Brand Book by kunal chaudhary

BRAND BOOK

ur brand strongly represents what our company “ek” stands for. To our costumers we are a visible assurance of quality products with our motto “raat gayie baat gayie”. This Brand Book will help you to observe our Brand identity in all kinds of communications.

One brand, One style.

A good image and reputation are vital assets for a company like “ek”. Customers will base their perception of “ek” on what they see, hear and read about the brand. This means we can positively influence their perception by a careful choice of the subjects and style we use in our communications. To succeed in business, we

need to maximize the visibility and recognizability of the ek Brand by bringing it to life. This

is where our Brand proposition “ek” comes in. “ek” reflects very well who we are, what we stand for, and the ambitions we have as a corporation. It demonstrates the dynamics, the energy, the creativity, the constant drive for improving our products, our services, and our passion for unique style. Shortly, that is us! That’s why there are basic rules for the way in which the “ek” Brand is presented and used. Anyone at “ek” who is involved in the development of communication materials must comply with these rules. This is the only way to ensure that we achieve the necessary clarity and consistency across all our communication media, messages and materials, all over the world.

Building right image. 2

Bringing brand to“life” What makes us “ek” ?

5-6

Thats why we are “ek” ..

Our brand’s “promise” ..

The “identity”

10-26

Bringing brand to“life”

Content 4

Ek’s mission is to provide the young generation and the office going people a touch up cosmetic product and outof-the-box accessories, which is use and throw. Our brand here plays a very innovative way to provide customers their lifestyle needs. To convey one of the most striking elements of our company culture - the fact that

people want to be unique and don’t accept any limits to be one - we have chosen the name as “ek”. This concept is intended to make our brand recognizable, to give it a human dimension, and even more important, to bring it to life.

Bringing brand to life

This total dedication, and the success that it brings, are due to many factors, not least our three core Brand values:

Out - of - the - box Ambition The Ability to Change

What makes us “ek” ?

Out - of - the - box Out - of - the - box stands for providing unique cosmetics and accessories, by creating ever better products and providing ever better answers to our customer’s needs. But it has to be

wacky not tacky.

Ambition

Our promise as a brand is to thrive upon creating new ways to help our customers with their last minute make-up and touch up, with dedicated service by 24x7 open shop concept.

One of the most important factors resposible for our brand’s success, is its ambition in spreading its idea of “raat gayie baaat gayie”. Our strategy is not only to build ourselves further, but also to strengthen our principles in acheiving the goal; capturing our

target market and making brand loyal customers.

The Ability to Change This core brand value refers to our ability to respond fast and effectively to the ever-changing business environment: to be alert about our markets and customers, to mobilize our knowledge and resources, and to take the required action.

Thats why we are “ek” ..

Our brand’s “promise” ..

“ek”

wants to be recognized around the world as a company with a positive and clear image. Achieving that demands a distinctive and recognizable presentation of our company across the wide diversity of communication media. The image that we project is, to a large part, determined by our corporate identity. This part of the Brand Book contains the basic elements we have developed, and a set of rules and guidelines to ensure that this corporate identity is used consistently. On the internet toolbox www.ek/identity.co.in and on the CD-ROM that is included with this Brand Book, you can find several templates for letters, envelopes, and business cards, all in Adobe Illustrator format. Designers and printers should use these templates to ensure consistent application of our corporate identity.

The logo and the typeface ..

The “identity”

ek image This is the standard version, and must be used wherever possible. Suitable in most applications (print, advertising and e-media). Used only if half-toning, cannot be reproduced accurately, and color cannot be used (e.g. single color advertisments, fax header, blind embossing, stamping, casting).

ek typeface This is the standard version of the typeface of the logo. To be added mainly for corporate pupose.

Reproducing the “ek” logo

Scale : 1:1 Size : 1x1 pt

Reproducing the “ek” logo

The colors selected for our company’s identity form an integral part of it. To ensure clear and immediate recognition, we use three main colors to represent the “ek“ brand: mauve, pink and black. These colors are generally associated with quality, value, style, over - the - top and reliability.

C:44 M:98 Y:32 K:42

C:0 M:100 Y:0 K:41

C:0 M:0 Y:0 K:100

RGB: 103;16;73

RGB: 156;0;92

RGB: 0;0;0

C:0 M:0 Y:0 K:0 RGB:255 ;255;255

The color’s of “ek”

ek’s

The freedom with which the Helvetica typeface can be used is virtually unlimited, except that there are rules for letter spacing, line spacing, alignment and any other aspects relating to the use of the typeface on items like stationery and signage.

visual identity should be globally applicable. This means that in prime areas of presentation “ek” should use a typeface that is both internationally legible and available to designers, and those concerned with the production of material on which the identity is to appear. The approved “ek” typeface is the Helvetica. This typeface has proved to be easy to read and is available almost everywhere. All versions can be used as necessary and appropriate for the specific items being produced. For standard office software and printers the Verdana typeface should be used, if Helvetica is not available.

Helvetica LT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica LT Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Verdana abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

The typeface..

Using helvetica family..

x=10pt

x=48pt x=12pt

Using helvetica family.. ekâ&#x20AC;&#x2122;s

ekâ&#x20AC;&#x2122;s

visual identity should be globally applicable. This means that in prime areas of presentation ek should use a typeface that is both internationally legible and available to designers and those concerned with the production of material on which the identity is to appear. The approved ek typeface is the Helvetica. This typeface has proved to be easy to read and is available almost everywhere. All versions can be used as necessary and appropriate for the specific items being produced. For standard office software and printers the Verdana typeface should be used if Helvetica is not available.

3.6 pt

265 pt

Using helvetica family..

The grids.. 18

The “ek” concept has been applied to stationery. The following pages detail the correct presentation of the “ek” identity on all items of company stationery. No other forms of presentation are allowed. On the internet toolbox www.ek.co.in and on the CD-ROM included with this Brand Book you will find masterfiles for the various forms of stationery (in Adobe Illustrator format) for use by designers and printers.

Stationery

Stationery.. 20

In order to ensure a correct lay-out of the letterhead and all the other elements, it is essential that information such as addresses, telephone numbers, etc. is presented as shown in the examples.

Back Font Helvetica Lt Size(info.) : 7.33 pt Size(Name) : 10.33 pt

B’ Centre, 4 LSC, Pocket6&7, Sector C, Vasant Kunj 110070, New Delhi, India

R UA V ANKIRK T M E W

252 953 482 956 982 921 r ua@ek.co.in w w w. e k . c o. i n

A U

Font Helvetica Lt Size : 6.33 pt

C:0 M:100 Y:0 K:41

C:0 M:0 Y:0 K:100

RGB: 156;0;92

RGB: 0;0;0

Back

Front

Color

A 9 2 NK ru 56 95 IR a 9 w @ 8 34 K w w ek 2 9 82 .e .c 2 k. o 1 co .in .in

Typeface W: 50 mm H : 66 mm

W: 50 mm H : 90 mm Logo W: 25 mm H : 20 mm

Color B’ Centre, 4 LSC, Pocket6&7, Sector C, Vasant Kunj 110070, New Delhi, India

C:44 M:98 Y:32 K:42

W: 215.9 mm H :279.4 mm

R UA V ANKIRK T M E W

252 953 482 956 982 921 r ua@ek.co.in w w w. e k . c o. i n

C:0 M:0 Y:0 K:0

RGB: RGB: 103;16;73 255;255;255

Paper :90 gsm matt white withour water mark. Address and logo : Logotype to be used and address in Helvetica size : 10 pt

C:0 M:100 Y:0 K:41

C:0 M:0 Y:0 K:100

RGB: 156;0;92

RGB: 0;0;0

B’ Centre, 4 LSC, Pocket 6 & 7, Sector C, Vasant Kunj 110070, New Delhi, India

Stationery LetterHeads 22

Stationery Buisness Cards

Font Helvetica LT Size : 12 pt W: 220 mm H : 110 mm Logo W: 25 mm H : 20 mm

Color

C:44 M:98 Y:32 K:42 RGB: 103;16;73

C:0 M:100 Y:0 K:41

C:0 M:0 Y:0 K:100

RGB: 156;0;92

RGB: 0;0;0

For women, the price tag needs to be the Devnagri pink and mauve, If any furthur modification is to be done, then color pallette of pink is to be followed. For men, the price tag needs to be the Helvetica black. If any furthur modification is to be done, then color pallette of black is to be followed.

Bâ&#x20AC;&#x2122; Centre , 4 LS C, Pocket6&7, Sector C, Vasant Kunj 110070, Ne w Delhi, India

Stationery Envelopes

Collaterals Price Tag 24

Corporate CD sticker

Collaterals Packaging

Web Layouts

BRAND BOOK