Avenir Next Avenir Next Ultra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Avenir Next Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Avenir Next Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Avenir Next Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
3 Color
THE BRIDGE BRAND IDENTITY
Primary
Secondary
SWATCH:
COLOR Section 3
HEX #D9A056
HEX #76808B
HEX #D7D5BF
HEX #BEB896
HEX #3F3225
THE BRIDGE BRAND IDENTITY
BRAND RATIONALE: Photography Suburbia: is the term used for describing The Bridge Community Church’s photgraphic style. Capturing authentic moments and suburban settings are the key styles that connect with the brand’s demographic (families).
PHOTOGRAPHY Section 4
4 Photography
THE BRIDGE BRAND IDENTITY
5.1 Full System Application
Service Experience The Bridge Community Church visual experience has a definitive look and feel across all platforms including projection screen images, video, print collateral and signage.
FULL SYSTEM APPLICATION Section 5
5.2 Full System Application
THE BRIDGE BRAND IDENTITY Service Experience: Screens
Lighting:
Common themes should be determined visually each month for consistency throughout the various media. Color palettes, photo concepts or styles as well as graphic elements tie all the pieces together. Screens are preferably of a dark palette as to fall back so the speaker is emphasized in the foreground.
A stage lighting color palette should be cohesive with the screens and print collateral.
5.3 Full System Application
THE BRIDGE BRAND IDENTITY Service Experience: Signage
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COMMUNITY CHURCH
COMMUNITY CHURCH
WELCOME Screen Resolution:
The default screen sets the visual tone for the service. It’s used when no specific screens are needed.
This accompanies the weekly message, although different it should adhere slightly to the theme.
1920 x 1080px 72 dpi rgb *Screen template is available as an Adobe Photoshop (.psd) file in the THE BRIDGE Assets Package.
Formats: Still screens: jpg Video: m4v
Screen: Special Event/Campaign
Video/Motion Graphics: Church Stories
Campaigns will have their own themes and are accompanied by print/promotional collateral.
These also adhere to the Liberty photographic styles and color palette.
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Screen: Sermon Series Weekly
COMMUNITY CHURCH
Screen: Monthly Default
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T-shirt with Name Badge
Name Badges
WELCOME
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Outdoor Banner
UNITY CHURC
Indoor Banner
Indoor Directional Signs
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the bridge COMMUNITY CHURCH
6.1 Pro Presenter
THE BRIDGE BRAND IDENTITY
Pro Presenter: Scripture
Pro Presenter: Lyrics
Christ alone, Cornerstone Weak made strong in the Savior’s love Through the storm He is Lord Lord of all
And the God of all grace, who called you to his eternal glory in Christ, after you have suffered a little while, will himself restore you and make you strong, firm and steadfast. 1 PETER 5:10 (NIV)
PRO PRESENTER Section 6
Typography
Background
Typography
Background
Scripture: Avenir Next Italic, 60pt
Solid black
Lyrics: Avenir Next Regular, 48pt
Change with theme.
Book: Avenir Next Regular, 52pt All caps (title case) Translation: Avenir Next Regular, 52pt Small caps (lower case) *auto leading Examples
7.1 The Bridge Assets Package
THE BRIDGE BRAND IDENTITY
The Bridge Assets Package Download off DropBox here: https://goo.gl/BQg6JL
THE BRIDGE ASSETS PACKAGE Section 7
Asset
Format
Avenir Next Font Family Reckoner Font Logos Color Palette Swatches Name Tags
True Type Collection (TTC) True Type Font (TTF) Adobe Illustrator (.ai) Adobe Swatch Exchange PDF