brand strategy and design
studiotwo.com
Strategic branding and creative thinking for dynamic organizations
56 Church Street, Floor 2 | PO Box 2215 | Lenox, MA 01240 | p/f 413-637-1374
studiotwo.com
(We’re happy to come see you!)
Albany 1 hour Boston 2 hours New York 3 hours
H ow we work Miami in 2012
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Research
Wordplay
Experience
Image
We ask questions: What do you do? Who do you do it for? Where do you see your business in 5 years?
What are the words and phrases that define your brand? We find those together - it’s fun.
How will your customers and clients interact with your brand? Where will this take place?
Images tell stories. We work with you to develop foundation images that are always right for your brand.
S t u d i o Tw o i s t h e l e a d in g brand str ategy a n d d e s ig n firm loc ated i n t h e h e a rt of t h e B er k sh i r e s .
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Design
Production
Engage
Management
We believe that form follows function in design. Our work reflects this in print and web.
How things are made is a key to our development cycle. We estimate, source and oversee our work.
Media without strategy sits on the shelf. We craft effective, long-term strategies for success.
We partner with organizations to express and manage their brands over time.
O ur CLie nts Our clients represent an extraordinary collection of forward-thinking, entrepreneurial organizations. Over the years we have worked intensively with them on their branding, design and marketing opportunities and have shared in their success and growth as proof of their return on investment.
(These icons represent a selection of our clients.)
*
oldmill Restaurant & Bar
Route 23 PO Box 348 South Egremont, MA 01258 413-528-1421 oldmillberkshires.com
home and garden
br and str ate g y is a p r ocess. it tak es ti m e, t ho u g h t, effort and ex p e rt is e . Developing a brand is about coming to a deep understanding of the values, vision and identity of an organization. Beyond logo development, beyond website design, effective branding clarifies the message across media. At Studio Two, brand development is at the heart of what we do. Through a comprehensive, interactive process, we bring clear, well-defined solutions to light. Good brands mean good business.
berkshire Mountain distillers berkshiremountaindistillers.com
O vervi ew:
C hallenge:
solut ion:
S t udio Tw o h a s p a rtn e re d wi th
Dev el op brand and produc t
Worki ng wi th a handf ul of select
Be r k shire Mo u n ta i n D i s ti l l e rs
s o luti ons that ex pres s ed Berks hi re
v endors , Studi o Two designed
t o de v e lop a n d m a n a g e th e
M o untai n D i s ti l l ers ’ v al ues of
a l abel i ng s ol uti on that enables
br a nd sinc e i ts fo u n d i n g i n
i n nov ati on and tradi ti on i n a
rapi d federal approv al and
2007. A le a d e r i n th e e me rg i n g
co s t-effec ti v e, c ompeti ti v e way
qui c k, l ow-c os t prod uct ion. The
c r a f t dist illery s e cto r, B e rk s h i re
th a t c oul d prov i de a foundati on
c ol or pal ette-c entri c Ber kshire
Mount a in D i s ti l l e rs i s th e p e rfe ct
fo r rapi d growth i n thi s
M ountai n D i s ti l l ers i dent it y St udio
m ix of c re a t i vi ty, l o c a l a g ri c u l tu re
d e v el opi ng s ec tor.
Two del i v ered al l ows f or eff icient
a nd indust r y.
di v ers i fi c ati on of the product line as Berks hi re M ounta in Dist iller s ev ol v es and di v ers i fi e s.
Shakespeare & Company shakespeare.org
Overview:
C h a lle n g e :
Solut ion:
Si n ce 1996 S t udio Two h a s
P ro vi d e a p ers i s tent, pas s i onate,
Studi o Two has worked
b een t he a ge nc y of re co rd fo r
b o l d b ra n d and marketi ng
wi th Shakes peare s taff and
Shakes pe a re & C omp a n y, a
s tra te g y o v er the c ours e of
s takehol ders to c ul ti v ate a
l eadi n g na t iona l- c la s s th e a tre
m u l ti p l e a dmi ni s trators and
c ol l aborati v e c ul ture that
that pre se nt s t he w o rk s o f
ye a rs wi th i n an env i ronment of
engages and l ev erages ac tors,
W i l l i am S ha k e spe a re , h i s
fl u c tu a ti n g and l i mi ted res ourc es .
di rec tors , and other c reati v e s in
co ntem por a r ie s, a nd th e wo rk s o f
an i nc l us i v e proc es s towards a
moder n pla y w r ight s ye a r-ro u n d
c ommon, s hared goal of bui lding
i n th e he a r t of t he c u l tu re -ri c h
a powerful brand around
B erks hire hills of We s te r n M A .
ori gi nal , c reati v e i magery of beauty and meani ng.
Norman Rockwell Museum nrm.org
TRANS F OR M ING C U LTURE
WEB 2.0? WEB 3.0?
ASSU M PTI O NS
• In ter n et F lue nc y
• The web is a language
• I n t e r n e t f l u e n cy i s a co re val u e
• Op en Acc e s s
• Te ch n o l o g y i s g i vi n g w a y t o co m m u n i ca t i o n
• C h a n g e i s co n st a nt
• Co nn ecti ng Com m unit ie s • Op po rtun it y a nd Cre a t iv it y
• P a t h o f l e a st re si st a n ce
• N R M m u st e n g a g e a w i d e r co m m u n i ty
• A l w a ys o n , a l w a ys a cce ssi b l e
• S t a t u s q u o w i l l b e d i s r u p t ed
O vervi ew:
C hallenge:
Solut ion:
L oc a t e d in S to c k b ri d g e , M A,
Fa ci l i tate an i ns ti tuti onal s hi ft
Studi o Two i ntroduc ed and
t he N or m a n R o c k we l l M u s e u m
from a c ul ture of outdated
adv oc ated for s i mpl e, user-
is a dy na m ic i n s ti tu ti o n
p rotoc ol s , s y s tems and
foc us ed s y s tems , easy access
t ha t not onl y p re s e rve s a n d
p e rs pec ti v es to one whi c h fos ters
to tec hni c al adv i c e, educat ion
int e r pre t s t h e wo rk s o f No rma n
a n d s upports ac ti v e engagement
and s upport, as wel l as a new
Roc k w e ll f or a wo rl d wi d e
wi th the broader worl d through
bel i ef s y s tem that holds int er net
a udie nc e t hro u g h tra ve l i n g
th e i nter net.
fl uenc y as a c ore v alue of t he
a nd pe r m a ne n t e x h i b i ti o n s ,
organi z ati on and encour ages a
but is a lso in th e p ro ce s s o f
c ul ture of ex pres s i on t hat allow s
be c om ing t h e c u ra to ri a l a n d
for mi s takes and ex p lor at ion.
re se a rc h c e n te r o f th e h i s to ry o f
Studi o Two worked closely w it h
A m e r ic a n Illu s tra ti o n . I n 2 0 0 9 ,
ev ery department over a year-
S t udio Tw o w a s h i re d fo r a 1 2
l ong peri od, educ ating, t r aining,
m ont h c onsu l ta n cy fo c u s e d o n
and i mpl ementi ng s yst em s t hat
t r a nsf or m ing th e i n s ti tu ti o n ’s
al l owed mus eum s ta ff t he abilit y
re la t ionship to th e i n te r n e t.
to make dec i s i ons , creat e change, and take c ontrol .
barrington Coffee roasting Co. barringtoncoffee.com
*
Overvi ew:
C h a lle n g e :
solut ion:
Barri ngt on C off e e R o a s ti n g
B ri n g a s tronger s tatement to
Studi o Two worked wi th
Co mp a ny is a sm a ll b u t
th e fo re fro nt of the Barri ngton
Barri ngton C offee on a s trat egy
growi n g roa st e r y de d i c a te d to
Co ffe e b ra nd - a bol d, new
of di fferenti ati on and di al ogue t o
sustai n a bilit y a nd t h e e x c e p ti o n a l
i ma g e , more c ol or, and a
i nc reas e market s hare, prov iding
qual i ty of t he ir prod u c t. F o r
re vo l u ti o n i n the tool s and
the c ompany wi th s i mpl e, c o st -
over 15 y e a r s, Ba r r in g to n Co ffe e
te c h n i q u e s for c onnec ti ng wi th
effec ti v e tool s i nc l udi ng new
has re lie d on S t udio Two fo r
th e i r p a s s i onate c us tomer bas e.
l abel i ng des i gned to be prod uced
th ei r b r a nd a nd de s i g n n e e d s ,
i n-hous e and on-demand,
i n cl u ding a c om pre h e n s i v e b ra n d
powerful open-s ourc e ec ommerce
revi ew a nd re de sign i n 2 0 1 0 to
s ol uti ons and a c omprehens ive
en sure t he ir c om pe ti ti v e e d g e i n
web 2.0 s trategy.
an eve r- shif t ing m a rk e t o f th e coffee indust r y.
*good things come in small batches.
Guido’s Fresh Marketplace guidosfreshmarketplace.com
O vervi ew:
C hallenge:
Solut ion:
Guido’s F re sh M a rk e tp l a c e i s
C reate a uni v ers al brand
F or the i ni ti al brand developm ent
t he le a ding s o u rce o f o rg a n i c
s y s tem, new web pres enc e
c y c l e, Studi o Two enlist ed a
a nd loc a lly - g ro wn fo o d i n th e
a n d i nter net s trategy that
s mal l c onti ngent of o pen m inded
Be r k shire s an d a d i s ti n cti ve
d e m ons trated real c hange whi l e
s takehol ders to participat e in
pa r t ne r ship o f 5 fa m i l y-o wn e d
s i m ul taneous l y mai ntai ni ng a
env i s i oni ng the future of t his
busine sse s o p e ra ti n g u n d e r o n e
s e n s e of c onti nui ty and s erv ed
es tabl i s hed bus i nes s . St udio Tw o
roof . In 200 8 , o n th e c u s p o f
b o th the parent organi z ati on
then pres ented al l th e par t ner s
t he ir 30 y e ar a n n i ve rs a ry, S tu d i o
a n d the i ndi v i dual bus i nes s es .
wi th a s trategi c ov erview based
Tw o w a s hire d to u p d a te th e i r
on the s es s i ons , whi ch w ere
w e ll- lov e d b u t d a te d b ra n d .
then adopted and i mplem ent ed, s i gni fi c antl y enhanc ing Guido’s market penetrati on.
BE WELL. We strongly recommend our new line of premium quality dietary supplements. great Barrington 413.528.9255
Pittsfield 413.442.9912
guidosfreshmarketplace.com
cuttings
cuttings cl a sses Spring 2010
and
an exciTinG 75Th anniversary year aT The Garden
lIVING IN NATuRE:
Summer 2008
PaGe 4
features
BOuNTIfully
fORAGING fOR WIlD EDIBlES PAGE 8
The Nurturing Garden
STylISHly
RE-IMAGINING THE HuMBlE GARDEN SHED PAGE 5
A Series of Imaginative Exhibitions
MAGICAlly
WANDERING DOWN THE PRIMROSE PATH PAGE 4
Spring 2009
ClASSES NOW INCluDED IN CuTTINGS
adoPT your oWn veGeTable Garden
The Pond Garden Transformed PaGe 3
PaGe 4
The 2009 Garden conservancy’s oPen days ProGram: our fifTh year!
hosTa PoT? Why noT? PaGe 6
PaGe 8
Join us for our sPrinG PlanT sale
Daily May 1 – October 13
may 8 -9 see PaGe 9
Who’s Who at the Garden PaGe 11
cuttings Summer 2009
cuttings Flower Show
Schedule Enclosed
Summer 2010
sitting pretty: a bench is more than a place to sit page 3
making a sally garDen
hot Dog(s)!
page 5
artists at the garDen page 9
tHe garden’s earLy years page 6
green gardening witH oLd-worLd CHarM page 9
guest gardeners bestow anniversary gifts page 3 we’re tHrowing a party! page 12
Why volunteer? page 12
picture-perfect pots page 10
sheDs photo tour berkshots: a peek at the garDen page 15
page 11
berkshire botanical gardens berkshirebotanical.org
Overview:
C hallenge:
solut ion:
T he Be r k shire B o ta n i c a l G a rd e n
B ring more c ol or and i mpac t to
By pai ri ng a c l ean, tight layout
is a not - f or- p ro fi t, m e mb e rs h i p -
th e G arden’s annual broc hure
wi th beauti ful i mager y St udio
suppor t e d e d u ca ti o n a l
a n d quarterl y news l etter, on a
Two was abl e to provide t he
or ga niz a t ion e n c o mp a s s i n g
s h o es tri ng budget.
G arden wi th a c os t-conscious
15 a c re s of c u l ti v a te d l a n d i n
model that ac c urately capt ures
S t oc k br idge , M a s s a ch u s e tts .
the feel i ng of the G a rden and
S t udio Tw o h a s p ro v i d e d
has been hi ghl y s uc cessf ul at
c om pre he nsi v e d e s i g n a n d
engagi ng and growi ng t he
br a nding se r v i ce s a s we l l a s
c us tomer and member ship base.
m a r k e t ing st ra te g y to th e Ga rde n sinc e 2 0 0 6 .
is183 is183.org
ANIME
Hothouse
Saturday, april april 9, 2011 6pm dinner
World cla claSS SS Silent auction attire: Victorian garden to JapaneSe modern
9pm dance party With muSic by dJ bFg muSt be 21+ to attend
at elm court inn
310 old Stockbridge road, lenox
ticketS icket icketS 413.298.5252 x100 iS183.org 183.org
animehothouSe.com animehothou
Overview:
Challenge:
solution:
I S183 A r t S c hool of th e B e rk s h i re s
T h e th e me of the party c hanges
Studi o Two uti l i z es bol d c ol o r
i s a s m a ll, not - f or- p ro fi t s c h o o l
e v e ry y e a r and us ual l y i s
pal ettes , i nnov ati v e i mage
kn own f or host ing wi l d , o ve r-
b a s e d o n t he mergi ng of two
s ourc i ng and di gi tal produc tion
th e-to p f undr a ising e ve n ts . E a ch
s e e m i n g l y di s parate el ements -
tec hni ques to c reate a
year, i n a ddit ion t o p ro d u ci n g
fro m “ R a d i oac ti v e Bodega” to
c omprehens i v e l ook and brand
th ei r q ua r t e r ly c a t a l o g s o f cl a s s e s
“ K a b u k i A -G o-G o” to “Buc karoo
for the i nv i tati on pac kages .
Studi o Tw o de v e lops i n vi ta ti o n
B o l l ywo o d .” Si nc e the func ti on of
The i nv i tati ons hav e rec ei v ed
packag e s f or t he se o u tra g e o u s
th e a n n u a l ev ent i s to fundrai s e
rec ogni ti on from a number of
creati v e e v e nt s.
fo r th e s c hool ’s many i mportant
nati onal des i gn awards .
p ro g ra m s , produc ti on c os ts mus t b e k e p t l o w, but the i nv i tati on m u s t s ti l l c ommuni c ate the e x tra o rd i n ary nature of the ev ent.
New England Wine Cellars
O vervi ew:
C hallenge:
Solut ion:
N e w E ngla nd W i n e C e l l a rs ,
D e v el op brand and v i s ual tool s
C onnec t the l anguag e t hat
a na t iona l p ro v i d e r o f h i g h -
th at refl ec ted the c ompany ’s hi gh
wi ne c onnoi s s eurs use t o t he
e nd c ust om re s i d e n ti a l a n d
e n d produc t and uni que as s ets .
materi al s and ex peri ences of
c om m e rc ia l wi n e c e l l a r
the c el l ars . A l i fes ty le im age
c onst r uc t ion , a p p ro a c h e d S tu d i o
l i brary was c rafted to expand
Tw o t o upda te th e i r b ra n d a n d
on the portfol i o and t he logo
de v e lop t ool s to b u i l d n e w
was s treaml i ned and updat ed.
c ust om e r s f o r th e i r h i g h -e n d wi n e c e lla r inst a ll a ti o n s .
Great wines possess many of the same qualities of the grand cellars in which they are kept. rich, oaky top notes sweet, redolent wood bouquet nuances of cedar and leather lush and earthy ripe grape and black cherry light and refined elegant and robust complex and delicious
Catherine Lowe / The Couture Knitting Workshop catherine-lowe.com
Overview:
C h a lle n g e:
Solut ion:
Cath erine L ow e sit s a t th e
D e v e l o p a v i s ual v oc abul ary and
Studi o Two worked wi th
zen i th of c out ure k n i tti n g , a n
s tra te g y that woul d ex pres s the
C atheri ne L owe to dev el op a
extraordina r y c ult ure o f d e v o te d
c o mp a n y’s c ore v al ues wi th the
brand whi c h embodi ed the the
practi t ione r s a nd e n th u s i a s ts .
a i m o f g ro wi ng and ex pandi ng
heart of her bus i nes s - s ubtl et y,
Si nce 2 006, C a t he r i n e h a s
h e r m a rk e t.
aes theti c s and a qui et y et bo ld
worke d w it h S t udio Two to
v oi c e. Thi s brand was then
defi n e , m a r k e t a nd co n n e ct h e r
trans l ated ac ros s to mul ti pl e
brand t o he r a udie n c e .
pl atforms - pac kagi ng, web, adv erti s i ng and more. A s he r bus i nes s grows and pros pers, Studi o Two c onti nues to work wi th her to dev el op her reputati on and ex pres s her di s ti nc ti v e v i s i on.
The Mount edithwharton.org
O vervi ew:
C hallenge:
Solut ion:
S inc e 2003, S tu d i o Two h a s
I n 2008, The M ount fac ed a
C raft a new s trategy around
w or k e d w it h T h e M o u n t E s ta te &
s i gni fi c ant fi s c al c ri s i s , and
c os t-c ons c i ous tool s such as
Ga rde ns - t h e h i s to ri c h o me o f
S tudi o Two had to fi nd way s to
the web, a foc us on SEO, social
f a m e d gilde d -a g e n o ve l i s t E d i th
co nti nue to not onl y mai ntai n
networki ng, and on-dem and
W ha r t on - t o ma n a g e th e i r b ra n d
th e i r brand, but to bui l d audi enc e
pri nti ng tec hnol ogi es t o
a nd m a r k e t in g . Ne a rl y 4 0 ,0 0 0
a n d rev enues for an organi z ati on
mai ntai n The M ount’s m essage
v isit or s a y e a r co me to th e s i te
wi th v i rtual l y no res ourc es .
and v i s i on through a per iod of
f or house t o u rs , e v e n ts , wa l k s i n t he ga rde ns a n d mo re .
s ev ere s hortages .
berkshire international Film Festival biffma.org
biffma.org
Overview:
C h a lle n g e :
solut ion:
Th e B e r k shire Int e r n a ti o n a l
Cra ft a fl e x i bl e brand tool ki t
U s i ng a s trategi c c ombi nati o n of
Fi l m Fe st iv a l ( BIF F ) , a g ro wi n g
i n re l a ti ve ly s hort ti me peri od
onl i ne and pri nt i terati ons o f t he
fi xtu re of t he Be r k sh i re re g i o n a l
wi th a ti g ht budget that
brand, BI F F has bec ome a major
cul tura l la ndsc a pe , s h o wca s e s
i mme d i a te l y ex pres s ed the BI F F
regi onal and nati onal pl ay er. It s
th e l ate st in inde pe n d e n t
a s a s i g n i f i c ant new fac e i n the
brand rec ogni ti on has al l ow ed
feature , doc um e nt a ry, s h o rts ,
n a ti o n a l fe s ti v al c i rc ui t.
i t to debut O s c ar-wi nni ng fi lm s,
an d i n t e r na t iona l f il ms a n d h o s ts
attrac t l eadi ng fi l mmakers ,
speci a l e v e nt s t hrou g h o u t th e
produc ers and ac tors , and a t t r act
year. S inc e it s inc e p ti o n S tu d i o
nati onal grant fundi ng. Studio
Two ha s pa r t ne re d w i th th i s
Two’s work on the BI F F brand has
i n nova t iv e st a r t - up t o d e ve l o p i ts
been rec ogni z ed wi th numerous
brand a nd public pre s e n c e .
nati onal awards .
Hancock Shaker Village hancockshakervillage.org
Overview:
Challenge:
Solution:
On t he c usp o f th e i r 5 0 th
T h e v i l l age c ompri s es a
Studi o Two engaged t he
A nniv e r sa r y, H a n c o c k S h a k e r
s i g ni fi c ant c ommuni ty of
s takehol ders i n mul tiple vision
V illa ge , a N a ti o n a l Hi s to ri c
s takehol ders and a broad, di v ers e
and v al ues works hop s. We
L a ndm a r k a n d a l e a d i n g m u s e u m
c o ns ti tuenc y. L ay ered on that
l i s tened, queri ed, an d engaged
of S ha k e r hi s to ry a n d s ch o l a rs h i p ,
i s a l ong, s tabl e hi s tory and an
the c ommuni ty i n a dialogue
se t out t o t ra n s fo rm th e i r mi s s i o n
a p p ropri ate c ons erv ati s m among
about the i ns ti tuti on - it s hist or y
a nd role f or th e 2 1 s t ce n tu ry
s taff, admi ni s trati on and board of
and i ts future. C ontrover sies
by de dic a t in g th e ms e l v e s to
trus tees . A n i nc l us i v e, s ens i ti v e
and the c onfl i c ti ng point s
m a k ing t he co mmu n i ty a vi ta l
a p p roac h to s hapi ng a des i gn
of v i ew were embraced. The
or ga niz a t ion . T h e y a s k e d S tu d i o
th at honored thes e v al ues but
s ol uti on emerged dur ing t he
Tw o t o w or k wi th th e m to b ri n g
p u s hed the env el ope was purs ued
des i gn proc es s as an expression
t he br a nd in to a l i g n m e n t wi th
b y Studi o Two.
of the graphi c and t ypogr aphic
t he ir v a lue s a n d v i s i o n , a n d
heri tage of the Shak er s w it h a
c olla bor a t e o n th a t e xp re s s i o n
moder n pers pec ti v e.
a c ross a ll t h e i r m e d i a a n d int e r ne t pres e n c e .
tom Patti tompatti.com
Overview: For the pa st f our de c a d e s To m Patti h a s be e n a sig n i fi c a n t pi o nee r e x plor ing in d u s tri a l g l a s s as an a r t f or m . H e h i re d S tu d i o Two to c re a t e a br a n d fo r h i s exp an ding busine ss.
C h a lle n g e :
solut ion:
To m p re s e nts a tri pl e threat - he
Studi o Two worked wi th Tom
i s a d e s i g n er, an arti s t, and an
ov er the c ours e of a y ear to
e n g i n e e r i n equal meas ures .I n
defi ne hi s brandi ng el ement s
d e v e l o p i n g hi s brand, the tas k
wi th c onc i s e l anguage. We
wa s to b a lanc e hi s s trengths and
dev el oped a webs i te that
p re s e n t h i m as an ac c es s i bl e and
hi ghl i ghts hi s ac c ompl i s hed
i n n o v a ti v e enti ty to the worl d.
portfol i o as wel l as s upporting c ol l ateral that tol d the s tory of thi s i nnov ati v e c rafts man i n a way that rec ogni z ed and c el ebrated hi s many tal ents .
Miss Hall’s School
Overview:
Challenge:
Solution:
S t udio Tw o h a s wo rk e d
B ri ng a fres h pers pec ti v e to eac h
Studi o Two works c l osely w it h
e x t e nsiv e ly M i s s Ha l l s S c h o o l ,
s e a s on of the 12-month c y c l e of
M i s s H al l ’s s taff to d ef ine and
a le a ding pri va te s e co n d a ry
a n n ual c ampai gn materi al s whi l e
v i s ual i z e the key v al u es of each
sc hool, t o de ve l o p c o mp e l l i n g
mai ntai ni ng a s ol i d c onnec ti on to
c ampai gn - to fi nd a f resh w ay t o
m a t e r ia ls f or th e i r De ve l o p me n t
th e s c hool brand.
bui l d on the brand and present
a nd P ublic a ti o n s o ffi c e s .
a c ompel l i ng, professional im age whi l e s tay i ng true to t he school’s c ore i denti ty.
The Drapery Workroom drapery-workroom.com
Overview:
C h a lle n g e :
Solut ion:
Th e Dr a pe r y Wor k ro o m i s a s ta rt-
De ve l o p a c omprehens i v e brand
U s i ng wordpl ay, Studi o Two
up ven t ure of de sign e r W i l l i a m
i n c l u d i n g webs i te, c ol l ateral and
worked to dev el op c ore bran d
Cal i ga r i t ha t prov ide s cu s to m
s u p p o rti n g medi a i n a rel ati v el y
el ements and v al ue s tatement s
an d se m i- c ust om dr a p e ri e s ,
s h o rt ti me-frame whi c h bal anc es
i nc l udi ng an el egant mark that
fu r ni s hings, f ur nit ure , u p h o l s te ry
th e c o mmerc i al and aes theti c
s poke v i s ual l y of the ac t of
an d on- sit e f a br ic a ti o n s e rv i ce s
cra ft a s p e cts of the bus i nes s .
s ewi ng. We al s o del i v ered a
to a re side nt ia l a nd co mme rc i a l
dy nami c , C M S powered web sit e
cl i en t ba se .
that pres ented the brand to v i s i tors i n a s i mpl e way and al l owed them to c onnec t to t he produc ts and s erv i c es offere d.
THE DRAPERY WORKROOM
Your taste, our expertise. Affordable local craftsmanship. custom and semi-custom: window treatments table linens furniture bedding pillows and more
Visit our showroom at
85 Main Street, Great Barrington, MA M-F 9am - 5pm, Sat. by appt.
(413) 528-5783 drapery-workroom.com
Berkshire Natural Resources Council BNRC.net
BNRC.net BNRC.net B E R K S H I R E N AT U R A L R E S O U R C E S C O U N C I L
B E R K S H I R E N AT U R A L R E S O U R C E S C O U N C I L
tone and look more visibility more awareness clear and succinct voice clarity of message tone and look more visibility more awareness clear and succinct voice clarity of message
Overview:
C hallenge:
Solut ion:
Be r k shire N a tu ra l R e s o u rce s
D e v el op a mes s age and a brand
Studi o Two foc us ed on t he
C ounc il is t h e l e a d i n g l a n d
th at c orrec tl y portray ed the
c ore v al ues and ambit ions of
c onse r v a t ion o rg a n i za ti o n i n
th e organi z ati on as forward-
the organi z ati on’s l e ader ship
We st e r n Mas s a c h u s e tts . T h e
l o o ki ng, c ommuni ty ori ented
- dev el opi ng a bol d n ew
c ounc il is he a d e d b y a fo cu s e d
o rgani z ati on wi thout al i enati ng
i denti ty and c l ai m ti ed t o
group of pa s s i o n a te i n d i vi d u a l s
th e ex i s ti ng c ons ti tuenc y.
powerful i mages of t he
w it h f a r re a ch i n g i mp a ct, b u t
regi on’s uns poi l ed l andscape.
w he n t he y a p p ro a ch e d S tu d i o
To pres ent thi s new f ace of
Tw o in 2010 n e i th e r th e i r o n l i n e
Berks hi re N atural Re sources,
or pr int m a t e ri a l we re cl e a rl y
Studi o Two c reated a dat abase-
c om m unic a t i n g th i s .
dri v en webs i te that a llow s v i s i tors ac c es s to i nf or m at ion on hundreds of proper t ies managed by the organizat ion.
DONATE TODAY!
Conservation in the Berkshires for public benefit and enjoyment.
toole risk Management tooleriskmanagement.com
Overview:
C h a lle n g e:
solut ion:
Since 2006 Studio Two has
R i s k ma n a gement i s a gl obal
I n dev el opi ng a di s ti nc ti v e br and
developed and managed the Toole
i n d u s try c enteri ng around the
for Tool e Ri s k M anagement,
Insurance brand. In 2011 they
i d e a o f i d enti fy i ng ri s k i n the
Studi o Two foc us ed on the
approached us about developing
wo rk p l a ce i n order to s av e money
key word “pers pec ti v e� and
a new product and brand for a
o n i n s u ra nc e premi ums . The
s ourc ed i magery to fi t the
Risk Management division.
c h a l l e n g e was to repres ent thi s i n
mes s age. Thi s was then pai red
a p o we rfu l , c ompeti ti v e way that
wi th a s trong mark and
d i ve rg e d from and ex panded the
i ntegrated i nto a new webs it e
p a re n t b ra nd.
and materi al s .
➜ TOOLE RISK MANAGEMENT
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Vehical Branding
SoCompelling
sococreamery.com
sococreamery.com
SoCompletely worth it
sococreamery.com
sococreamery.com
SoCo Creamery sococreamery.com
SoCool
sococreamery.com
sococreamery.com
SoCozy‌ ice cream in a mug
sococreamery.com
sococreamery.com
Overview:
C hallenge:
Solut ion:
S oC o C re a me ry i s a fa m i l y-o wn e d
E xpand the brand to
Studi o Two c l ari fi ed t he
a nd r un m ic ro -cre a m e ry b a s e d
a cc ommodate dev el opment i nto
brand el ements and syst em ,
in t he Be r k sh i re s . Wh e n S o C O
whol es al e wi thout al i enati ng the
s treaml i ni ng i nforma t ion f low
de c ide d in 2 0 1 0 to e x p a n d th e i r
d e voted retai l fol l owi ng they had
and dec i s i on maki ng . St udio also
suc c e ssf ul b u s i n e s s i n to n e w
g ro wn through thei r s torefront
c oordi nated the tec h nical aspect s
m a r k e t s t he y c a m e to S tu d i o Two
a n d c reamery l oc ati ons .
of pac kagi ng product ion and
f or m ore c on tro l o ve r th e i r b ra n d
prov i ded graphi c s ta ndards and
a nd pa c k a gin g .
el ements for depl oy m ent across medi a i nc l udi ng dem o st at ions, v ehi c l es , apparel and w ebsit e.
McTeigue & McClelland
Overview:
Challenge:
Solution:
McTei gue & Mc C le ll a n d a re
T i m M c C l el l and, partner
Worki ng c l os el y wi th the c l i ent
a u ni q ue e nt it y in t h e j e we l ry
a n d d e s i g n er at M c Tei gue &
ov er the c ours e of a y ear, St udio
worl d. W it h a c om b i n a ti o n o f
M c C l e l l a n d, had dev el oped a
Two dev el oped a powerful
ol d -wo r ld ha ndm a de te ch n i q u e s ,
n e w l i n e of j ewel ry bas ed on
i mage l i brary of the l i ne i n
uni q ue a r t ist ic inspi ra ti o n a n d
a n ci e n t H e l l eni s ti c tec hni ques .
the s tudi o and on model s .
gen era t ions of k now l e d g e o f
T h e ta s k was c reati ng a v i s ual
Worki ng wi th new s toc has ti c
th e p re c ious st one s tra d e ,
re p re s e n ta ti on of the c ol l ec ti on
pri nti ng tec hnol ogy, Studi o Tw o
McTei gue & Mc C le ll a n d c o mp e te s
th a t a l l o wed the c ol l ec ti on to
produc ed the fl ags hi p broc hure
i n ter na t iona lly w it h th e g i a n ts
re a l l y s i n g on the pri nted page
hi ghl i ghti ng the detai l and
of the je w e lr y t r a de wi th th e i r
a n d a c ro s s the brand i n ads , web,
fi ni s h of the c ol l ec ti on, whi ch is
uni q ue c olle c t ions.
a n d o th e r c ol l ateral .
thei r bes t-s el l i ng l i ne to date.
berkshire theater Festival
Overview:
Challenge:
solution:
Be r k shire T h e a tre F e s ti v a l c a m e to
P res ent a c l ean, moder n
Studi o Two dev el oped a st ylist ic
S t udio Tw o i n 2 0 0 3 fo r m a rk e ti n g
p re s enc e for BTF that woul d
s y s tem for Berks hi re Theat re
suppor t , br a n d i n g a n d i ma g i n g .
a p p eal to a y ounger audi enc e
F es ti v al , wi th a di s ti nct f ocus
T he or ga niz a ti o n i s a mo n g
a n d s uc c es s ful l y promote the
on ty pography and color.
t he olde st su mme r th e a tre s
wi d e range of c l as s i c and
Produc ti ons were di st illed dow n
in t he c ountry, a n d th e y we re
c o ntemporary pl ay s pres ented
to a s i ngl e, c ompel l i ng im age,
f oc use d on d e ve l o p i n g a mo re
e a c h y ear.
whi c h trans l ated i nto broad
c ont e m por a ry, e d g i e r b ra n d .
appeal to a new audience and a c orres pondi ng ri s e i n t icket sales.
May 25 - October 21
The ensemble cast of the 2006 Main Stage production of Amadeus.
theatre that matters
Sunday, August 6, 2006
Featuring plays by David Hare Tina Howe Tony Kushner
4 pm
5 pm
6 pm
Cocktails and Mariachi
A performance celebrating BTF Alumni Anne Jackson and Eli Wallach on the Main Stage
Dinner and Dancing
Terrence McNally Peter Shaffer Stephen Temperley Wendy Wasserstein Tennessee Williams and more
RSVP by July 26 • For more information call 413-298-5536 ext. 11
Enter the BTF raffle now! Win a week long trip to Mexico! Airfare for two included.
413-298-5576 berkshiretheatre.org
’06 season
gala fiesta! committee Co-Chairs
Hilary Somers Deely and Philip Sedgwick Deely Bridget and Donald Fawcett Lynn and Michael D. Hess William Swan Carol and B. Carter White
Carliss Baldwin and Randolph Hawthorne Arthur Collins Neil Ellenoff and Budd Mann Sarah and Tim Eustis Kathy and James Fawcett Marie Feder Armand Feigenbaum Donald Feigenbaum Jane and Jack Fitzpatrick Bobbie Hallig
Jane and Dick Harte Jill and Bob Jaffe Lola and Edwin Jaffe Margie and Everett Jassy Tanny and Court Jones Celia Kittredge Leah Kreutzer and Benjamin Barber Meg Mortimer Lloyd and David L. Lloyd Kate Maguire and Eric Hill
Betsey and David McKearnan Joan and Martin Messinger Kate and Hans Morris Cornelia and M. Edgar Rosenblum Georgeanne Rousseau Judith and Ronald Shaw Hannah H. and Dr. Raymond Schneider Jeannine and Peter Schoeffer Kristine and Kevin Sprague
Donna and Robert Trask Edna Travis and Bernard Adams Julie and Charles Truax Larry Vaber Vicki and Larry Winters Richard M. Ziter, MD
Committee list in formation
Berkshire Theaters berkshiretheaters.com
Overview:
C h a lle n g e:
Solut ion:
Berks hire T he a t e r s. c o m i s a n
Develop a Wordpress-powered
The s i te brought together th e
i n ter na l proje c t of S tu d i o Two .
visual and event management
s trengths of the Studi o i n a
I t was de v e lope d a f te r y e a rs
solution that both represented the
bri l l i ant s y nergy of des i gn, logic,
of co nv e r sa t ions w ith re g i o n a l
individual theaters well and the
programmi ng and i magery. It has
th eate r c lie nt s a bou t th e n e e d fo r
region as year-round destination.
been a mus t-v i s i t des ti nati on f or
a s hare d c a le nda r t o h e l p v i s i to rs
regi onal theater fans s i nc e the
deci de on w ha t t o s e e a n d g e t a
day i t was l aunc hed.
gl i mp se a t t he t he re g i o n ’s ri ch th eate r off e r ings.
arcadian shop arcadian.com
Overview
Challenge
solution
T he A rc a dia n S h o p i s a
C o re to the A rc adi an Shop’s
Studi o Two works c l osely w it h
signa t ure re t a i l e r o f h i g h -e n d
s u c c es s i s a dev oted fol l owi ng
A rc adi an Shop s taff on a w ell-
out door lif e s tyl e p ro d u cts wi th
o f c us tomers who l ook forward
managed produc ti on t im et able.
a long, w e ll-e s ta b l i s h e d tra ck
to the annual s al es ev ents .
We tur n to the bes t regional
re c ord in t he i n d u s try a n d th e i r
S tu di o Two has to pres ent
pri nt prov i ders to es t ablish
re giona l m a r k e t. S tu d i o Two
a n ew, c ol orful c atal og to
s ol i d ti mel i nes , mai l ing dat es
m a na ge s a ll a s p e cts o f th e
th e regi on three ti mes a
and qual i ty ex pec tations. The
shop’s c olla t e ra l , o n l i n e a n d
y e a r hi ghl i ghti ng s taff, new
s al e numbers c onti nue t o grow
ov e r a ll m a r k e t p re s e n ce .
p ro duc t, and c ommuni ty.
y ear after y ear i n an ot her w ise
T h e j ob i s ti me-c ri ti c al and
s tati c market.
mus t del i v er a hi gh retur n on i n ves tment and foot traffi c .
preSenTed by Tom LewiS
SatuRday, aPRil 3 at 4Pm
FREE AND OPEN TO ALL AGES • ADVANCE REGISTRATION REQUESTED
OlymPic Review SlideShOw
WOMEN’S BIKE CLINIC
The ArcAdiAn Shop preSenTS
Ultimate antarctica The ARcAdiAn ShoP PReSenTS
Falklands, soUth GeorGia island, antarctic PeninsUla presented by dan Mead and Sally eagle
REPAIR AND MAINTENANCE
a wildliFe and landscaPe slideshow
satUrday, FebrUary 27th at 4Pm
DRIVETRAIN ADJUSTMENTS
TIRE-CHANGING
arcadian.com
91 pittsfield rd., Lenox, mA 413-637-3010
JUNE 11 TO JULY 11
May 7 | June 11 July 9 | August 13 8:30 am
KAYAK
arcadian.com
91 Pittsfield Rd., Lenox, MA
413-637-3010
JULY 3 TO JULY 25
DEMO DAY
WATCH THE
WATCH THE 2010 FIFA
WORLD CUP LIVE IN THE CAFÉ
Call the Shop for more info at 413-637-3010
arcadian.com
Saturday, June 25, 2011 at 10am-3pm THE LAKES ARE OPEN AND THE WEATHER IS WARMER!
If you haven’t bought that new kayak yet, then you don’t want to miss out on this. We will have reps and boats at the Stockbridge Bowl Boat Launch (on Route 183) from Hobie, Perception, Wilderness Systems, Elie, Hurricane, Stellar and more.
HOPE TO SEE YOU THERE! $10 DONATION. NET PROCEEDS TO BENEFIT THE STOCKBRIDGE BOWL ASSOCIATION
TOUR DE FRANCE LIVE IN THE CAFÉ
S tudio Two i s a B r a n d i n g an d Desig n f ir m f o u n d ed in 1 9 9 4 by P rinc ip a l a n d C re a t i v e Direct o r, K evin Sp r ag u e. Th e St u d io ha s s e rv e d t h e g re a t e r N e w En g lan d reg io n an d p ar t icu lar ly the Be rks h i re s o f We s t e r n MA co n sist en t ly f o r t h e last 1 7 y e a rs . W i t h a p a r t i c u l a r em p h asis o n t h o ro u g h , st r at eg ic proc e s s , S t u d i o Tw o h a s d evelo p ed an d m ain t ain ed m an y o f the prom i n e n t re g i o n a l b r a n d s d u r in g t h is p er io d . In ad d it io n , Ke v in has e s t a b l i s h e d a re p u t at io n f o r eff ect ive an d exp er t s tra te gic m a r k e t i n g a n d c reat ive t h in kin g o n b eh alf o f reg io n al e c onomic d e v e l o p m e n t o r g an izat io n s an d cu lt u r al in st it u t io n s. M ore inf o r m a t i o n o n h i s exp er ien ce an d h o w h e can assist y our orga n i z a t i o n i s a v a i l a b le at kevin sp r ag u e.co m .
Staff Kevin Sprague C reati v e D i rect or
Partial Client List (We b a d d res s es l i s ted denote S tu d i o Two bui l t s i tes ) S h a k e sp e are & Com pany S h a k e s p e a re.org E d it h W h a r t on Res t or at ions / T h e Mo u n t E d i th Wh a rt on.org Ve n t f o r t H all, M ans ion and G ild e d A g e M us eum G i l d e d Ag e . org H a n c o c k S haker V illage Ha n co c k S h akerV i l l age.org N o r m a n R oc kw ell M us eum NR M .o rg B a r r in g t o n St age Com pany B a rri n g to n stagec o.org T h e C e n t e r at Eagle H ill Ce n te ra tE agl eH i l l .org
Contact Ma il@stu d i o two .co m 4 1 3 -6 3 7 -1 3 7 4 s tu d io t w o .c o m Re f e re n ce s a v a i l a b l e if y o u a s k n i c e l y.
G u id o ’s F res h M ar ket plac e G u i d o s Fre s hM arketpl ac e.c om B e r k sh ire Bot anic al Gardens L a n c e Ve r meulen Real Es t at e La n ce R e a l Es tate.c om B e r k sh ire Int er nat ional Film Fes t ival B I F F M A .o rg B a r r in g t o n Coff ee Roas t ing Co. B a rri n g to n coffee.c om L u is a n d C lar k, Car bon-Fiber S t r in g e d I ns t r um ent s Lu i s a n d C l a r k.c om B e r k sh ire Creat ive B e rk s h i re C reati v e.org
H eat her Rose D es i gn D i rect or Chr is t ine Cooney Seni or Web D esigner Am anda Betti s Seni or G raphi c D esigner Rus Mi l l er Web D ev e loper J as on Toews Web D ev e loper Kait lyn Squi res Soc i al M edi a M anager Rebec c a Weinman O perati ons M an ager Kim ber ly Donoughe Juni or G raphi c D esigner Laur a Carchedi Juni or G raphi c D esigner Kr is t ine Spr ague AIA A rc hi tec t and C ons u lt ant
C ons ul ti ng A s s ociat es Fr anc es Duncan Web D esigner Car l Sprague Produc ti on D esigner
brand strategy and design
studiotwo.com |
413.637.1374
Studio Two is the award-winning Brand Strategy and Design firm that builds thriving campaigns for businesses and institutions in the Berkshires and beyond Studio Two works most successfully with organizations who are passionate about their mission, are strategically pursuing growth, and are interested in long-term creative For a complete overview, please visit studiotwo.com
partnerships.