Kuyichi Pure Premium AW09

KUYICHI.COM/PUREPREMIUM

Pure Premium 0902 bigger.indd 1

14-01-2009 19:29:39

Pure Premium 0902 bigger.indd 2

14-01-2009 19:30:05

COLLECTION THIS SEASON PURE PREMIUM IS A COMPLETE COLLECTION OF JEANS AND TOPS FOR THE SECOND TIME. AGAIN PURE PREMIUM IS ROOTED IN ORIGINAL AND AUTHENTIC DENIM AND WORK WEAR, MODERNISED WITH NEW AND INTERESTING DEVELOPMENTS IN DENIM AND CONTEMPORARY DESIGN. WE USE NEW ETHICAL AND ENVIRONMENTALLY SOUND MATERIALS AND WAYS OF PRODUCING TO CREATE OUR PRODUCTS. THE COLLECTION IS AUTHENTIC ON ONE HAND, WITH RESPECT FOR THE PRODUCT’S HISTORY, NEVERTHELESS IT IS AN EXCITING AND NEW RANGE AT PREMIUM LEVEL. DENIM DETAILS: VISIBLE SELVEDGE COIN POCKET, SELVEDGE OUTSEAM, HIDDEN BACK POCKET RIVETS, BIAS BOTTOM POCKET HALVES, PRESET BELTLOOPS, SIGNATURE HALF RIVET, SIGNATURE SEW-ON W/B BUTTON, RAW AND UNWASHED OR WASHED IN ITALY. TOPS DETAILS: PATCHWORK FABRICS, AUTHENTIC CONSTRUCTIONS, SIGNATURE SEW-ON BUTTON.

Pure Premium 0902 bigger.indd 3

14-01-2009 19:30:30

COLLIN LOW SLIM

0 9 0 2 - 0 - 8 5 - 8 0 3 - 3 3 - 11 JENS GREEN HEMP SIZE WAIST 28-36 SIZE INSEAM 34

Pure Premium 0902 bigger.indd 4

14-01-2009 19:30:55

MIXED SELVEDGE WOVEN WITH ONE CONTINUES WEFT YARN MADE ON 29’’ SHUTTLE LOOMS

Organic Cotton

Hemp

WARP

WEFT

HANDPICKED

Pure Premium 0902 bigger.indd 5

BASED ON A CELEBRATED LOW SLIM FIT, TO BE WORN LOW AND LOOSE IN THE WAIST WITH CUFF AND CRINKLES AT THE LEGS. INSPIRED ON A UNIQUE PAIR OF WORN IN JAPANESE JEANS, BROKEN IN FROM ITS RAW STATE BY OUR DENIM TEAM COLLEAGUE JENS FROM AMSTERDAM. MADE IN OUR 12 OZ. ORGANIC COTTON HEMP MIXED, ORGANIC SELVEDGE DENIM.

14-01-2009 19:31:23

NICK

REGULAR SLIM 0 9 0 2 - 0 - 8 5 - 813 - 7 5 - 61 DUG-UP DIRT Y SIZE WAIST 28-36 SIZE INSEAM 34

Pure Premium 0902 bigger.indd 6

14-01-2009 19:31:43

ORGANIC COTTON HANDPICKED FROM THE FINEST ORGANIC COTTON

Organic Cotton

Organic Cotton

WARP

WEFT

HANDPICKED

Pure Premium 0902 bigger.indd 7

HANDPICKED

USING UNIQUE ORGANIC PRODUCTS IN THE LAUNDRY PROCESS THE 'DUG UP DIRTY' NICK IS SOAKED IN DIRT FOR HOURS. AFTER BEING IMMERSED IN DIRT THE DENIM IS SUN DRIED GIVING IT A RIGID CRISPY HAND FEEL. WITH WASHING SOME OF THE DIRT IS WASHED DOWN TO CREATE A SOFTER HAND FEEL AND A TRULY DUG UP DIRTY LOOK.

14-01-2009 19:32:09

LEWIS REGULAR FIT

0 9 0 2 - 0 - 8 5 - 8 3 0 - 11 - 9 9 MIXED DRY SELVEDGE SIZE WAIST 28-36 SIZE INSEAM 34

Pure Premium 0902 bigger.indd 8

14-01-2009 19:32:31

MIXED SPARE

MADE FROM VARIUOUS LEFTOVER STOCK FABRICS EACH ITEM IS UNIQUE WITH DIFFERENT SHADES

Leftover Stock

Pure Premium 0902 bigger.indd 9

HONORING THE DRY DEAD STOCK OF ORIGINAL VINTAGE JEANS OF THE 'BIG THREE' WE STARTED FROM SCRATCH SOURCING DEAD STOCK SELVEDGE FABRICS TO RE-USE. THIS DRY LEWIS IS MADE IN THREE RED LINE SELVEDGE DENIMS. WITH WEIGHTS FROM 12½ TO 14 OZ. THE SHADES DIFFER FROM A RED TO A GREEN CAST SO THESE LEWIS JEANS WILL VARY AT RANDOM. TRY TO GET THEM ALL!

14-01-2009 19:32:57

LEWIS REGULAR FIT

0902-0-85-830-99-62 COAL TARNISHED DENIM SIZE WAIST 28-36 SIZE INSEAM 34

Pure Premium 0902 bigger.indd 10

14-01-2009 19:33:18

MIXED SELVEDGE WOVEN WITH ONE CONTINUES WEFT YARN MADE ON 29’’ SHUTTLE LOOMS

Organic Cotton

Bamboo

WARP

WEFT

HANDPICKED

Pure Premium 0902 bigger.indd 11

SIMILAR TO THE DUG UP DIRTY ONLY USING BLACK DIRT. A DIFFICULT PROCESS AS THESE WAS NO BLACK DIRT IN EXISTENCE BEFORE SO WE DEVELOPED IT ESPECIALLY FOR THIS LEWIS. MADE IN OUR NEW BAMBOO ORGANIC COTTON BLEND SELVEDGE DENIM.

14-01-2009 19:33:43

DANIEL REGULAR FIT

0902-0-85-806-63-63 RAGGED & RESTORED SIZE WAIST 28-36 SIZE INSEAM 34

Pure Premium 0902 bigger.indd 12

14-01-2009 19:34:05

LINEN DENIM

Linen

THE FIRST VEGETABLE FIBRE KNOWN

BY MAN

Organic Cotton HANDPICKED

WARP

Pure Premium 0902 bigger.indd 13

WEFT

HANDPICKED ORGANIC COTTON COMBINED WITH SUSTAINABLE LINEN

BASED ON A UNIQUE PAIR OF OUR OWN RAW JEANS WORN-IN AND REPAIRED BY FILIP FROM SWEDEN. MADE FROM OUR LINEN ORGANIC COTTON BLEND DENIM WITH HANDMADE REPAIR STITCHING. THE LINEN GIVES THE DENIM A COMFORTABLE FEEL, THE COTTON PROVIDES A DEEP BRIGHT BLUE COLOUR.

14-01-2009 19:34:30

TIM

LOOSE FIT 0 9 0 2 - 0 - 8 5 - 816 - 8 8 - 6 5 BEATEN & BLEMISED SIZE WAIST 28-36 SIZE INSEAM 34

Pure Premium 0902 bigger.indd 14

14-01-2009 19:34:54

Linen

THE FIRST VEGETABLE FIBRE KNOWN

BY MAN

Organic Cotton HANDPICKED

WARP

Pure Premium 0902 bigger.indd 15

WEFT

MIXED SELVEDGE WOVEN WITH ONE CONTINUES WEFT YARN MADE ON 29’’ SHUTTLE LOOMS

THE ABSOLUTE TOP OF THIS DENIM LINE. THIS VINTAGE FIT IS WASHED TO THE MOST EXTREME YET STAYS TRULY AUTHENTIC TO GIVE THE LOOK OF JEANS WORN-IN OVER A LONG TIME WITH NATURAL WASHED OUT STAINS AND BLEMISHES. MADE IN OUR NEW UNIQUE LINEN ORGANIC COTTON BLEND SELVEDGE DENIM.

14-01-2009 19:35:20

Pure Premium 0902 bigger.indd 16

14-01-2009 19:35:45

BAG ALL PURE PREMIUM DENIM ITEMS WILL BE DELIVERED IN THIS BAG. ONE INTERNAL POCKET FOR BOOKLET, PHONE OR SOME CASH. DURABLY MADE FROM COTTON AND BAMBOO TO BE RE-USED. BACK PRINT MATCHES CONCEPT OF THE JEANS INSIDE.

Pure Premium 0902 bigger.indd 17

14-01-2009 19:36:08

KEVIN REGULAR FIT

0 9 0 2 - 0 - 2 5 - 8 4 9 - 9 8 - 51 INDIGO CHECK PATCH-WORK S-XXL

Pure Premium 0902 bigger.indd 18

14-01-2009 19:36:28

MIXED SPARE

MADE FROM VARIUOUS LEFTOVER STOCK FABRICS EACH ITEM IS UNIQUE WITH DIFFERENT SHADES

Leftover Stock

Pure Premium 0902 bigger.indd 19

TRADITIONALLY PATCHWORK PATTERNS WERE MADE OUT OF DIFFERENT SPARE FABRICS INTO BLANKETS. IN LINE WITH THIS WE MADE THIS SHIRT TO RESPECT THE SAME TRADITIONS IN PATCHWORK. EACH SHIRT IS DIFFERENT AND UNIQUE, GIVING THE LEVEL OF CRAFTSMANSHIP EXPECTED FROM PURE PREMIUM. AS THE FABRIC MILL IS NO LONGER PRODUCING THESE INDIGO CHECKS THE FABRIC IS LIMITED.

14-01-2009 19:36:49

JOHN

REGULAR FIT 0902-0-30-349-00-00 N ATURAL DYE PATCH-WORK S-XXL

Pure Premium 0902 bigger.indd 20

14-01-2009 19:37:12

PURE 100% Organic Cotton HANDPICKED

Pure Premium 0902 bigger.indd 21

Natural Dye

Organic Wash

OUR 100% TRUE CONCEPT STYLE, MADE IN 100% ORGANIC COTTON, DYED WITH ONLY NATURAL DYE AND WASHED WITHOUT CONVENTIONAL HARMFUL CHEMICALS. THIS WAY WE ELIMINATE HARMFUL IMPACT ON THE ENVIRONMENT, THE ULTIMATE KUYICHI GOAL.

14-01-2009 19:37:32

BAMBOO DENIM BAMBOO DOES NOT CAUSE ANY POLUTION TO THE ENVIRONMENT. THE NATURAL CELLULOSE FIBRE OF BAMBOO PLANTS GROWS VERY QUICKLY, SO IT IS EXTREMELY SUSTAINABLE, AND ITS PROPERTIES HAVE A NATURAL DEGRADATIONS PROCESS IN THE SOIL. KUYICHI USES THE FIBRE TO MADE A REVOLUTIONARY NEW FABRIC THAT HAS A GREAT STORY AND A BEAUTIFUL HAND FEEL.

Pure Premium 0902 bigger.indd 22

14-01-2009 19:37:40

ORGANIC COTTON HAND PICKED

25% OF ALL INSECTICIDES ARE USED GLOBALLY FOR GROWING COTTON. THESE CHEMICALS POLLUTE SOIL & WATER, KILL WILDLIFE AND MAKE PEOPLE SICK. ORGANIC COTTON IS GROWN ON CHEMICAL AND PESTICIDE FREE SOIL. NO CHEMICAL RELATED HEALTH RISKS, NO ENVIRONMENTAL DAMAGE AND NO POLLUTED SOIL. HARVESTING ORGANIC COTTON IS DONE BY HAND ISO BY MACHINE WHICH USES CHEMICALS TO OPEN THE BOLLS. ONLY CERTIFIED COTTON DESERVES THE NAME ‘ORGANIC’. OUR ORGANIC COTTON IS CERTIFIED, MOSTLY UNDER THE ‘SUSTAINABLE TEXTILE PRODUCTION’ PROGRAM BY SKAL INTERNATIONAL. THIS ASSURES ALL PROCESSES (FROM GROWING COTTON TO PRODUCTION OF THE GARMENTS) ARE CERTIFIED IN A CONTROLLED PROGRAM.

Pure Premium 0902 bigger.indd 23

14-01-2009 19:37:43

SPARE DENIM FABRIC LEFT OVERS FROM PREVIOUS COLLECTIONS ARE RE-USED AND TURNED INTO SPARE PRODUCTS. IN MANY CASES THE FABRIC IS SIMPLY DISCARDED OR LEFT TO REMAIN IN THE PRODUCTION FACTORY. IT IS OUR GOAL TO USE AS MANY EXISTING MATERIALS AS POSSIBLE, TO REDUCE WASTE DISPOSAL AND RESPECT THE ENVIRONMENT IN ALL POSSIBLE WAYS!

Pure Premium 0902 bigger.indd 24

14-01-2009 19:38:02

LINEN DENIM ORGANIC COTTON IS GROWN FREE FROM PESTICIDES; LINEN IS MADE FROM FIBRE OF THE FLAX PLANT AND WAS THE FIRST VEGETABLE FIBRE KNOWN TO MAN. THE PROCESS FOR CULTIVATING LINEN IS JUST AS CLEAN AS ORGANIC COTTON, BUT USES LESS WATER. BY USING THIS ORGANIC COTTON /LINEN FABRIC WE USE TWO SUSTAINABLE MATERIALS WHILE CREATING A GREAT PRODUCT, WITH A RICH HAND FEEL.

Pure Premium 0902 bigger.indd 25

14-01-2009 19:38:10

HEMP DENIM THE HEMP PLANT PROVIDES ONE OF THE STRONGEST AND MOST DURABLE NATURAL FIBRES AVAILABLE TODAY. GROWING HEMP IS MORE SUSTAINABLE THAN COTTON. THE PLANT GROWS VERY QUICKLY, DOES NOT NEED MUCH WATER AND PROVIDES 2.5 TIMES MORE FIBRE THAN THE REGULAR COTTON PLANT. HEMP HAS BEEN USED TO MAKE GARMENTS FOR MORE THAN THOUSANDS OF YEARS. TODAY KUYICHI USES A BLEND OF HEMP & ORGANIC COTTON THAT WILL LAST LONGER THAN COTTON FABRICS BUT STILL FEELS COMFORTABLE. THE HEMP KEEPS YOU INSULATED AND DRY, BUT WILL NOT WEAR AWAY.

Pure Premium 0902 bigger.indd 26

14-01-2009 19:38:18

NATURAL DYES NATURAL DYES HAVE BEEN USED FOR THOUSANDS OF YEARS AND ARE A FAVORABLE ALTERNATIVE TO SYNTHETIC DYES, AS THESE CREATE ENVIRONMENTAL POLLUTION AND CAN CAUSE HEALTH PROBLEMS TO THE WORKERS THAT HANDLE THEM. NATURAL DYES CAN OFFER AN ECO-FRIENDLY ALTERNATIVE TO THE CONSUMER AND DO NOT CAUSE ALLERGIES. THE DYES ARE FROM REPLENISHABLE VEGETABLE, ANIMAL OR MINERAL SOURCES. IN DEVELOPING COUNTRIES WITH A TEXTILE TRADITION, SUSTAINABLE HARVEST AND SALE OF THE DYE PLANT CREATE INCOME FOR MANY FAMILIES.

Pure Premium 0902 bigger.indd 27

14-01-2009 19:38:39

VEGETABLE TANNED RECYCLED LEATHER RECYCLED LEATHER MADE FROM LEFTOVER WASTE PARTS IN SMALL PIECES, COMBINED TOGETHER USING HEAT PRESSURE. THIS RECYCLED LEATHER HAS BEEN PREPARED IN A VERY INTERESTING AND NATURAL WAY. IT IS TANNED WITH A SPECIAL BARK AND JUICES FROM TREES TO CREATE BEAUTIFUL NATURAL COLOURS. THE RECYCLED SKINS ARE THEN TREATED IN A SUNBATH TO INTENSIFY THE COLOURS. AFTER THIS, THE USE OF DIFFERENT POLISHES AND OILS GUARANTEE A VARIETY IN COLOURS AND HANDFEEL.

Pure Premium 0902 bigger.indd 28

14-01-2009 19:38:54

SA8000 PURE PREMIUM DENIMS ARE MADE UNDER SA8000 CIRCUMSTANCES. THE SA8000 STANDARD IS AN AUDITABLE CERTIFICATION BASED ON INTERNATIONAL WORKPLACE NORMS OF INTERNATIONAL LABOUR ORGANISATION (ILO) CONVENTIONS, THE UNIVERSAL DECLARATION OF HUMAN RIGHTS AND THE UN CONVENTION ON THE RIGHTS OF THE CHILD. THE SA8000 ELEMENTS ARE: 1. CHILD LABOUR: NO WORKERS UNDER THE AGE OF 15.

2. FORCED LABOUR: NO FORCED LABOUR 3. HEALTH AND SAFETY: PROVIDE A SAFE AND HEALTHY WORK ENVIRONMENT 4. FREEDOM OF ASSOCIATION AND RIGHT TO COLLECTIVE BARGAINING: RESPECT THE RIGHT TO FORM AND JOIN TRADE UNIONS AND BARGAIN COLLECTIVELY 5. DISCRIMINATION: NO DISCRIMINATION BASED ON RACE, CASTE, ORIGIN, RELIGION, DISABILITY, GENDER, SEXUAL ORIENTATION, UNION OR POLITICAL AFFILIATION, OR AGE; NO SEXUAL HARASSMENT 6. DISCIPLINE: NO CORPORAL PUNISHMENT, MENTAL OR PHYSICAL COERCION OR VERBAL ABUSE 7. WORKING HOURS: COMPLY WITH THE APPLICABLE LAW 8. COMPENSATION: WAGES PAID FOR A STANDARD WORK WEEK MUST MEET THE LEGAL AND INDUSTRY STANDARDS 9. MANAGEMENT SYSTEMS: FACILITIES SEEKING TO GAIN AND MAINTAIN CERTIFICATION MUST GO BEYOND SIMPLE COMPLIANCE TO INTEGRATE THE STANDARD INTO THEIR MANAGEMENT SYSTEMS AND PRACTICES. FOR MORE INFO WWW.SA-INTL.ORG

Pure Premium 0902 bigger.indd 29

14-01-2009 19:38:54

RECYCLED WATER ALL WATER USED TO WASH OUR JEANS AT THE LAUNDRIES IS RECYCLED IN TWO WAYS. USED WATER IS RE-USED TO WASH OTHER GARMENTS. USED WATER IS RECYCLED INTO DRINKING WATER.

Pure Premium 0902 bigger.indd 30

14-01-2009 19:38:55

TRACK & TRACE DO YOU KNOW THE JOURNEY OF YOUR GARMENT, FROM ITS ORIGIN TO YOUR CLOSET? TRACK&TRACE BY MADE-BY TELLS YOU THE STORY BEHIND YOUR PURE PREMIUM GARMENT THROUGH THE CODE ON THE INSIDE OF THE GARMENT. TRACK&TRACE ADDS A KEY VALUE OF TRANSPARENCY TO US. PURE PREMIUM WORKS TOGETHER WITH CERTIFIED ORGANIC COTTON FARMERS AND SEWING FACTORIES ALL OVER THE WORLD. BY OPENING THE DOOR TO OUR PRODUCTION PROCESS WE GIVE INSIGHT TO THE SUPPLY CHAIN AND INSPIRE CONSUMER AWARENESS AND INVOLVEMENT. HOW DOES IT WORK? - LOOK FOR THE MADE-BY TRACK AND TRACE-CODE ON YOUR CARE LABEL - SURF TO WWW.KUYICHI.COM TO ‘TRACK AND TRACE’ - SEE WHO PICKED THE COTTON, WHO SEWED THE GARMENT AND WHO DESIGNED IT THE COMPLETE JOURNEY OF THE GARMENT BECOMES CLEAR IN A CLICK!

Pure Premium 0902 bigger.indd 31

14-01-2009 19:38:57

KUYICHI.COM/PUREPREMIUM

Pure Premium 0902 bigger.indd 32

14-01-2009 19:39:00