Shadow Buddies Brand Book

Page 1

BE BOLD member since

1995


We are the only health rehabilitation doll center that helps Kids.




“

“

We are embassadors of compassion. We educate and symphisize with children.


Shadow Buddies needs to communicate to a wider audience.

what’s stopping them Need more money to help fund events and make more shadow buddies

what’s stopping them Need more donors to help support Shadow Buddies.



This is how our kids should feel... functional Shadow Buddies have hearts for eyes, and are specific to my needs.

mental Shadow Buddies makes me feel good knowing there is someone who understands what I am going through.


social

spiritual

Receiving a Shadow Buddies makes me feel special, because I know there is someone that cares about me and who can go everywhere.

Shadow Buddies teach me about my illness, and keep me company when I get scared.


This is how our parents and donors should feel... functional

mental

Shadow Buddies sells a meaningful product which is a stuffed friend with hearts for eyes, and the same illness as the patient receiving the buddy.

Shadow Buddies makes me feel good about donating to a good cause.


social

spiritual

Buying Shadow Buddies makes me feel special, by knowing that I am donating to a good cause and connecting to others who care about the same issues and are in need.

Shadow Buddies drives a good cause in Kansas both by education children and providing a support system.


Because we dream about a world without disease and everyone living happily ever after. A world where I’m a super hero rescuing patients from all the vicious illnesses.



Because we are Shadow Buddies



PRODUCT/BENEFIT

MISSION

By buying a Shadow Buddy for child, one can feel good about the cause they are donating to.

POSITIONING Shadow buddies is the only foundation that teaches and empathize towards children’s needs.

STYLING handmade, colorful, simple

Shadow Buddies Foundation provides emotional support through education regarding illness,

Agent of Compassion

VISION Our goals for 2012 are primarily focused on expanding the reach of our mission.

VALUES Easy to get to know, personable, spiritual, compassionate


Give-aways Collateral

Newsletter

Customer Service

Advertising

Pre-Purchase

Post-Purchase

Brand Touchpoint Wheel

Website

Billing

Purchase Experience Customer Service

Events

Parts & Delivery

Forms Product Performance


business card

http://www.shadowbuddies.org

Postlethwait

Executive Director

4700 West 107th Street, Suite 100 Lenexa, Kansas, USA 66215

p 913•642•4233 f 913•642•4646

membership card

It’s n t ab ut finding a cure... we are ab ut pr viding v h pe p to sick children. http://www.shadowbuddies.org

Jessica Michaels

member since

expires Oct 2012 no. 20675

stickers

2 11


postcards

Hello!

Buddies d


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envelope

14700 West 107th Street, Suite 100 Lenexa, Kansas, USA 66215

Shadow Buddies

color palette


letterhead

Dear Friends & Family,

This holiday season, the Shadow Buddies will celebrate brate 15 years of delivering buddies br and toys to medically challenged children and th their heir siblings during the 2010 holiday. Our mission is to make a difference in the lives of these special children and we want oliday liday much brighter by providing lida g support from Shadow Buddies and to make their holiday unity. nity. It’s important to include family mem ni mbers and we understand the m the Community. members s to be involved when a brother or sist ster is in the hopsital. Being sick st need forr siblingd sister ially ally during the holidays is difficult. Its been a trad a tradi dition of the Shadow Buddies di especially tradition opt hospitals and organizations who treat children. Th This year, hospitals are to adopt ving the Anniversary buddy “Brooks & Bows”. For the sec se econd year in a row, we ec recieving second xtremly honored to have the support for our toy drive from om the KC Originals are extremly urant Association. We work with them throughout the year and a they have been Restaurant reat supporter of the Shadow Buddies. Best wishes to all the c children for a such great recovery and Happy Holidays! Speedy re

Sincerely,

p 913•642•4233 f 913•642•4646

4700 West 107th Street, Suite 100 Lenexa, Kansas, USA 66215


B dow uddie ha

s

S

coloring book

lori n

o g Bo

k

B dow uddie ha

s

S

Co

Co

lori n

o g Bo

k There once lived a boy named Chase. Chase loved

Chase had to pay very close attention to what he

to play at the park. He got to go there once a day,

ate everyday. He was diagnosed with Type 1 Diabetes

only after his mom saw that he had finished his

at age 6.

homework and dinner.

Fruit Bread

MILK

Beans

Insulin

Milk

When Chase eats his meals, he has to keep track of

As long as Chase makes his yearly trips to the

his carbohydrate. Keeping track will let him know

doctor, and follows instructions on how to take his

how much insulin he will have to take later.

insulin, Chase will live a happy normal life. http://www.shadowbuddies.org

http://www.shadowbuddies.org


website

Shadow!

Buddies Home

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About Us

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Characters & Stars

Buddies

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Events

Media

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Shadow!

Shadow!

Shadow!

Buddies

Buddies

Buddies

Characters & Stars

Buddies

Programs

Events

Media

Contact

Home

About Us

Characters & Stars

Buddies

Programs

Events

Media

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Home

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Characters & Stars

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Programs

Events

Media

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buddy stars

Undo

New Open Save Print Snapshot

buddy facts make a buddy

Shadow Buddies lets you create your own buddie. Start with picking the skin color, use the arrow tool to select from the color wheel. Then pick an outfit for them to wear.

buddy chat

New Open Save Print Snapshot

Redo

CRAYONS

After your Buddie is completed, take him/her to the playground to meet other buddies and make friends.

Next

Home

About Us

Start a new Shadow Buddie

Rectangle

Open

Open a previously saved buddie

Star

Save

Save your current buddie

Pencil

Print

Print your buddie

Eraser

Snapshot

Save your buddie as a picture on your computer

Pain Bucket

Redo/Undo

Take one step backwords, or one step forwards

Skip

Shadow!

Shadow!

Shadow!

Buddies

Buddies

Characters & Stars

Buddies

Programs

Events

Undo

Down Syndrome Buddy

Burn Buddy

Ostonomy Buddy

Guardian Angel Buddy

Cleft Lip Buddy

Identification

Pre-Op Buddy

Diabetic Buddy

Guardian Angel Buddy

Rescue Buddy

Heart Buddy

Rescue Buddy

Seizure Buddy

Liver Trasnplant Buddy

HIV Aids Buddy

Sibling Buddy

Lung Transplant Buddy

Ortho Buddy

Sickle Cell Buddy

Tracheostomy Buddy

Survivor Buddy

Next

Media

Contact

Redo

Home

About Us

Characters & Stars

Buddies

New Open Save Print Snapshot

Events

Undo

CRAYONS

Skip

Programs

Media

Contact

Redo

Home

About Us

Characters & Stars

Buddies

New Open Save Print Snapshot

Next

Skip

Programs

Events

Undo

Media

Contact

Redo

CRAYONS

CRAYONS

Back

Redo

CRAYONS

Next

Buddies New Open Save Print Snapshot

Back

New

Back

Skip

Undo

arrow

Back

Next

Skip


Shadow Buddies


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