Forum SNow
Branding System Redesign Kyndal Rogers-Nex
what do you love about snowboarding?
since 1996,
Forum Snow has been a revolutionary presence in the world of snowboarding.
The electric snowboarding boom of the mid 90’s inspired Forum founder and snowboarding legend Peter Line to create a company that would become an industry powerhouse with their cutting edge product development, unconventional marketing and art direction, and boundary pushing snowboard films featuring the Forum 8, an all-star team of riders who built Forum into what it is today. Forum was and is driven by the power of collaboration, community, creativity and a little bit of rule breaking glued together by an undying love for snowboarding and the people we share it with.
by riders, for riders.
Jeremy Jones and Peter Line packaging a snowboard for shipment.
so... what you loveabout
Because if there’s any contender for the best part of snowboarding that resonates with all snowboarders - from the freshest of beginners, to the everyday rider, all the way up to the pros at the top of their game -
it’s the friends we make along the way.
design systems
graphic elements
The new graphic elements include TV static seen in old VHS tapes and home movies, as well as Polaroid picture frames and custom disposable camera photo filters to invoke a feeling of nostalgia without detracting from the clean modernity found in the type program and layout schemes. The cutout mouth/speech bubble and hand drawn arrow accents give the overall design a handcrafted feel reminiscent of a scrapbook you put together with friends, but is also a subtle nod to the love, time, and intention that Forum puts into making each one of their products.
#efe51b #33cccc #23f102 #ffffff, #000000
The new color palette is derived from the new graphic elements and the bold, vibrant neons capture the energy and youthfulness of the Forum brand.
type program
2007.
Forum’s new type program aims to capture a bold sense of playfulness, creativity, and rebellion balanced with the established professionalism the company has sustained over their extensive history in the snowboarding industry.
From a font mimicking the handwriting of John Frusciante, the legendary guitarist of the Red Hot Chili Peppers, to two clean sans-serifs, Forum’s type program is a balanced combination of polished and rough around the edges.
Jeremy Jones and Jake Blauvelt,
Frusciante Hand
Header
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Elza Regular
Subheader
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Mr Eaves Mod OT Light
Body Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
logo design
To redesign Forum’s logo, the utilization of the iconic font from the punk band Discharge for the typographic logo incorporates Forum’s longstanding spirit of rebellion .
The new symbolic logo resembles a pile of snowboards like you might find outside of a mountainside dive bar after a long day of shredding with your friends.
Both the typographic and symbolic logo can support a number of interchangable patterns, color schemes, stroke weights, and sizes.
Markus Keller, 2010.
symbolic logo
Solid Colors Patterned example
typographic logo
Patterned examples
Solid Colors
Products
The Mothership
All of Forum’s products are made at The Mothership, a factory nestled outside the town of Feistritz, Austria. It is the production base of not only Forum, but also DC, Bataleon, and CAPiTA snowboards as well, speaking further to the tight-knit nature of the snowboarding community.
An inside look at The Mothership.
The Mothership also the world’s first snowboard factory that runs 100% on clean, sustainable energy with 0 ozone depletion potential, 0 CO2 emissions, and 0 global warming potential.
snowboards
The all new Forum Hangout, named to encompass Forum’s focus on friendship and community, is a directional twin for all mountain riders that still want to rip a little style influence from skateboarding.
The flat kick tip and tail, starting off the radius, is epic for powder butters, solid landings and slicing through chunder.
The stability and pop of the camber brings peaceful, confident vibes with every effortless turn.
A Forum factory worker inspects wood for the core of a snowboard.
blah blah blah blah Union Forum collab info info
yada yada yada big words big words blah
blah blah
bindings
tech apparel
Peter Line handcrafting a pair of snow pants.
blah blah blah blah materials handcrafted
info info yada yada yada big words big words blah blah blah
print components
Devun Walsh of the Forum 8 in 1995.
digital components
digital connection map
Forum’s digital presence is bright, easy to navigate, and not only allows customers to shop products easily and quickly , but also to become a part of the Forum community by providing updates for events and film releases, blog posts from their favorite riders, and links to their social media accounts. Their contact page is a direct line to an email that is checked multiple times a day for timely and personable responses.
Peter Line, 2000.
Website
About Shop Products Bindings
Tech Apparel Snowboards
Hangout
Contact Social Media
News/Blog Locations Careers
Cart
Mobile App Socials
About Shop Products
YouTube
Events
Hangout
Events Films
Contact Locations Socials
Films Cart
environmental components
Wall Mural
For the premiere and tour for Forum’s 2010 film, “Fuck It”, guerilla marketing strategies included condoms, a double decker tour bus plastered with the title, and plentiful giveaways at afterparties with the athletes for those who bought tickets.
