PCC Publication Catalogue

Page 1

PUBLICATIONS

catalogue


Production Team Khrizie Evert M. Marcelo Managing Editor

Joahna G. Goyagoy Mark Lyndon Fuentes Antaran Carla F. Padilla Editorial Team

Mark Lyndon Fuentes Antaran Layout Artist

Rowena Galang-Bumanlag Anselmo S. Roque Eric P. Palacpac Editorial Advisers

First Edition 2012

Philippine Carabao CenterŠ Produced by the Applied Communication Section Knowledge Resource Management Division


Foreword Over the years, the Philippine Carabao Center (PCC) has come out with an array of technologies and popularized these various multimedia forms. Print medium, being one of the most popular means of technology transfer, is utilized in the production of PCC information, education, and communication (IEC) materials. PCC publications are designed for industry stakeholders, specifically small-scale farmers who are the endpoint beneficiary of the PCC efforts. In its desire to provide an overview and easy listing of all the PCC publications, this PCC Publications Catalogue is hereby published for use by the general public. It is designed to address the need of the public to know about the technology and other information packages available at the PCC by picking out the publications that are of clientele needs and interests. The list of publications includes corporate materials, training/instructional materials, extension bulletins, comics, flyers, technology briefs, and books comprising all relevant information about the services and programs of PCC. All of the contents of the publications have underwent thorough and comprehensive researches of scientists/experts of PCC. They are guaranteed to provide the materials needed by the PCC clientele. Take hold of these publications and continue benefitting from them.

LIBERTADO C. CRUZ Executive Director


Contents Foreword Corporate Materials

7-9

Corporate Brochure Changing Lives Primer Ruminant Animal Industry Roadmap Frequently Asked Questions (FAQs) on Dairy and Carabao Development Program Service Guide (English/Filipino) PCC Annual Report

Training/Instructional Materials Dairy Buffalo Production Handbook Small-scale Dairy Farming Manual Artificial Insemination Manual Profitability Analysis: 20-cow Module Buffalo Milk Production Mga Sakit ng Kalabaw Wastong Pangangalaga ng Bulugang Buffalo (Lahing Gatasan) Sire Directory

10-13


Contents Extension Bulletins

14

Comics

15-17

Artificial Insemination sa Kalabaw Mapa-WOW sa Kabuhayang Mula sa Kalabaw Pagpapahiram ng Bulugang Kalabaw May Magandang Bukas sa Paggagatas Pagpapanatili sa Kalidad ng Gatas ng Kalabaw

Flyers

18-19

WOW, Gatas ng Kalabaw International Buffalo Knowledge Resource Service (IBKRS) Sa Kalabaw na Mestisa, Hataw ka sa Kita

Technology Briefs

20


Contents Regular Publications

21-22

PCC Newsletter R&D Highlights PCC Balita

Books

23-25

Appreciating the Carabao SAN AGUSTIN: Rising High on the ‘Nuang’ Buffalo and Cattle Businessing the Carabao Changing Lives...Beyond the Draft Carabao

Recipe Books Mga Produkto Mula sa Gatas ng Kalabaw Cooking with Carabao’s Milk Buffalo Meat Recipes

26-27


Corporate Materials Corporate Brochure The Philippine Carabao Center (PCC) is a carrier of social programs focused on harnessing the potential of livestock (carabao, in particular) through genetic transformation ultimately leading to increased incomes for farming families and established livestock-based enterprises. This corporate brochure mirrors the over-all program of the agency. Specifically, it gives a picture of what the agency has contributed in the past, current thrusts and future directions. Moving ahead of the challenges, the PCC continues to strive in realizing its main goal and enhancing the well-being of the greater sector of the agricultural community: the small-hold farmers.

Changing Lives Primer This corporate primer presents brief introduction of the PCC in a flyer form. It highlights the information on Carabao Development Program, mandate, services, and the brief history of the agency. The primer also includes the contact informations of the PCC network of centers strategically located nationwide.

PCC Publications Catalogue 7


Corporate Materials Ruminant Animal Industry Roadmap This roadmap provides the framework, key strategies and implementing guidelines for revitalizing the ruminant subsector. It is a product of a series of dynamic consultations with various stakeholders comprising the beef and dairy cattle, carabaos, goats and sheep sectors. Selected representatives from the government agencies and the academe likewise participated in the crafting of this document. Mandala Agricultural Development Corporation (MADECOR) acted as the facilitator, integrating all the concepts, strategies and activities identified to be necessary in hastening the development of the ruminant industry. These participatory consultations were inspired and sustained by the vision and strong support of the Agriculture Secretary.

Frequently Asked Questions (FAQs) on Dairy and Carabao Development Program This pamphlet explains the salient features of the Carabao Development Program. It also answers frequently asked questions and queries why there is a need to develop the local dairy industry. 8 PCC Publications Catalogue


Corporate Materials

Service Guide (English/Filipino) This manual is designed to guide the carabao industry stakeholders and the public who are interested on the services of the PCC. Detailed procedures on how to avail of each service are provided in this guide.

PCC Annual Report The Annual Report series include the highlights and accomplishments manifested under the agency’s major programs, namely: Genetic Improvement, Enterprise Development, and Research & Development for a particular year. They are distributed to the Department of Agriculture Main Office, industry partners, PCC Regional Centers and international linkages.

PCC Publications Catalogue 9


Training/Instructional Materials Dairy Buffalo Handbook This handbook aims to provide science-based standards and best practices to enhance the skills and confidence of a dairy farm manager in implementing practical and relevant steps and processes in improving the production and reproduction performance of dairy buffalos. It is a compilation of substantive, localized processes and options on dairy buffalo production based on the long years of experience of PCC’s technical experts.

Small-scale Dairy Farming Manual This publication is composed of six volumes that contain important information about the technology practices on production, postharvest and processing of milk. It also includes topics on breeding, herd management, proper nutrition and feeding practices for cattle and buffalo. Translated in Filipino, this manual is produced by the Food and Agricultural Organization of the United Nations. It is hoped that future entrepreneurs, extension agents, instructors, small scale producers and farmers will gain from the wealth of information contained in these volumes. 10 PCC Publications Catalogue


Training/Instructional Materials Artificial Insemination Manual This manual contains essential information about the benefits of AI and the recommended practices the farmers should do before and after the AI service is performed to the carabao. The manual provides a simple guide in a step-by-step format written in Filipino. It contains a recording table about the profile of the animal and the important details the farmers have to record before and after the insemination process.

Profitability Analysis: 20-cow Module Buffalo Milk Production This publication, packaged by the Philippine Council for Agriculture, Aquatic, and Natural Resources Research and Development (PCAARRD), addresses the need of small and micro enterprises and farmers. It provides analytical tools that will help in the project planning process under a set of assumptions. Thus, it ensures that a dairy buffalo project is technically and economically feasible for implementation. It aims to guide the future entrepreneur in establishing and managing a dairy buffalo-business enterprise. It contains information about the projected income statement and cash flows, and the standard dairy production system. PCC Publications Catalogue 11


Training/Instructional Materials Mga Sakit ng Kalabaw Animal diseases are a major concern of the livestock industry. This publication, a compilation of common buffalo diseases, aims to inform farmers on the early preventions of buffalo diseases and provide livestock raisers and technicians with basic knowledge on animal health practices. Included here are identified diseases which may be caused by bacteria, viruses, parasites and nutritional deficiencies. It also discussed the symptoms and possible causes of the diseases and how to avoid them.

Wastong Pangangalaga ng Bulugang Buffalo (Lahing Gatasan) As one of the important components of its Genetic Improvement Program, PCC is loaning out purebred Murrah (dairy-type) bulls for natural mating. They are made available to qualified farmers and individuals as per evaluation criteria on a first come-first serve basis and in areas where AI services are not available. This manual, written in Filipino, aims to provide the reader with guidelines and responsibilities of farmer-trustee who avails of the PCC Bull Loan Program. It contains information on the best practices in areas of housing management and breeding, nutrition, feeds and feeding, pasture establishment and health management.

12 PCC Publications Catalogue


Training/Instructional Materials

Sire Directory This directory is a listing of superior bulls which are sources of semen for artificial insemination. It consists of two parts: (1) List of active bulls originally imported from Bulgaria and island-born bulls that passed the rigorous process of selection based on their dam’s milk production performance. These bulls passed the strictest criteria in semen quality evaluation to give assurance that all frozen semen coming out of the laboratory is only of the highest quality; and (2) A list of young bulls that are currently in training to become semen donors. The bulls are managed at the PCC facilities in Digdig, Carranglan, and UP Los Baùos.

PCC Publications Catalogue 13


Extension Bulletins

Extension Bulletin Series Written in Filipino, the Extension Bulletin Series consist of nine semi-technical packages of important technologies applied in the dairy farm management of PCC. The publication is designed for enterprising farmers who have the capabilities of applying the recommended technology. !!!"#$%!&#'$()(#'!*+#,('!!!./0)#'-!1/'-/'-/2/-/!'-!"32#!#!"3%/ !!!1/-4//2(0!#!1/-5353)#2!'-!*3'-/% !!!./0)#'-!1/-5/5/6/('!'-!7-/!8/)/0/'Kalabaw 14 PCC Publications Catalogue

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Comics Artificial Insemination sa Kalabaw Written in the vernacular for target users, this comic is characterized by the use of illustrations and dialogues in balloons and follows a story line in a typical village that presents the benefits of the artificial insemination program in carabaos.

Mapa-WOW sa Kabuhayang Mula sa Kalabaw It is an info-comic promoting the benefits of the Carabao Development Program, following a story line which captures the typical life of a Filipino farmer and how he strives to improve his financial resources through the creation of village livestock-based enterprises. The development of these enterprises provide an avenue for farmers to have an access to additional cash on a daily basis, a departure from the lengthy waiting time before income is derived at the end of each rice or corn cropping season.

PCC Publications Catalogue 15


Comics Pagpapahiram ng Bulugang Kalabaw This comic magazine, written in Filipino, aimed to explain the procedures in availing purebred dairy buffalo bull through the Bull Loan Program where farmers are the target clienteles. The bulls are loaned out to qualified farmers for natural mating with native or crossbred carabaos in areas where AI services are not available. This service is an integral part of the genetic improvement program aimed at producing animals with improved productivity for milk and meat.

May Magandang Bukas sa Paggagatas Written in Filipino and translated to select native dialects, this comic magazine is primarily intended for farmers who are raising and earning money from milking their dairy buffalos. It also unfolds the potentials of genetically improved carabaos and the benefits the dairy farmers can get out of it.

16 PCC Publications Catalogue


Comics

Pagpapanatili sa Kalidad ng Gatas ng Kalabaw Dairy buffalo farming has vast potentials in improving the nutrition and economic status of the rural farming communities. For this to happen, it is imperative that the dairy farmers understand proper milk handling from the time the milk is harvested until it reaches the milk processing center. Illustrated in a comic-type form, the manual aims to guide the dairy farmers on the proper techniques and procedures in maintaining high quality of milk.

PCC Publications Catalogue 17


Flyers WOW, Gatas ng Kalabaw It is a primer containing the statistical data and nutritional facts about milk. Written in Filipino, it is intended to promote the nutritional value and benefits of buffalo’s milk primarily among students and the general public.

International Buffalo Knowledge Resource Service (IBKRS) This pamphlet contains information about the IBKRS, a webbased electronic source of information designed and dedicated to facilitate the compilation, organization and dissemination of information on all areas relevant to buffalo production, breeding and genetics, reproductive biotechnologies, animal health and nutrition, feeding management, dairying and dairy technologies and enterprise development. (www.ibkrs.net)

18 PCC Publications Catalogue


Flyers

Sa Kalabaw na Mestisa, Hataw ka sa Kita Artificial insemination (AI) is one of the frontline services of PCC. It is an effective reproductive biotechnique in making possible the propagation of outstanding breeds of buffaloes. It involves the impregnation of a female carabao with frozen-thawed semen collected from superior sires. The AI service is done by mechanically injecting the processed semen into the reproductive tract of the recipient female by a skilled AI technician. Through this flyer, the target readers are expected to appreciate the benefits of the AI program.

PCC Publications Catalogue 19


Technology Brief Series

Technology Brief Series The flyer contains bits of information about a specific technology related to buffalo production and products processing in a flyer form. They are intended for potential small and micro enterprise players, farmers, and students who may or may not have technical background regarding a particular technology. Information includes a short description of the technology, conditional factors, limitations, and profitability analysis. The latter contains financial component such as the projected costs and income gained under a set of assumptions. !!!1/0)(22/0!$>!C>+D>!EB(26!&/'$%F !!!C/+)#!G3(+>!EH,3()4H2/I#,>$!B(26F !!!*(752(J(>$!1,#$3+)(#'!#J!K#3-3,) !!!B#LL/,>22/!&D>>0>!1,#$3+)(#'!"%!! Direct Acidification !!!A(+#))/!&D>>0>!E.D>%!&D>>0>F 20 PCC Publications Catalogue

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Regular Publications PCC Newsletter The PCC Newsletter, the agency’s official quarterly publication, features technological advancements and other relevant information aimed to keep the public updated, especially the smallhold farming community, about the Carabao Development Program (CDP). As the primary print medium of the agency, it carries success stories of industry stakeholders, village-based enterprises and other partners of the CDP, industry news and other related technological topics of general interest. This is distributed to the general public.

R&D Highlights An annual publication of the PCC, it publishes in popularized form some of the agency’s completed researches as presented in its annual R&D In-House Review.

PCC Publications Catalogue 21


Regular Publications

PCC Balita The PCC Balita is written in Filipino and utilizes the tabloid format, with farmers as the specific target audience. It popularizes the significant undertakings of PCC that are of interest to farmers. It also contains collection of feature stories about the current activities of PCC and its programs to give readers better understanding of how they can benefit from them. Copies are distributed to the regional centers of PCC (for distribution to local farmers) nationwide and to several local media outfits.

22 PCC Publications Catalogue


Books Appreciating the Carabao This book, compiled and written for easy reading by Dr. Anselmo S. Roque, is meant to provide basic information about this animal and current developments for its improvement designed to situate it in a more strategic place in the people’s and nation’s consciousness.

SAN AGUSTIN: Rising High on the ‘Nuang’ San Agustin, Isabela is home to hundreds of crossbred buffalos. This publication is an attempt to document the experience of the town in relation to Carabao Development Program (particularly crossbreeding program) with the hope that it can serve as a source of learning and inspiration for farming communities, local government units and other development organizations, both public and private.

PCC Publications Catalogue 23


Books Buffalo and Cattle This coffee table book is a reproduction of the original book “Cattle and Buffalo” published in 2009 by Mr. Hsieh ChyiG>#'-M!! The author has the extraordinary ability to give life to his subject and tell thousands of stories through his photography. The images presented in this book more than relate human with the buffalo and cattle, two animals that have important contributions to the lives of millions of Asian rural families in varying degrees in the past, in present and in future times.

Businessing the Carabao This book, written by Dr. Anselmo Roque, is a compilation of the successes of numerous rural farming families whose lives improved because of their “businessized” carabaos. It is a presentation of how a number of people have become successful entrepreneurs with the hope that others can see the light and follow it for their own sake, or for the benefit of thier families, and communities. Released during the PCC’s 18th founding anniversary, the book is a testament to the achievement of one of the important goals of the Carabao Development Program-- the development of carabao-based industries in the country.

24 PCC Publications Catalogue


Books

Changing Lives...Beyond the Draft Carabao Dr. Sosimo Ma. Pablico, one of the country’s most prolific agricultural journalists, went around the countryside to carefully document the experiences of dairy buffalo farmers to serve not only as a reference for research institutions, livestock practitioners, policymakers and other interested groups, but also an inspiration to fellow farmers who count on the carabao as one of their prized possessions. The concept of putting together parts of this book came about when the farmers’ cooperatives started to make known their successes in buffalo-based dairy enterprises. They attributed their achievement mainly to having gained access to dairy-type buffaloes, hard work, mutual support from family members and their respective cooperatives, and technical assistance from concerned public and private institutions.

PCC Publications Catalogue 25


Recipe Books Mga Produkto Mula sa Gatas ng Kalabaw Buffalo is an important livestock resource. Aside from providing draft power, it also contributes to the nutritional need of the farming community. The nutritional and economic value of its milk provide important agribusiness investment options today. Written in Filipino, this manual was produced to effectively transfer knowledge on milk processing and serves as a guide in training members of dairy cooperatives. It contains easy-to-follow procedures on how to make different products from buffalo’s milk.

Cooking with Carabao’s Milk It is a cookbook which compiles original recipes from the family of Danilo V. Fausto, owner of a private dairy buffalobased outfit. It is authored by his daughter, Raquel Fausto. Her artistry, as a photographer and as a Fine Arts student at the University of Santo Tomas, was also showcased in this cookbook.

26 PCC Publications Catalogue


Recipe Books

Buffalo Meat Recipes It is a compilation of selected recipes for home cooking (viands) and buffalo meat products’ recipes for commercial operation. Guides to buffalo cuts and recommended cooking and processing methods are likewise presented in this book. The recipes reflect the output of research initiatives for the development of buffalo meat products undertaken by the Animal Products Development Center-Bureau of Animal Industry (APDC-BAI), Animal and Dairy Sciences Cluster-College of Agriculture-UPLB, Department of Food Science and Technology, Central Luzon State University (DFST-CLSU) and PCC-DA. It also includes winning recipes from the National Meat Processing contest conducted by APDC-BAI and the Nueva Beef Cooking Contest conducted jointly by DFST-CLSU, Philippine Association of Food Technologists, and PCC-DA.

PCC Publications Catalogue 27


Department of Agriculture

PHILIPPINE CARABAO CENTER Certified: ISO 9001 ISO 14001 OHSAS 18001 NATIONAL HEADQUARTERS AND GENE POOL Science City of Mu単oz, Nueva Ecija, Philippines 3120 Fax: +63 44 456-0730 / Tel. No.: +63 44 456-0731 to 34 Website: www.pcc.da.gov.ph / E-mail: pcc-oed@mozcom.com MANILA LIAISON OFFICE 5th Floor DCIEC Building, NIA Complex, EDSA, Quezon City, Philippines Fax: +63 02 926-7077 / Tel. No.: +63 02 926-7077, +63 02 921-3863 E-mail: pcc-mlo@mozcom.com


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