CHANGING LIVES. BUILDING COMMUNITY. TOGETHER.
PROGRAM & SCHOLARSHIP CAMPAIGN
Be a Hero We are thrilled to announce The Salvation Army Kroc Center’s 6th Annual HEROES Program and Scholarship Campaign, an effort that will bring a community of dedicated volunteers together to meet the goal of raising $90,000 to help more than 2,000 neighbors in need. Joan Kroc’s vision was to provide worldclass programs to children, adults and seniors in our service area, regardless of their financial circumstance. Mrs. Kroc’s generous endowment pays for 40% of the Kroc Center’s $9 million annual budget. Her vision was that the community would help generate the remaining $5 million needed to balance the budget each year through program service fees, membership dues, and donations to campaigns like this.
In the coming year the Kroc Center will offer scholarships to nearly 2,000 people in our community, totaling nearly $200,000 in financial assistance. These scholarships will allow children, families and seniors to participate in programs that encourage them to discover their talents, and promote creativity, wellness, spiritual discovery and community engagement. In order to continue changing lives we need the support of the community members like you!
Join our efforts to change lives & build a stronger community
Program & Scholarship Campaign
THE CAUSE The program and scholarship fund allows children, families and seniors to participate in life-changing programs at The Salvation Army Kroc Center regardless of ability to pay. For many recipients, scholarships make a crucial difference in their lives by providing basic needs including: childcare during the summer so single parents can work, exercise and wellness to the ill and injured, support and social engagement for the elderly and emergency food to the poor. Help us uplift our community by making a true difference in people’s lives.
at a GLANCE
THE MISSION 6 Weeks April 11-May 21 100 Volunteer Campaigners $ 90,000 Campaign Goal
MAKING A DIFFERENCE I am so thankful for The Salvation Army Kroc Center for always helping me when my family is in need. There’s no other place like it. You give so much when people are in need and it’s such a blessing. Thank you to everybody who supports the Kroc Center.
HISTORY 2009
Heroes Campaign Started
425,000
$
Total Amount Raised Since 2009
11,200 T otal
Scholarships Awarded
-Family Resource Center Client and Scholarship Recipient When I found out we got a Day Camp scholarship, I knew my son’s life would be changed. I knew his future was in much better shape.
-Day Camp Scholarship Recipient’s Mother
We are Community The Salvation Army Ray and Joan Kroc Corps Community Center is a 12.4-acre family support, education, recreation, and cultural arts center, made possible by a generous gift by the late philanthropist Mrs. Joan Kroc. In keeping with the mission and holistic approach of The Salvation Army, the Kroc Center provides opportunities that facilitate positive, life-changing experiences through: art, athletics, personal development, spiritual discovery and community service. The Salvation Army Kroc Center’s facilities, programs and services bridge the gap between potential and opportunity for children and adults, strengthen individuals and families, and enrich the lives of seniors.
THE KROC CENTER
BUILDS COMMUNITY BY: Offering meaningful programs regardless of income Supporting our partner elementary schools Enriching the lives of seniors Strengthening families Teaching children teamwork, values, and character Providing opportunities for community engagement Distinguishing ourselves with excellence and commitment to mission Connecting people to opportunities for spiritual discovery Serving with kindness compassion and excellence
THE SALVATION ARMY KROC CENTER’S PURPOSE In keeping with the mission and holistic approach of The Salvation Army, The Salvation Army Ray & Joan Kroc Corps Community Center provides opportunities that facilitate positive, life-changing experiences through: art, athletics, personal development, spiritual discovery and community service. The Salvation Army Kroc Center’s facilities, programs and services bridge the gap between potential and opportunity for children and adults, strengthen individuals and families, and enrich the lives of seniors.
Mrs. Kroc Joan Kroc, wife of McDonald’s founder Ray Kroc, recognized this as a community that was in desperate need of a safe gathering place, a place with facilities and trained professionals to nurture children’s social skills, arts appreciation and athletic potential. She described the Kroc Center as being a beacon of light and hope in the community.
MAKING A DIFFERENCE Meet Ricky. Ricky is a seven-year-old Day Camper who loves to skateboard, is good at math, is clear and vocal about his faith in God, has many friends, takes Taekwondo, and hopes to visit the Grand Canyon very soon. For Ricky, a scholarship to The Salvation Army Kroc Center’s Day Camp meant his first chance to see men as positive role models, his first opportunity to make friends, a place to express and grow his faith, a chance to learn to read and to find out that he’s good at math and loves skateboarding. Ricky lived in six different homes in seven years and came from an abusive situation. He arrived at his
foster mother Heather’s door pale, thin, dehydrated, and with the weight of the world on his tiny shoulders. At seven years old, he didn’t know how to read, and his only two friends were his brothers who he was now separated from.
“IT’s a bright sunny thing in his life that he’ll never forget.” Heather, who is low-income, researched activities to involve Ricky in outside of school and her mom suggested the Kroc Center. That’s when Heather read about the scholarship program and learned she could afford to send Ricky to Day Camp.
“Being able to get a scholarship meant that Ricky would finally be able to see that not all men are going to hurt him, and that he would be able to learn social skills to participate with other children in a more safe and appropriate way,” recalled Heather. Through the structured environment of the Day Camp and special care from the staff who knew Ricky’s story, he acted out less, engaged with other children, learned to read, and made life-long memories. In the year Ricky has lived with Heather, he has attended Day Camp every school break—all thanks to those who support the scholarship fund.
Heather says giving to the Kroc Center’s scholarship fund is like giving life to children like Ricky who wouldn’t have opportunities otherwise. “It’s such a wonderful place and it’s a place that people can feel confident giving money to because it’s being used in the right way. I’m evidence that it’s being used in the right way,” she said. Heather also says the Kroc Center has changed the trajectory of Ricky’s life. “It shows him that the world is not a bad place. It’s a bright spot in a dark world. He came from abuse and torment and starvation and it’s a bright sunny thing in his life that he’ll never forget.”
Join our efforts to change lives & build a stronger community
CHANGING LIVES
Thanks to the community’s generous support of the 2013 Heroes Program and Scholarship Campaign, The Salvation Army Kroc Center has provided:
680 weeks of Scholarships for Spring, Summer and Winter Day Camp
Scholarships for swim and backyard pool safety lessons to more than 400
local children
Scholarships for 308 Karate and Tae Kwon Do Lessons
2,000 emergency food boxes to the hungry 1,500 people in our community Scholarships to more than
$125,000 in subsidized programs and services for children, adults and seniors
Life-long memories to
160 children who
attended Day Camp on scholarship this Summer,
Reaching our goal of raising $90,000 ensures unlimited possibilities for youth in our community at The Salvation Army Kroc Center.
many of them for more than one week! More than $7,000 in scholarships for people of all ages to engage in arts programs including music, theatre, and fine arts.
The Heroes Campaign made all Of this possible last year
Children spent the summer meeting new friends, swimming, playing sports, doing art projects, learning to skateboard and ice skate, and engaging in character building curriculum. Day Camp scholarships provide a lifetime of fond memories.
Parents witnessed their child make the winning basket for the Kroc Center Saints Basketball team--but more importantly watched their humble reaction, which demonstrated a true understanding of sportsmanship.
Children interested in acting got a role in the Kroc Kids Junior Theatre Company’s production of Cats�. Others learned to play the piano or guitar, or had their artistic talent nurtured in fine arts class.
Seniors stayed fit in group land and water exercise classes, engaged in social activities with one another, took computer classes, got their taxes done for free, gardened with toddlers, and developed new friendships.
Making an impact
$90,000
$2,500
ensures a variety of possibilities for youth in our community at The Salvation Army Kroc Center.
provides 28 children with one week of Summer Day Camp memories.
The Salvation Army Kroc Center will use your gift to make a meaningful impact in your community.
$1,000 provides 15 children the opportunity to participate in the Saints Basketball
$500 allows 6 children the opportunity to join the Kroc Center for a year.
League or other after school athletics programs.
COME SEE OUR PROGRAMS IN ACTION!
JOIN US FOR A GUIDED TOUR. CALL 619.269.1501 TO SCHEDULE YOUR TOUR TODAY!
$100 allows 2 children to learn to swim with a full session of lessons.
You can be a true Hero
MAKE A PLEDGE TODAY NAME, BUSINESS OR ORGANIZATION
O BUSINESS O INDIVIDUAL
KROC CENTER MEMBER? O YES
O NO
CONTACT NAME (IF BUSINESS OR ORGANIZATION) MAILING ADDRESS CITY
STATE
PHONE NUMBER
KROC CENTER PROGRAM & SCHOLARSHIP FUND PLEDGE AMOUNT:
O O O O O O O O
$25 $50 $100 $250 $500 $1,000 $2,500 OTHER:$________
HOW DID YOU HEAR ABOUT HEROES?
ZIP
o Volunteer (name)_______________ o Staff(name)____________________ o Mail o Other_________________________
I WILL FULFILL MY GIFT AS FOLLOWS:
O CASH ENCLOSED $__________________________ O CHECK (MADE PAYABLE TO THE SALVATION ARMY KROC CENTER SCHOLARSHIP FUND)
O MONTHLY PAYMENT (12 PAYMENTS) O I AUTHORIZE THE SALVATION ARMY KROC CENTER TO ONE TIME CHARGE THE CREDIT CARD INDICATED BELOW
O VISA
O MASTERCARD O AMEX
O DISCOVER
FOR MORE INFORMATION ABOUT HEROES CONTACT 619.269.1547 or 619.269.1411
NAME ON THE CARD: CARD #:
EXP DATE:
SIGNATURE (REQUIRED)
DATE
Please note charges will appear on your credit card statements as The Salvation Army-Long Beach. While our credit and debit transactions are processed through our Long Beach Headquarters, rest assured your money stays right here at the Kroc Center in San Diego.
The Salvation Army Kroc Center 6845 University Ave, San Diego, CA 92115 WWW.KROCCENTER.ORG
Making a National Impact Mrs. Kroc entrusted The Salvation Army with $87 million to build the first Kroc Center in the Rolando neighborhood of San Diego. Sadly, she passed away a little more than a year after it opened. She was so pleased with what was accomplished here that she left $1.8 billion to The Salvation Army to build centers like this across the country. Today, there are 27 in different stages of development.
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1. San Diego, CA ( June 2002) 2. San Francisco, CA ( June 2008) 3. Atlanta, GA (October 2008) 4. Ashland, OH (May 2009) 5. Coeur d’Alene, ID (April 2009) 6. Salem, OR (October 2009) 7. Omaha, NE (November 2009) 8. Dayton, OH (May 2010) 9. Philadelphia, PA (October 2010) 10. Grand Rapids, MI (November 2010) 11. Kerrville, TX (November 2010) 12. Boston, MA (2011) 13. Augusta, GA (August 2011) 14. Green Bay, WI (August 2011) 15. Greenville, SC (September 2011) 16. Biloxi, MS (September 2011) 17. Quincy, IL (September 2011) 18. Honolulu, HI ( January 2012) 19. St. Joseph County (South Bend, IN) ( January 2012) 20. Phoenix, AZ (2013) 21. Memphis, TN (2013) 22. Chicago, IL (2013) 23. Guayama, Puerto Rico (2013) 24. Suisun City, CA (2013) 25. Memphis, TN (2013) Future Sites: Camden, NJ Norfolk, VA Staten Island, NY
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www.KROCCENTER.org