BIFF 2015 Advertising

2015 Advertising

May 28 - 31, 2015

biffma.org

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Looking back over the last 9 years

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onal Film Festival THE BERKSHIRE INTERNATIONAL FILM FESTIVAL HAS BECOME THE FESTIVAL OF CHOICE FOR FILMMAKERS AND FILM LOVERS LOOKING FOR A UNIQUE, BERKSHIRE EXPERIENCE AND A PLACE TO INDULGE THEIR PASSION FOR FILM. THE BIFF, AS IT IS AFFECTIONATELY KNOWN, IS A FESTIVAL THAT CONNECTS AUDIENCES TO COMPELLING DOCUMENTARIES, AWARDWINNING INTERNATIONAL RELEASES AND PREMIERES, INCREDIBLE PARTIES AND EVENTS, AND A TASTE OF HOLLYWOOD JUST A SHORT DRIVE FROM NEW YORK AND BOSTON. THE BIFF BRINGS OVER 100 FILMS YEARLY AND HAS BECOME THE KICK-OFF TO THE BERKSHIRE CULTURAL SEASON DRAWING OVER 4,000 ANNUALLY. OUR REEL FRIENDS FILM SOCIETY PRESENTS FILM, FILMMAKERS, EVENTS, AND DISCUSSIONS IN BOTH GREAT BARRINGTON AND PITTSFIELD EACH MONTH ENGAGING, ENTERTAINING, AND CAPTIVATING AUDIENCES YEAR ROUND.

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Dear Friends, The Berkshire International Film Festival’s dynamic audiences are growing, so don’t miss out on the opportunity to connect with them by advertising with the BIFF! As we approach our 10th Anniversary season, May 28-31 of 2015, we have built upon the momentum of bringing the best in film to the Berkshires as audiences experience firsthand a behind the scenes look at movie making with dozens of filmmakers and industry professionals in attendance. This positive, exciting experience draws a diverse, engaged, “plugged in” audience that seeks out dynamic cultural organizations, like the BIFF. The BIFF plays a significant role in the Berkshire community, attracting nearly 4,000 cultural tourists and locals during the 4-day festival.

The BIFF creates opportunities for community involvement and togetherness, and enhances the image of the Berkshires as a cultural destination that benefits the local economy. Tourists in Massachusetts generate $15 billion in spending annually, so expose your business to the people you want to reach most, by advertising with the BIFF! And this year, we are creating a very special commemorative program that people will keep for years to come and in turn, will keep your business in front of our patrons for years to come.

Not only does the BIFF attract audiences from all over the County, but also the country. Outside of MA, the top five states that had the highest participants in 2014 were PA, NY, CT, CA and NJ. Advertising with the BIFF is also an effective and inexpensive way to reach these audiences in comparison to other advertising outlets.

Please join us in reaching new heights together…let’s celebrate!

Lauren Ferin Executive Assistant

How can advertising with the BIFF benefit your business?

Here’s how: Darlene Love Twenty Feet from stardom BIFF 2013

Please return your contact as soon as possible to ensure good placement. If you have any questions about the program, please feel free to contact me at 413.528.8030 or email Lauren@biffma.org.

Thank you for supporting the Berkshire International Film Festival as we celebrate 10 years of bringing the world to the Berkshires!

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10,000 copies of this special, one-time, fullcolor commemorative 10th Anniversary program will be distributed throughout Berkshire County, deep into Northern CT, Southern VT and Columbia County, NY and New York City.

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Program used continually throughout the year as a reference guide to the best in film, Berkshire County cultural offerings, restaurants and businesses.

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BIFF continues to grow…

BIFF reaches 67% new visitors to our website annually.

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Smithsonian sites BIFF as one of the top cultural events in Great Barrington, listed as one of 20 best small towns in America.

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Yankee Magazine called BIFF “one of the best events in MA.”

“It was a splendid and exciting weekend. And once again this community has a lot to thank you for. You bring vitality and energy and cultural experiences that enrich the Berkshires.”

Jim Bouton, Writer, Former Professional Baseball player, Local

“It is a truly great festival and as someone said, all about the movies. You do a fabulous job with your community and I really liked a lot of the folks I met.”

Abby Ginzberg, Filmmaker

“We have been loyal local patrons (missing only one year out of the past 9), and we thought that we didn’t see one film that wasn’t worth our time. I saw 14 films as a passholder and was blown away by so many. Please give our congratulations to your film selection committee and to all the volunteers who make the festival possible. This season will be a hard one to top at your 10th anniversary next year.”

Adele and Paul Kellman, BIFF Passholders, Locals

“Having been now twice to BIFF, I can say confidently that not only is it one of the best film festivals I have ever been to but it definitely is the warmest. I very much understand the idea of the “second home” mentality up in the Berkshires as I really have that feeling returning to the festival.”

Justin Liberman, Filmmaker

John Valente, Chapman Way, Jim Bouton and Maclain Way Battered Bastards of Baseball BIFF 2014

BENEFITS •

Puts your business in front of those dynamic and diverse audiences you want to reach most!

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Sign a contract before January 30th, receive a 10% discount on your ad.

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Free business listing on our BIFF website Advertiser page AND be featured in a rotating section on our homepage!

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Invitation to Advertiser Cocktail Party at Castle Street Cafe in the spring.

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A free pair of tickets to our Closing Night Film and Party.

FUN FACTS •

BIFF has brought nearly 1000 independent feature, documentary and short films to the Berkshires.

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Over 30 films featured at the festival have been nominated for an Academy Award.

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BIFF has supported and presented over 60 Berkshire and Columbia County filmmakers.

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BIFF has presented over 100 free films for kids, teenagers and adults.

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BIFF has partnered with many organizations in the community including Jacob’s Pillow, Barrington Stage, Shakespeare & Co., Berkshire Botanical Gardens, Berkshire Festival of Women Writers, WBCR-Radio and the Western Food Bank.

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BIFF has welcomed and drawn to the Berkshires dozens of industry professionals.

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BIFF has brought over 300 filmmakers to our Berkshire community.

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BIFF has welcomed such celebrities as Mike Nichols and Patricia Clarkson to Kevin Bacon, Greta Gerwig, Tony Shaloub, Philippe Petit, Mary Kay Place, Peter Reigert, Reed Birney, Darlene Love, the Kennedy family, Marina Abramovic and Leonard Nimoy.

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Fortunate to have our own luminaries like Karen Allen, Doug Trumbull, Gregory Crewdson, Chis Noth, Lauren Ambrose, Jayne Atkinson and Michel Gil, Scott Cohen, David Rasche, Andrew Bergman, Noah Baumbach and Governor Deval Patrick.

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BIFF has become a part of the cultural fabric of the Berkshires.

Ad Sizes

Submit Your ad All ads MUST be submitted in digital form (pdf files are preferred) or as camera-ready art.

full page and covers trim size 5.75” x 8.25” plus (.125" bleed on all sides) total size (including bleed) 6" x 8.5"

In the interest of accuracy, we strongly urge advertisers to submit a professionally prepared file.

We will accept camera-ready art in the form of a high-resolution laser print or stat for those ads which do not contain photos (text and/or line art ONLY).

File name: Please name your file with the name of the ADVERTISER. On CD: Macintosh format ONLY, created in Adobe InDesign, Adobe Illustrator, Adobe Photoshop (tif or pdf format), Adobe Acrobat (pdf format) or Quark XPress.

All font and picture files must be included on disc. Proof must accompany disc.

Color ads: All color ads must be submitted in digital form accompanied by a 300 dpi matchprint for proofing.

We will not accept film.

PDF files: Specify “Press” setting.

All ads are 4 color.

1/2 page (horiz.)

5” x 3.625”

Submit artwork to

ads@biffma.org

by March 6, 2015

Ad Prices COVERS

Inside Pages

back $1,600 inside front $1,500 inside back $1,500

full page $1,100 1/2 page (horiz.) $550

Space and Materials Closing: March 6, 2015 Please fill out contract and make payment to reserve your ad space today!

Mail to: Berkshire International Film Festival, PO Box 237 Great Barrington, MA 01230 Fax with Cover Sheet to: 413-528-8031 attn: Lauren Reserve and make payment online: biffma.org/media-kit/

Payment must be received by March 6, 2015 BIFF advertisers receive an additional 10% discount off their ad if a contract is signed before January 30. Excludes covers.

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To reserve space Contact Lauren Ferin at lauren@biffma.org 413.528.8030 or 413.281.1337 (cell) For sponsorship opportunites Contact festival director Kelley Vickery at kelley@biffma.org or 413.528.8030