SPRING/SUMMER 09
1ST LAUNCHED AT B&B DENIM: VISIBLE SELVEDGE COIN POCKETS, SELVEDGE OUTSEAM, HIDDEN BACK POCKET RIVETS, BIAS BACK POCKET BOTTOM, PRESET BELTLOOP, SIGNATURE HALF RIVET, SIGNATURE W/BAND BUTTON, UNWASHED AND WASHED IN ITALY. TOPS: ALL ORGANIC FABRICS, EXCLUSIVELY MADE INDIGO CHECK, SIGNATURE DOUBLE CLOSURE POCKET, SIGNATURE BUTTON, AUTHENTIC EFFICIENT FABRIC CONSUMPTION CONSTRUCTION, THREE-NEEDLE STITCHING CUSTOM MADE BY THREE SINGLE STITCHING.
COLLIN
ORGANIC SELVEDGE WOVEN WITH ONE CONTINUOUS WEFT YARN MADE ON 29’’ SHUTTLE LOOMS
LOW SLIM
0 9 01 - 0 - 8 5 - 8 0 3 - 77 - 0 2 ORG ANIC RAW SELVEDGE SIZE WAIST 28-36 SIZE INSEAM 32-34
Organic Cotton
Organic Cotton
HANDPICKED
HANDPICKED
WARP
WEFT
BASED ON A CELEBRATED LOW SLIM FIT, TO BE WORN LOW AND LOOSE IN THE WAIST WITH CUFF AND CRINKLES AT THE LEGS. MADE IN OUR HEAVY 15 OZ, 36 DIP, RAW, ORANGE SELVEDGE, ORGANIC COTTON DENIM
COLLIN
PURE 100%
LOW SLIM
Organic Wash
0 9 01 - 0 - 8 5 - 8 0 3 - 7 2 - 0 9 SANDED VEGGIE SIZE WAIST 28-36 SIZE INSEAM 32-34
OUR TRUE 100% STYLE, MADE IN OUR 11 OZ ORGANIC COTTON, DYED WITH ONLY NATURAL INDIGO, HAND SANDED FINISH, WASHED WITHOUT CONVENTIONAL HARMFUL CHEMICALS
LEWIS
MIXED SELVEDGE WOVEN WITH ONE CONTINUOUS WEFT YARN
REGULAR FIT
0 9 01 - 0 - 8 5 - 8 3 0 - 3 3 - 0 3 RAW HEMP SELVEDGE SIZE WAIST 28-36 SIZE INSEAM 32-34
MADE ON 29’’ SHUTTLE LOOMS
Organic Cotton
Hemp
HANDPICKED
WARP
WEFT
OUR MOST SUCCESFUL REGULAR FIT. MADE IN OUR RAW 12 OZ, ORANGE SELVEDGE, ORGANIC COTTON WARP, HEMP WEFT DENIM. HEMP REQUIRES LESS WATER TO GROW AND IS STRONG AND STURDY
LEWIS REGULAR FIT
0 9 01 - 0 - 8 5 - 8 3 0 - 97 - 13 CHARLIE’S BLUES SIZE WAIST 28-36 SIZE INSEAM 32-34
SPARE DENIM
MADE FROM SPARE JAPANESE DENIM
℗⌨ቑ㡴㦻ቑኤከኽሮቬ⇫ቬቯቮ
CREATED FROM A UNIQUE PAIR OF OUR OWN RAW JEANS, WORN IN BY CHARLY FROM SWEDEN. MADE IN OUR SPARE JAPANESE 12 OZ. DENIM LEFT OVER FROM OLDER SEASONS. TH WAY WE REDUCE WASTE
LEWIS
ORGANIC SELVEDGE WOVEN WITH ONE CONTINUOUS WEFT YARN MADE ON 29’’ SHUTTLE LOOMS
REGULAR FIT
0 9 01 - 0 - 8 5 - 8 3 0 - 4 4 - 10 O L’ D I R T Y B L A C K SIZE WAIST 28-36 SIZE INSEAM 32-34
Organic Cotton
Organic Cotton
HANDPICKED
HANDPICKED
WARP
WEFT
A HEAVY AND AUTHENTIC WASH YET STILL DARK IN TONE, APPEARING AS IF WORN FOR A LONG TIME WITH DIRT DETAILS. MADE IN OUR ORGANIC COTTON, 12 OZ. , BLACK DYED WEFT, RED SELVEDGE DENIM
DANIEL
ORGANIC SELVEDGE WOVEN WITH ONE CONTINUOUS WEFT YARN MADE ON 29’’ SHUTTLE LOOMS
REGULAR FIT
0 9 01 - 0 - 8 5 - 8 0 6 - 4 4 - 0 4 SELVEDGE BLACK WEFT SIZE WAIST 28-36 SIZE INSEAM 32-34
Organic Cotton
Organic Cotton
HANDPICKED
HANDPICKED
WARP
WEFT
BUILD FROM OUR MOST SUCCESFUL REGULAR FIT WITH MORE DETAILS, MADE IN OUR RAW 12 OZ. , ORGANIC COTTON, BLACK DYED WEFT, RED SELVEDGE DENIM. THE DEEPEST AND DARKEST FABRIC THAT WILL FADE WITH WEAR
DANIEL
MIXED SELVEDGE WOVEN WITH ONE CONTINUOUS WEFT YARN
REGULAR FIT
0 9 01 - 0 - 8 5 - 8 0 6 - 3 3 - 11 JENS GREEN HEMP SIZE WAIST 28-36 SIZE INSEAM 32-34
MADE ON 29’’ SHUTTLE LOOMS
Organic Cotton
Hemp
HANDPICKED
WARP
WEFT
INSPIRED ON A UNIQUE PAIR OF WORN IN JAPANESE JEANS, BROKEN IN FROM ITS RAW STATE BY OUR DENIM TEAM COLLEAGUE JENS FROM AMSTERDAM. MADE IN OUR 12 OZ, ORGANIC COTTON HEMP MIXED, ORGANIC SELVEDGE DENIM.
JAMES
ORGANIC VEGGIE
RELAXED
0 9 01 - 0 - 8 5 - 8 0 - 5 6 - 8 0 PEACOCK RAW SIZE WAIST 28-36 SIZE INSEAM 32-34
50%
OUR MOST AUTHENTIC FIT, LIKE THE VERY FIRST JEANS AND OUR FIRST SELVEDGE STYLE THE K#100. ORIGINALLY WORN HIGH AND RELAXED, NOW WORN LOW AND LOOSE. MADE IN OUR 12 OZ. , ORGANIC COTTON, 50% NATURAL INDIGO DYED DENIM
TOM
LOOSE JACKET 0 9 01 - 0 - 10 - 14 9 - 0 0 - 0 0 030 NEARLY WHITE 320 INDIGO S-XXL
PAUL
REGULAR FIT SHIRT 0 9 01 - 0 - 2 5 - 24 9 - 0 0 - 0 0 INDIGO CHECK S-XXL
WILL
REGULAR FIT S/S TEE 0 9 01 - 0 - 3 0 - 3 47 - 0 0 - 0 0 030 NEARLY WHITE 320 INDIGO 010 B L AC K 230 LIGHT HEATHER GREY S-XXL
MATT
REGULAR FIT S/S TEE 0 9 01 - 0 - 3 0 - 3 4 8 - 0 0 - 0 0 030 NEARLY WHITE 320 INDIGO 010 B L AC K 230 LIGHT HEATHER GREY S-XXL
BRIAN
REGULAR FIT S/S TEE 0 9 01 - 0 - 3 0 - 3 4 9 - 0 0 - 0 0 030 NEARLY WHITE 320 INDIGO 010 B L AC K 230 LIGHT HEATHER GREY S-XXL
TIM
REGULAR FIT L/S TEE 0 9 01 - 0 - 3 5 - 3 4 9 - 0 0 - 0 0 030 NEARLY WHITE 320 INDIGO S-XXL
ROB
LOOSE L/S SWEAT 0 9 01 - 0 - 4 0 - 4 4 9 - 0 0 - 0 0 030 NEARLY WHITE 320 INDIGO S-XXL
COLOURS
ORGANIC COTTON HAND PICKED
25% OF ALL INSECTICIDES ARE USED GLOBALLY FOR GROWING COTTON. THESE CHEMICALS POLLUTE SOIL & WATER, KILL WILDLIFE AND MAKE PEOPLE SICK. ORGANIC COTTON IS GROWN ON CHEMICAL AND PESTICIDE FREE SOIL. NO CHEMICAL RELATED HEALTH RISKS, NO ENVIRONMENTAL DAMAGE AND NO POLLUTED SOIL. HARVESTING ORGANIC COTTON IS DONE BY HAND ISO BY MACHINE WHICH USES CHEMICALS TO OPEN THE BOLLS.
010 BLACK
030 NEARLY WHITE
320 INDIGO
230 LIGHT HEATHER GREY
ONLY CERTIFIED COTTON DESERVES THE NAME ‘ORGANIC’. OUR ORGANIC COTTON IS CERTIFIED, MOSTLY UNDER THE ‘SUSTAINABLE TEXTILE PRODUCTION’ PROGRAM BY SKAL INTERNATIONAL. THIS ASSURES ALL PROCESSES (FROM GROWING COTTON TO PRODUCTION OF THE GARMENTS) ARE CERTIFIED IN A CONTROLLED PROGRAM.
SA8000 PURE PREMIUM DENIMS ARE MADE UNDER SA8000 CIRCUMSTANCES. THE SA8000 STANDARD IS AN AUDITABLE CERTIFICATION BASED ON INTERNATIONAL WORKPLACE NORMS OF INTERNATIONAL LABOUR ORGANISATION (ILO) CONVENTIONS, THE UNIVERSAL DECLARATION OF HUMAN RIGHTS AND THE UN CONVENTION ON THE RIGHTS OF THE CHILD. THE SA8000 ELEMENTS ARE: 1. CHILD LABOUR: NO WORKERS UNDER THE AGE OF 15. 2. FORCED LABOUR: NO FORCED LABOUR 3. HEALTH AND SAFETY: PROVIDE A SAFE AND HEALTHY WORK ENVIRONMENT 4. FREEDOM OF ASSOCIATION AND RIGHT TO COLLECTIVE BARGAINING: RESPECT THE RIGHT TO FORM AND JOIN TRADE UNIONS AND BARGAIN COLLECTIVELY 5. DISCRIMINATION: NO DISCRIMINATION BASED ON RACE, CASTE, ORIGIN, RELIGION, DISABILITY, GENDER, SEXUAL ORIENTATION, UNION OR POLITICAL AFFILIATION, OR AGE; NO SEXUAL HARASSMENT 6. DISCIPLINE: NO CORPORAL PUNISHMENT, MENTAL OR PHYSICAL COERCION OR VERBAL ABUSE 7. WORKING HOURS: COMPLY WITH THE APPLICABLE LAW 8. COMPENSATION: WAGES PAID FOR A STANDARD WORK WEEK MUST MEET THE LEGAL AND INDUSTRY STANDARDS 9. MANAGEMENT SYSTEMS: FACILITIES SEEKING TO GAIN AND MAINTAIN CERTIFICATION MUST GO BEYOND SIMPLE COMPLIANCE TO INTEGRATE THE STANDARD INTO THEIR MANAGEMENT SYSTEMS AND PRACTICES. FOR MORE INFO WWW.SA-INTL.ORG
RECYCLED WATER ALL WATER USED AT THE LAUNDRIES IS RECYCLED IN TWO WAYS. USED WATER IS RE-USED TO WASH OTHER GARMENTS. USED WATER IS RECYCLED TO DRINK WATER.
BABY LEWIS
TRACK & TRACE DO YOU KNOW THE JOURNEY OF YOUR GARMENT, FROM ITS ORIGIN TO YOUR CLOSET? TRACK&TRACE BY MADE-BY TELLS YOU THE STORY BEHIND YOUR PURE PREMIUM GARMENT THROUGH THE CODE ON THE INSIDE OF THE GARMENT. TRACK&TRACE ADDS A KEY VALUE OF TRANSPARENCY TO US. PURE PREMIUM WORKS TOGETHER WITH CERTIFIED ORGANIC COTTON FARMERS AND SEWING FACTORIES ALL OVER THE WORLD. BY OPENING THE DOOR TO OUR PRODUCTION PROCESS WE GIVE INSIGHT TO THE SUPPLY CHAIN AND INSPIRE CONSUMER AWARENESS AND INVOLVEMENT. HOW DOES IT WORK? - LOOK FOR THE MADE-BY TRACK AND TRACE-CODE ON YOUR CARE LABEL - SURF TO WWW.KUYICHI.COM TO ‘TRACK AND TRACE’ - SEE WHO PICKED THE COTTON, WHO SEWED THE GARMENT AND WHO DESIGNED IT THE COMPLETE JOURNEY OF THE GARMENT BECOMES CLEAR IN A CLICK!
PROSPECT KIT
WANT TO SEE MORE KUYICHI.COM/PUREPREMIUM DECEMBER 08