shows that today bags or purses could be worn creatively
(and by the way with some military connotation). I found this advertisement in one shopping mall. It is promoting FALL 2020 MENSWEAR
LOCA L P OP -CU LT U RE
I
t was interesting to notice that local pop culture directly
a variety of merch for Blackpink girls-band. In general, offered items are not so exciting, but promo itself caught my attention. In these illustrations, girls are wearing hip-bags. This type of bag usually referencing to steam-punk subculture. But here it shows how something specific is converting to pop. Unfortunately,
they
have
not
present hip-bag among promoproducts. But this case shows another
opportunity
to
this
project — to be a distinctive (and maybe a bit geeky) promo-
FALL 20 20 MEN SWEA R
accessory.
Inspiration
