PROJECT BMW I LUXUS EFFIZIENZ 20
CONTENTS PAGE JUSTIFYING THE DESIGN
BRANDS HISTORY
FUTURE I INSPIRATION
BMW I MEANING
BRAND ARCHITECTURE
FINAL EXTERIOR
SMART KEY
EFFIZIENZ BATTERY POWERED
ZINCBLUE BLUEHUGO HUGO ZINC
PERSONAS
BRANDS BENCHMARKETING
FUTURE I INTERFACE
MATERIALS INTERIOR/EXTERIOR
VISUAL FEATURES
FINAL EXTERIOR RENDERS
GULLWING OPENING
INJECTION HYBRID MOLDED
EXTERIORCAD CAD MODEL EXTERIOR
BRAND ASSOSIATED
BRAND SIGNITURE FEATURES
HUGO BOSS SWATCH
INTERIOR SWATCH
EXTERIOR IDEATION
INTERIOR SEATING
INTERFACE & INTERACTION
SERVICE FOR E-MOBILITY
CUTTING EDGE MODEL FINAL PHOTOSHOT
LUXURY LIFTSTLE
BRAND VISUAL FEATURE
VISUAL 1 INSPIRATION
JUSTIFYING HUGO BOSS
INTERIOR IDEATIOINS
VISUAL LAYOUT
HEADS UP & GEAR CHANGER
PACKAGE DIAGRAM
SCREENSHOT CUTTING EDGERENDER DESIGN
LUXURY FOUNDATION
BRAND BENCH MARKING
VISUAL 2 INSPIRATION
BOSS DESIGN LANGUAGE
INTERIOR INTERFACE
INTERACTION
AUTONOMOUS MOBILITY
PACKAGE VISION
HUGOBOSS BOSSLUGGAGE LUGGAGE HUGO
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02
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07
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JUSTIFYING THE DESIGN 2020 IS ALMOST 5 YEARS FROM NOW, YES IT MAY SEEM FAR AWAY BY WHAT ARE DESIGNERS TRYING TO GET IN 5 YEARS TIME, SOMETHING RADICAL WITH NO WHEELS, THINGS THAT COULD HOVER, WHAT IM TRYING TO SAY IS THAT TECHNOLOGY OF COURSE CHANGES EVERY DAY BUT CARS IN TODAYS SOCIETY WON’T MAKE A DRASTIC CHANGE IN 5 YEARS TIME, FOR EXAMPLE WHEN THE VISION OF THE I8 AND I3 CAME OUT THIS WAS SOMTNING NO ONE WOULD OF THOUGHT OF DESIGNING SOMETHING BEYOND DESIGNING THEY WANTED TO PRODUCE A VISION OF WHAT FUTURE CARS WOULD BRING. THEREFORE MY VISION OF A LUXURY I BRAND CAR WOULD BE SOMTIHNG ALONG THE DESIGN LANGUAGE AS THE I SEGMENTS. KEEPING THE DESIGN STLYE SIMILAR TO THE I8 AS THE FRONT HAS AN AGGRESSIVE FEEL TO THE CAR.. MAKING A UNIQUE DOOR OPENING MECHANISUM THAT WOULD LET ALL OCCUPENTS OUT AT ONCE. ANOTHER FEATURE THAT WOULD BE TO MY DESIGN IS MAKING THE CAR ASSOSIATED WITH HUGO BOSS AS THEY ARE A LUXURY CLOTHING BRAND THAT WOULD COMBINE WELL WITH THE INTERIOR STYLING.
ALEXANDER MCGROVEN LEADERS TAKE RESPONABILTIY Alexander McGovern My client is 30 years old forward minded creative leader in business IT in central London , he is living a high economic level that there is no limit of restrictions. He knows the value of time and opportunity, he acknowledge that he has he power to change the economic crisis. His motto is think the impossible and therefore, he is not only trying to be wealthy, he tries to share his power to make a healthier community. He knows what it takes to become a leader in today's society and has great understanding about what are the responsibilities following his position.
ISABELLA ROSSELLINI
Isabella Rossellini Business women working for a fashion clothing company, she lives in beautiful apartment in the city centre of Rome alone with a small puppy she strives to become one of the finest fashion designer she drive a Mercedes slk but wants to change to something little more up class maybe a bit bigger. launched in 2011 and inspired by a demand for indivisibly in a market dominated by mass production, Isabella Rossellini is a fashion designer brand of exclusive and luxurious handbags and clothing's. The craftsmanship of luxury jewelry with strong interpersonal skills in team building, negotiation and intercultural awareness.
She constantly strives to find her own ways to reach her goals, through connecting with industry professionals at networking events, design forums or trade shows worldwide. Always passionate about her industry and keen to learn something new, she learnt to speak up from some early female bosses. Here she talks about raising her profile. The ideal vehicle for Isabella as she is wanting become high in the design industry would be, luxurious, practical , refine , executive and elegant, this would be ideal for Isabella's as these key words describe Isabella well, as she is stylish and so is the BMW I LUXUS EFFIZIENZ 20
THE MILLERS FAMILY FAMILY COMES FIRST THE MILLERS A well off family who are now settle and with both parents working and children going to school the millers have a high earning income and is on the hunt for a new vehicle, Mr miller has owned a Bentley continual gt but as there kids are growing ,a larger car is needed in the family, they also like to travel, and because the continental is not so good for economy they are wanted something that is eco friendly, Mrs miller also is wanting a large car for school runs, therefore something along the lines of a range rover length but height wise as a 7 series.
The children need something that will entertain them as long journeys would tend to bore them. Therefore touch screen monitors are needed in the rear of the vehicle, easy navigation for them to choose from music to games to movies. Integrated child seat activation would be needed as a safety feature due to regulations.
BRANDS ASSOSIATED FOUNDATION Hugo Boss started his clothing company in 1924 in Metzingen, a small town south of Stuttgart, where it is still based. Due to the economic climate in Germany at the time, Boss was forced into bankruptcy. In 1931, he reached an agreement with his creditors, leaving him with six sewing machines to start again.
LUXURY
FOUNDATION
ORGANIC FABRICS SKIN FRIENDLY DYES TRANSPARENT NETWORK ECO FRIENDLY MATERIALS EXCELLENT CRAFTMANSHIP BIO DEGRADABLE INGREDIENTS ETHICAL WORKING CONDITIONS
2020 I LUXURY TECHNOLOGY INTERFACEING
LUXURY SUSTAINABILITY
EXECUTIVE INTERIOR NATRUAL LIGHTING SEQUENCE
STEWARDSHIP
STRENGTH AND AGILITY
CAPACITY TO ENDURE BASIC QUALITY OF LIFE ETHICAL CONSUMERISM LONG LIVE ECO SYSTEMS LUXURIOUS ATMOSPHERE
REDUCE IMAPCT ON PLANET INNOVATIVE TO REDUCE CONCUMPTION
LUXURY
PERSONALISED EXPERIENCE
VEHCILES
BRANDS HISTORY Since 1995, BMW Group has reduced fuel consumption in its cars dramatically. In fact, the latest two generations of models have seen a 30% reduction throughout Europe. The technology that has made this possible is based on a complete package of perfectly engineered innovations and refinements. Each element is individually designed to bring down fuel consumption and CO2 emissions at the same time as increasing driving pleasure. And they come as standard in all new BMW models.
BRANDS BENCHMARKING
BRANDS SIGNITURE FEATURES Another element of the standalone BMW I design language is the "stream flow" contour of the side window. The front view of the BMW i8 exudes sporting ability in its purest form. Large front apron air intakes arranged over several levels generate a powerful feeling of depth.
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Six color shades designed exclusively for BMW I are available for the paintwork of the side body panels and the front and rear aprons of the BMW i3. The two non-metallic and four metallic colors form a prominent contrast to the black belt. The accent surfaces on the side skirts and the BMW kidney grille surround come in BMW I Blue or Frozen Grey metallic, depending on the variant.
The car's full-LED headlights adopt the hallmark U-shape of BMW I models. The low-slung stance of the rear end and its horizontal, widthemphasizing lines also provide a clear showcase for the dynamic potential of the BMW i8. The rear lights, reflectors and rear diffuser form a single visual unit that strengthens the car's already powerful appearance
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Glazed tailgate with integrated U-shaped light units. The design of the rear section accentuates both the functionality and surefooted road holding of the BMW i3. The large tailgate opens high and the slim, upright roof pillars make it easier to load items into the boot, whose capacity can be expanded by folding down the rear seat backrests as and when required.
BRANDS SIGNITURE FEATURES
The extremely broad BMW kidney grille stretches over to the slim headlights, accentuating the width of the BMW i8 and its roadfocused stance.
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Front end: a new interpretation of familiar BMW features. A powerfully formed front apron, eye-catching color combinations and a fresh interpretation of hallmark BMW features are the headline elements of the front end.
A signature feature of the BMW I brand is the "black band". On the BMW i8, it emerges in a "V" shape from the hood and extends back over the roof into the rear section of the car, where it frames the center section of the rear apron. At the front end, the black band is framed by the body-colored apron and fenders, while at the rear it is overlapped by the "floating" roof pillars, which extend over the rear lights.
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The use of the light yet extremely rigid material CFRP in the construction of the passenger compartment allows it to dispense with Bpillars, making access to the two rows of seats extremely easy. One of the signature features of BMW I models is their "black belt", which extends from the bonnet over the roof and into the rear of the car.
BRANDS MARKETING
BRANDS VISUAL FEATURES
Premium
technology
Lifestyle
Mainstream
FUTURE I INSPIRATIONS FOR INTERFACE
One of the most important areas that research to concentrate on in the future is Human Machine Interface (HMI). Human Machine Interface is an important part of getting the best out of informative systems. As vehicle technology becomes more advanced, it will interact with the driver in more ways. The ways that it interacts with the driver needs to be looked at in depth. User errors need to be studied to see how frequently they occur, and the consequences of misunderstanding or over relying on the system. It is important that this does not add to the driver’s workload and cause distraction in the vehicle, systems need to feed back information to the driver in a concise yet understandable manner. Systems that the driver interacts with need to be simple to use and always encourage the driver to maintain the primary task, which is to drive the car in a safe manner.
FUTURE I INSPIRATIONS FOR INTERFACE
PUSH BUTTON DOOR FUNCTION WITH GULLWING STYLIE
LED LIGHT CHANGING DEPENDING ON THE INTERIOR TEMPRETURE
SWIPE FUNCTION FOR GEAR CHANGING
REAR CENTRE CONSOLE WITH TOUCH NAVIGATION ALSO ON SEAT MONITOR
FULL SCREEN NAVIGATION MODE AUTO SEAT ADJUSTMENT FOR PERFECT DRVING EXPERIENCE REAR SEATS BED FUNCTION THAT ALSO SENSE YOUR SEAT POSITION TO GIVE MAXIMUM COMFORT AUTONOMOUS PARKING USED BY PHONE PROGRAME
WINDOW TINTING AUTO FUNCTION
SWATCH BOARD HUGO BOSS
LUXURY OBJECTS THAT ARE NOT CHEAP TO PURCHASE, WALLETS, HAND BAGS .WATCHES AND CLOTHING, ALL ITEMS ARE MADE FROM THE HIGHEST AND FINEST QUALITY MATERIALS, WITH UNIQUE TEXTURES AND LONG LASTING.
SWATCH BOARD HUGO BOSS BOSS Black offers a versatile fashion array, rich with elegant, modern classics in business-, leisure- and formalwear for both men and women: perfect looks that satisfy the most demanding tastes and accentuate your personality. The luxurious BOSS Selection menswear line is positioned in the upper market segment. The interplay of sophisticated design, exclusive materials and beautiful tailoring guarantees clothing of the highest standard for customers of distinction. BOSS Orange offers leisurewear for men and women who want to be stylish and unique. Unconventional material mixes, a playful approach to proportions, contrasting colors and patterns that appeal to a savvy clientele who enjoy experimentation. BOSS Green presents golf and active sportswear for men that pairs classic cuts with refreshing designs. The line successfully bridges the gap between fashionable sports apparel and sportswear fashions. HUGO delivers unconventional looks for men and women: clothes that are progressive yet never overstated. HUGO is architectonic lines and new takes on classic shapes. By offering trendsetting design and superior quality, HUGO satisfies the high expectations of the fashion-conscious.
Luxus effizienze 20 INSPIRATIONS The vision of future in a luxury I range of BMW for 2020 this vehicle gives an idea of where BMW will be in several years time, the design is cooperated with HUGO BOSS, coming with a clean design of there luxury lifestyle, the I Luxus effizience 20 is balance between eco friendly materials but also a sign of futuristic
HUGO BOSS
LUXURY LIFE DYNAMICS
A form of art and conceptual combined into a design, with the sleek blowing rear end and unique oval shape window to give extraordinary vision of the outside world, luxury yet eco friendly materials.
The flowing hair is a key feature of the BMW I LUCSSO EFFICES keeping the design clean like a flowing hair
Having some vision from architecture the building Just like hair the satin long dress has the same flow lines as hair when the wind hits, its like a object that is show an elegant clean design like a structure of bones keeping it conceptual and a artistic motion still but looks like it maybe moving in some form
Luxus effizienze 20 INSPIRATIONS A sporty dynamic looking luxury car with sleek likes a unique feature to this design is the rear end that is associated with Hugo boss orange design and there styling, round and edged surfaces, but also a vision of youngness to the vehicle design principles
BOSS ORANGE
SMART CASUAL WEAR
A form of art and conceptual combined into a design, with the sleek blowing rear end and unique oval shape window to give extraordinary vision of the outside world, luxury yet eco friendly materials.
The creativity of future and elegance with breath taking technology, light surrounding. Natural and technical ambient light to give a full experience into the future of driving. Moving features that make the atmosphere seem lifelike but yet a vision of Hugo boss luxury
Contemporary and natural elements that give a mixture of causal and stylistic feature to Hugo boss orange. The men's wear also aftershave has a sporty young look to the brand
Architecture of buildings and boats have been influenced into this design the rear end of the vehicle has been designed to show a vision the image above giving futuristic features and smoothing unique to the design
BMW I THE MEANING
MATERIALS INTERIOR/ EXTERIOR Natural, renewable, and sustainable: the interior of the BMW i3 features door trim panels and a dashboard made from renewable natural fibers, naturally tanned leather, and openpore eucalyptus wood sourced from 100 % FSC速-certified forestry. Overall, 25 % renewable raw materials and recycled plastics were used in the interior of the BMW i3. The textile seat coverings are up to 100 % recycled polyester, produced using 34 % PET. A further 25 % recycled plastics are used in the exterior.
INTERIOR SWATCH GLOSS FINISH PLASTICS ALL ROUND THE VEHCILE
SOFT TOUCH LEATHER UPOLSORY
TWO TONE LEATHER TO FIT PERSONAL OPTION
BRASS AND ALUMINIUM TEXTURE TO GEAR SHIFTER
HIGH QUALITY BLUE STITCHING SUSTAINBLE SUEDE SEATS WITH LEATHER BMW LOGO INTERGRATED INTO THE CENTRE OF THE STEERING WHEEL BLUE I THEME ALL ROUND THE INTERIOR
INTERIOR SWATCH BLUE SEAT BELTS TO GIVE AN EDGY AGGRESSIVE SPORTS FEEL
REACHABLE CONTROLS ALL ROUND VEHCILE AS EASY TO READ
PLASTIC INSERTS COVERED IN LEATHER TO GIVE A SOFT TOUCH FEEL
SOFT AND EASY TO NAVIGATION INTERFACE CONTROL
PIANO BLACK GLOSS TO GIVE THE LUXURY FEEL WITH GLOSS CROME
JUSTIFYING HUGO BOSS DESIGN LANGUAGE
BOSS The BOSS core brand epitomizes authentic, understated luxury. The men’s collection offers modern, refined business- and eveningwear along with sophisticated casual looks and premium sportswear for after work. The women’s collection of the BOSS core brand stands for feminine styles with a strong focus on fine fabrics and sophisticated details. The rich array of modern business wear, exclusive leisurewear and glamorous evening apparel fuses fashionable silhouettes with excellent design and timeless elegance. Shoes and accessories round out the range offered in the men’s and women’s collection, supplemented by watches, eyewear and fragrances produced under license. HUGO In the HUGO BOSS brand world, HUGO stands for progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details. The women’s and men’s collections consistently set self- confident, stylish accents; shoes, accessories as well as licensed fragrances round out the ranges.
STYLE, FUNCTION AND DESIGN PERFECTION INSPIRED BY HUGO
JUSTIFYING HUGO BOSS DESIGN LANGUAGE
BMW I RANGE BRAND ARCHITECTURE BMW I is a comprehensive and ground-breaking concept for sustainable mobility. It represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. And it thrills with its innovative vehicles: the allelectric BMW i3, a locally emission-free car for city driving that is sustainably designed throughout, and the BMW i8 as the most progressive sports car.
BMW I in a nutshell Born electric: with the BMW I Mobility Concept, everyday travel can be 100 % electric and a pleasure before, during and after each journey. Because BMW I thinks beyond the vehicle – and leaves nothing to be desired with its innovative mobility services.
BMW I RANGE VISUAL FEATURES The distinctive styling of these bmw concept car are very aggressive which make the car look more lower then it seems and also the air vent are wider then normal which also makes the car look wider. Lights have always been a huge part of features of a vehicle especially when new technology is always advancing therefore BMW have kept a Low density LED styling to the feature of the cars which make the car look extraordinary during day and night.
EXTERIOR IDEATION SKETCHES
FINAL DESIGN SKETCHES OF FRONT AND BACK OF THE CAR, A DOOR FEATURE WHICH WILL BE GULLWING INFLUENCE IN COMPARISON TO A FIGHTER JET
BARRED REAR LIGHTS TO GIVE ILLIMINOUS FEEL TO THE VEHICLE
SIMILAR STYLING AS I8- KEEPING THE DESIGN LANGUAGE AS THE I BRAND.
UNIQUE REAR END INSPIRED BUT A FIGHTER JET
SKETCH DEVELOPMENT During the ideation sketch process there was several sketch's that I wanted to focus upon, keeping the same element features of the i8 but also making the vehicle having a lot more characteristics, as this was based on the same platform as the rolls Royce ghost, also trying to corporate HUGO BOSS in the styling. PHASE 1 DIFFERENT FORMS OF DESIGNS WITH STEALTH LOOKS
ATTEMPTING TO STYLISE WITH HUGO BOSS DESIGN LANGUAGE WITH SHARP EDGES AND AGGRESSIVE LOOKS, YET KEEPING THE STYLING SIMILAR TO THE I8, A HELMET SHAPE WINDOW WITH PANELS SWOOPING UP TOWARDS THE ROOFTO FEEL LIKE A FIGHTER JET
HELMET STRUCTURE- TO GIVE A FULL PANORAMIC EXPERIENCE INSIDE THE CABIN
PHASE 2 FLOWING FORM CUT BY AGGRESSIVE GESTURES
FINAL DESIGN SKETCH ONE DOOR FUNCTION THE DOOR WILL OPEN LIKE A GULWING DOOR WHICH IS SLANTED 25 DEGREES JUST LIKE THE I8
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PILLAR LESS WINDOWS MAKE THE CABIN FEEL A LOT MORE SPACIOUS WITH THE PILLAR LESS DOOR FRAME
BLACKED GLASS BONNET GLASS BONNET GOING THROUGHT THE TOP TWARD THE REAR BOOT TO GIVE THAT FULL PANORAMIC FEEL INSIDE THE CABIN
SIMILAR FEATURE AND STYLE AS I RANGE
FINAL DESIGN SKETCH THE HUGO BOSS LOGO WILL BE ILLUMINATED ON THE BACK OF THE VEHICLE WHERE IT IS PLACED INBETWEEN THE POLRIZED LIGHTS
EXTERIOR DESIGN THE STYLING HAS BEEN INFLUENCED FROM AN AFTERSHAVE BOTTLES FROM HUGO BOSS, FOR EXAMPLE THE DOOR FEATURE IS IDENTICAL TO A HUGO BOSS AFTERSHAVE LID. THE MATERIAL USED ARE LIGHT WEIGHT ORGANIC PLASIC HYBRID CRAFTED IN THE FINEST WAY FOR PRODUCTION. DESIGN ISNT WILD BUT REALISTIC AS 2020 IS 5 YEARS FROM NOW
KEY IDEATION SKETCHS
HEADS UP DISPLAY TO A NEW LEVEL WITH NAVIAGTION SYTSEM
THE INTEIOR WILL HAVE A UNIQUE STYLING YET KEEPING THE LAYOUT THE SAME AS A PRODUCTION CAR, THE INTERFACE WILL CONSIST OF A LARGE SCREEN IN A SHAPE THAT IS STYLIZED LIKE A HUGO BOSS AFTERSHAVE BOTTLE, TWO TOUCH SCREENS IN THE REAR FOR PASSENGES, THE INTERFACE THEME SIMPLE CLEAN LIKE AN ANDRIOD PHONE.
CLEAN SIMPLE YET MODERN DESIGN INSIDE CABIN WITH A LARGE FRONT SCREEN TO IMPROVE DRIVER INTERFACE
SENSITIVE SEAT THAT WILL CUSION PASSENGERS TO HIGHEST COMFORT WITH SEAT BELT FREE TECHNOLOGY. SWIPE CONTROL DRIVING GEAR MODE WITH A SIMPLE ILLUMINATED UNIT PLACED IN THE CENTER.
COMPARISON TO I BRAND
KEY IDEATION SKETCHS
STYLISH YET FUNCTIONAL A UNIQUE STYLING YET FUNCTIONAL SEAT THAT HAS BEEN APPLIED BY HUGO BOSS STYLING, THE KEY FUNCTION OF THE SEATS HAVE BEEN DESIGN TO AUTO SECURE THE OCCUPANTS OF THE VEHCILE THEREFORE THERE IS NO NEED TO HAVE SEAT BELTS
DESIGNED FOR SAFTEY YET DESIRABLE
FLOWING SEAT DESIGN
SIMILAR DESIGNS AS I RANGE
EASY FUNCTION TO ADJUST SEATING
STYLED WITH THE INPIRATION OF A DRESS AND TAILORED SUITE
In the HUGO BOSS brand world, HUGO stands for progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details. The women’s and men’s collections consistently set self- confident, stylish accents; shoes, accessories as well as licensed fragrances round out the ranges.
A MIXTURE BETWEEN SAFFRON BEIGE LEATHER AND CROME TO GIVE THE FEEL OF PURE LUXURY IN A VEHICLE, THE EMBOSSED HUGO BOSS LOGO IN THE FRONT OF THE SEAT AND AT THE BACK NEAR THE FOOT REST WHERE THEY ILLUMINATE.
FINAL SEAT DESIGN
THE FINAL SEAT DESIGN HAS BEEN DESIGNED IN THE SAME MANOR AS HUGO BOSS SUITES AND SHOES, THE MATERIALS HAVE BEEN MANUFACTURED TO THE HIGHEST QUALITY, YET BEING ECO FRIENDLY.
FINAL LAYOUT
APP FEATURES THE SEATS ARE DESIGNED TO SECURE OCCUPENTS INSIDE THE CAR, THESE SEATS HAVE BEEN BUILT WITH DENSE PADDING FOR EXTREME COMFORT, YET THE TECHNOLOGY HAS BEEN IMPROVED TO REMOVE SEAT BELTS
WARM FEELING THE VEHICLE WILL HAVE MODE CHANGNIG AMBIENT LIGHTING DEPENDING ON THE TEMPRETURE INSIDE THE VEHCILE, ADJUSTABLE SEATING CONTROLS WILL BE PLACE IN THE CENTER..
STYLZING
EMBOSSED HUGO BOSS LOGO INTO SEATING, EACH PERSONALSPACE WITH TOUCH MONITORS AND TRACKPAD IN CENTRE, MATERIAL USED ARE MADE FROM HIGH QUALITY LEATHER YET ECO FRIENDLY TRIMS, THAT HAVE BEEN RECYCLED
FINAL LAYOUT
IN CONTROL THE SEATS ARE DESIGNED TO SECURE OCCUPENTS INSIDE THE CAR, THESE SEATS HAVE BEEN BUILT WITH DENSE PADDING FOR EXTREME COMFORT, YET THE TECHNOLOGY HAS BEEN IMPROVED TO REMOVE SEAT BELTS
STYLZING
WITH A PRESTIGOIUS FEEL TO THE CABIN THE DRIVER AND PASSENGER WIILL EXPERIENCE THE MOST DESIREABLE DRIVING COMFORT, AS THE DRIVIER WILL FEEL IN CONTROL.
FINAL LAYOUT IN CONTROL BMWS NEW TRANSMISSION GEAR CHANGING WILL CONSIST OF SWIPE FUNCTION TO MAKE DRVING EXPERICEN GREAT AND EASY TO USE, THE SWIPE CONTROL WILL BE PLACED IN THE CENTRE WHERE IT WILL GLOW HOLOGRAPICALLY, JUST LIKE A PHONE SWIPE THE DRIVE NEUTRAL AND REVERSE WILL BE EASY TO FUNCTION
STYLZING SWITZLANDS HUGO BOSS BUILDING HAS BEEN INFLUENCE IN THE DESIGN OF THE INTERIOR, THE EXTERIOR STRUCTURE HAS BEEN BUILT FROM WOOD.
STORYBOARD INTERACTION
FRONT AND REAR SEAT MONITER SYSTEM TO ADJUST THE SEAT WITH MORE COMFORT THEN EXPECTED, MONITORS ARE PLACED IN THE CENTRE FOR BOTH FRONT AND BACK PASSENGERS.
SEAT FUNCTION WITH OUT SEAT BELT
TOUCH MONITER SYSTEM EASY TO USE WITH A LARGE ANTI DAZZLE READABLE GLASS SCREEN
SAFETY TAKEN TO THE HIGHEST LEVEL.
IMAGINE A VEHICLE WITH NO SEAT BELTS, THE NEW TECHNOLOGY THAT HAS ENHANCED INTO THE I LUCSSO WITH SEAT BELT FREE TECHNOLOGY. THE OCCUPENTS IN THE VEHCILE ARE MONITERED AS THEY ARE SEATED, 6 SENSOR PADS ARE PLACED AT THE EXACT POINTS OF WHERE OCCUPENTS ARE MORE LIKELY TO MOVE AROUND, I.E SHOULDERS HIPS AND THIGHS. THE MATERIALS HAVE BEEN MADE FROM MEMORY FOAM SO THAT OCCUPANTS ARE STILL ABLE TO MOVE AROUND.
STORYBOARD INTERACTION
JUST SWIPE
SWIPING ACTION ACROSS THE DOOR TO OPEN THE GULLWING STYLED DOORS, INSIDE THE VEHICLE IS WHERE A TOUCH BUTTON IS PLACED FOR ALL OCCUPANTS TO REACH FOR THE OPENING DOOR BUTTON. AN UP ARROW AND DOWN DOWN TO GIVE A INDICATION.
STORYBOARD SMART KEY HANDS FREE ONCE THE SMART KEY PROGRAM IS RUNNING ON THE DEVICE IT IS NOT NEEDED IN THE HAND AND CAN BE LEFT IN THE POCKET OR BAG, AS LONG AS THE DEVICE IS 3 METRES AWAY FROM THE VEHCILE THE CAR FUNCTION WILL WORK.
SMART ACTIVATION DEPENDING IF THE OCCUPANT HAS A SMART PHONE THEY CAN INSTALL THE SMART KEY FUNCTION WHICH WORKS JUST LIKE A KEY, WITH SENSORS THAT CAN ACTIVATE THE DOOR TOUCH FEATURE, OR OPENING THE DOOR MANUALLY WITH THE PHONE, ONCE THE CONNECTED SIGN APPEARS, THE SMART KEY FUNCTION IS READY.
STORYBOARD INTERACTION MEMORY FINGER TIP ANY KIND OF USER IS ABLE TO ACCESS THE VEHICLE AS LONGS AS THEY HAVE A SCANNED FINGER PRINT ACTIVATED OR THE SMART KEY THE DOOR WILL OPEN.
THE APP HUGO BOSS HAS DEVELOPED AN APP THAT HELP USERS FIND WHAT ITEM THEY HAVE ON SALE, ANOTHER FEATURE THAT HAS BEEN BUILT IN TO THE APP IS THE SMART KEY OPTION BY FOLLOWING THE INSTRUCTIONS ON HOW TO SET THE SMART KEY YOUR MOBILE PHONE WILL BE YOUR PERSONAL SMART KEY ALONG SIDE WITH THE ACUTAL KEY
THE GULLWING DOORS THE IMPROVES ACCESS IN AND OUT THE VEHICLE, WITH THE SMART KEY PLACED INSIDE THE POCKET,OF THE OCCUPENTS, THE TECH DETECTS THE KEYS FROM A RADIAS BY SWIPEING ALONG THE DOOR THE CAR DOOR WILL ILLUMINATE IN BLUE TOWARN THE OCCUPANTS OF THE VEHCILE THAT THE DOOR IS OPENING.
STORYBOARD INTERFACE AND INTERACTION DESIGN
INSTRUMENT CLUSTER
CENTRE INFORMATION DISPLAY
AS THE DAYLIGHT CHANGES THE VEHCILES LIGHT MODE WILL CHANGE DURING THE DAY, ONCE IT HAS HIT PITCH BLACK THE OCCUPANTS ARE SUROUNDED IN A PLEASRUABLE AMBIENT LIGHTING AROUND THE VEHCILE, LUXURY MODE CHANGES THE ATMOSPHERE INSIDE TO ORANGE WITH A SOFT GLOW ON THE STEERING WHEEL AND MAIN TRIMS AROUND THE CAR
TEMPRETURE CHANGING INSIDE THE VEHCILE DEPENDING ON, DEGREES IF ITS ABOVE 20 DEGRESS INSIDE THE AMBIENT WILL GLOW LIGHTER IF THE VEHICLE DROPES BELOW 20 DEGREES THE GLOW WILL DECREASE
STORYBOARD
HEADS UP DISPLAY & GEAR CHANGER
DRIVING EXPERICENCE JUST GOT BETTER WITH THE NEW IMPROVED HEADS UP DISPLEY WITH ACUTAL SCREEN GESTURES THAT CAN IMPROVE NAVIGATION, IE WHICH LANES TO BE IN AND WHAT SPEED IS SET, THE SCREEN HAS PRESSURED SENSORS WITH CAMERAS ON THE OUTER AREA OF THE CAR TO MAKE THE NAVIGATION WORK. SATERLITE SIGNALS ALSO HELP THE ACCURACY OF WHAT SPEED OR AREA YOU ARE APPROVING WITH NEW FEED UPDATES ASWELL
UP SWIPE DRIVE
TAP N DOUBLE TAP HANDBRAKE
MAKING GEAR CHANGE QUICK AND SIMPLE THE NEW GEAR CHANGER IS QUICK AND EASY TO LEARN FOR EXAMPLE STARTING THE VEHCILE WOULD BE TAPPING THE PAD THE TURQUOISE ILLUMINATED SCREEN WILL THEN APPREARS THIS ALSO INDICATES THE VEHCILE IS NOW ON,
DOWN SWIPE REVERSE
AUTONOMOUS MOBILITY
Demonstration of a new self-parking system which doesn’t require the driver to even be present in the vehicle. You may recall that Audi previewed just such a system earlier this year and it’s likely many more automakers will be rolling out their own versions in the near future.
THE SMART PHONE HAS BEEN PROGRAMMED TO FUNCTION, WHEN THE OCCUPANT WANTS THE VEHICLE, A SIMPLE BUTTON THAT ALLOWS THE USER TO TELL THE CAR TO GO PARK OR TO CALL THE VEHICLE BACK TO THE EXACT LOCATION YOU ARE LOCATED ON THE MAP. A NOTIFCATION WILL COME UP SAYING IT HAS PARKED.
UNDER EFFIZIENZTHE
DESIGN BATTERY POWERED
ELECTRIC MOTOR ON FRONT AXLE GASOLINE RANGE EXTENDER ON BACK AXLE
The I-brand of vehicles promise to deliver the renown performance of a BMW in a sustainable package.
The LUXUS EFFIZIENZ 20 all-wheel drive system is capable of dynamic torque vectoring, which automatically adjusts the amount of power sent to each wheel to enhance cornering capability. Combine that with a low center of gravity and "near-perfect" weight distribution due the placement of the heavy battery.
UNDER THE E CELL BATTERYS AND DESIGN MOTOR EXTERIOR MATERIALS
THE DEVELOPMENT This all-plastic “organic hybrid” composite technology involves heating a continuous-fiber reinforced sheet blank impregnated with nylon 6, and then placing it in an injection mold,
THE NEW LIGHTWEIGHTS: INJECTION MOLDED 'HYBRID' COMPOSITES SPUR AUTOMOTIVE INNOVATION FIBRE REINFORCED PLASTICS CARBON-FIBRE REINFORCED PLASTIC
METAL/PLASTIC HYBRID CONSTRUCTION
BLUE ZINC EXTERIOR PANELS
This metal-replacement technology is a successor to plastic-metal “hybrid” composites, which involved preforming sheet metal and over molding it to add ribs, attachment points, and other features.
360 DEGREE ELECTRIC ALL-ROUND SERVICE FOR E-MOBILITY
Within the 360° ELECTRIC portfolio, BMW I brings together a wide range of innovative products and services that make electric driving a comfortable and pleasing everyday experience. We make everything simple – from home charging to a continually expanding network of easy-to-use public charging stations. Other benefits include fully connected navigation, as standard, as well as the option to use a choice of BMW Group cars through BMW Access for those times you may need an alternative vehicle.
BMW creates innovative solutions for e-Mobility by giving you access to a UK-wide network of public charge points – even if you have your own charge point at home.
PACKAGE DIAGRAM
2,2356 mm
1,948 mm 3,295 mm 1,948 mm 2,012 mm
5,399 mm
ZINC BLUE HUGO THERE ARE FEATURES THAT INCLUDE THE FULL PANORAMIC ROOF, ALSO THE THE FRONT KIDNEY GRILL WITH A DISTICTIVE VENT IN THE CENTRE OF THE BONNET, THE REAR LIGHTING WITH LIQUED FLOWING LIGHTS. WITH A MINIMAL CLEAN DESIGN THE MODEL HAS TUNRED OUT BETTER THEN EXPECTED, WITH THE CORRECT REFLECTIONS AND BODY PANELS.
FINISHED DESIGN
EXTERIOR DESIGN THE STYLING HAS BEEN INFLUENCED FROM AN AFTERSHAVE BOTTLES FROM HUGO BOSS, FOR EXAMPLE THE DOOR FEATURE IS IDENTICAL TO A HUGO BOSS AFTERSHAVE LID. THE MATERIAL USED ARE LIGHT WEIGHT ALUMIUM BUT CRAFTED IN THE FINEST WAY FOR PRODUCTION. DESIGN ISNT WILD BUT REALISTIC AS 2020 IS 5 YEARS FROM NOW
CUTTING EDGE
HUGO BOSS LUGGAGE
SILK BLACK EXTERIOR WITH HUGO BOSS LUGGAGE FOR SUPREME LUXURY EXTERIOR BODY INFLUENCED FROM THE TEXTURE AND MATERIALS OF HUGO BOSS