BOR N FROM TR A DITION. BU ILT FROM IN NOVATION.
Prepared Especially For REBECCA & JOEL CISNEROS
A Message From Our Broker Joel and Rebecca, I would like to thank you for welcoming Ryan Roger s into your home. We are honored to have Ryan as our associate and know that he will bring great value to the process of selling your home. Ryan is known for client ser vice and has a commitment to excellence exhibited by the abundance of referrals he receives. Sometimes it’s a breakthrough design that brings concrete and mor tar to life . Sometimes it’s a rich histor y. Sometimes it’s simply a cour tyard garden or the sunset from the west por tal. Near ly always, it is the intangible details that give a home its tr ue wor th. Sotheby’s International Realty professionals take great pleasure in discovering and bringing to life all the things that make a proper ty unique . And we take great pride in using our considerable experience , resources, and global connections to unite these special places with those who will cherish them as we do. We invite you to compare the list of seller ser vices offered by Sotheby’s International Realty with our competitor s’ ser vices. We are not only separated by our widely respected team of real estate broker s and the Sotheby’s brand, but are unique in offering the following mar keting proposal to our clientele . The oppor tunity you have given us to compete for your business is ver y much appreciated, and we thank you. We honor your confidence and tr ust.
J Kuper Principal Broker Kuper Sotheby’s International Realty
Your Trusted Real Estate Agent Ryan Rogers Re a l to r ® A s s o cia te
Ku p e r S ot h e by ’s I n te r na t i o na l Re a l t y 524 N. Lamar Blvd. Suite 204 Austin, Texas 78703 c : 512 .413 .9456 o: 512 . 831. 6 57 7 r y a n . r oge r s @ s ot h e by s r e a l t y. co m r y a n r oge r s . k u p e r r e a l t y. co m A native Austinite , Ryan utilizes his 16 year s of customer –focused ser vice and experience to assist clients as they look to achieve their real estate goals by buying, selling and remodeling homes in the Central Texas area. As a passionate real estate specialist, Ryan was able to close $17 million in proper ties in just his fir st year as a realtor. Gaining momentum over the next 7 year s, he had over $100 million in sales he had facilitated through having a laser focus on customer needs and dreams, being highly skilled at negotiating contracts, communicating mar ket trend information, and actively mar keting each proper ty to its fullest potential. A natural connector, Ryan maintains an extensive networ k of builder s, contractor s, and industr y professionals to help both buyer s and seller s attain the highest possible value from their real estate Investment. For those who are looking to purchase a home , Ryan will help you find your next perfect proper ty by determining your essential criteria and researching the best fit for you. If you are considering selling a proper ty, no detail will be too small from star t to close . Joining with Sotheby’s International Realty, Ryan will be able to seek out the most current social media and mar keting tools to highlight your proper ty and maximize your listing’s exposure to potential buyer s. Ryan keeps ver y busy with his career but also enjoys those moments he can read, cook for friends or spend time out boating. Beach vacations are a highlight and traveling to exotic locations. Ryan is an ardent suppor ter, mentor and counselor for those who have parents with Alzheimer’s disease and he also enjoys assisting as a volunteer with the English Bulldog Rescue & Foster organization. Ser vice Beyond Expectations…What you can expect when Ryan assists with your real estate needs!
A LEGACY OF
Our Brand Heritage The Sotheby’s International Realty ® brand harnesses the wor ldwide recognition and prestige of the Sotheby’s name . Auctioneer s since 1744 with a fine tradition of mar keting the wor ld’s most cherished possessions, Sotheby’s is now an innovative global ar t business ser ving the most discerning clientele . Sotheby’s Inter national Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and mar keting collaboration.
EXCELLENCE
An Extraordinary Collaboration Proper ties represented by our networ k may also be featured on the Sotheby’s auction house website , sothebys.com, their high-profile private client por tal and within their exclusive newsletter s. Our popular Extraordinar y Proper ties blog features some of the most highly read content available throughout sothebys.com. At the hear t of the par tner ship between the Sotheby’s International Realty® br and and the Sotheby’s Auction House is the literar y collaboration Sotheby’s Magazine | Ar t & Home . This alliance creates exclusive oppor tunities to reach a prestigious clientele .
A Truly Global Network The Sotheby’s International Realty® networ k is an exclusive association of high-quality residential brokerage companies throughout the wor ld. Additionally, a Global Referral System connects the Sotheby’s Inter national Realty networ k to facilitate the thousands of referrals that occur annually among our offices.
A Shared Vision Kuper Sotheby’s International Realty was formed in 1972 under the strong leader ship of Char les Kuper, Jr. and his family. A new strategic par tner ship was formed in 2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate owned by Doug & Mar y Land and Jonathan Creath. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International Realty merged with Amelia Bullock Realtor s in Austin. Founded in 1969 by Amelia Bullock and Barbara Wallace , the company has a strong histor y of providing ser vice with quality, value and integrity to ever yone . Together, the three brokerages have unified our selves under the Kuper Sotheby’s International Realty brand. This, combined with our relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing you a superior level of ser vice , mar keting and exper tise in San Antonio, Austin, New Braunfels, and around the wor ld.
Our Mission It is our mission to be the leader of Luxur y Real Estate in Texas by providing ser vice that exceeds expectations, deliver knowledge that surpasses the competition, and present progressive mar keting and innovative technology that outperforms the industr y demand.
Kuper Impact Kuper Impact is a year ly charitable program that allows our exceptional real estate agents, and the company as a whole , to suppor t local organizations. Each of our nine offices across Austin and San Antonio has picked a specific group to contribute to, spanning a variety of notewor thy causes. Whether it’s through Kuper Impact or any other philanthropic initiative , we invite you to join us in making a positive impact on the wor ld! For more information, visit kuperimpact.com
Aus tin
San Antonio
CURRENT CHARIT IE S
Ch i ld Ad v o c at es Sa n An t o n io
D o minion A ni ma l Ad v o c at es Group
K e nda l l County W ome n’s She l te r
R ona l d McDon ald House Cha rities
H e l p ing H and H o m e o f Aus t in
Fo unda ti on C o mm uni ti e s
La ke T ra vi s Cri si s Mi ni stri e s, I nc.
Mobi l e Loa ves & Fi she s
A l am o H e ig h t s
No rth w e s t H ills
D om inion
We s t la k e & Downtown
B oe rne
Galle ria
S tone O ak
B arton Cre e k
Our Management Our dedicated team is committed to our agents and their clients and wor ks diligently ever yday from Austin, San Antonio, Boerne , and New Br aunfels to go above and beyond for their needs. J Kuper : Broker & Owner Rick Kuper : Owner Brianne Alston: Chief Financial Officer Sandy Roy: Director of Sales Brenda Wall: Director of Relocation Leticia Arauz: Director of International Business Development
Our Locations Ten offices across San Antonio, Boer ne , New Braunfels, and Austin here to ser ve you. San Antonio: Alamo Heights • 6606 N. New Br aunfels The Dominion • 4 Dominion Drive Stone Oak • 434 N. Loop 1604 W. #3102 Boerne: 1002 River Rd. Ste . 300 New Br uanfels: 764 W. San Antonio St. Austin: Westlake • 4301 Westbank, Bldg. B, Ste . 100 Downtown • 524 N. Lamar Blvd., Suite #204 Nor thwest Hills • 8911 N. Capital of Texas Highway, #2120 Bar ton Creek • 2700 Bar ton Creek Blvd. Bee Cave • 13420 Galleria Circle Ste . A-105
Relocation Kuper Sotheby’s International Realty has a full ser vice relocation depar tment that provides ser vices for relocation management companies that handle the relocation process for most large corporations in the United States as well as assisting with international moves.
Brand Marketing A brand conveys a perception and emotional appeal with consumer s and tells them what they can expect from an organization. The Sotheby’s International RealtyŽ brand mar keting strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumer s to sothebysrealty.com.
Global Media Partnerships With an emphasis on brand exclusivity, cutting-edge adver tising technologies, strategic positioning, social traffic driver s and video content integration, the Sotheby’s International RealtyŽ brand utilizes hand-selected media powerhouses whose innovation, exper ience and international impact allow our brand to successfully connect with a global consumer.
Marketing Your Property Your home is unique . Mar keting a listing such as this takes an exclusive set of skills as well as an integrated mar keting plan. Our exclusive local and global mar keting par tner ships are designed to create maximum exposure for your proper ty. All the resources that are available to me and my firm are utilized to present your home in an extraordinar y and targeted manner.
Property Brochures Custom and compelling professional mar keting brochures custom designed for your home by our in-house mar keting team.
S UB DI VI SI ON A DDR E SS
A SP ECTACU LA R ESTATE D i ti str u m i p s a n t qu i st , e s c i u m qu e a d i ta te m p o r i o mn imin n os am d ell i s a l i ta ti a e u m a b o res s i te m . Ita te m h a rch i l l a ndan im n e stia p re r u n ti a m s i ti u s a qu i vell a b o r s u m qu a m , qu a s s e e s s in t is d ol e cta tu m et qu o s s i t i m u s d a e p re p e ro qu i s i m u str um vol or pos ae o m n i et l a t u t h a rch i l i m o m od i c i a n tu s e s c i s i m et i u s apel l ace at d ol u p ti s a u t pa d ol u p ta ti u n to e n i s eo st , c u str u m et, s ol u t al it l i qu i c o n s e vol u p ta s ve r u m e a r u m l a c c u m qu o vol o r s an t e aqu as et qu e ve n d u c i ll i qu o te m est u t f u ga . Et i p i et i p i cia qu ate m. Ne qu a tq u i a tqu o to d ol o re r i ta t qu a s s i ta e l a b o r r u ptiu r, in ctat.
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
1 23 M A I N ST R E E T CITY, STATE 123 45
1, 2 3 4 ± s f | 4 b ed room s | 2. 5 ba t hroom s Pri c e Ava i la ble Upon Request
First Last c 1 2 3.456.789 0 o 1 2 3.456.789 0 fi r st .l a st @ so t h ebysrea l t y.c o m kup er rea l t y.c o m
Direct Mail Custom and compelling professional mar keting postcards designed for your home by our in-house mar keting team. These postcards announcing your home can be sent to surrounding areas and targeted lists.
12 3 MA I N ST.
JUST LISTED A SPEC TAC ULAR E STAT E D i ti str u m i p s a n t qu i st, e s c i u m qu e a d i ta te mp o r i o mn i mi n n o s a m d ell i s a l i ta ti a e u m ab o res s i te m. Ita te m h a rch i l l a n d a n i m n e sti a p re r u n tia m s i ti u s a qu i vell a b o r s u m qu am, qu a s s e e s s i n t i s d ol e cta tu met qu o s s i t i mu s d a e p re p e ro qu i s i m u stru m volo r po s ae o mn i et l a t u t h a rch i l i mo mod i c i a n tu s e s c i s i met i u s a p el l a c e a t d ol u p ti s a u t pa d ol u p ta ti u n to e n i s e o st, c u str u met, s ol u t a l i t.
1 23 M A I N STR E E T C I TY, STAT E 1 2 3 45 1, 2 3 4 ± s f | 4 b ed ro o m s | 2. 5 ba t h ro om s $ 1, 2 3 4, 567 | M LS # 1 2 3 4567
First Last REALTOR®
c 123,456,7891 First.Last@SothebysRealty.com KuperRealty.com This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15
123 Main St. City, State 12345
Email Marketing Custom and compelling professional mar keting e-blasts designed for your home by our in-house mar keting team. These e-blasts are sent to curated lists to announce your home , price reductions, and special events..
1 2 3 MAIN STREET S U BDIVISIO N | C ITY TAGL I N E TAGL I N E TAGL I NE TAG LIN E TAG LIN E TAG LIN E TAG LIN E TAG LIN E # BEDROOM S • # B AT H S • # SQ F T • $ 1, 000, 000 • MLS ######
WATCH P ROP E RTY VIDE O
S EE PHOTO G A L L ERY
AGEN T NA M E TI TL E FI RS T.L AS T @SOT H E B YSR E A LT Y. C O M # # # .# # # .# ## OFFI CE ADD R E SS LIN E 1 OFFI CE ADD R E S LIN E 2
EX P L O R E FU L L D ETA I L S
Exceptional Properties The Exceptional Proper ties inser t promotes your proper ties within the Wall Street Journal. The multipage inser t is included in the Wall Street Journal in San Antonio, Austin, and Houston.
Exceptional
P r o p e rt i e s
h i l l c o u nt ry | cent r a l t exa s | s o u t h t exa s
Home of the Day Home of the Day is a unique oppor tunity through the Business Journal to showcase your proper ty each month to near ly 166,000 affluent home buyer s in the San Antonio mar ket and 282,000 affluent home buyer s in the Austin mar ket online .
CultureMap CultureMap is a digital adver tising oppor tunity on a premier local lifestyle site . Par tnering with CultureMap allows your proper ty to reach an affluent, trend-setting audience generally between 25-50 year s old.
Local Partnerships We are proud to have long-standing and often exclusive relationships with local media par tner s in the Austin and San Antonio areas, including San Antonio Express-News, New Br aunfels HeraldZeitung, Boer ne Star, San Antonio and Austin Business Jour nals, Luxur y Home Magazine , Society Diaries, and Homes and Land.
Art & Home This large format magazine enriches reader s with sophisticated content related to the ar t and real estate wor ld, now including a digital ver sion under sothebys.com. Sotheby’s Magazine | Ar t & Home features editorial showcasing Sotheby’s International Realty® brand proper ties and also includes a proper ty galler y, providing an adver tising oppor tunity that targets the Sotheby’s clientele .
KuperRealty.com A gorgeous, functional gateway to Central and South Texas real estate . KuperRealty.com features robust search capability, unique content, and attracts over 20,000 unique user s a month from around the wor ld.
SothebysRealty.com Sothebysrealty.com attracts more consumer s to search, view and inquire than any other luxur y real estate website . Millions of viewer s immer se themselves in our collection of vibrant, full screen high definition videos and photography. sothebysrealty.com also offer s 3D and Vir tual Reality Tour s, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumer s.
Cascading Platform Once a home is on sothebysrealty.com, it will be exclusively mar keted on more than 100 websites around the wor ld. This networ k of interconnected, locally focused and globally aware Sotheby’s International Realty® networ k member s’ websites, receive over eight million visitor s per year and create another exclusive proper ty syndication oppor tunity.
Property Distribution Strategic placement and unique positioning of your home’s best features are critical in securing the r ight audience to not only preview your home online , but to take the next step in their home search. The Sotheby’s International RealtyŽ brand par tner s with and distributes proper ties to the most significant media companies and real estatefocused websites in the wor ld in order to increase exposure and dr ive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure , the br and provides a proper ty repor t including view and inquir y statistics for each par tner site to effectively illustrate the activity a proper ty receives online . This keeps our homeowner s informed of your mar keting effor ts ever y step of the way..
Video Content Home buyer s are engaging with video in ever y element of their online exper ience –on websites, social networ ks, and their connected TVs. Research tells us that the longer consumer s are on a website , the more likely they are to take action and inquire about a proper ty. Video provides a tr uly immer sive and engaging experience for the consumer and remains the corner stone of our content strategy for kuperrealty.com and sothebysrealty.com. From proper ty videos, agent videos, and brand videos, we have it all.
Social Media Content mar keting is the way consumer s seek information. Social media is a vital tool in this space for luxur y brands to provide their content to their loyal following as well as to attr act new connections. Influential, well-connected buyer s like to engage directly with their favorite brands, looking at unique photos, videos and ar ticles with the ability to respond and share the content with their circles. We are not simply “posting� on social media. We are nur tur ing a highly engaged group of opinion-maker s with exclusive content on Facebook, YouTube , Twitter, Google+, Instagram, LinkedIn, Pinterest and our ver y own Extraordinar y Living Blog. We know that our social content mar keting approach wor ks because Facebook is the top referring source of traffic to sothebysrealty.com and kuperrealty.com.
Search Engine Marketing Search engine mar keting provides us with the oppor tunity to target a specific and qualified consumer. With over 90% of home buyer s searching for homes online , it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine mar keting str ategy targets the real estate intender who has already visited sothebysrealty.com through “re-mar keting” – showing a display ad specifically to the user when they visit thousands of other websites.
SIR Mobile The Sotheby’s International Realty® mobile app is the only luxur y real estate app that ser ves proper ties in near ly 70 countries. Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our global real estate exper ts around the wor ld. Use GPS or the draw tool to locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf cour ses, resor ts and more . With an ever-increasing amount of home searches performed from a handheld device it is vital to have a best-in-class app that meets the needs of today’s home buyer s.
Public Relations Our public relations suppor t team helps drive awareness and position our global networ k and prestigious brand as the voice of luxur y real estate . Proper ties that have international relevance , historical significance or uniqueness can be submitted for consideration in the many global media outlets we have relationships with, driving more exposure for the brand and tr affic to sothebysrealty.com.
eGallery The Sotheby’s International Realty® eGaller y is displayed on high-definition screens in Sotheby’s International Realty and Sotheby’s auction house locations around the wor ld. It is an exclusive , real time , dynamic proper ty slideshow designed to provide wor ldwide reach for the select upper-tier proper ties represented by our networ k.
Inviting. Discreet. Savvy. Refined.
Built on years of tradition and dedicated to innovation, the Kuper Sotheby’s International Realty brand provides million-dollar service for homes of all price ranges.