Forum Snow Rebrand Final by Kyndal Rogers-Nex

Forum Snow

Branding System Redesign Kyndal Rogers-Nex

what do you love about snowboarding?

since 1996,

Forum Snow has been a revolutionary presence in the world of snowboarding.

The electric snowboarding boom of the mid 90’s inspired Forum founder and snowboarding legend

Peter Line to create a company that would become an industry powerhouse with their cutting edge product development, unconventional marketing and art direction, and boundary pushing snowboard films featuring the Forum 8, an all-star team of riders who built Forum into what it is today. Forum was and is driven by the power of collaboration, community, creativity and a little bit of rule breaking glued together by an undying love for snowboarding and the people we share it with.

by riders, for riders.

Jeremy Jones and Peter Line packaging a snowboard for shipment.

so... what you loveabout

Because if there’s any contender for the best part of snowboarding that resonates with all snowboarders - from the freshest of beginners, to the everyday rider, all the way up to the pros at the top of their game -

it’s the friends we make along the way.

design systems

graphic elements

The new graphic elements include TV static seen in old VHS tapes and home movies, as well as Polaroid picture frames and custom disposable camera photo filters to invoke a feeling of nostalgia without detracting from the clean modernity found in the type program and layout schemes.

The cutout mouth/speech bubble and hand drawn arrow accents give the overall design a handcrafted feel reminiscent of a scrapbook you put together with friends, but is also a subtle nod to the love, time, and intention that Forum puts into making each one of their products.

color palette

#efe51b #33cccc

#23f102 #ffffff, #000000

#af4298

The new color palette is derived from the new graphic elements and the bold, vibrant neons capture the energy and youthfulness of the Forum brand.

type program

Jeremy Jones and Jake Blauvelt, 2007.

Forum’s new type program aims to capture a bold sense of playfulness, creativity, and rebellion balanced with the established professionalism the company has sustained over their extensive history in the snowboarding industry.

From a font mimicking the handwriting of John Frusciante, the legendary guitarist of the Red Hot Chili Peppers, to two clean sans-serifs, Forum’s type program is a balanced combination of polished and rough around the edges.

Frusciante Hand Header

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Elza Regular

Subheader

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Mr Eaves Mod OT Light

Body Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

logo design

To redesign Forum’s logo, the utilization of the iconic font from the punk band Discharge for the typographic logo incorporates Forum’s longstanding spirit of rebellion .

The new symbolic logo resembles a pile of snowboards like you might find outside of a mountainside dive bar after a long day of shredding with your friends.

Both the typographic and symbolic logo can support a number of interchangable patterns, color schemes, stroke weights, and sizes.

Markus Keller, 2010.

symbolic logo

Solid Colors Patterned example

typographic logo

Patterned examples

Solid Colors

Products

The Mothership

All of Forum’s products are made at The Mothership, a factory nestled outside the town of Feistritz, Austria. It is the production base of not only Forum, but also DC, Bataleon, and CAPiTA snowboards as well, speaking further to the tight-knit nature of the snowboarding community.

An inside look at The Mothership.

The Mothership also the world’s first snowboard factory that runs 100% on clean, sustainable energy with 0 ozone depletion potential, 0 CO2 emissions, and 0 global warming potential.

snowboards

The all new Forum Hangout, named to encompass Forum’s focus on friendship and community, is a directional twin available in two different graphic styles for all mountain riders that still want to rip a little style influence from skateboarding.

The flat kick tip and tail, starting off the radius, is epic for powder butters, solid landings and slicing through chunder. The stability and pop of the camber brings peaceful, confident vibes with every effortless turn.

A Mothership worker inspects wood for the core of a snowboard.

Forum’s collab with the industry dominating Union Binding Company is a limited edition project and they are only available at 48 select locations across the US and Canada.

These bindings feature quick edge-to-edge power and a locked in ride feel that’s good for everything you can throw at it - cliffs, powder, side hits, double blacks - they can handle it all.

A Union tech installs an early gen of the Union Force bindings.

tech apparel

Peter Line handcrafting a pair of snow pants.

Peter Line designed, developed, and tested all of Forum’s tech apparel himself. The three layer jacket features a waterproof, breathable fabric, an integrated self-packing pocket, and a comfortable stretch that allows for a full range of motion.

print components

Devun Walsh of the Forum 8 in 1995.

digital components

digital

connection map

Peter Line, 2000.

Forum’s digital presence is bright, easy to navigate, and not only allows customers to shop products easily and quickly, but also to become a part of the Forum community by providing updates for events and film releases, blog posts from their favorite riders, and links to their social media accounts.

Website