Local Pop-Culture

It was interesting to notice that local pop culture directly shows that today bags or purses could be worn creatively (and by the way with some military connotation).

FALL 2020 MENSWEAR shows how something specific is converting to pop. I found this advertisement in one shopping mall. It is promoting a variety of merch for Blackpink girls-band. In general, offered items are not so exciting, but promo itself caught my attention. In these illustrations, girls are wearing hip-bags. This type of bag usually referencing to steam-punk subculture. But here it

Unfortunately, they have not present hip-bag among promoproducts. But this case shows another opportunity to this project — to be a distinctive (and maybe a bit geeky) promoaccessory.

FALL 2020 MENSWEAR

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