SALISBURY FOUNDATION
Branding Guide
THE
contents
5 logo design
7 color
9 typography
11 logo usage
13 type combinations
branding . one
logo design
HATFIELD COAT OF ARMS +This represents the idea of journalism illuminating and bring stories to life. It also resembles a page turning. The new wave of journalism.
branding . three
+one of the four main symbols in the coat of arms is the cross crosslet. The negative space of the cross crosslet is the shape of the logo. A contemporary logo with a nod to history.
logo design
branding . five
SALISBURY PRIZE PRIZE
+The Salisbury Prize is represented by the negative space of the Salisbury Foundation logo. It is the shape of the triangle. The triangle is the strongest shape. Representing the prize only given to the strongest piece of journalism.
color
blue intellect, honor & trust black & white classic & contemporary
branding . seven
R0G67B255 C84M70Y0K0 #0043ff
typography
branding . nine
UNIVERS
+Foundation typeface
45 LIGHT ABCDEFGHIJKLM NOPQSTUVWXYZ +body text, THE (logo)
55 ROMAN ABCDEFGHIJKLM NOPQSTUVWXYZ +subheaders, FOUNDATION (logo)
PRIORI SANS +prize logo only
REGULAR ABCDEFGHIJKLM NOPQRSTUVWXYZ +small caps
65 BOLD ABCDEFGHIJKLM NOPQSTUVWXYZ +headers, SALISBURY (logo)
logo usage
THE
SALISBURY FOUNDATION
FOUNDATION
SALISBURY
PRIZE SALISBURY PRIZE
+Primary Logo
branding . eleven
+Primary Logo
type combinations
branding . thirteen
SALISBURY
SALISBURY
SALISBURY
SALISBURY FOUNDATION
FOUNDATION
THE
FOUNDATION
SALISBURY FOUNDATION
FOUNDATION
THE
SALISBURY PRIZE SALISBURY PRIZE
thank you