Webster Brand Studio Two 2012
I need help Unrefined landscape I know what I don’t like I’m medicated Large checkbook Pay cash I understand the value of it Perceived value in solution Struggle on the front end Public not educated about the value Appreciation is subtle Good work looks natural / integrated Site specific / demands + Potential of site Trademark aesthetic Reflex - Experience / Intuition / Read the Landscape No template Ethos vs. Template (no template) Holistic Revealing the landscape Fixes the site Balance technical vs. Aesthetic Technical aspect handled in Elegant was - most pleasing Design vs. Execution
Client needs + Usage Rewarding / Comforting Utilitarian Enter + use - move through Comfort in the landscape Comfort in the communication Viewing vs. living in it
Bringing their vision Schematic plan / Possibilities Hard to “see” the design Looking for direction Design vs. Maintenance (20%) Healing Bridging between Built + Natural Native SALES Postive evergy Plants have energy Environment Large palette Association of professionals “Has its place” Rationale Constraints drive good design solution Change / Malleable Ban the words Landscaping / Pedestrian Technical Competency vs. Individuality Sales Challenge Established in 2002 Edith Wharton The Mount - Easily references versatility - Visibility - Range of Jobs Regional familiarity Stamp on properties
Deliver idea quickly that they understand problem - Rock star Make it happen in the best possible fashion Figure out all the variables Sustainable vs. Preservation websterlandscapingassociates.com Ben Looks like god Charisma Nurturing Terrance Rockstar Great writer Negative Manufactured Store bought Promise moon/ un deliver Natural landscape take away Commodity Tree company Not arborists Eastern competition Webster Holistic Natural Organic Green Landscaping ____________________________
Design coming from others Execution of plans Good vs. Bad? Oppertunity to get the job Ease ??? to design skill Have input / Responsible Offer alternatives Negotiations with designers As much as 40%of projects RFP Bidding is a problem – great if we didn’t have to Looking at $ only No opportunity to see ourselves Architects from other places Trusted resource Color Visibility Location Outfit we admire People / Trucks / Facility Technicians / Competence Not showing style / Individuality “What to ask for” Individual Identity Characters _________________________ Understand Expertise Trust Knowledgeable Personality Project ??? relationship Relationship
Professional Integrity Trustworthy Creative Rock star Knowledgeable Expert Bold Artistic Committed Fun Team Players Focused Employee owned Work with each order Lucky to have up Likeable Fair Trusting The Best Value Resourcer Do it right the first time Accurate 100% done Sustainable Persevering Not dated Known in community Value we bring Case Studies Who you want to be Jobs you would do again Specific challenges Opportunities Diversity of projects in cost $ ____________________________
Domain names Webster Expressive Landscapes Nurturing Charismatic Soft ??? Scale / Resource / People / Equipment Statistics Reliable Money Excellent Individual In-house Exchange Associates Exciting Top of our game Stand out Make it happen Best possible fashion Quality
Research/wordplay
WEBSTER values
WEBSTER people Natural
Organic Bold Risk Taking
Bold Risk Taking Creative Intuitive
Creative Exploring the unknown Holistic Revealing the landscape Trust Partnership Postive evergy Restore Healing
Knowledgeable Personality Expertise Accurate Imagination Honoring the land Reliable Communicative Accountable Rock stars
Intuitive Knowledgeable Personality Expertise Accurate Imagination Creativity Honoring the land Reliability Accuracy Communicative Accountable Execution Action Concise Rapid Deliver
WEBSTER product Landscape design Beautify Driveways Drainage Stonewalls Paintings Sense of place Horticulture Patio Pathways Education Energy installation Feng Shui? Rocks + Dirt Plant healthcare Repairing Resetting Architecture Maintenance Masonry / Stonework Excavation Construction Sculpture / Sculpting Vision Open forum Construction Nursery Gardens
Mission/messaging
Mission Statement Our passion is to provide quality services that reflect our enthusiastic commitment to the land care trade in a manner that supports and enriches our community and extended family.
Landscape Design Landscape Vision
We do this in an environment that supports our team of dedicated professionals in delivering their skills in ways that result in outstanding and distinct project implementation and customer service. Our clientele benefit from a company focused on integrity, creativity, quality and service, through environmental consciousness, and sustainable practices. We believe that being considerate, sensitive and thoughtful in our approach to our work and managing for profitability will bring us great rewards.
Creative Landscape Intuitive Landscape Accurate Landscape Natural Landscape
Logo development/naming
WEBSTER INTUITIVE LANDSCAPE
WEBSTER CREATIVE LANDSC APE WEBSTER
WEBSTER Intuitive Landscape
WEBSTER Creative Landscape
DESIGN •LANDSC APE • HORTICULTURE
WEBSTER Intuitive Landscape
Intuitive Landscape Design Maintenance Planning
creative Landscape Design Maintenance Planning
WEBSTER Natural Landscape
WEBSTER Creative Landscape
WEBSTER
Accurate Landscape
WEBSTER Intuitive Landscape
WEBSTER C R E AT I V E L A N D S C A P E
WEBSTER
Intuitive Landscape
WEBSTER
design landscape hor ticulture
landscaping
design landscape horticulture
websterlandscapes.com 413-229-8124 Sheffield, MA
triplex slide
we grow the future
design landscape horticulture websterlandscapes.com
413-229-8124
Sheffield, MA
We understand the earth
design landscape horticulture websterlandscapes.com
We set the path
We build the base
design landscape horticulture websterlandscapes.com
413-229-8124 Sheffield, MA
413-229-8124 Sheffield, MA
design landscape horticulture websterlandscapes.com
413-229-8124 Sheffield, MA
design landscape horticulture
design landscape horticulture
design landscape horticulture
design landscape horticulture
1719 North Main Street Sheffield, MA 01257 413-229-8124 websterlandscapes.com
1719 North Main Street Sheffield, MA 01257 413-229-8124 websterlandscapes.com
1719 North Main Street Sheffield, MA 01257 413-229-8124 websterlandscapes.com
1719 North Main Street Sheffield, MA 01257 413-229-8124 websterlandscapes.com
Ben Webster, President
ben@websterlandscapes.com
Martha Bryan, Project Management & Landscape Design cell 413-394-0320
martha@websterlandscapes.com
cell 413-854-8509
Terrence Trapp, Project Management & Landscape Design terrence@websterlandscapes.com
cell 413-394-0323