BIFF Advertising 2014

2014 Advertising

May 29 - June 1, 2014 biffma.org

Berkshire International

Film Festival

THE BERKSHIRE INTERNATIONAL FILM FESTIVAL HAS BECOME THE FESTIVAL OF CHOICE FOR FILMMAKERS AND FILM LOVERS LOOKING FOR A UNIQUE, BERKSHIRE EXPERIENCE AND A PLACE TO INDULGE THEIR PASSION FOR FILM. THE BIFF, AS IT IS AFFECTIONATELY KNOWN, IS A FESTIVAL THAT CONNECTS AUDIENCES TO COMPELLING DOCUMENTARIES, AWARDWINNING INTERNATIONAL RELEASES AND PREMIERES, INCREDIBLE PARTIES AND EVENTS, AND A TASTE OF HOLLYWOOD JUST A SHORT DRIVE FROM NEW YORK AND BOSTON. THE BIFF BRINGS OVER 100 FILMS YEARLY AND HAS BECOME THE KICK-OFF TO THE BERKSHIRE CULTURAL SEASON DRAWING OVER 4,000 ANNUALLY. OUR REEL FRIENDS FILM SOCIETY PRESENTS FILM, FILMMAKERS, EVENTS, AND DISCUSSIONS IN BOTH GREAT BARRINGTON AND PITTSFIELD EACH MONTH ENGAGING, ENTERTAINING, AND CAPTIVATING AUDIENCES YEAR ROUND.

Dear Friends,

What is the best way to expose your business to the people you want to reach most?

Advertise with the BIFF! As we approach our 9th year taking place May 29 - June 1, 2014 and our 10th anniversary in 2015, we continue to bring an engaging, inspiring and fun weekend to the Berkshires benefiting the community and businesses alike. We want to offer you the opportunity to advertise with us now and for the BIFF 10th Anniversary special commemorative program to take advantage of special offers and incentives...don’t miss out on this chance to to attract more BIFF patrons to your business!

This past year, BIFF celebrated its 8th season with a line-up of over 75 films representing 18 countries in 4 days and proudly sold out not only 3 evenings at the Mahaiwe Theater with 3 spectacular films but also had sold out screenings at the Triplex and the Beacon. It is the BIFF’s goal to connect audiences to compelling documentaries, awardwinning international releases and premieres, offer memorable parties and events, and kick off the Berkshire cultural season during a traditionally a quiet weekend.

Not only does the BIFF attract audiences from all over the county, but also the country. We have built an audience of nearly 4,000 people that flock to Great Barrington and Pittsfield during the BIFF weekend. Experiencing and being exposed to all that the Berkshires has to offer, our audience returns again and again. Advertising with the BIFF is a great way to reach these visitors inexpensively in comparison to other advertising outlets. The BIFF program becomes a reference book to great films throughout the year and guide to the best of what Berkshire County can offer throughout the year.

Please return your contract as soon as possible to ensure good placement. If you have any questions about the program, please feel free to contact me at 413.528.8030 or email Lauren@biffma.org. Thank you for supporting the Berkshire International Film Festival, I look forward to working with you.

BIFF 2013 Highlights Opening Night Film, “Twenty Feet From Stardom” featured Darlene Love who brought the sold out house to their feet as she sang a live performance of “Stand By Me” at the Mahaiwe Theater.

Closing Night and Indie hit “Frances Ha,” which was one of the most talked about films released in 2013, featured an intimate and lively onstage conversation with director and writer Noah Baumbach, the star of the film and co-writer Greta Gerwig, and artist Gregory Crewdson as moderator.

Growing every year, tickets sales increased 25% in 2012 and sold out All-Access and Opening Night Film Passes in 2013.

BIFF listed as Yankee New England Magazine’s “Top 20 Events” in Massachusetts.

10,000 programs printed and widely distributed throughout Berkshire County and deep into northern CT and Columbia County, NY. Half our audiences come from outside Berkshire County and need to eat, drink, sleep and stay.

BENEFITS Invitation to Advertiser Cocktail Party at Castle Street Cafe.

A free pair of tickets to our Closing Night Film.

Sign a contract before January 30th, receive a 10% discount on your ad.

Kind regards,

Purchase a half page or full page ad and receive a free business listing on our BIFF website Advertiser page AND be featured in a rotating section on our homepage for 2 years!

Lauren Ferin Executive Assistant

Information on costs, sizes, specifications, deadlines and contract are included.

BENEFITS TO ADVERTISING

Attracting an audience of nearly 4,000 people, half residing outside Berkshire County

Purchase a half page or full page ad and receive a free business listing on our BIFF website Advertiser page AND be featured in a rotating section on our homepage for 2 years!

Receive a free pair of tickets to the closing night film, June 1 st, 2014

Invitation to Advertiser Cocktail Party at Castle Street Cafe 10,000 programs in 2013 printed compared to 2,000 in 2006

25% increase in ticket sales in 2012

Sold out All-Access Movie Passes and Opening Night Passes in 2013

76 program pages in 2013 compared to 46 in 2006 Inexpensive to advertise in comparison to other advertising outlets

BIFF listed as a Yankee New England Magazine’s “Top 20 Events” in Massachusetts

Sign a contract before January 30th, 2014 and receive 10% discount

The BIFF program used as a reference book to great films and guide to the best of Berkshire County offers throughout the year

Ad Rates & Specs

Ad Rates

Ad sizes

inside front cover $1,200

inside back cover $1,200

full page and covers

back cover

page size 8.5"x11" (.125" bleed on all sides) with bleed 8.75"x11.25"

$1,300

full page $975

1/2 page vert. $625

1/2 page horiz. $625

1/4 page

1/2 page vert.

3.5” x 9.75”

$395

Submit Your ad All ads MUST be submitted in digital form (pdf files are preferred) or as camera-ready art.

In the interest of accuracy, we strongly urge advertisers to submit a professionally prepared file. We will accept camera-ready art in the form of a high-resolution laser print or stat for those ads which do not contain photos (text and/or line art ONLY).

1/2 page horiz.

7.25” x 4.75”

File name: Please name your file with the name of the ADVERTISER. On CD: Macintosh format ONLY, created in Adobe InDesign, Adobe Illustrator, Adobe Photoshop (tif or pdf format), Adobe Acrobat (pdf format) or Quark XPress. All font and picture files must be included on disc. Proof must accompany disc.

Color ads: All color ads must be submitted in digital form accompanied by a 300 dpi matchprint for proofing.

We will not accept film.

PDF files: Specify “Press” setting.

All ads are 4 color.

BIFF advertisers receive an additional 10% discount off their ad if a contract is signed before January 30

Submit artwork to ads@biffma.org by March 17, 2014

1/4 page 3.5” x 4.75”

Ad Contract

✃

Advertiser Info

Ad Size

Business Name (please print)

 Inside Front cover

page size 8.5”x11”

(.125” bleed on all sides)

with bleed 8.75”x11.25”

Contact name Address

$1,200

City State Zip Telephone

 Inside Back cover

page size 8.5”x11”

(.125” bleed on all sides)

with bleed 8.75”x11.25” $1,200

Email

 Back cover

page size 8.5”x11”

(.125” bleed on all sides)

with bleed 8.75”x11.25”

Fax

Select payment method  AMEX

 Visa

 MC

$1,300

exp. date

 full page

page size 8.5”x11”

(.125” bleed on all sides)

with bleed 8.75”x11.25”

Signature

$975

 Enclosed Check Payable to BIFFMA for $_____________

 1/2 page vert.

3.5” x 9.75”

Credit card #

 Please bill me

$625



Camera ready art enclosed

 1/2 page horiz.

7.25” x 4.75”



Art to come

$625



Repeat ad

ad cost

$________

 1/4 page

3.5” x 4.75” $385

Space and Materials Closing: March 17, 2014 Please sign and Mail contract to reserve your ad space today!

Berkshire International Film Festival, PO Box 237, Great Barrington, MA 01230 Or Fax with Cover Sheet to: 413-528-8031 attn: Lauren

BIFF advertisers receive an additional 10% discount off their ad if a contract is signed before January 30

BIFF sponsors

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PO Box 237, Great Barrington, MA 01230 | 413.528.8030 | biffma.org