PURITY MATTERS. Its so important to research the companies, farmers and people you buy from in order to know the quality of the product. Price tags can vary greatly when it comes to essential oils available on the market, and you truly get what you pay for. The quality of oil used will impact its function and potency. There is a major problem when it comes to labeling a bottle of essential oil, as the ‘organic’, ‘100% pure’, ‘natural,’ label, is not regulated in North America. An organic label in regards to Essential Oils only pertains to how a plant is grown. During the distillation process oils may be adulterated and diluted with synthetic substances yet bare a label of organic/pure. If a bottle of oil contains just 5% essential oil, by current law it can be labeled as 100% Pure Essential Oil. Yikes!
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