BOR N FROM TR A DITION. BU ILT FROM IN NOVATION.
Prepared Especially For E N RIQUE VARA 10303 N RANC H RO AD 6 2 0
A Message From Our Broker Enrique, I would like to thank you for welcoming Margaret Parma into your home. We are honored to have Margaret as our associate and know that she will bring great value to the process of selling your home. Margaret is known for client ser vice and has a commitment to excellence exhibited by the abundance of referrals she receives. Sometimes it’s a breakthrough design that brings concrete and mortar to life. Sometimes it’s a rich history. Sometimes it’s simply a courtyard garden or the sunset from the west portal. Nearly always, it is the intangible details that give a home its true worth. Sotheby’s International Realty professionals take great pleasure in discovering and bringing to life all the things that make a property unique. And we take great pride in using our considerable experience , resources, and global connections to unite these special places with those who will cherish them as we do. We invite you to compare the list of seller ser vices offered by Sotheby’s International Realty with our competitor s’ ser vices. We are not only separated by our widely respected team of real estate broker s and the Sotheby’s brand, but are unique in offering the following mar keting proposal to our clientele . The oppor tunity you have given us to compete for your business is ver y much appreciated, and we thank you. We honor your confidence and tr ust.
J Kuper Principal Broker Kuper Sotheby’s International Realty
Your Trusted Real Estate Agent Margaret Parma V i ce P r e s i d e n t , Re a l to r ®
Ku p e r S ot h e by ’s I n te r na t i o na l Re a l t y 524 N Lamar Blvd, Ste 204 Austin, Texas 78703 c 512 . 632 .9519 o 512 . 831. 6 57 7 ma r g a r e t . pa r ma @ s ot h e by s r e a l t y. co m ma r g a r e t pa r ma . k u p e r r e a l t y. co m M a r g a re t jo in e d K u pe r Sotheby’s I nter national R eal ty because of the d e dic a t e d wo r ldwide n e twor k and mar keting suppor t pr ovi ded by S o t h e by ’s In t e r n a t io n a l Re a lty. She possesses over 37 year s of r esidenti al a n d c o mmer cial r eal estate exper i ence . M a r g a re t is c o mmit t e d t o excellence and to continuously keepi ng her cl i e n t s we ll in fo r me d du r in g ever y aspect of the tr ansaction. Col l eagues wo u ld de s c r ibe h e r a s a t r ue pr ofessional , one w i th a combi nation of e n t h u s ia s m, dilig e n c e a n d u nw aver i ng per sonal i ntegr i ty. With a depth o f ex pe r ie n c e in n e w a n d re sal e r esidenti al, custom homes, l ot, far m and r a n ch s a le s , Ma r g a re t is a ble to wor k thr ough ever y possi bl e scenar i o t o br in g a c o n t r a c t t o a s u ccessful close . R epr esenting sel l er s of var i ous pr o pe r t y t y pe s , Ma r g a re t extends Sotheby’s I nter national R eal ty’s ful l ma r ke t in g pro g r a m to sel l the j ewel of ever y pr i ce poi nt. M a r g a r et h a s t wo g rown da u ghter s and r esi des i n Austin w ith her husban d , A le x . B o t h e n joy wor l d tr avel dur i ng their l ei sur e time .
Previous Client Testimonials “Margaret is excellent- this is our 2nd transaction with her in 5 year s. Her attention to detail and complete availability to handle our questions and request is ver y appreciated. We recommend her to any prospective buyer or seller!” - A. G. & S.G. “I would like to take this oppor tunity to comment on what a great job Margaret did selling my home in Panther Creek. I can say that with her experience , talent and professionality, and her attention to detail, I was 110% pleased wor king with her and I honestly believe that she got top value for the home . Not only that but she made the process as painless as possible and it was evident she had my full interest in all matter s 110% of the time . Her exper tise in mar keting the home was awesome from photos (which her team did per sonally) to brochures to a website . I would fur ther say that not only did she do a fantastic awesome job in all the “professional” areas but she takes her job to another level on the per sonal side as well. Margaret gets it! It is my pleasure to recommend Margaret and her team to any potential client, seller or buyer that wants top value for their home with a per sonal touch that she deliver s. On a scale of 1 to 10 Mar garet deliver s an 11.” - D.N.H. “Margaret is an exceptional Real Estate Agent that has been an invaluable asset in my largest transactions. Margaret always deliver s on her commitments and ensures that ever y par ty to the transaction does what they say. This was par ticular ly impor tant during constr uction of a custom home where she was able to anticipate and avoid challenges upfront. I highly recommend her for all your real estate transactions.” - R. W.
Previous Client Testimonials “We love Margaret Parma! The fact that we have now used her to buy two houses and sell one should be testimonial enough. But here are the things that make her a great agent: •
We tr ust her judgement which is based on her experience in the mar ket. She was spot on in pricing the home we just sold, as well as the best mar keting plan.
•
Margaret’s follw up and follow through is outstanding. There is no detail that Margaret would let slip. If she says she will send you a phone number or web address, she did it!
•
She knows so many people in all facets of residential mar keting. As an
example , Margaret was able to find us the right landscaper s and handyman to do the “fix-up” prior to selling. •
On the buying side , she was so professional and we always knew she was representing our best interest. Even though the house we bought was listed by another Sotheby’s agent, we always knew she was representing only us. •
Maybe most impor tant of all, we have developed a relationship with Margaret so that she is more than just our real estate agent, she is our fr iend.” - T.P.G & V.G.
“Thank you for all of your hard wor k, dedication, positive attitude , creativity, patience and helpful connections that made this closing day happen. Thank you for being our Realtor! We could not have managed without you. Your help with the inspections was above and beyond the call of duty. All the best wishes!” - Lynn & Kar l
A LEGACY OF
Our Brand Heritage The Sotheby’s International Realty ® brand harnesses the wor ldwide recognition and prestige of the Sotheby’s name . Auctioneer s since 1744 with a fine tradition of mar keting the wor ld’s most cherished possessions, Sotheby’s is now an innovative global ar t business ser ving the most discerning clientele . Sotheby’s Inter national Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and mar keting collaboration.
EXCELLENCE
An Extraordinary Collaboration Proper ties represented by our networ k may also be featured on the Sotheby’s auction house website , sothebys.com, their high-profile private client por tal and within their exclusive newsletter s. Our popular Extraordinar y Proper ties blog features some of the most highly read content available throughout sothebys.com. At the hear t of the par tner ship between the Sotheby’s International Realty® br and and the Sotheby’s Auction House is the literar y collaboration Sotheby’s Magazine | Ar t & Home . This alliance creates exclusive oppor tunities to reach a prestigious clientele .
A Truly Global Network The Sotheby’s International Realty® networ k is an exclusive association of high-quality residential brokerage companies throughout the wor ld. Additionally, a Global Referral System connects the Sotheby’s Inter national Realty networ k to facilitate the thousands of referrals that occur annually among our offices.
A Shared Vision Kuper Sotheby’s International Realty was formed in 1972 under the strong leader ship of Char les Kuper, Jr. and his family. A new strategic par tner ship was formed in 2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate owned by Doug & Mar y Land and Jonathan Creath. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International Realty merged with Amelia Bullock Realtor s in Austin. Founded in 1969 by Amelia Bullock and Barbara Wallace , the company has a strong histor y of providing ser vice with quality, value and integrity to ever yone . Together, the three brokerages have unified our selves under the Kuper Sotheby’s International Realty brand. This, combined with our relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing you a superior level of ser vice , mar keting and exper tise in San Antonio, Austin, New Braunfels, and around the wor ld.
Our Mission It is our mission to be the leader of Luxur y Real Estate in Texas by providing ser vice that exceeds expectations, deliver knowledge that surpasses the competition, and present progressive mar keting and innovative technology that outperforms the industr y demand.
Kuper Impact Kuper Impact is a year ly charitable program that allows our exceptional real estate agents, and the company as a whole , to suppor t local organizations. Each of our nine offices across Austin and San Antonio has picked a specific group to contribute to, spanning a variety of notewor thy causes. Whether it’s through Kuper Impact or any other philanthropic initiative , we invite you to join us in making a positive impact on the wor ld! For more information, visit kuperimpact.com
Aus tin
San Antonio
CURRENT CHARIT IE S
Ch i ld Ad v o c at es Sa n An t o n io
D o minion A ni ma l Ad v o c at es Group
K e nda l l County W ome n’s She l te r
R ona l d McDon ald House Cha rities
H e l p ing H and H o m e o f Aus t in
Fo unda ti on C o mm uni ti e s
La ke T ra vi s Cri si s Mi ni stri e s, I nc.
Mobi l e Loa ves & Fi she s
A l am o H e ig h t s
No rth w e s t H ills
D om inion
We s t la k e & Downtown
B oe rne
Galle ria
S tone O ak
B arton Cre e k
Our Management Our dedicated team is committed to our agents and their clients and wor ks diligently ever yday from Austin, San Antonio, Boerne , and New Br aunfels to go above and beyond for their needs. J Kuper : Broker & Owner Rick Kuper : Owner Brianne Alston: Chief Financial Officer Sandy Roy: Director of Sales Brenda Wall: Director of Relocation Leticia Arauz: Director of International Business Development
Our Locations Ten offices across San Antonio, Boer ne , New Braunfels, and Austin here to ser ve you. San Antonio: Alamo Heights • 6606 N. New Br aunfels The Dominion • 4 Dominion Drive Stone Oak • 434 N. Loop 1604 W. #3102 Boerne: 1002 River Rd. Ste . 300 New Br uanfels: 764 W. San Antonio St. Austin: Westlake • 4301 Westbank, Bldg. B, Ste . 100 Downtown • 524 N. Lamar Blvd., Suite #204 Nor thwest Hills • 8911 N. Capital of Texas Highway, #2120 Bar ton Creek • 2700 Bar ton Creek Blvd. Bee Cave • 13420 Galleria Circle Ste . A-105
Relocation Kuper Sotheby’s International Realty has a full ser vice relocation depar tment that provides ser vices for relocation management companies that handle the relocation process for most large corporations in the United States as well as assisting with international moves.
Brand Marketing A brand conveys a perception and emotional appeal with consumer s and tells them what they can expect from an organization. The Sotheby’s International RealtyŽ brand mar keting strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumer s to sothebysrealty.com.
Global Media Partnerships With an emphasis on brand exclusivity, cutting-edge adver tising technologies, strategic positioning, social traffic driver s and video content integration, the Sotheby’s International RealtyŽ brand utilizes hand-selected media powerhouses whose innovation, exper ience and international impact allow our brand to successfully connect with a global consumer.
Marketing Your Property Your home is unique . Mar keting a listing such as this takes an exclusive set of skills as well as an integrated mar keting plan. Our exclusive local and global mar keting par tner ships are designed to create maximum exposure for your proper ty. All the resources that are available to me and my firm are utilized to present your home in an extraordinar y and targeted manner.
Property Brochures Custom and compelling professional mar keting brochures custom designed for your home by our in-house mar keting team.
Direct Mail Custom and compelling professional mar keting postcards designed for your home by our in-house mar keting team. These postcards announcing your home can be sent to surrounding areas and targeted lists.
Email Marketing Custom and compelling professional mar keting e-blasts designed for your home by our in-house mar keting team. These e-blasts are sent to curated lists to announce your home , price reductions, and special events..
4 0 0 PA N T H E R C R E E K D R I F T W O O D , T E XA S 7 8 6 1 9
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P R I C E AVA I L A B L E U P O N R E Q U E ST This special place features a thoughtfully curated mix of rare, reclaimed long leaf pine floors, trusses, and cabinetr y, antique fixtures and stone from the proper ty. Behind its gated entrance, the 46-acre proper ty includes a spacious 3-bedroom, 3-bath home, three-stall stable and tack room, riding arena, additional separate four-car garage/storage building, and large pavilion with stone fire pit. Overlooking a serene view of the hill countr y, the inviting pool is surrounded by Texas stone and lush native landscaping. Kalico Ranch is a peaceful retreat for friends and family, or a full-time residence located in the highly rated Dripping Springs School District. Brimming with unique details, many of the home’s carefully selected furnishings are also available.
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Exceptional Properties The Exceptional Proper ties inser t promotes your proper ties within the Wall Street Journal. The multipage inser t is included in the Wall Street Journal in San Antonio, Austin, and Houston.
Exceptional
P r o p e rt i e s
h i l l c o u nt ry | cent r a l t exa s | s o u t h t exa s
Home of the Day Home of the Day is a unique oppor tunity through the Business Journal to showcase your proper ty each month to near ly 166,000 affluent home buyer s in the San Antonio mar ket and 282,000 affluent home buyer s in the Austin mar ket online .
CultureMap CultureMap is a digital adver tising oppor tunity on a premier local lifestyle site . Par tnering with CultureMap allows your proper ty to reach an affluent, trend-setting audience generally between 25-50 year s old.
Local Partnerships We are proud to have long-standing and often exclusive relationships with local media par tner s in the Austin and San Antonio areas, including San Antonio Express-News, New Br aunfels HeraldZeitung, Boer ne Star, San Antonio and Austin Business Jour nals, Luxur y Home Magazine , Society Diaries, and Homes and Land.
Art & Home This large format magazine enriches reader s with sophisticated content related to the ar t and real estate wor ld, now including a digital ver sion under sothebys.com. Sotheby’s Magazine | Ar t & Home features editorial showcasing Sotheby’s International Realty® brand proper ties and also includes a proper ty galler y, providing an adver tising oppor tunity that targets the Sotheby’s clientele .
KuperRealty.com A gorgeous, functional gateway to Central and South Texas real estate . KuperRealty.com features robust search capability, unique content, and attracts over 20,000 unique user s a month from around the wor ld.
SothebysRealty.com Sothebysrealty.com attracts more consumer s to search, view and inquire than any other luxur y real estate website . Millions of viewer s immer se themselves in our collection of vibrant, full screen high definition videos and photography. sothebysrealty.com also offer s 3D and Vir tual Reality Tour s, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumer s.
Cascading Platform Once a home is on sothebysrealty.com, it will be exclusively mar keted on more than 100 websites around the wor ld. This networ k of interconnected, locally focused and globally aware Sotheby’s International Realty® networ k member s’ websites, receive over eight million visitor s per year and create another exclusive proper ty syndication oppor tunity.
Property Distribution Strategic placement and unique positioning of your home’s best features are critical in securing the r ight audience to not only preview your home online , but to take the next step in their home search. The Sotheby’s International RealtyŽ brand par tner s with and distributes proper ties to the most significant media companies and real estatefocused websites in the wor ld in order to increase exposure and dr ive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure , the br and provides a proper ty repor t including view and inquir y statistics for each par tner site to effectively illustrate the activity a proper ty receives online . This keeps our homeowner s informed of your mar keting effor ts ever y step of the way..
Video Content Home buyer s are engaging with video in ever y element of their online exper ience –on websites, social networ ks, and their connected TVs. Research tells us that the longer consumer s are on a website , the more likely they are to take action and inquire about a proper ty. Video provides a tr uly immer sive and engaging experience for the consumer and remains the corner stone of our content strategy for kuperrealty.com and sothebysrealty.com. From proper ty videos, agent videos, and brand videos, we have it all.
Social Media Content mar keting is the way consumer s seek information. Social media is a vital tool in this space for luxur y brands to provide their content to their loyal following as well as to attr act new connections. Influential, well-connected buyer s like to engage directly with their favorite brands, looking at unique photos, videos and ar ticles with the ability to respond and share the content with their circles. We are not simply “posting� on social media. We are nur tur ing a highly engaged group of opinion-maker s with exclusive content on Facebook, YouTube , Twitter, Google+, Instagram, LinkedIn, Pinterest and our ver y own Extraordinar y Living Blog. We know that our social content mar keting approach wor ks because Facebook is the top referring source of traffic to sothebysrealty.com and kuperrealty.com.
Search Engine Marketing Search engine mar keting provides us with the oppor tunity to target a specific and qualified consumer. With over 90% of home buyer s searching for homes online , it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine mar keting str ategy targets the real estate intender who has already visited sothebysrealty.com through “re-mar keting” – showing a display ad specifically to the user when they visit thousands of other websites.
SIR Mobile The Sotheby’s International Realty® mobile app is the only luxur y real estate app that ser ves proper ties in near ly 70 countries. Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our global real estate exper ts around the wor ld. Use GPS or the draw tool to locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf cour ses, resor ts and more . With an ever-increasing amount of home searches performed from a handheld device it is vital to have a best-in-class app that meets the needs of today’s home buyer s.
Public Relations Our public relations suppor t team helps drive awareness and position our global networ k and prestigious brand as the voice of luxur y real estate . Proper ties that have international relevance , historical significance or uniqueness can be submitted for consideration in the many global media outlets we have relationships with, driving more exposure for the brand and tr affic to sothebysrealty.com.
eGallery The Sotheby’s International Realty® eGaller y is displayed on high-definition screens in Sotheby’s International Realty and Sotheby’s auction house locations around the wor ld. It is an exclusive , real time , dynamic proper ty slideshow designed to provide wor ldwide reach for the select upper-tier proper ties represented by our networ k.
Inviting. Discreet. Savvy. Refined.
Built on years of tradition and dedicated to innovation, the Kuper Sotheby’s International Realty brand provides million-dollar service for homes of all price ranges.