VISUAL STANDARD GUIDE
VISUAL STANDARD GUIDE
Creativity is intelligence having Fun.
—Albert Einstein
VISUAL DEVELOPMENT GUIDE
Table of Contents
C.01 COLECO'S VISUAL STANDARD
New Logo
08
Color Palettes
18
Logo Anatomy
10
Improper Logo Usage
20
Size Chart
12
Typographic Standard
22
Proper Logo Usage
14
Business System
24
TABLE OF CONTENTS
C.02 IMAGINATION CREATOR
Imagination Creator Chart
28
What we do ?
42
06
VISUAL STANDARD GUIDE
C.01 : COLECO'S VISUAL STANDARD
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C.01 COLECO'S VISUAL STANDARD
New Logo Logo Anatomy Size Chart Proper Logo Usage Color Palettes Improper Logo Usage Typographic Standard Business System
08
New Logo Two elements that in the final logo is a circle from the golden ratio and unicorn. Those two elements are from the keywords that I chose for re-branding which is reality and fantasy. Unicorn represents the fantasy world,and circle shape represents the real world.
VISUAL STANDARD GUIDE
C.01 : COLECO'S VISUAL STANDARD
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VISUAL STANDARD GUIDE
Logo Anatomy Coleco has three types of logos; Vertical Logo, Horizontal Logo, and Logo Type, so this chart will show our logo anatomy and clear space.
01. SIGNATURE LOGO X X
8X CLEAR SPACE
0.50X 1.25 X 0.75X
8X
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02. HORIZONTAL LOGO 8X
X X
8X
0.75X
0.50X
CLEAR SPACE
8X
12
VISUAL STANDARD GUIDE
03. LOGOTYPE
X
X
2.25X
0.75X
8X
CLEAR SPACE
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14
Logo Size Chart Coleco has three types of logos; Vertical Logo, Horizontal Logo, and Logo Type, so this chart will show our logo anatomy and clear space.
VISUAL STANDARD GUIDE
C.01 : COLECO'S VISUAL STANDARD
SIGNATURE
10 M. & ABOVE
1 M. & BELOW
10 CM. & BELOW
3 CM. & BELOW
15
HORIZONTAL
SYMBOL
LOGOTYPE
16
VISUAL STANDARD GUIDE
Proper Logo Usage Coleco Industries., Inc. has three logo to represent our brand in different medias, purposes, and design situation. Before using our logo here is the guide to use our logo in the right way.
01. SIGNATURE LOGO
02. HORIZONTAL LOGO
The signature version that we recommend to use for our brand.
The horizontal version, we prefer to use when a design has limited space.
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03. LOGO TYPE
04. SYMBOL
The logotype version, we recommended to use on the signature, and this logo can use in limited space.
The symbol version is recommended when design on tiny space.
18
Color Palettes Coleco Industries., Inc. has three main colors which represent different keywords from our brand; Coleco Fantasy Gold, Coleco Reality Gray, and Coleco Fun Blue.
VISUAL STANDARD GUIDE
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01. COLECO FANTASY GOLD CMYK C = 0 M = 10 Y = 100 K = 15
RGB R = 224 G = 195 B = 0
02. COLECO REALITY GRAY CMYK C = 0 M= 0 Y = 0 K = 50
RGB R = 153 G = 155 B = 158
03. COLECO FUN BLUE CMYK C = 75 M= 0
RGB R = 0 G = 187
Y = 10 K = 0
B = 221
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VISUAL STANDARD GUIDE
Improper Logo Usage Coleco Industries., Inc. has three logo to represent our brand in different medias, purposes, and design situation. Before using our logo here is the guide to use our logo in the right way.
01. DISTORT
02. ROTATE
03. DROP SHADOW
04. OTHER COLOR
05. CUT ELEMENT
06. OUTER GLOW
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07. GRADIENT
08. FILTER
09. OUTLINE
10. CHANGE EYE
11. CHANGE TYPE FACE
12. MOVE HORN
COLECO INDUSTRIES, INC.
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VISUAL STANDARD GUIDE
Typography Standard Coleco Industries., Inc. uses two typefaces as a typography standard which represent fun, friendly, and fantasy.
01. ALL ROUND GOTHIC
BOLD
MEDIUM
ABCDEFGHIJKLMN OPQIHTUVWXYZ
ABCDEFGHIJKLMN OPQIHTUVWXYZ
abcdefghijklmno pqihtuvwxyz
abcdefghijklmno pqihtuvwxyz
01 23456789
01 23456789
!@#$%^&*()_+{}[] \?<>/
!@#$%^&*()_+{}[] \?<>/
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02. FILSON PRO
MEDIUM
MEDIUM ITALIC
ABCDEFGHIJKLM NOPQIHTUVWXYZ
ABCDEFGHIJKLM NOPQIHTUVWXYZ
abcdefghijklmno pqihtuvwxyz
abcdefghijklmno pqihtuvwxyz
01 23456789
01 23456789
!@#$%^&*()_+{}[
!@#$%^&*()_+{}[
]\?<>/
]\?<>/
VISUAL STANDARD GUIDE
Coleco Business System
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VISUAL STANDARD GUIDE
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C.02 IMAGINATION CREATOR
Imagination Creator Chart What we do ?
VISUAL STANDARD GUIDE
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Imagination Creator To achieve the goal that Coleco Industries., Inc. wants to build a bridge between imagination and the real world. We decide to provide any service to achieve that goal; Coleco Art Lab, Coleco Dream Park, Coleco Travel Helper, and Etc. So, This chart will show our business in the different area of focus from Coleco Industries., Inc.
01. IMAGINATION CREATOR CHART
E.04
C.01
R.04 E.01
C.02 E.02
E.03
F.01 R.06
R.03
F.04 C.03
C.04
R.02
R.01
F.02
C.05 C.06 R.05
F.03
ACTIVITY
CREATIVITY
IMAGINATION
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01. FUN + IMAGINATION
03. EXPERIENCE + DREAM
F01. Coleco Creative Toys
PR
E01. Coleco Wedding Dream
SR
EX
F02. Coleco Land
EN
EX
E02. Coleco Dream Trip Hot line
SR
EX
F03. Coleco Laser Fight
SR
EX
E03. Coleco Hotels
SR
EN
CO
EN
EX
E04. Coleco Dream Cruise
SR
EX
F04. Coleco Dream Park
EN
EX
02. CREATIVE + IMAGINATION C01. Coleco Imaginary Friend Contest
EN
04. REALITY + IMAGINATION EV
R01. Coleco Movie Production
SR
C02. Coleco Cosplay Contest
EV
R02. Coleco Streaming
SR
C03. Coleco Art Library & Workshop
SR
R03. Coleco Airline
SR
CO
C04. Coleco Art Tools
PR
R04. Coleco Imagination Camp
EX
EN
C05. Coleco Art Technology Tools
PR
R05. Coleco Weed
PR
EX
C06. Coleco Creative Talk
EX
R06. Coleco Animation School
ED
EN
ED
EV
EN
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Fun & Imagination Because our soul is to build a bridge between imagination and the real world, we want to create a service product, or environment to make the audience feel fun and build up their imagination.
F01. COLECO CREATIVE TOYS
PR
DESCRIPTION
SIMILAR TO ...
Coleco Creative Toys make kids imagine while they are playing because these toys need to build it up on their own.
Kiwi Co and Lego
MISSION FOCUS
Toys that kids can imagine and fun while they play.
F02. COLECO LAND
DIFFERENCES
Kiwi Co toys look more like science project, and Lego look like imagination toys that kids have to think before build it up, so Coleco brings those two idea together.
EN
EX
DESCRIPTION
SIMILAR TO ...
Coleco Land bring characters from our old video game and create amusement park that will bring customers to the fantasy world from Coleco.
Disney Land & Lego Land
MISSION FOCUS To bring an Original Fantasy world by Coleco back, and enjoy the audience through fun.
DIFFERENCES
Along with Lego because Lego is a toy company which is specific, and Lego can create many shapes in the world, so if it becomes a partner with Coleco, we can build an amusement park that can build an imagination by those toys.
C.02 : IMAGINATION CREATOR
F03. COLECO LASER FIGHT
31
SR
EX
DESCRIPTION
SIMILAR TO ...
Coleco Laser Fight will make the audience feels fun with a fantasy environment that they can play with their friend while using a laser gun.
Laser Quest & 7D Experience DIFFERENCES
Those two things create a relationship between friend and experience, but Coleco Laser put one more thing in it which is the fantasy environment.
MISSION FOCUS
To create a fantasy environment that the audience will fun with it.
F04. COLECO DREAM PARK
EN
EX
DESCRIPTION
SIMILAR TO ...
Coleco Dream Park makes kids know what their dream job looks like and fun with it.
KidZania
MISSION FOCUS
To show what the responsibility when kids have grown up while they imagine what they want to be in the future.
DIFFERENCES
Because Coleco has many businesses in the marketplace, so we can bring something from our business to the kid with our characters, but KidZania needs Co-branding to create it up.
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Creativity & Imagination Because our soul is to build a bridge between imagination and the real world, we want to create a service product, or environment to make the audience feel fun and build up their imagination.
C01. COLECO IMAGINARY FRIEND CONTEST
EV
DESCRIPTION
SIMILAR TO ...
The contest that kids can cre ate their imaginary friend in term of a toy.
None DIFFERENCES
Many times that we heard about imaginary friends, but no one creates it and make it that can touch or talk with it as we know our imaginary friends.
MISSION FOCUS
To create an imaginary friend and bring it to real world.
C02. COLECO COSPLAY CONTEST
EV
DESCRIPTION
SIMILAR TO ...
The contest that brings characters from imagination into the real world by playing the role.
The International Cosplay Contest
MISSION FOCUS
To bring a fantasy world back to adult and teen.
DIFFERENCES
Many Cosplay contest will come like who look like those character the most, but ColecoCosplay contest will focus on skills that they have for sewing a beautiful dress.
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C03. COLECO ART LIBRARY & WORKSHOP
SR
ED
EN
DESCRIPTION
SIMILAR TO ...
The place that people can bring imagination to the real world through art.
TCDC
MISSION FOCUS
We focus on all age of people not only designer community and this service look like a hobbies school.
(Thai Creative and Design Center) DIFFERENCES
To mix imagination and creativity, and make it real in term of art.
C04. COLECO ART TOOLS
PR
DESCRIPTION
SIMILAR TO ...
The tools that can make imagination come true through art and creativity.
Art Supplies Store.
MISSION FOCUS
Imagination and creativity can happen in every place around the world.
DIFFERENCES
We provide a set of tools that will have a basic need for people who want to build their imagination such as if they want to sew a doll, the set will have a needle, fabric, and etc.
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Creativity & Imagination Because our soul is to build a bridge between imagination and the real world, we want to create a service product, or environment to make the audience feel fun and build up their imagination.
C05. COLECO ART TECHNOLOGY TOOLS
PR
DESCRIPTION
SIMILAR TO ...
A new innovation that can make imagination come true.
Amazon or Ebay
MISSION FOCUS
Coleco Art Technology tools have a specific target audience which is an artist,designer, or creator.
DIFFERENCES
To provide the advanced tools for imagination creator to make imagination come true.
C06. COLECO CREATIVE TALKS
EX
EV
DESCRIPTION
SIMILAR TO ...
A creative community meeting which people can shear their idea and imagination together.
AIGA
MISSION FOCUS
To bring a fantasy world back to adult and teen.
DIFFERENCES
Because AIGA is focused on graphic design, but Coleco Creative meeting will bring people from different career to meet each other.
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Dream & Experience Because our soul is to build a bridge between imagination and the real world, we want to create a service product, or environment to make the audience feel fun and build up their imagination.
E01. COLECO WEDDING DREAM
SR
EX
EN
DESCRIPTION
SIMILAR TO ...
This service will bring the dream wedding come true.
Disney Fairy Tale Wedding
MISSION FOCUS
Disney Fairy Tales Wedding focuses only the fairy tales that they have, but Coleco want to make a wedding dream come true base on customer's imagination.
To create a real wadding dream by using Coleco Service, product, and etc.
E02. COLECO DREAM TRIP HOT LINE
DIFFERENCES
SR
EX
DESCRIPTION
DIFFERENCES
The contest that brings characters from imagination into the real world by playing the role.
Costumers can custom their dream trip by their own with our assistant and service that Coleco provides to them, and they will get a cheaper price.
MISSION FOCUS
The service that creates a dream trip with a cheaper price. SIMILAR TO ...
Expedia, Kayak, and Hotwire
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E03. COLECO HOTELS
SR
EN
CO
DESCRIPTION
SIMILAR TO ...
The Hotel will be at the common dream destination,and we have our co-branding with the famous hotel.
Every Hotels DIFFERENCES
Coleco might put some fantasy world in the hotels, and the service might come with a package that will make customer's dream trip cheaper.
MISSION FOCUS
To make a dream trip at a cheaper price.
E04. COLECO DREAM CRUISE
SR
EX
EN
DESCRIPTION
SIMILAR TO ...
Dream Cruise that will help the audience go to the dream destination with best service and experience.
Every Cruise Line
MISSION FOCUS
To make a dream trip come true while using cruise as a vehicle, and we provide the best service.
DIFFERENCES
We provide the original fantasy world from Coleco in this cruise with the best service, and we provide all product and service that will make audience's dream come true on this cruise.
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VISUAL STANDARD GUIDE
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Reality & Imagination Because our soul is to build a bridge between imagination and the real world, we want to create a service product, or environment to make the audience feel fun and build up their imagination.
R01. COLECO MOVIE & ANIMATION PRODUCTION
SR
DESCRIPTION
SIMILAR TO ...
Making an imagination come true in term of movie and animation.
Dream Work 20 Century
MISSION FOCUS
We have an animation school that can use it as a tool to create movie and animation.
DIFFERENCES
To create imagination in the real world through movie or animation.
R02. COLECO STREAMING
SR
DESCRIPTION
DIFFERENCES
A streaming service that provide game from the old Coleco and Movie streaming.
Bring idea of VDO steaming and game steaming together to be an option for the audience that they can walk through imagination in every place.
MISSION FOCUS
Bring an imagination world to customer hand. SIMILAR TO ...
Netflix and Steam
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Dream & Experience Because our soul is to build a bridge between imagination and the real world, we want to create a service product, or environment to make the audience feel fun and build up their imagination.
R03. COLECO AIRLINE
SR
CO
EX
DESCRIPTION
SIMILAR TO ...
The service that will make the customer go to their dream destination.
Vergin Group DIFFERENCES
Disney Fairy Tales Wedding focuses only the fairy tales that they have, but Coleco want to make a wedding dream come true base on customer's imagination.
MISSION FOCUS
To create our own airline that makes a dream trip cheaper.
R04. COLECO IMAGINATION CAMP
EX
EN
DESCRIPTION
SIMILAR TO ...
The camp focuses on the activity that kid can use their imagination and creativity to create something fun.
Summer Art Camp
MISSION FOCUS
To play and have fun with imagination through activity.
DIFFERENCES
The simple summer art camp, but we provide the idea of Coleco, play like Coleco, and live like Coleco into it.
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R05. COLECO WEED
PR
EX
DESCRIPTION
SIMILAR TO ...
Cannabis can help people imagine and Relax, and we want to let those imaginations happen.
Every Cannabis Store DIFFERENCES
Coleco Imagination weed will sell only a second type of weed that will help people who have a creative block.
MISSION FOCUS
To bring imaginations of adult out and make them relax
R06. COLECO ANIMATION SCHOOL
ED
EN
DESCRIPTION
SIMILAR TO ...
A school for a teen or young adult who love an animation and want to be animation creator.
Academy of Art University
MISSION FOCUS
To bring imagination come to the real world through animation and movie.
DIFFERENCES
We fo c u s o n l y A n i m a t i o n a n d Movie production.
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VISUAL STANDARD GUIDE
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Coleco Dream Park (Environment & Service)
Let's kids play and imagine what they want to be in the future.
Coleco Dream Park is a place that kids can be what ever they want when they've grown up, and we provide a common dream job in here; Doctor, Dentist, Architecture, Captain, Fire Fighter, Chef, and etc. In Coleco Dream Park, Kids can learn and imagination at the same time.
44
Coleco Dream Trip Hot Line (Service)
We are here to help you make your dream trip come true.
Coleco Dream Trip Hot Line happens because we believe that everybody can make their dream come true, so we provide the service that will make customers feel grateful and travel to their dream destination with good price.
VISUAL STANDARD GUIDE
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Coleco Streaming (Service)
Imagination World that you can carry it to everywhere you go.
We believe that imagination can happen every place on earth, so we provide a game and movie streaming service, so customers can get into the imagination world every time they want.
48
Coleco Art Tools (Product)
Make it happen, and show us what your imagination look like.
We believe that creativity comes from your experiences and imagination, so we provide the tools that you can use to make your imagination to be real.
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Creativity is contagious, pass it on.
â&#x20AC;&#x201D;Albert Einstein
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Image Source Coleco Dream Park independentschoolparent.com/education-news/kidzania-careers-fair/ Coleco Dream Trip Hot Line www.quotepro.com/quotepro-call-center-1920-x-628/
Citation Coleco.com Wikipedia.com/Coleco Colecomusem.com Kidzania.com Kiwico.com
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VISUAL STANDARD GUIDE
This book is noncommercial project of a graphic design student. This project is not intended to represent the parent band in any way. It is done with full admiration and respect toward Coleco Company.
School Academy of Art University Designer Kronkaew (K) Chongkijdeedee Instructor Hunter Wimmer Typeface Filson Pro & All Round Gothic Image source Pexels.com Printing & Bindery Blurb.com
C.02 : IMAGINATION CREATOR
VISUAL STANDARD GUIDE
School Academy of Art University Designer Kronkaew (K) Chongkijdeedee Instructor Hunter Wimmer