Coleco Industries., Inc : Visual Development Guide

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VISUAL DEVELOPMENT GUIDE



VISUAL DEVELOPMENT GUIDE



We don't create a fantasy world to escape reality. We create it to be able to stay. —Lynda Barry


VISUAL DEVELOPMENT GUIDE

Table of Contents

C.01

C.02

COLECO'S STORY

LOGO DEVELOPMENT

Brand Background

08

Keywords

16

The Old Logo

10

Initial Sketches

18

New Mission

12

Develop Sketches

30

Digital Sketches

37


TABLE OF CONTENTS

C.03 LOOK A LIKE LOGOS & INSPIRATION

Look a Like Logo

48

Inspiration

50


06

C.01 COLECO'S STORY

BRAND BACKGROUND OLD LOGO NEW MISSION

VISUAL DEVELOPMENT GUIDE


C.01 : WHO COLECO'S ARE WE? STORY

19


06

VISUAL DEVELOPMENT GUIDE


C.01 : COLECO'S STORY

09

Coleco Industries., Inc. (Brand Background) Coleco Industries., Inc. was an American Company founded in 1932. It became a highly successful toys company in the early 80s, and Coleco was well-known because of ColecoVision; home video game console and Cabbage patch kids. Coleco produced many products which is unsuccessful, and they got bankruptcy in 1988.

What make us difference? (Unique Selling Point ) Coleco produced games and toys based on fairy tale, and they also sold toys from TV show calls; Cabbage Patch Kids,and it made a lot of money for Coleco.


10

THE OLD LOGO (Old Face) There has many logos version for Coleco. First is black and white, and it reminds me to think about the Casio Logo. Second is more colorful because it is a ColecoVision logo, and it conveys friendliness and fun.

01. BLACK & WHITE VERSION

VISUAL DEVELOPMENT GUIDE


C.01 : COLECO'S STORY

02. COLECOVISION'S LOGO

11


12

New Mission Statement (Our Goal) After we have known that Coleco sold many toys and games based on Fairy Tale, so our goal is to make imagination become a part of real life through fun.

Re-branding Objective (What we are going to do?) We believe that we can help our target audience get extra experiences through fun with their imagination. We are here to make those imagination come true.

VISUAL DEVELOPMENT GUIDE


C.01 : COLECO'S STORY


14

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

15

C.02 LOGO DEVELOPMENT

Keywords Initial Sketches Develop Sketches Digital Sketches


VISUAL DEVELOPMENT GUIDE

16

Our Keywords (To use keywords to describe our soul) Coleco Industries., Inc. has strong keywords from our soul, and we have tried harder to make our soul hiding inside the logy, so we use the keyword to design a logo.

FANTASY

As we've known, Coleco was unique because we sold toys and games based on fairy tale, so this word becomes an important word for our company.

FUN

We sold toys and games that made players had fun, and this word becomes a word that can make Coleco gets stronger.

REALITY

Because everything happens in the real world although we play a game in a fantasy world, we control it by our hand.


C.02 : LOGO DEVELOPMENT

17


18

Fantasy (R.01) (Symbolic)

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Fantasy (R.01) (Graphic Mark)

19


20

Fantasy (R.01) (Word Marks)

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT


VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Fun (R.01) (Symbolic)

23


24

Fun (R.01) (Graphic Marks)

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Fun (R.01) (Word Marks)

25


VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Reality (R.01) (Symbolic)

27


28

Reality (R.01) (Graphic Marks)

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Reality (R.01) (Word Marks)

29


30

Develop Sketches (To sketches new logos from the first draft) After I sketched the first draft, I got many direction to design the new logo for Coleco Industries., Inc.

CLOUD

SPARKLE

UNICORN

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT


32

Cloud (R.02)

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Sparkle (R.02)

33


34

Unicorn (R.02)

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT


VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Digital Sketches (Digital sketches is to cleaning lines and shapes) After I sketched the first draft, I got many direction to design the new logo for Coleco Industries., Inc.

CLOUD

SPARKLE

UNICORN

37


38

Cloud (R.03)

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Sparkle (R.03)

39


40

Unicorn (R.03)

VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT


VISUAL DEVELOPMENT GUIDE

42

Final logo Development (Digital sketches is to cleaning lines and shapes) Unicorn is the final choice to represent the fantasy world, and this chart will show you the first draft to final logo.

01. FIRST DRAFT

02. SECOND DRAFT


C.02 : LOGO DEVELOPMENT

03. THIRD DRAFT

43

04. FINAL DRAFT


VISUAL DEVELOPMENT GUIDE


C.02 : LOGO DEVELOPMENT

Coleco's Final Logo (Digital sketches is to cleaning lines and shapes) Unicorn is the final choice to represent the fantasy world, and this chart will show you the first draft to final logo.

45


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C.03 LOOK A LIKE LOGOS & INSPIRATION

Look a Like Logo Inspiration

VISUAL DEVELOPMENT GUIDE


C.03 : INSPIRATION


48

Look A Like Logo (Logo Competitors) This page shows look a like logo which is using a horse as their symbolic to show brand identity.

VISUAL DEVELOPMENT GUIDE


C.03 : INSPIRATION

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50

VISUAL DEVELOPMENT GUIDE

Visual Standard guide Inspiration (Example for Visual Standard Guide) Before going to the next step which is to create Coleco's Visual Standard Guide, we will show you our inspiration.

01. NEW IDENTITY INTRODUCTION

02. LOGO ANATOMY

Fed Ex uses keywords to guide the audiences to understand what the brand service and goals. At first, I was thinking that New identity The intro01 duction should have any information, but Fed Ex Attributes uses only 2 orBrand 3 sentences to describe what they Our brand attributes are at the core of our brand. They summarize our do, and I think it can makeshowing thepeople audience underpromise to our customers, not only what we do, but how we do it. Everything that bears the FedEx name should live up to stands brand these goal’s easier. attributes.

From UPS Visual standard guide, I like the way that they use an element from the logo to show clear space, and it’s easy to understand X space, and UPS shows two different styles of logos.

1.1

Brand Guidelines – Media Professionals

Simplifying Optimizing Inventive Connecting Certain Personal

brandmark It’s easy to work with FedEx. WeThe don’tUPS waste anyone’s should time. Ourbe presented in its and customary procedures are straightforward, standard and our communications arefashion clear. in order to be immediately recognizable as belonging to UPS. Consistent presentation not only maintains the UPS Every FedEx customer has different needs. We the right solution brandmark asfind distinctive, but also— makes your job and the right price — for each customer’s business. easier. Follow the guidelines below to ensure the UPS brandmark is presented correctly.

Global business constantly changes. So does FedEx. As we invent new The UPS technology brandmarkand ande-commerce. images may be used for solutions, we lead the way in operations, editorial purposes only in newspapers, magazines, online publications, trade publications and broadcast media. Any use of packages the artwork FedEx makes connections. Our networks link people, andoutside of these information around the clock andguidelines around theisworld. strictly prohibited. Clear space Our customers don’t have time for “almost.” demand certainty. Clear spaceThey is the minimum "breathing room" FedEx delivers. maintained around the brandmark. It should be kept free of graphics, text and other marks. It also defines minimumWe distance from each the brandmark to the FedEx customers are people, notthe transactions. get to know edge a printed piece. customer and offer them the tools theyofneed to achieve their goals. Minimum size Minimum size refers to the smallest dimensions allowed for brandmark versions. It is stated as a minimum width. Minimum sizes for each of the brandmark versions are: • Primary 3-D version: 0.5" wide • Alternate one-color version: 0.25" wide Trademark symbol The brandmark's trademark symbol is set in the artwork. It must accompany the brandmark whenever the brandmark appears 0.375" (9.5mm) or larger.

Primary 3-D version (Preferred)

Alternate one-color version

X

X

X

X

X

X

Minimum size 0.5" or 13mm

Minimum size 0.25" or 6.35mm (TM can be ommited at this size.)


C.03 : INSPIRATION

51

03. TYPE SPEC

04. LOGO DON'T

From MSI, they show their type specs by using the simple way that I really like it because I can see all type weight and all characters so it’s easy to know more than show only the one or two letters.

From Skype, I like the way that they show what to not do with their logo because it shows a lot of variations that they don’t want the audience do it.

MSI TYPOGRAPHY One of the most unifying elements within the MSI, Identity system is the consistent use of typography and typographic treatments. Trade Gothic, a basic, legible sans serif face and Minion, a classic serif typeface are the fundamental elements of visual communication within the system.

Primary Typeface: Trade Gothic

Trade Gothic Light

Trade Gothic Light: 8.5/12

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Trade Gothic was designed by Jackson Burke between 1948 and 1960 for Linotype. In the nineteenth-century grotesque style, like News Gothic, Trade Gothic has a

Trade Gothic Medium

large x-height. Trade Gothic, with its condensed faces, is

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

a classic design for newspaper work, particularly for headlines and classified advertising. The condensed versions increase the versatility of the typeface, particularly for setting headlines and subheads. Description adaped from Adobe Systems Incorporated.

01

03

02

0

Trade Gothic Bold 2

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Trade Gothic Light Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

05

06

07


VISUAL DEVELOPMENT GUIDE


C.03 : INSPIRATION

Dream what you dare to dream. Go where you want to go. Be what you want to be —Earl Nightingale


54

This book is noncommercial project of a graphic design student. This project is not intended to represent the parent band in any way. It is done with full admiration and respect toward Coleco Company.

School Academy of Art University Designer Kronkaew (K) Chongkijdeedee Instructor Hunter Wimmer Typeface Filson Pro & All Round Gothic Image source Pexels.com Printing & Bindery Blurb.com

VISUAL DEVELOPMENT GUIDE


C.03 : INSPIRATION


VISUAL DEVELOPMENT GUIDE

School Academy of Art University Designer Kronkaew (K) Chongkijdeedee Instructor Hunter Wimmer


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