CONTENTS
BRAND STATEMENT
WHAT DOES TRASHNE STAND FOR?
LOGO BRANDING
TRASHNE LOGO CONCEPT
TYPOGRAPHY
INSPIRATION USAGE
LABEL
PACKAGING
WEBSITE
LOGO BRANDING
TRASHNE STREET STYLE
LOGO BRANDING
TRASHNE COUTURE
LOGO BRANDING
TRASHNE ACCESSORIES
LOGO BRANDING
TRASHNE MAKE UP
COLOR
MOODBOARD
COLOR PALETTE
SOCIAL MEDIA PLAN
INSTAGRAM TIK TOK
PINTEREST THREADS
CONTACTS
WHAT DOES TRASHNE
TRASHNE
STAND
RIDE OR DIE
LOVE
SHUT UP AND LOVE
BOLD
LIFE IS TOO SHORT TO BE SMALL
UNCONVENTIONAL
STAND OUT. BE UNIQUE
UNIQUE STORYTELLING
YOU CHOOSE YOUR LIFE
RAW BEAUTY
PROVOCATIVE
PEOPLE LOVE SCANDALS, DON’T LET THEM GET BORED
ELEGANCE
BEAUTY NEVER DIES
YOU ARE
LOGO CONCEPT LOGO CONCEPT
TRASHNE
MEANING
The name “Trashne”, meaning sweet cherry in Lithuanian, symbolizes the fusion of raw, unpolished beauty with refined craftsmanship, encouraging individuals to embrace their uniqueness and express their style boldly.
Trashne represents a rebellion against conventional norms, offering a platform for self-expression through distinctive, avant-garde fashion.
SLOGAN
‘‘SHUT UP AND LOVE’’ REFLECTS THE BRAND’S ATTITUDE OF UNAPOLOGETIC PASSION AND FEARLESS SELF-EXPRESSION.
MISSION
EMPOWER INDIVIDUALS TO BOLDLY EXPRESS THEIR UNIQUE BEAUTY THROUGH AVANT-GARDE FASHION.
VISION
LEAD THE AVANT-GARDE FASHION WORLD, INSPIRING BOLD, AUTHENTIC SELF-EXPRESSION GLOBALLY.
GOALS
1. PROMOTE: AMPLIFY BRAND RECOGNITION.
2. EXPAND: GROW OUR DISTINCTIVE PRODUCT LINE.
3. ENGAGE: CULTIVATE A LOYAL, INTERACTIVE COMMUNITY.
4. SUSTAIN: EMBRACE ECO-FRIENDLY PRACTISES.
5. GLOBALIZE: EXTEND OUR REACH WORLDWIDE.
TRASHNE TRASHNE
NEGATIVE
TRASHNE
POSITIVE COLOR
SHUT UP AND LOVE SHUT UP AND LOVE SHUT UP AND LOVE
BOLD & BIG
SIMPLE & CLEAR
LANGUAGE MOODBOARD PALETTE COLOR
SHADES OF RED
SPEAKS ABOUT PASSION, ENERGY, COURAGE, EXCITEMENT, BOLDNESS, LOVE, CONFIDENCE, ACTION.
SHADES OF BLACK
SPEAKS ABOUT ELEGANCE, MYSTERY, POWER, SIMPLICITY, TIMELESSNESS, DEPTH, INDIVIDUALITY, PROTECTION, AUTHORITY.
SHADES OF WHITE
SPEAKS ABOUT PERFECTION, OPENNESSS,PEACE.
TRASHNE
A C K A G I N G
WHITE
BLACK
WEB
TRASH NO =
DON’T WEAR TRASH, WEAR TRASHNE
TRASHNE
STREET STYLE
TRASHNE
TRASHNE
TRASHNE
TRASHNE
COUTURE
TRASHNE
TRASHNE
TRASHNE
TRASHNE
ACCESSORIES
TRASHNE SHUT UP AND LOVE NECKLACE
HAND MADE SILVER
VINTAGE TRASHNE BAG
“SEDUCTION” TRASHNE BAG
SILVER TRASHNE RING WITH REAL PEARL
TRASHNE
MAKE UP
LIPSTICK “SEDUCTIVE RED”
TRASHNE
PERFUME
SOCIAL MEDIA PLAN
CONTENT
STRATEGY
• POSTS (photoshoots/look books/covers/sketches)
• STORIES (process)
• REELS (backstage, teasers/styling)
• POSTS 1 TIME PER WEEK (on Monday)
• STORIES 3 PER DAY (everyday)
• REELS 1 PER WEEK (on Sunday)
SHORT VIDEOS (from 10s till 1min.)
• Styling brand clothes
• Showing process
• Shorts clips from photoshoots
• New collections
• Teasers
• Advertisements
6 TIMES PER WEEK
• 3 styling videos
• 1 process video
• 1 backstage, shoots clips
• 1 Advertisement
• POSTS (synced with Instagram)
• EVENTS (presentation of the new collection)
• POSTS (photoshoots/look books/covers/sketches /inspiration/ process)
WRITTEN POSTS (for searching models/photograp hers/video makers/stylists/se wers/make-up artists and etc.)
• POSTS TIME 1 PER WEEK (on Monday)
EQUIPMENT
• SMART PHONE (for stories)
• IPAD (for sketches)
• CAMERA/PHOTOGRAPHER (for photoshoots)
• VIDEO MAKER (for reels/teasers)
• SMART PHONE (for styling/process videos)
• CAMERA (for professional clips)
• VIDEO MAKER (for montage
• CAMERA/PHOTOGRAPHE R (for photoshoots/look books/covers)
• POSTS 2 TIMES PER WEEK (on Tuesday and Thursday)
• Varies depending on the project dates (aspiration at least once a month)
• SMART PHONE (for process, inspirations)
• IPAD (for sketches)
• CAMERA/PHOTOGRAP HER (for photoshoots/look books/covers)
• SMART PHONE
STARTING DATE
GOALS
• PROMOTE BRAND
• SELL BRAND PRODUCTS
• GAIN FAN BASE
• PROMOTE BRAND
• SELL BRAND PRODUCTS
• GAIN FAN BASE
• EDUCATIVE CONTENT
• PROMOTE BRAND
• SELL BRAND PRODUCTS
• GAIN FAN BASE
• PROMOTE BRAND
• SELL BRAND PRODUCTS
• GAIN FAN BASE
• DEVELOP BRAND AESTHETIC
• MAKE NEW CONTACTS
• CREATE COMMAND
• PROMOTE BRAND
MInstagram and Facebook post
• COVER
• IG story
TikTok video
• STYLING
Instagram and Facebook post
• PHOTOSHOOT
• IG story
TikTok video
• STYLING
Instagram and Facebook post
• PHOTOSHOOT
• IG story
TikTok video
• STYLING
Instagram and Facebook post
• LOOKBOOK
• IG story
TikTok video
• STYLING
T W T
Pinterest post
• INSPIRATION
TikTok video
• PROCESS
Daily IG stories
Pinterest post
• SKETCHES
TikTok video
• PROCESS
Daily IG stories
TikTok video
• STYLING
Daily IG stories
TikTok video
• STYLING
Daily IG stories
Pinterest post
• COVER
TikTok video
• BACKSTAGE
Daily IG stories
Pinterest post
• PHOTOSHOOT
TikTok video
• BACKSTAGE
Daily IG stories
Pinterest post
• PROCESS
TikTok video
• PROCESS
Daily IG stories
TikTok video
• STYLING
Daily IG stories
Pinterest post
• PHOTOSHOOT
TikTok video
• BACKSTAGE
Daily IG stories
Pinterest post
• INSPIRATION
TikTok video
• PROCESS
Daily IG stories
TikTok video
• STYLING
Daily IG stories
Pinterest post
• LOOKBOOK
TikTok video
• BACKSTAGE
Daily IG stories
TikTok video
• STYLING
IG stories
TikTok video
• STYLING Daily IG stories
TikTok video
• STYLING Daily IG stories
TikTok video
• STYLING Daily IG stories
video
• ADVETISEMENT
• TEASER
IG stories Instagram reel
TikTok video
• ADVETISEMENT
Daily IG stories
IG stories
Instagram reel
• CLIPS FROM SHOOTS Daily IG stories
TikTok video
• ADVETISEMENT
Daily IG stories
Instagram reel
• STYLING
IG stories
TikTok video
• ADVETISEMENT Daily IG stories
• SPECIAL OFFERS
Instagram reel
• PROCESS
IG stories
• SPECIAL OFFERS
TikTok
INSPIRATION
TIK TOK
INSPIRATION
INSPIRATION
INSPIRATION
THREADS
INSPIRATION
CONTACTS
