brand strategy and design
studiotwo.com
ARTS
(We’re happy to come see you!)
Albany 1 hour Boston 2 hours New York 3 hours
Ho w we work
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Research
Wordplay
Experience
Image
We ask questions: What do you do? Who do you do it for? That kind of thing.
What are the words and phrases that define your brand? We find those together - it’s fun.
How will your customers and clients interact with your brand? Where will this take place?
Images tell stories. We work with you to develop foundation images that are always right for your brand.
St udio T w o i s th e l e a d in g b rand dev el o pm ent st udio in th e h eart of t h e B erkshir es.
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Design
Production
Engage
Management
We believe that form follows function in design. Our work reflects this in print and web.
How things are made is a key to our development cycle. We estimate, source and oversee our work.
Media without strategy sits on the shelf. We craft effective, long-term strategies for success.
We partner with organizations to manage and express their brands over time.
Ou r clie nts Our clients represent an extraordinary collection of forward-thinking, entrepreneurial organizations. Over the years we have worked intensively with them on their branding, design and marketing opportunities and have shared in their success and growth as proof of their return on investment.
(These icons represent a selection of our clients.)
*
oldmill Restaurant & Bar
home and garden
br and str ate g y is a pr o c ess. it tak es ti m e, t h ou g h t, ef f o rt and ex p e rt is e . Developing a brand is about coming to a deep understanding of the values, vision and identity of an organization. Beyond logo development, beyond website design, effective branding clarifies the message across media. At Studio Two, brand development is at the heart of what we do. Through a comprehensive, interactive process, we bring clear, well-defined solutions to light. Good brands mean good business.
Hancock Shaker Village hancockshakervillage.org
Ov erview:
C h a lle n ge:
Solut ion:
O n the cu sp of t he ir 50t h An n i ve rs a ry,
T h e vi l l a ge c ompri s es a s i gni fi c ant
Studi o Two engaged t he st akeholder s
H ancock Sha k e r V illa ge , a N a ti o n a l
co mmu n i t y of s takehol ders and a
i n mul ti pl e v i s i on and values
H ist o ri c Lan dm a r k a nd a l e a d i n g
b ro a d , d i v ers e c ons ti tuenc y. L ay ered
works hops . We l i s tene d, quer ied, and
m us eu m o f S ha k e r hist ory a n d
o n th a t i s a l ong, s tabl e hi s tory and an
engaged the c ommunit y in a dialogue
thinki ng, se t out t o t r a ns fo rm th e i r
a p p ro p ri ate c ons erv ati s m among s taff,
about the i ns ti tuti on - it s hist or y
m issi o n an d role f or t he 2 1 s t c e n tu ry
a d mi n i s trati on and board of trus tees .
and i ts future. We embr aced t he
b y ded i cati ng t he m se lv e s to m a k i n g
An i n cl u s iv e, s ens i ti v e approac h to
c ontrov ers i es , the c on f lict ing point s of
the communit y a v it a l org a n i za ti o n .
s h a p i n g a des i gn that honored thes e
v i ew, and we rec orded w hat w e heard
T hey as ked S t udio Tw o t o wo rk
va l u e s b u t pus hed the env el ope was
and s aw. O ur s ol uti on em er ged dur ing
wit h th em t o br ing t he b ra n d i n to
p u rs u e d by Studi o Two.
the des i gn proc es s as an expression of
a lignment w it h t he ir v a lu e s a n d vi s i o n ,
the graphi c and ty pogr aphic her it age
a nd co l l ab or a t e on t ha t e xp re s s i o n
of the Shakers bal anc ed w it h an
a cro ss al l the ir m e dia a n d i n te r n e t
embol dened y i n/y ang elem ent t hat
p res en ce.
hi ghl i ghts thei r mos t signif icant icon - the round bar n, whi le lending it new meani ng as a pl ac e of lear ning and s us tai nabi l i ty.
barrington coffee roasting co. barringtoncoffee.com
*
ov erview:
c h a lle n ge:
solut ion:
B arri ngto n C off e e Roa st i n g Co mp a n y
B C R C wanted to bri ng a s tronger
Studi o Two worked wit h BCRC on
(B C R C) h as re lie d on S t u d i o Two
s ta te me n t to the front - a bol d, new
a s trategy of di fferent iat ion and
for th ei r b r a nd a nd de sig n fo r
i m a g e , m ore c ol or, and a rev ol uti on
di al ogue. We des i gned t heir new
o ver 15 yea r s. We e m ba rk e d o n a
i n th e to ol s and tec hni ques for
l abel l i ng to be produced in- house on-
co mp reh en siv e re v ie w a n d re d e s i g n o f
c o n n e cti n g wi th thei r pas s i onate
demand, gi v i ng them m ore f lexibilit y.
that b rand in 2009 in re s p o n s e to n e w
c u s to me r bas e.
We bui l t out a c omprehensive new
co mp eti ti o n a nd m a r k e t s h i fts i n th e
web 2.0 s trategy to c o nnect w it h
co ffee i ndust r y.
c us tomers and a power f ul open- source ec ommerc e s ol uti on.
*good things come in small batches.
Norman Rockwell Museum nrm.org
Ov erview:
C h a lle n ge:
Solut ion:
Lo ca ted i n S t oc k br idge , M A , th e
T h e m u s e um was s tuc k i n a l egac y
Pri mary to our s ol uti o n w as
N orman Roc k w e ll Muse u m i s a d yn a m i c
o f o u td a ted protoc ol s , s y s tems
i ntroduc i ng and adv ocat ing a new
i n sti tuti on t ha t not only p re s e rve s
a n d p e rs p ec ti v es . A s a res ul t, thi s
bel i ef s y s tem:
a nd i nterp re t s t he w or k s o f N o rm a n
o th e rwi s e ac ti v e organi z ati on found
• C reate s i mpl e, us er-f ocused and
R o ck wel l for a w or ldw ide a u d i e n c e
i ts e l f u n abl e to engage the wi der
ac c es s i bl e s y s tems .
thro ugh tra v e lling a nd p e rma n e n t
wo rl d th ro ugh the i nter net effec ti v el y.
• F ree up ac c es s to technical advice,
e xhi bi ti o ns, but a lso pla n s to b e c o me
I t wa s n o t s i mpl y a c hal l enge of
educ ati on and s uppo r t .
the curato r ia l a nd re se a rc h c e n te r o f
te c h n o l o g y but of i ns ti tuti onal c ul ture
• C reate a c ul ture of e xpression.
the hi s to ry of A m e r ic a n I l l u s tra ti o n .
a n d fl u e nc y. O ur tas k was to c hange
• A l l ow for mi s takes a nd explor at ion.
S t u di o Two w a s hire d f or a 1 2 mo n th
th i s c u l tu re and c reate a new one that
• M ake i nter net fl uen cy a core value
co nsul tan cy f oc use d on t ra n s fo rm i n g
wa s c a p a bl e and equi pped to engage
of the organi z ati on.
the i n sti tu t ion’s re la t ions h i p to th e
wi th th e b roader worl d.
We worked closely with every
i n t er n et.
department over a year-long period, educating, training, and implementing. Primarily we crafted systems that allowed people in the museum the ability to make decisions, create change, and take control.
Guido’s Fresh Marketplace guidosfreshmarketplace.com
Ov erview:
C h a lle n ge:
Solut ion:
G u id o’s i s t he le a ding so u rc e o f
T h e e x i s ti ng brand was wel l -l ov ed
O ur dev el opment c y c l e involved a
o rg a n i c and loc a lly - grown fo o d i n
b u t d a te d and pres ented tec hni c al
s mal l c onti ngent of the ow ner ship of
the Berks hire s. It is a lso a fa m i l y o f
ch a l l e n g es for G ui do’s i n-hous e s taff.
G ui dos wi th an open mind t o bold
b u si nes ses . S t udio Tw o wa s h i re d to
T h e e v o l u ti on of the brand needed to
new i deas . We gai ned buy- in f rom t he
u p date th e br a nd, c re a t e a u n i v e rs a l
g a i n a p p rov al from al l the bus i nes s
partners through a s trong present at ion
b rand syste m a nd de sign a n e w we b
p a rtn e rs a nd demons trate real c hange.
of our fi ndi ngs , s trategic over view and
p res en ce and int e r ne t st ra te g y.
res ul ts . The brand has signif icant ly enhanc ed G ui do’s mar ket penet r at ion.
Shakespeare & Company shakespeare.org
Overview:
C h a lle n g e :
Solut ion:
Since 1996 Studio Two has been the
S tu d i o Two has prov i ded c om-
We bui l t a c ol l aborati v e creat ive
agency of record for Shakespeare
p re h e n s i v e b randi ng s erv i c es and
c ul ture that engaged a ct or s,
& Company, a leading national-
ma rk e ti n g s trategy to the organi z ati on
di rec tors , and other c re at ives in an
class theatre that presents the
d u ri n g th i s peri od. I n parti c ul ar, we
i nc l us i v e proc es s towards a com m on,
works of W illiam Shakespeare, his
e n g a g e d i n a l ong-term proj ec t of
s hared goal . O v er the year s w e have
contemporaries, and the works of
b u i l d i n g a powerful brand around
c onti nual l y s et the bar higher in an
moder n playwrights year-round in the
o ri g i n a l , c re ati v e i magery. The
attempt to c hal l enge o ur lim it at ions
heart of the culture-rich Berkshire
c h a l l e n g e o f thi s effort was c reati v e
and c reate i mages of p ow er, beaut y
hills of Wester n MA.
c o n c e p ti o n , s ev ere budgetary
and meani ng. The l ong relat ionship
c o n s tra i n ts , and the c onti nual need to
has bui l t s trong and bi nding t r ust and
a d vo c a te fo r a pers i s tent, pas s i onate
al l owed us to meas ure t he result s bot h
a n d b o l d b rand ov er the c ours e of
emoti onal l y and s tati s tically.
mu l ti p l e a d m i ni s trators and many y ears .
New England Wine Cellars newcellars.com
Ov erview:
C h a lle n ge:
Solut ion:
N ew Engl and W ine C e lla rs (N E W C )
A s ma l l col l ec ti on of portfol i o
We c onnec ted the l an guage t hat w ine
a pp roach ed S t udio Tw o to u p d a te th e i r
p h o to g ra phs and the l ogo were al l the
c onnoi s s eurs us e to th e const r uct ion
b rand fro m t he 1980’s a n d d e ve l o p
a s s e ts th a t N EW C real l y had to tel l
and ex peri enc es of the cellar s. A
too ls to build ne w c ust o me rs fo r th e i r
th e i r s to ry.
l i fes ty l e i mage l i brary w as cr af t ed t o
h igh -end w ine c e lla r insta l l a ti o n s .
ex pand on the portfolio and t he logo was s treaml i ned and updat ed.
Great wines possess many of the same qualities of the grand cellars in which they are kept. rich, oaky top notes sweet, redolent wood bouquet nuances of cedar and leather lush and earthy ripe grape and black cherry light and refined elegant and robust complex and delicious
Catherine Lowe / The Couture Knitting Workshop catherine-lowe.com
Overview:
C h a lle n ge:
Solut ion:
Catherine Lowe sits at the zenith of
S u b tl e ty, aes theti c s and a qui et
The brand has been dev e loped across
couture knitting, an extraordinary
y e t b o l d v oi c e i s at the heart of
j us t about ev ery pl atform - packaging,
culture of devoted practitioners and
th i s b u s i nes s . The c hal l enge was
web, adv erti s i ng and more. The
enthusiasts. Catherine has worked
d e ve l o p i n g a v i s ual v oc abul ary and
ongoi ng c onv ers ati on wit h Cat her ine
with Studio Two to define, market and
s tra te g y that woul d ex pres s thes e
has res ul ted i n an ev er-evolving
connect her brand to her audience for
v a l u e s a nd grow the bus i nes s .
manner of ex pres s i ng he r vision and
years.
dev el opi ng her reputati on.
The Mount edithwharton.org
Ov erview:
C h a lle n ge:
Solut ion:
Edi th Wha r t on’s hom e i n Le n o x M A ,
T h e M o u n t fac ed a s i gni fi c ant fi s c al
We worked wi th The Mount t o cr af t
known as “T he Mount � h o s ts n e a rl y
cri s i s i n 2 008. Studi o Two had
a new s trategy around t he w eb, SEO,
4 0 th ousa nd v isit or s a y e a r fo r h o u s e
m a n a g e d the brand and marketi ng
s oc i al networki ng and ot her t ools. We
tours , eve nt s, w a lk s in th e g a rd e n s
s i n c e 2 0 0 3 and had to fi nd way s
al s o tur ned to on-dem and pr int ing
and mo re .
to co n ti n u e to bui l d audi enc e and
tec hnol ogi es to handle publicat ions.
re ve n u e s for the organi z ati on wi th
We mai ntai ned thei r m essage and
vi rtu a l l y no res ourc es .
v i s i on through a peri od of severe st aff s hortages wi thout i nte r r upt ion.
Berkshire International Film Festival biffma.org
Overview:
C h a lle n ge:
Solut ion:
The Berkshire Inter national Film
We h a d to c raft a fl ex i bl e brand
The “BI F F � has bec ome a m ajor player
Festival burst onto the regional festival
to o l k i t i n rel ati v el y l i ttl e ti me and wi th
i n 5 s hort y ears . I ts reput at ion has
scene in 2005 and has never stopped
a ti g h t b u dget. The brand had to hav e
al l owed i t to debut O scar- w inning
growing. Studio Two was tapped to
s i g n i fi c a n t pul l i ng power out of the
fi l ms , attrac t l eadi ng f ilm aker s,
develop this brand from scratch.
g a te a n d was c harged wi th ex pres s i ng
produc ers and ac tors , and m ade it t he
th e fe s ti v al as a s i gni fi c ant new fac e i n
foundati on ev ent of th e Ber kshires
th e n a ti o nal fes ti v al c i rc ui t.
earl y -s ummer c ul tural calendar.
Friday May 16th A good director creates an environment, which gives the actor the encouragement to fly. tribute night
The Big Picture 1988
Writer: Michael Varhol, Christopher Guest, Michael McKean Director: Christopher Guest Cast: Kevin Bacon, Emily Longstreth, J.T. Walsh, Jennifer Jason Leigh, Michael McKean, Kim Miyori, Teri Hatcher, Dan Schneider, Jason Gould, Tracy Brooks Swope, Don Franklin, Gary Kroeger, Alice Hirson, Grant Owens, Fran Drescher US, 100 min
Friday, 8:00 pm - Mahaiwe
Tribute Night To honor actor/director Kevin Bacon for the BIFF Achievement in Film Award
The evening is generously sponsored by GWFF
The 2008 BIFF tribute will be to celebrate the work of Kevin Bacon, who began his film career 30 years ago with his debut performance in National Lampoon’s Animal House. Mr. Bacon won a Obie Award for his performance in Forty-Deuce and afterward made his Broadway debut in Slab Boys. But it is Mr. Bacon’s vast filmography that has made him known throughout the world as one of the premiere actors working today, with astonishingly varied performances representing every genre; suspense in Stir of Echoes; music and dance in Footloose; marital interaction in He Said, She Said; political conspiracy in JFK; social reform in Murder in the First are some of few varieties of roles he has portrayed with a masterful technique. Our tribute evening will be held at the historic Mahaiwe Theatre in Great Barrington, which includes a cocktail party on the stage with friends and family of Mr. Bacon followed by a film tribute and guest speakers. Following that, we will screen Christopher Guests comedy The Big Picture. The evening will be catered by Michael Ballon of Castle Street Cafe.
Kevin Bacon is a film school graduate who’s thesis film wins him his shot at making his first studio feature. Directed by Christopher Guest with his usual flair for turning even the most mundane situations into hilarious farce, Bacon is the charmingly naive filmmaker thrown into the shark tank that is Hollywood. When his film concept, which begins as a Chekhovian, snow-bound drama involving 3 people in a uneasy menage-a-trois, degenerates through the development process into a inane teenage sex comedy with a working title of Beach Nuts, his long standing relationships fall aside as he is tempted by the gloss and tinsel of the film industry. An outstanding cast that is the signature of director Guest swirls around the new kid in town and quite nearly devours him for lunch at the Beverly Hills Hotel.
Kevin Bacon
5:30 Cocktails and light supper on Stage at the Mahaiwe Theatre (All-Inclusive and Opening Night Pass Holders) 8:00 Tribute to Kevin Bacon at the Mahaiwe (Open to the public) 8:30 The Big Picture (Open to the public) 10
berkshire mountain distillers berkshiremountaindistillers.com
o ve rview:
c h a lle n ge:
solut ion:
Berkshi re Mount a in D ist i l l e rs (B M D)
S tu d i o Tw o dev el oped al l as pec ts of
Worki ng wi th a handf ul of select
is a n en tre pre ne ur ia l ne w ve n tu re
th e B M D brand from the s tart. We had
v endors , we des i gned a labelling
by o wner C hr is We ld ( p i ctu re d ,
to d e v e l op a pac kagi ng s ol uti on that
s ol uti on that enabl es r apid f eder al
left). A l ea de r in t he e m e rg i n g c ra ft
m e t C h ri s ’s ex pres s i on of tradi ti on
approv al and qui c k, l ow - cost
disti l l ery se c t or, BMD is th e p e rfe ct
a n d i n n o vati on i n a c os t-effec ti v e and
produc ti on wi th the l ook and f eel t he
m ix of cre a t iv it y, loc a l a g ri c u l tu re a n d
fl e xi b l e w ay, but was c ompeti ti v e i n
brand requi red. The color palet t e has
in dustry.
wi th n a ti onal brands .
been a foundati on el e m ent f or t he i denti ty of the brand and t he diver sit y of the produc t l i ne as it grow s.
The Drapery Workroom drapery-workroom.com
Overview:
C h a lle n ge:
Solut ion:
The Drapery Workroom is a new
We d e ve l oped thi s brand and the
Tur ni ng to our wordplay st r at egy, w e
venture of designer W illiam Caligari.
s u p p o rti ng medi a i n a rel ati v el y s hort
dev el oped c ore brand elem ent s and
The business provides custom and
ti me -fra me. The c hal l enge i n thi s
v al ue s tatements . We t ied t his t o an
off-the-rack draperies, fur nishings,
p ro j e c t was bal anc i ng the c ommerc i al
el egant mark that s po ke visually of
and upholstery as well as on-site
a s p e cts wi th the aes theti c and c rafti ng
the ac t of s ewi ng. We built a dynam ic,
fabrication services to a residential and
a we b s i te and c ol l ateral that s poke
C M S powered webs i te t hat present ed
commercial client base.
a p p ro p ri atel y to the market.
the brand to v i s i tors i n a sim ple w ay and al l owed them to connect t o t he produc ts and s erv i c es off ered.
S tudio Tw o i s a 7 - p e r s o n B r an d in g an d Desig n st u d io f o u n ded in 199 4 b y o w n e r K e v i n Sp r ag u e. Th e st u d io h as ser ved the gre a te r N e w E n g l a n d re gio n an d p ar t icu lar ly t h e B er ksh ires of We s te r n M A c o n s i s t e n t l y f o r t h e last 1 6 year s. W it h a p ar t icu lar e m pha s i s o n t h o ro u g h , st r at eg ic p ro cess, St u d io Two has de v e lo p e d a n d m a i n t a i ned m an y o f t h e p ro m in en t reg io nal bra nds d u r i n g t h i s p e r i o d . In ad d it io n , Pr in cip al an d Creat i ve D ire c to r K e v i n S p r a g u e h a s est ab lish ed a rep u t at io n f o r eff ect ive a nd e x p e r t s t r a t e g i c m a r ket in g an d creat ive t h in kin g o n b eh al f of re gi o n a l e c o n o m i c d evelo p m en t o r g an izat io n s an d cu lt u ral ins titu t i o n s . M o re i n f o r m at io n o n h is exp er ien ce an d h o w he c a n a s si s t y o u r o r g a n i z a t io n is availab le at kevin sp r ag u e.co m.
Staff Kevin Spr ague C reati v e D i rec tor and O w ner
Partial Client List (We b a d d re s ses l i s ted denote S tu d i o Two b ui l t s i tes ) S h a k e sp e a re & Com pany S h a k e s p e a re . org E d it h W h a r t on Res t or at ions / The Mount E d i th Wh a rto n .org Ve n t f o r t H a l l, Mans ion and G ild e d A g e Mus eum G i l d e d Ag e .o r g H a n c o c k S h aker V illage Ha n co c k S h a k erV i l l age.org N o r m a n R o c kw ell Mus eum NR M .o rg B a r r in g t o n St age Com pany B a rri n g to n s ta gec o.org T h e C e n t e r a t Eagle H ill Ce n te ra tE a g l eH i l l .org
Contact
G u id o ’s F re s h Mar ket plac e G u i d o s Fre s h M arketpl ac e.c om B e r k sh ire B ot anic al Gardens
Ma il@st udio two .c o m 413- 6 3 7 -1 3 7 4 s tu d i ot w o .c o m Re f e re nc e s a v a i l a b l e on re que st . O f c o u rs e !
L a n c e Ve r m e ulen Real Es t at e L a n ce R e a l E s ta te.c om B e r k s h ire I nt er nat ional Film Fes t ival B I FF M A .o rg B a r r in g t o n Coff ee Roas t ing Co. B a rri n g to n c o ffee.c om L u is a n d C lar k, Car bon-Fiber S t r in g e d I n s t r um ent s L u i s a n d C l a rk .c om B e r k s h ire C reat ive B e rk s h i re Cre ati v e.org
H eat her Rose D es i gn D i rect or Chr is t ine Cooney Seni or Web D es i g ner Am anda Betti s Seni or G raphi c D es i g ner J am es Kuper ni k N etwork A dmi ni s tra t or, Web Programmer Rus Mil l er Web Programmer Kr is t ine Spr ague AIA A rc hi tec t and C ons ul tant
Studio Two is the award-winning Brand Strategy and Design firm that builds thriving campaigns for businesses and institutions in the Berkshires and beyond
Shakespeare & Company
Studio Two works most successfully with organizations who are passionate about their mission, are strategically pursuing growth, and are interested in long-term creative partnerships. For a complete overview, please visit
studiotwo.com Hancock Shaker Village
brand strategy and design
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