CLIENT SPOTLIGHT: ON EXPANSIVE GROWTH & THE EVOLUTION OF ADTECH
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ecently, we had the opportunity to sit down and talk to one of our incredibly successful and cutting-edge tech clients, AUDIENCEX. They are disrupting AdTech, having created their own proprietary media decisioning tool named “PAT” to offer clients a customized approach to digital advertising. With ten offices throughout the US and another in Canada, they are in a phase of expansive growth, and we had a great time learning about all they have in store for this next chapter. Let us introduce you to Ryan Carhart, CFO, and Brian Ko, CCO, of AUDIENCEX. KROST: Ryan and Brian, thank you for joining us today! To get started, can you give us an introduction to AUDIENCEX (aX)? How did it start and what is the company like today? Ryan: aX is the product of founders Jason Wulfsohn (creative & strategy) and Reeve Benaron (tech). Today, aX is a techenabled media services company that has deep roots in both the creative world and algorithmic-based technology to enable effective and targeted delivery of media. This hybrid DNA helps define who aX is as a brand and informs how we operate within the adtech landscape. At aX, we’re leveraging enterprise-level, best-in-class technology combined with an understanding of the power of creative and dynamic ad content. We bring the two together with a superior omnichannel campaign strategy and fullservice campaign management. We are hyper-focused on delivering exceptional performance, built around the highest quality tech, creative, strategy, and services to the largely underserved middle market, which differentiates us and provides a broad canvas for continued growth. KROST: Digital Advertising is driven by technology. How does AUDIENCEX differentiate itself from its competitors in terms of technology?
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KROST QUARTERLY VOL. 3 ISSUE 1 - THE TECHNOLOGY ISSUE
