I AM KUNAL CHAUDHARY
BLEACH BLEACH
book cover
Erik Adigard | M.A.D
Julie Barg D.I.R.T. St
Thursday, september 12 6 :00 pm
Tuesday, octo 7 :30 pm
Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. the firn has since designed web sites, multimedia installations, and print publications for global clients, including wired magazine.ine.
Julie Bargman landscape con projects inclu massachusett Art in North A South and the NewYork City.
do it yo se
We asked our bunch to glam them could introduce yo geniuses behind th “The October issue
A good image and reputation are vital assets for a company like “ek”. Customers will base their perception of “ek” on what they see, hear and read about the brand. This means we can positively influence their perception by a careful choice of the subjects and style we use in our communications. To succeed in business, we
need to maximize the visibility and recognizability of the ek Brand by bringing it to life.
This is where our Brand proposition “ek” comes in. “ek” reflects very well who we are, what we stand for, and the ambitions we have as a corporation. It demonstrates the dynamics, the energy, the creativity, the constant drive for improving our products, our services, and our passion for unique style. Shortly, that is us! That’s why there are basic rules for the way in which the “ek” Brand is presented and used. Anyone at “ek” who is involved in the development of communication materials must
Building right
Bleach is a Japanese manga series written and illustrated by Noriaki “Tite” Kubo. Bleach follows the adventures of Ichigo Kurosaki after he obtains the powers of a Soul Reaper ( Shinigami, literally, “Death God”) —a death personification similar to the Grim Reaper—from another Soul Reaper, Rukia Kuchiki. His newfound powers force him to take on the duties of defending humans from evil spirits and guiding departed souls to the afterlife. Taking bleach as my topic I have illustrated and designed a book cover for the manga novel. Manga’s are read back to front.
BLEACH H BLEAC
Ichigo Kurosaki is an ordinary 15-year-old boy who happens to be able to see ghosts. His fate takes an extraordinary turn when he meets Rukia Kuchiki, a Soul Reaper who shows up at Ichigo's house on the trail of a Hollow, a malevolent lost soul. Drawn to Ichigo's high level of spiritual energy, the Hollow attacks Ichigo and his family, and Rukia steps in to help, but is injured and unable to ďŹ ght. As a last resort Rukia decides to transfer a part of her Soul Reaper powers to Ichigo... Ichigo, now a full-edged Soul Reaper, and Rukia, minus her powers, join together to face the challenges that lie ahead.
A series of poster designed for “Design Culture Now� (event to promote design).
Erik Adigard | M.A.D
Julie Bargmann | D.I.R.T. Studio
Thursday, september 12 6 :00 pm
Tuesday, october 9 7 :30 pm
Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. the firn has since designed web sites, multimedia installations, and print publications for global clients, including wired magazine.ine.
Julie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the massachusetts museum of Contemporary Art in North Adams, and Riverside Park South and the Hudson River Park in NewYork City.
Michael Gabellini | Gabellini Associates
Rebeca Mendez | Mendez Communications
Wednesday, November 2 6 : 00 pm
Thursday, December 4 6 : 30 pm
Michael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen Fox Associates before Founding his Own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the council of Fashion Designers of America.signers of America.
Rebeca Mendez, born and raised in Mexico City and trained at the art Center College of Design in Pasadena, has designed publications for the Getty Center, the Los Angeles Country Museum of Art, and the Whitney Museum of American Art.
www.designculturenow.org
For Registration please call 09137168512
Design Culture Now Cooper-Hewitt, National Design Museum 2 east 91st street New York City
For Registration : Please call 09137168512
Speakers Erik Adigard | M.A.D.
Julie Bargmann | D.I.R.T. Studio
Michael Gabellini
| Gabellini Associates
Rebeca Mendez |
Thursday, September 12 6:00 pm
Tuesday, October 9 7:30 pm
Wednesday, November 2 6:00 pm
Thursday, December 4 6:30 pm
Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. the firn has since
Julie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the massachusetts museum of Contemporary Art in North Adams, and Riverside Park South and the Hudson River Park in
Michael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen Fox
Rebeca Mendez, born and raised in Mexico Cityand trained at the art Center College of Design in Pasadena, has designed publications for the Getty Center,
designed web sites, multimedia installations, and print publications for global clients, including wired magazine.
New York City.
Associates before Founding his Own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the council of Fashion Designers of America.
www.designculturenow.org
Mendez Communications
the Los Angeles Country Museum of Art, and the Whitney Museum of American Art.
The October Issue is a yearly magazine designed by all FC III yr students as a member of the graphics my job was to design the layout of the magazine.
SHADOW
BOX
Photography by Hansraj Dochaniya and Abhishek Sharma Make-up by Tanushree Singh Models : Karan Berry, Nivedita Dravid, Sagarikaa Pillai, Desiree Fernandes
“ I once clicked a picture of a man who was half naked, just wearing a yax q h ”
MANOU’S WEARABOUTS Street style blogs are the new age fashion bible for the cool kids! The person putting indian street style on the map is Manou Tyagi. He is a Nift graduate trained in Graphic Design. Tired of working as an art director, copywriter, Manou decided to persue his passion for taking pictures of interesting people. Thus,his style blog wearabouts. wordpress.com was born. Currently sipping on a shot of espresso he took the time out from the World Film Festival at Juhu, Mumbai to chat to the “The October Issue” team about fashion, style, street shopping and his life as an Indian style blogger.
Image Courtesy: Manou Tyagi
Feature by Nivedita Dravid
90 The Octber Issue
do it your self! We asked our spandex loving bunch to glam themselves up so we could introduce you to the creative geniuses behind this crazy “The October issue�.
kefcon
Kefocn Furniture’s a Kerala based furniture company, using some of the common furniture’s and grouping them with the name in bauhaus93 type the logo has been designed the colours here has been used thinking CMYK values which gives it an exclusivity.
Tropicana Swirl one of the exclusive juices, which is not for the mass market the juice is only available in executive lounges and hotels. The effect hence has been given with the use of the font Speed ball NO3 too.
Paws and Claws are a pet care and grooming centre focusing to pamper your pets. The logo had to have a fun loving element and colours depicting commitment towards service. Henceforth taking Paws of a dog and Claws of a cat the logo has been designed.
Timeless De’Tour is an annual fashion event, inspired by the Indian culture, and conducted by the third year students, where the Fashion design students display their garment and the Fashion Communication students promote it. The event is about the Indian craft and culture, hence the logo is very ethnic, with a mix of Indian elements(motifs)
Klieo Cafe a Chennai based cafe and patisserie the chocolate effect was one of the most important thing to be focused upon. The type here used is a custom designed and then formed into shapes of dripping chocolates.
Lifearth is an NGO which mainly aim to create environmental awareness in the communities, conduct widespread environmental education and training programmes through a very vast network. The logo designed over here explains the same where the life amalgamates with the earth to make it a better place to live in.
26 Watts a group of 26 individuals who make events, they wanted the enthusiasm with simplicity with a different approach as a designer and member I provided them with the yellow burst and charge and cerellium blue for the individuality and the fonts experimented in a different form giving them what they need.
A one time use cosmetic and accessory brand with the Indian touch and the uniqueness the logo has been created.
Final
Snapshots from the brand book of “ek”.
O
ur brand strongly represents what our company “ek” stands for. To our costumers we are a visible assurance of quality products with our motto “raat gayie baat gayie”. This Brand Book will help you to observe our Brand identity in all kinds of communications.
A good image and reputation are vital assets for a company like “ek”. Customers will base their perception of “ek” on what they see, hear and read about the brand. This means we can positively influence their perception by a careful choice of the subjects and style we use in our communications. To succeed in business, we
need to maximize the visibility and recognizability of the ek Brand by bringing it to life.
This is where our Brand proposition “ek” comes in. “ek” reflects very well who we are, what we stand for, and the ambitions we have as a corporation. It demonstrates the dynamics, the energy, the creativity, the constant drive for improving our products, our services, and our passion for unique style. Shortly, that is us! That’s why there are basic rules for the way in which the “ek” Brand is presented and used. Anyone at “ek” who is involved in the development of communication materials must comply with these rules. This is the only way to ensure that we achieve the necessary clarity and consistency across all our communication media, messages and materials, all over the world.
One brand, One style.
Building right image. 2
3
Ek’s mission is to provide the young generation and the office going people a touch up cosmetic product and outof-the-box accessories, which is use and throw. Our brand here plays a very innovative way to provide customers their lifestyle needs. To convey one of the most striking elements of our company culture - the fact that
people want to be unique and don’t accept any limits to be one - we have chosen the name as “ek”.
This total dedication, and the success that it brings, are due to many factors, not least our three core Brand values:
Out - of - the - box Ambition The Ability to Change
This concept is intended to make our brand recognizable, to give it a human dimension, and even more important, to bring it to life.
Bringing brand to life
6
What makes us “ek” ?
7
Out - of - the - box Out - of - the - box stands for providing unique cosmetics and accessories, by creating ever better products and providing ever better answers to our customer’s needs. But it has to be
wacky not tacky.
Ambition
Our promise as a brand is to thrive upon creating new ways to help our customers with their last minute make-up and touch up, with dedicated service by 24x7 open shop concept.
One of the most important factors resposible for our brand’s success, is its ambition in spreading its idea of “raat gayie baaat gayie”. Our strategy is not only to build ourselves further, but also to strengthen our principles in acheiving the goal; capturing our
target market and making brand loyal customers.
The Ability to Change This core brand value refers to our ability to respond fast and effectively to the ever-changing business environment: to be alert about our markets and customers, to mobilize our knowledge and resources, and to take the required action.
Thats why we are “ek” ..
8
Our brand’s “promise” ..
9
“ek”
wants to be recognized around the world as a company with a positive and clear image. Achieving that demands a distinctive and recognizable presentation of our company across the wide diversity of communication media. The image that we project is, to a large part, determined by our corporate identity. This part of the Brand Book contains the basic elements we have developed, and a set of rules and guidelines to ensure that this corporate identity is used consistently. On the internet toolbox www.ek/identity.co.in and on the CD-ROM that is included with this Brand Book, you can find several templates for letters, envelopes, and business cards, all in Adobe Illustrator format. Designers and printers should use these templates to ensure consistent application of our corporate identity.
The logo and the typeface ..
The “identity”
10
11
Self- branding to sell youself
Hire me
For solutions to these problems
Advertising Brand Identity Branded Entertainment Crisis and Issues Management Customer Analysis Creative Design Cause-related Marketing Digital Media & Search Marketing Digital Production Digital Marketing CRM Direct Marketing Experiential Marketing Internal/Employee Communications Loyalty Marketing Mobile Marketing
Media Relations Public Relations Public aairs Promotional Marketing Relationship Marketing Retail Design Sustainability Sustainabili Shopper Marketing Strategic Planning Sales Acceleration sales promotion Social Media & Marketing Trade Marketing Viral Marketing Startup Ideas
kunalchaudhary w w w. ku n a l c h a u d h a r y. c o m
09899201038t hinkinoutof t h ebox@gmail.com
Race agains time
80 packets of condoms and some man hours is all you need to do a concept shoot. Here taking protection against AIDS as my topic I made an umbrella stuck with condoms to show the protection of a self from such deadly HIV as condom in Hindi is also known as “chatri�(thanks to the viral marketing).
Help we are nearly out of space
De-Construction of a normal plain white shirt
“Mummies are back”