Bulletin # 7.1 Rolf Benz came with a new out-fit How a show for premium furniture at the „Wohnen & Interieur“ in Vienna begins ... Dispite of having a pretty open stand with white painted walls inside, Germany‘s best known brand for interieur design came to Austria biggest end-user fair with a different approach. I took the opportunity to watch the builders from time to time whilst constructing and decorating the stand in Vienna over 4 (four!) long days. The stand-builder had to drive appr. 3,000 kms two times back and force, in order to bring beside the furniture: 75 kg Paint, 40 kg mass for spatula wood, 226 qms laminate floor, 350 qms chipboard for the walls etc. and worked abt. 500 hours for structure and dismantling.
Simutaneously the walls were erected on the 2nd day you could see already how the stand would like. In the evening the roof was stable enough to sustain the lightings, fittings and cables. What a mass The stand was erected in hall D, which could be seen from the top. Not long! place is considered to be for the top of the pops only.
Already on the first day the dark floor was Some workers started already to put a laid down and covered with a strong plas- black nylon-net on the roof, so that I could tic foil against scratches. see less ...
Bulletin # 7.2 Rolf Benz at Wohnen & Interieur Right they are, because suddenly a lot of cases, crates and cartons were flocking in. Contents: carpets, lamps, sofas, tables, chairs and last but not least - catalogues for the visitors. The unpacking started immediately and of course also for the setting a detailed plan was prepared and strictly adhered.
Such a plan is of course well in advanced prepared in the head office of Rolf Benz and I got a copy of it.
Over night the foil had been taken away and everything had been cleaned. On the day prior the opening a lady came over from Germany which supervised the setting and gave it a final touch. For decoration citrus fruits and basil in small pots (yes, this green leaved herb which you spread over tomatoes) were put nicely on each and every board and table.
As far as I learnt the fair had 80,000 visitors and a survey among them made clear that 25% of them were interested in the hall wherein Rolf Benz showed their novelties within this new out-fit. Together with LTV I made a video as well. Yours Wolfgang G. Külper www.rolf-benz.de – the exhibitor www.holzbau-harr.de – the stand builder www.meister.com – the flooring www.wohnen-interieur.at – the fair www.lifestyle-tv.com – the film about it