SALES & MARKETING PROPOSAL 123 DEVELOPMENT
presented by
RYAN ROGERS Ryan utilizes his 24 years of customer service and local expertise as a Native Austinite to provide the very best service to all of his clients whether they wish to buy, sell, or remodel to achieve their personal real estate goals. As a passionate real estate specialist, Ryan closed $17 million in properties his first year as a Realtor, and has gained momentum over the last 11 years with over $250 million in total sales. Ryan maintains an extensive network of builders, contractors, and industry professionals so that he may consistently market each property to its fullest potential. Ryan keeps very busy with his career but makes sure to give back to his community as often as possible; he’s an ardent supporter, mentor and counselor for those who have family members with Alzheimer’s disease, promotes and volunteers for the English Bulldog Rescue & Foster Organization, and was nominated for the 2018 “Man of the Year” for the Leukemia & Lymphoma Society (LLS). ryan.rogers@sothebysrealty.com // 512.413.9456
RAQUEL GORNY Fueled by passion and integrity, Raquel brings a fresh sense of energy to her mission of helping clients sell their homes and find homes they love. She combines her keen eye for design with over 10 years of marketing experience, a talent for connecting with others, and a long track record of delivering results. Before she fell in love with the vibrant neighborhoods of Austin, Raquel worked on luxury brands in New York, Latin America, and—most recently—Miami, where she managed the marketing for a landmark $1.5-billion real estate development in the heart of downtown. With her business savvy and her genuine desire to help people, she has been able to use her expertise not only to drive her professional success, but also to give back to the communities around her. Raquel earned her B.A. from Florida Atlantic University and is bilingual in English and Spanish. raquel.gorny@sothebysrealty.com // 786.440.1403
KUPER SOTHEBY’S INTERNATIONAL REALTY Kuper Sotheby’s International Realty was formed in 1972 under the leadership of Charles Kuper, Jr. and his family. A new strategic partnership was formed in 2012 when Kuper Sotheby’s
OUR COMPANY
International Realty merged our San Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International Realty merged with Amelia Bullock Realtors in Austin, founded in 1969 by Amelia Bullock and Barbara Wallace. Together, the three brokerages have unified under the Kuper Sotheby’s International Realty brand. This, combined with our relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing a superior level of service, marketing and expertise in San Antonio, Austin, New Braunfels, Boerne, and around the world. It is our mission to be the leader of Lu xury Real Estate in Texas by providing service that exceeds expectations, delivering knowledge that surpasses the competition, and presenting progressive marketing and innovative technology that outperforms the industry demand.
A UNIQUE COLLABORATION Our alliance with Sotheby’s is our unique difference. Building on
OUR BRAND
the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high-profile client events, plus showcased in their signature publications, digital newsletters, and on sothebys.com. Our brand ’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. So while our brand is uniquely local, our reach is global and that means more exposure that connects sellers with qualified home buyers all around the world.
YOUR
bespoke
MARKETING PLAN
SALES CONSULTING 1. Architectural Plans 2. Architectural Renderings 3. Unit Mix 4. Floor Plans 5. Amenities 6. Pricing
SOCIAL MEDIA 1. Create weekly social media posting plan for Facebook & Instagram 2. Create social media engagement plan to connect with inf luencers and significant Austin pages 3. Create paid social media plan to increase page like and engagement
PUBLIC REL ATIONS 1. Write original press releases 2. Send press releases through PR newswire 3. Create relationships with local inf luencers & bloggers 4. Manage partnerships with local inf luencers & bloggers
WEBSITE MANAGEMENT 1. Launch listings on the MLS,KuperRealty.com & Sotheby’s network sites 2. Track web hits and provide regular reports 3. Keep content current on website
MARKETING CONSULTING 1. Engage Branding Firm 2. Manage Creation of Brand and Style Guidelines 3. Engage Web Vendor 4. Manage Creation of Website and CRM System 5. Create Positioning Statement 6. Establish Target Demographics 7. Create original designs including but not limited to: •
Direct mailers
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Brochures
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Custom advertisements
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Invitations
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E-mails
8. Create event schedule 9. Manage all aspects of event production including but not limited to: •
Event idea & conception
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Invitation & signage design
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Landing page creation
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Invitee curation
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Budget management
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Catering coordination
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RSVP management & follow up
PL AN DETAILS
and
VALUES
SAMPLE PROPOSAL A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates.
1. Architectural Photography 2. Combo Lifestyle & Property Video 3. Public Website 4. Sotheby’s Exclusive Global Property Syndication 5. List property of Multiple Listing Service 6. Development Management Services •
Full service graphic designers
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Architect
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Sales Gallery
PRINT OPPORTUNITIES
P R E MIUM VIDEO BROCHURES FOR D IR ECT MAIL / / $2, 20 0 VALU E Video brochures create a compelling experience by combining an auto-play property video within a stunning package. These video brochures can be mailed to select individuals, along with other marketing collateral about the property, to give the recipient an experience that a still photo can’t convey on its own.
CUSTO M PRO PE RT Y BR OCHURES / / $250 VALUE We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.
LUXURY HO M E M AGA ZINE 2-PAGE SP READ / / $4,00 0 VALU E As the largest publisher and network of luxury real estate publications nationally, Luxury Home Magazine is devoted to presenting the highest quality homes available to their readers in San Antonio and the Hill Country. Direct mailed to the area’s most affluent households, the exposure offered is ideal for a property of this stature.
T R I B E ZA M AGA ZINE BACK COVER / / $3,000 VALUE Tribeza has curated the very best of Austin art, culture, style and happenings for a loyal audience of educated and affluent local tastemakers. Our reputation as the city’s favored source for intriguing discoveries of both people and places has grown alongside Austin’s stature on the national and international cultural scene.
K UP E R RES IDE M AGA ZINE COVER & FEATUR E / / $6,50 0 VALU E Reside Magazine will have its inaugural issue published in partnership with The Wall Street Journal in March 2019. It will feature custom content from the highly regarded writers of The Wall Street Journal especially curated for the Sotheby’s International Realty brand, along with local content and listings in our market.
SOT H EBY’S CO O PE RATIVE ADVERTISING ( NEW YORK T I MES & WALL ST REET J O U RN AL) // $764.50 & $715.0 0 VALU ES The Sotheby’s International Realty property advertising program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our property advertising program offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the Sotheby’s International Realty network.
L IVE ATX WA LL ST REET JOURNAL INSERT / / $1,750 VALU E This insert promotes your property within the Wall Street Journal in a beautiful, oversized format exclusive to Kuper Sotheby’s International Realty. The multi-page insert includes a combination of hyper-local editorial content as well as a Kuper Sotheby’s International Realty property gallery.
SOT H EBY’S M AGA ZINE & SOTHEBY’S PR EFERRED AD // $1,0 01 VALU E Sotheby’s Magazine is the literary collaboration presented by the Sotheby’s International Realty brand and Sotheby’s. This stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds. Sotheby’s Magazine features editorial showcasing Sotheby’s International Realty listings.
DIGITAL OPPORTUNITIES
CUSTO M W E BS IT E // $2,500 VALUE Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.
SOT H EBY’S E XCLUS IV E GLOBAL PR OPERT Y SYND ICAT I O N // $1,0 0 0 VALU E The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.
E- MA I L CA M PA IGNS // $1,000 VALUE We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.
FAC E BO O K A DVE RT ISING / / $750 VALUE The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.
CULT U RE M A P A DVE RTOR IAL / / $1,200 VALUE CultureMap is a network of local lifestyle sites delivering daily news and recommendations. CultureMap and Kuper Sotheby’s International Realty have partnered to create a premier digital advertising opportunity called Haute Property that showcases a property in every way on CultureMap’s website.
SOT H EBY’S AUCT IO N CLIENT NEWSLETTER / / $1,980 VALU E Sotheby’s Selects is a weekly email newsletter featuring the best auction content including videos, slideshows and articles. It is sent to a global audience of 200,000 including Sotheby’s Preferred clients. We use this email tool to send a personalized message to the most important and qualified buyers.
SOT H EBY’S INT E RNATIONAL R EALT Y 1,000,000 IMPRESS I O N PRO GRAM //$2,887.50 VALU E The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-through’s. Through beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing you to target by country, region, state, city or zip code.
AUST I N BUS INESS JOURNAL HOME OF THE DAY / / $750 VALU E The San Antonio Business Journal features local people and decision makers who are leaders in their business communities. Home of the Day is a unique opportunity to showcase your high-end property all month to affluent home buyers in the San Antonio market through the Business Journal Online.