Spring/Summer 2012
The CBC Collection Encouraging a lifestyle of complete clarity and awareness, these contemporary botanical blends and fresh, transparent notes infuse a room with aromas so sheer they will enhance your atmosphere— rather than overwhelm and overpower.
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THE CBC COLLECTION chesapeakebaycandle.com
Conceptualizing Clarity Colorful splashes of watercolor dance over clean lines of sheer photography, and serve as a serene segue to the invigorating product within. Equally elegant and evocative, each glimpse of nature embodies the aroma inside. Taking a cue from the runway, this collection was inspired by a transparency trend in fashion, ranging from sheer fabrics to clear, acrylic accessories. Pairing popular couture with the current needs and desires of our consumers, we developed a home fragrance collection with the ability to evoke an entirely new lifestyle. The CBC Collection uses fine fragrance blends and visual appeal to soothe the chaos and clutter of our everyday lives and replace it with tranquil clarity. Such simple transparency is sure to change moods along with fragrance and dĂŠcor. Designed in a natural palette with a bold touch for the daring decorator, vibrant watercolor bursts splash over chic charcoal and white photography, visually depicting the scent inside. Experience these unique aromas for yourself and watch as they quickly infuse the air and soothe the senses, transforming your surroundings into a haven of clarity and balance.
THE CBC COLLECTION
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Fragrances NEW
NEW
Tangelo Mimosa | citrus–natural
Waken your senses as energizing, bitter orange zest and dewy, green grass toast to the freshness of tingling mandarin over fizzy musk and dashes of black pepper. Like a festive cheers to joy at a bubbly morning brunch, celebration fills the air.
Black Currant | fruit–berries
Laid out like a bright blanket, lively lemon blossoms, tomato leaf, and a kick of ginger say hello to juicy, red fruits and blackcurrant gushing over a base of cedar and vanilla. Like a sunny day of summer at a picnic, giddy grins lead to contagious laughter.
Jasmine Mint | floral–white flowers
With a graceful purity, fresh mint leaves lead to elegant jasmine, orange flowers and ylang ylang as radiant musks with hints of soothing sandalwood calm the air. Like a delicate blossom, this beautiful blend quietly unfolds.
Bamboo Eucalyptus | green–watery & dewy
Relaxing dew-kissed greens and crisp bamboo stem from invigorating eucalyptus infused with cyclamen blossoms and night blooming jasmine. Like the serenity that comes from gazing across rolling fields in the wind, stress subsides to reveal peace of mind.
Orchid Guava | fruit–natural
Juicy and exuberant, fresh guava and peach flow over island orchid, passion fruit and mango with undertones of sheer musk and creamy vanilla. Like an exotic escape, this tempting elixir gives a glimpse of tropical paradise.
Turquoise Waters | aquatic–ozonic
Take the plunge into cool waters combined with a gentle wave of zesty citrus and sweet sage, drifting over water lily and sheer musk. Like a playful splash from the sea, this ozonic blend washes over.
Calypso Mist | aquatic–aquatic
Refresh and rejuvenate as marine mists and aquatic aldehydes foam over sparkling sea glass and fresh florals infused with soft musk and hints of driftwood. Like a stroll along the shoreline, essences of ocean air kiss the skin.
Vanilla Bourbon | gourmand–vanilla
Indulge in a decadent blend of sweet vanilla crème and gooey caramel drizzled over honey bourbon, and finishing on delightful golden amber sprinkled with spice. Like a taste of heaven, this mouthwatering treat teases the taste buds.
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THE CBC COLLECTION chesapeakebaycandle.com
NEW
Orange–Tangelo Mimosa
Coral–Orchid Guava
Taupe–Vanilla Bourbon
Green–Bamboo Eucalyptus
Teal–Turquoise Waters
NEW
Berry–Black Currant
Filled Candle
9.5oz. /269g 35 hours burn time minimum of 4
COST 9.00 | SRP 20.00 available in 8 fragrances White–Jasmine Mint
Blue–Calypso Mist
NEW
NEW
4 Piece Votive Set
4 Piece Votive Set
Pillar Candle & Plate Set
COST 9.00 | SRP 20.00
COST 9.00 | SRP 20.00
COST 7.20 | MSRP 16.00
Orange–Tangelo Mimosa Taupe–Vanilla Bourbon Coral–Orchid Guava Berry–Black Currant
White–Jasmine Mint Blue–Calypso Mist Green–Bamboo Eucalyptus White–Turquoise Waters
Contains four 2.3oz/65g candles 15 hours burn time each minimum of 4
THE CBC COLLECTION
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Contains four 2.3oz/65g candles 15 hours burn time each minimum of 4
65 hours burn time 4.25 in. square decorative glass plate minimum of 4
available in 3 fragrances: White–Jasmine Mint Green–Bamboo Eucalyptus Coral–Orchid Guava
NEW
Orange–Tangelo Mimosa
Coral–Orchid Guava
Taupe–Vanilla Bourbon
White–Jasmine Mint
Green–Bamboo Eucalyptus
Teal–Turquoise Waters
Coral/White/Taupe
Blue–Calypso Mist
NEW
Berry–Black Currant
Pillar Candles
Taupe/White/Green
Teal/White/Blue
3 in. x 6 in. pillar | 65 hours burn time | minimum of 4
3 in. x 6 in. shades of light pillar | 65 hours burn time | minimum of 4
3 in. x 8 in. pillar | 90 hours burn time | minimum of 4
4 in. x 12 in. pillar | 180 hours burn time | minimum of 4
Jasmine Mint, Vanilla Bourbon, Bamboo Eucalyptus, Calypso Mist
Jasmine Mint, Vanilla Bourbon, Bamboo Eucalyptus, Calypso Mist
COST 5.50 | SRP 12.00 available in 8 fragrances
COST 7.50 | SRP 17.00 available in 4 fragrances:
COST 5.75 | SRP 13.00 available in 3 color/fragrance combinations COST 14.00 | SRP 30.00 available in 4 fragrances:
Reed Diffuser
6.6 fl. oz.. fragrance oil contains: 10 natural reeds 1 Decorative bottle minimum of 4
available in 8 fragrances COST 11.00 | SRP 25.00
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THE CBC COLLECTION chesapeakebaycandle.com
HOME Collection
Bringing us back to a time when joys were simple, great design meant minimalism, and information overload did not crowd our minds, this collection stems from pristine rural surroundings, allowing even the most urban environments to harvest the energy of the great outdoors.
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THE CBC COLLECTION product specification
Stirring Up Simplicity Offering fresh fragrances and natural colors plucked from the indigenous gardens of nature, the Home Collection grants chic, but simple home décor.
Inspired by minimalism and simplicity, this collection was designed in décor-friendly hues and textures, allowing each home fragrance item to blend effort– lessly with any home interior. Pigmented brights seem to saturate through unprocessed pastels to create shades that are perfectly adaptable to preexisting home décor pieces.
Fragrances NEW Fresh Fig | green–watery & dewy
Warm and inviting notes of fig, date with a hint of cassis and red currant highlighted by bergamot, quince, violet leaves and vanilla gives this fragrance a reassuring base.
Vanilla Crème | gourmand–vanilla Building on the idea of simple joy and uncomplicated design, we looked to rural regions with lifestyles rooted in nature. Experience a room immersed with calming natural elements, ranging from herbal notes to the warm scents of the woods, and find your mind transported to nearby landscapes, painting a picture of placidity. Contained within chicly shaped vessels made of matte ceramic, as well as unique 3-wick tins patterned with a subtle geometric motif, our Home Collection is a humbly luxe rendition of native beauty. Expand your personal space just by taking a deep breath of the all too often forgotten aromas of Mother Nature’s best.
The classic and luxurious scent of caramel, sweet sugar cane and crushed vanilla bean is blended with sheer accents of lily of the valley, heliotrope, and a refreshing touch of vibrant lemon.
Cinnamon Chai | spice–dry spices
The rich aroma of Turkish chai tea is infused with the warm spiciness of nutmeg, fresh ground ginger and cinnamon leaf with luminous undertones of golden honey.
Midnight Air | floral–classic
The alluring essence of warm balsam is embraced by sweet plum accents, tender sage, and citrus-splashed cardamom amid sheer hints of spiced ginger, soft myrrh, and dark woody musk.
Thyme Verbena | fougère–aromatic & classic
A soothing fragrance that blends highlights of invigorating thyme leaves, sheer lemongrass and aromatic verbena over a base of fresh green basil, eucalyptus and watery bamboo.
Golden Amber | oriental–amber
This rich oriental scent reveals itself through opening notes of frankincense, golden amber and vanilla bean, with accents of patchouli and cinnamon leaf and a touch of sparkling bergamot.
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HOME COLLECTION
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Ceramic Jar Candle
8oz/ 227g 35 hours burn time | minimum of 4 Decorative button on lid
NEW
available in 6 fragrances COST 5.50 | SRP 12.00 Ceramic Jar Candle
14oz/ 397g 60 hours burn time | minimum of 4 Decorative charm on lid Grey–Fresh Fig
Gold–Golden Amber
Rust–Cinnamon Chai
Green–Thyme Verbena
Cream–Vanilla Crème
Blue–Midnight Air
available in 6 fragrances COST 7.25 | SRP 16.00
Grey–Fresh Fig
Reed Diffuser Filled Tin Candle
3.52 fl.oz.. contains: 10 natural reeds 1 decorative ceramic lid minimum of 4
available in 6 fragrances COST 6.25 | SRP 14.00
available in 6 fragrances COST 8.00 | SRP 18.00
12.88oz. / 365g 3–wick candle 15 hours burn time minimum of 4
HOME COLLECTION
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NEW
Grey–Fresh Fig
Rust–Cinnamon Chai
Cream–Vanilla Crème
Gold–Golden Amber
Green–Thyme Verbena
Blue–Midnight Air
Pillar Candles
3 in. x 4 in. pillar | 40 hours burn time | minimum of 4 | COST 3.25 | SRP 7.00 3 in. x 6 in. pillar | 65 hours burn time | minimum of 4 | COST 5.50 | SRP 12.00 4 in. x 7 in. pillar | 100 hours burn time | minimum of 4 | COST 8.00 | SRP 18.00
available in 6 fragrances
Entertaining Set fragrance free contains: (4) 10 in. tapers (2) 3 in. x 4 in. pillars (6) votive candles minimum of 4
available in cream only COST 12.25 | SRP 27.00
Taper Set
Fragrance Free contains: (6) 10 in. tapers minimum of 4
available in 6 colors: Grey, Rust, White, Cream, Green, Brown
COST 4.00 | SRP 9.00
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HOME COLLECTION THE HOME COLLECTION chesapeakebaycandle.com
NEW FOR SPRING
HAPPINESS Collection Delightfully indulgent, these endearing aromas bring only happy thoughts and sweet memories. Presented in a cheerful candy-coated palette, this jubilant collection is as sunny and bright as smiles of sincerity.
HAPPINESS COLLECTION
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Fragrances Delight | citrus–fruity
Creating Happiness
Fruity and fresh, tart tangerine and pink grapefruit open for an exciting bouquet of water flowers and end with hints of white musk and sweet notes of pure delight.
Cheer | citrus–natural
Sunny citrus notes of cheerful lemon and juicy mandarin shine through an arrangement of fresh herbs and onto ripening blackcurrant and warm musk.
Stemming from the increasingly popular playful brights, delightful spunk, and sunny disposition found year-round at Palm Beach, we zoned in on key traits of this tropical trend destination. Combining pleasures like candy colors, retro patterns, and flavorful aromatics, we focused on fun and discovered Happiness.
Wink | gourmand–baked goods
Representing a wonderland of all things exotic, euphoric sentiments pair with bold colors and delightful fragrances, swirling into a prism of perfection. From fresh fruits and exotic berries to energetic citrus and sun–drenched florals, exhilarating scents burst through our vivacious palette and provide a perfect escape.
Bliss | citrus–green
Flower Diffuser
1.69 fl. oz. fragrance oil decorative flower ceramic bottle minimum of 4
available in 6 fragrances COST 7.00 | SRP 14.00
Scrumptious strawberries wink at creamy coconut and blend into a center of fresh rhubarb, plump raspberries and pear with sweetened undertones of toasted sugar.
Smile | fruit–berries
Positively radiant, juicy red berries like bing cherry and pink raspberry burst into fruity florals and smile at accents of sweet sugar and incandescent amber.
A relaxing splash of marine notes infused with white tea and water lilies pour over invigorating eucalyptus and light, soothing musk to create perfect bliss.
Glow | floral–green
Gentle and sheer, luminous melon, celery leaf and glowing green florals bloom into bright geranium, daisies and hyacinth over clean roots of iris and vetiver.
Filled Candle
7 oz./ 198g 30 hours burn time minimum of 4
available in 6 fragrances COST 6.00 | SRP 12.00
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HAPPINESS COLLECTION chesapeakebaycandle.com
NEW FOR SPRING
PURITY Collection Emerging from a desire to set the mood without spoiling the appetizing aromas coming from the kitchen at our own dinner parties, we designed this collection entirely
Slate
Taupe
White
Sage
Ivory
around ambiance. Focusing on color and texture, this fragrance–free line is available in a handful of impressive neutrals, ranging from taupe and sage to slate blue, white and ivory. Adding to the excitement of such attainable wax dÊcor,
Pillar Candles
3 in. x 4 in. pillar | 40 hours burn time | minimum of 4 | COST 3 in. x 6 in. pillar | 65 hours burn time | minimum of 4 | COST 3 in. x 9 in. pillar | 90 hours burn time | minimum of 4 | COST
3.50 | SRP 7.00 4.50 | SRP 9.00 6.50 | SRP 14.00
Pillar Holder
Taper Set
available in 5 colors
our offerings expand to include two sizes of an elegant, silver pillar holder, allowing the perfect presentation of Purity. Our ribbed wax finish in alternating shapes and sizes of pillars and tapers lets your personality shine through and effortlessly allows you to set the mood.
fits 3 in. pillars in diameter minimum of 4 each size
Enlarged ribbed wax finish
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5.5 in. tall | COST 6.00 | SRP 12.00 8.5 in. tall | COST 7.00 | SRP 14.00
contains: (2) 10 in. tapers minimum of 4
available in 5 colors COST 2.50 | SRP 5.00
Partnerships At Chesapeake Bay Candle, our goal is to build long-standing and productive partnerships with our retailers. Our success depends on your success, which is why we begin each new relationship by learning about your business and providing sales-building suggestions based on the needs of your store. We make it easy to do business with us by providing profit-enhancing sales programs, turn-key merchandising solutions, and excellent customer service before and after the sale. With a national sales force of over one hundred sales representatives, Chesapeake Bay Candle is set up to service your store and help you maximize sales. We will help you order the right products for your store, plan your displays, and create traffic-building promotions that engage your customers with the Chesapeake Bay Candle brand and fragrances. Whether you are a new or existing customer, we stand ready to help you maximize your success with Chesapeake Bay Candle.
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PARTNERSHIPS
chesapeakebaycandle.com
Merchandising Creating Style in your store, our Chesapeake Bay Candle branded custom display is designed as a clean and contemporary vehicle to pique interest and enhance sales. Build an impactful home fragrance statement featuring any one of our beautiful collections. F Our fixture boasts an updated blond wood finish, evoking the same elements of nature found in our products and fragrances. F Each unit measures 72 in. tall x 36 in. wide x 15 in. deep and features five fully adjustable, 3-foot shelves for maximum product display, shopability and merchandising flexibility. F Instantly communicate product features with our display signage featured in a plexi-glass Plate calling out the collection attributes. F Our tester package helps to visually engage your customer while also creating a compelling fragrance experience; available at a nominal charge, and free with all fixture, plannogram, and conversion order.
No matter the collection or size of the assortment you select, our fixture provides flexibility for creating the perfect ambiance in your store. F With a full-scale presentation, your customers can easily explore and digest the breadth of fragrance options available by merchandising one product type per shelf. F Use the focal sight line to merchandise your best–selling product types. Here, we suggest boxed giftables such as reed diffusers, highly fragranced boxed vessels and gift sets, as well as our 3x6 pillars in solid and Shades of Light combinations. F Merchandise by color, transitioning from cool to warm colors left to right. figure. A
F figure. A
MERCHANDISING
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Small scale presentations can be romanced to reflect a boutique style concentrating on core fragrances that are cross merchandised with coordinating ancillary products. F Merchandise by fragrance including all product types by a single fragrance on each shelf. F Use the focal sight line to merchandise your best selling fragrances or best selling color story. F figure. B
Feature limited time, special outposts on your own fixtures by pulling seasonal product updates or trend-inspired collections from the core assortment during fall/winter holiday season or spring to create newness and excitement for returning customers. F Pull a single fragrance line or trend inspired collection from the inline assortment in all product types to create a special fragrance feature. F Moving merchandise and adding seasonality helps to communicate a freshness, diversity and change that will bring the customer back to your store, regularly. F Inspire incremental purchases across each fragrance and/or collection.
figure. B
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PARTNERSHIPS
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Spring 2012 Promotions We are delighted to offer FREE FREIGHT on our core collections which include our Spring 2012 updates. Full details on our planograms, hutch displays, and competitive conversion programs are featured in the order kit. Utilize these programs to grow your existing displays, or to introduce the brand for the first time. We encourage you to contact your CBC sales representative for assistance in developing the right program for your store(s).
THE CBC COLLECTION
HOME COLLECTION
Order planogram or minimum $1,500 and receive:
Order planogram or minimum $1,200 and receive:
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Free Freight on product order
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Free Freight on product order
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Free signage, shelf talker
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Free signage, shelf talker
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Free tester kit.
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Free tester kit.
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*Branded Hutch Program available
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*Branded Hutch Program available
(contact your sales representative for details)
(contact your sales representative for details)
Market Schedule January Atlanta Gift & Home Market 11–18 ATLANTA
CORPORATE SHOWROOM
GIB CARSON ASSOCIATES
Americasmart | Bldg 1–9C8
Americasmart | Building 2–1319
January Seattle Gift Show 11–17 SEATTLE
TRADITONS UNLIMITED Pacific Market Center | Suite 130
January Gift & Home Furnishings Market 17–23 LOS ANGELES
CALIFORNIA MARKETING ASSOCIATES California Market Center | Suite C-1300
January Total Home & Gift Market 18–24 DALLAS
THOMAS & MOORE Dallas Trade Mart | Suite 2593
January The Chicago Market 19–25 CHICAGO
DUNCAN & COMPANY Chicago Merchandise Mart | Suite 1490
January Columbus Marketplace 20–24 COLUMBUS
JJ & ASSOCIATES Columbus Marketplace
January Minneapolis Gift Show 20–24 MINNEAPOLIS
BB & COMPANY Minneapolis Gift Mart | Suite 491
January 28– New York International Gift Fair February 2 NEW YORK
TRADESHOW
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CORPORATE SHOWROOM Javits Convention Center | Ex-tracts | Booth 7667
Educate Your Customers Candle Care Safety Tips Don’t forget to remove all packaging, trim wicks to ¼ and place on a heat-resistant surface before lighting candles. Never leave burning candles unattended and remember to extinguish your candles before wicks reach half 1/2,” for a safe and easy experience. Candles should be enjoyed in a well-ventilated room, away from flammable items, air drafts and out of reach from children and pets. Storage Suggestions Keep candles wrapped or in a box to prevent dust or other particles from accumulating on wax. In order to prevent color fading, do not overexpose candles to the sun. However, it is important to note that over long periods of time fading is inevitable, which means candles should be used within three to six months of purchase for the best outcome. This is especially true if you want to maintain the fragrance. Store in a cool, dry area until ready for use.
Scentsational Décor Candles provide an ambiance unlike anything else, allowing for a variety of tasteful entertaining and décor options. From grouping pillars of varying heights together on a large plate for an inviting centerpiece to creating focal points around a room by using attractive Plates to showcase your favorite fragrances, the possibilities are endless. Choosing colors, styles and fragrances that compliment your current surroundings allows you to create “scentsational” décor bound to impress guests from the minute they arrive or overcome you with serenity when enjoyed alone in a quiet home.
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CANDLE CARE & TIPS chesapeakebaycandle.com
Sales Representatives For more information or to place an order, please contact your local sales representative:
New England
Michigan
New York State
Illinois/Indiana
DUNCAN & COMPANY 222 Merchandise Mart Plaza Suite 1490, Chicago, IL 60654 T | 800.838.7333 F | 312.645.0840 E | duncanandcompany@aol.com (IL, IN)
JANSEN-RUTZ GIFT SALES 469 Golden Lane Longmont, CO 80501 T | 303.651.1859 F | 877.760.2773 E | hiskeyco@comcast.net (CO, WY, UT)
Mid-Atlantic
Upper Midwest
Southwest
Southeast
Central Midwest
Pacific Northwest
DOLD MARKETING PO Box 60 Sherborn, MA 01770 T | 800.688.0089 F | 508.653.8493 E | dold@comcast.net (CT, RI, MA, NH, VT, ME)
WILLIAM MOORE ASSOCIATES 442 Grant Ave Road PO Box 987, Auburn, NY 13021 T | 315.255.2879 F | 315.255.0971 E | 442Grant@gmail.com (NY State, NY Metro)
VAN CARSON & ASSOCIATES 6500 Harbour View Ct Suite 201 Midlothian, VA 23112 T | 804.739.5038 F | 804.739.7648 (NJ, MD, DE, PA, KY,VA)
GIB CARSON & ASSOCIATES 230 Spring Street NW Atlanta Gift Mart, Atlanta, GA 30303 T | 404.589.8122 F | 404.584.2273 (WV,TN,NC,SC,GA,AL,FL,MS, KY, PR)
Ohio
DOWN HOME DESIGNS 5622 Evergreen Knoll Howell, MI 48855 T | 800.370.3696 F | 517.548.1708 E | wdownhomeinc@aol.com (MI)
BB & COMPANY 19497 Boston St. NW Elk River, MN 55330 T | 763.535.7474 F | 763.535.2228 E | Threeamigos2@hotmail.com (MN, WI, ND, SD)
PALMER ASSOCIATES 2050 N. Stemmons Fwy Unit 173, Dallas, TX 75207 T | 214.748.2605 F | 214.748.3313 (MO, KS, IA, NE)
South Central
THOMAS & MOORE 2050 N. Stemmons Fwy Unit 173 Dallas, TX 75207 T | 214.748.2605 F | 214.748.3313 (TX, OK, LA, AR, NM)
Rocky Mountains
CALIFORNIA MARKETING ASSOCIATES 110 E. 9th Street, Suite C1300 Los Angeles, CA 90079 T | 800.874.6716 F | 866.262.7817 E | Sales@cmagifts.com (CA, AZ, NV, HI)
TRADITIONS UNLIMITED 6100 4th Ave S., #130 Seattle, WA 98108 T | 800.839.4533 F | 888.763.7510 E | gifts@traditionsunlimited.com (WA, OR, ID, MT)
JJ & ASSOCIATES 4900 Train Ave Cleveland, OH 44102 T | 216.458.0802 F | 866.300.4875 E | info@jflenterprises.com (OH)
Or contact our customer service at: T | 1.877.916.6550 F | 8.77.800.3447 E | customersupport@chesapeakebaycandle.com
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