KW BAE Recruiting Booklet 2024 V3 by California Concierge

KW BAY AREA ESTATES

win-win / integrity / customers / commitment / communication / creativity / teamwork / trust / diversity / success /

Careers worth having, Businesses worth owning, Lives worth living.

Commitment to Your Success

With a hands-on management team, a collaborative culture, and an innovative marketing platform, our associat succeed and poised to take their next level.

At the core of the company’s culture professionals who possess unsurpa knowledge and experience With un KW Bay Area Estates’ associates a leaders who provide an unpreceden service and expertise to their clients Estates boasts a unique, fully integr estate platform that provides a full s and tools to help your business Wit KW Bay Area Estates is dedicated

With uncompromising principles, KW Estates has established a new stan excellence within the industry The growth has been strategic and excit inception, the team has successfully more than 7,000 transactions, totali billion in total sales. Dedicated to up unparalleled standards for integrity they strive to create a culture where while developing their own business maximum potential KW Bay Area E their agents over $2 6 million in pro

Unlike most offices, we have a creative team

Ownership

Greg Simpson

Mark von Kaenel

Joe Han

Kelley Solberg

Chuck Nunnally

Jim Myrick

Tom Yore

Doug Goss

Leadership

Jim Myrick

Joe Han

Mark Miano

Josh Torres

Ashley Heger

Jamie Pizano

Brianna Roque

Jasmine Jimenez

Rich Matlak

MARK VON KAENEL CEO President

As a longstanding member of the Silicon Valley real estate community, Mark von Kaenel is a seasoned real estate broker with more than 30 years of real estate experience and more than 9 years as a CEO of KW Bay Area Estates A driven and motivated professional with a distinguished track record of success, Mark brings a tremendous sense of enthusiasm, dedication, and diligence to his leadership. As the CEO of KW Bay Area Estates, Mark has been the driving force behind the company’s business strategy and long-term vision.

By providing both clients and associates with exceptional service and a wealth of resources, KW Bay Area Estates is committed to redefining how a real estate services company operates and delivers. As a devoted husband and father of two, Mark understands the importance of commitment He gives back to the community, investing in the future by making sure that children are given every chance to succeed

JOE HAN

General Manager | Senior Vice President Team Leader

Based in Los Gatos, Joe Han is the General Manager & Senior Vice President for KW Bay Area Estates A 20-year real estate veteran, Joe has succeeded at every level throughout his career, including nationally recognized record-setting growth, sales, and profits. He is impassioned about growth and believes it is the lifeline of every successful sales organization

Before joining KW Bay Area Estates, Joe was the National Director of Growth of Realogy Brokerage Group and specialized in recruiting top GCI agent teams to Coldwell Banker Realty Joe Han is also the former Chief Growth Officer of Climb Real Estate where he applied industry-leading strategies to rapidly expand Climb Real Estate's brokerage services, growing the number of active agents to over 250 and doubling the annual revenue to $1 1 billion within two years Raised in Philadelphia, Joe enjoys traveling, listening to music, and playing and watching sports in his free time He resides in Belmont, California, with his beautiful wife and daughter Mackenzie

What Makes Us Different?

A glance at how being part of KWBAE has a real effect on your business and overall profitability

In-House Creative team offering custom branding and marketing

Social media marketing end-to-end management

Law team directly available to you Credit for legal advice is earned with every transaction

Professionally designed market reports produced both quarterly and monthly, along with marketing materials

Unrivalled participation by our ownership group consisting of industry-leading agents

Office staff dedicated to your success

Culture of sharing ideas and knowledge Onboarding training program to kickstart your business

Multiple trainings per week taught by top agents focused on improving your business

Individualized coaching to maximize your potential Technology used to make your business easier and more efficient

Weekly sales meetings where we recognize achievements, share successes, and collaborate on buyer needs

Professionally designed marketing templates

In-house transaction coordinators

100% commission once you hit your cap

A share in our company profit

Marketing concierge for your listings

Referral network that expands worldwide

COMMI 100%

Once a KW Bay Area Estates associate hits their “cap,” they make 100% commission for the rest of their year.

We make it simple to go from paying a commission split to keeping your full commission and coach you on how to get there as quickly as possible.

ISSION

Not your ordinary company. Keller Williams is a company built by agents, for agents.

Keller Williams has always been more than just a real estate company Our mission is clear: to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving That means the focus is on you.

Success Leaves Clues.

Whether it’s sharing profits, growing your team or ensuring your business knows no boundary, we’re invested in your success every step of the way Our storied past was built by keeping agents at the forefront of every effort, and we continue to grow by being in-tune with what makes your business thrive

The Power of Profit Share.

We’ve been in this together from the get-go and through our journey we’ve perfected the concept of a win-win Profit share was introduced to reward growth and because being a value-driven company means your contributions will always be compensated

Keller Williams owners have shared more than $2 Billion with their agents since 1997

Our associates drive our company forward. Profit Share and Growth Share enables us to treat our people as partners in a very tangible sense

Cappers Earn 100% Commission.

Once an associate of ours hits their “cap,” they make 100% commission for the rest of their anniversary year. We make it simple to go from paying a commission split to keeping your full commission and coach you how to get there as quickly as possible

Join the Capper Club!

Here is a breakdown of how fast you can go from paying a commission split to keeping your full commission:

Market Center cap is $42,000

As a new agent, the commission split is 70/30 70% to the agent and 30% to the brokerage When our agents cap, they have the option to advance their commission split based on their production For example: 75/25 or 80/20

An average new agent with a 70/30 split can cap after closing around $5 5 million in closed transactions and receive 100% commission within their anniversary year

$ The Power of Profit Share

We’ve been in this together from the get-go and through our journey we’ve perfected the concept of a win-win. Profit share was introduced to reward growth and because being a values-driven company means your contributions will always be compensated. Our associates share in the profit of the company, which makes them stakeholders in the business. Since 1997, Keller Williams owners have shared more than $2 Billion with their agents.

$2Billion

The Home for Teams

TEAM MODEL EXPANSION

We’re positioned to help you create a profitable team through a proven team-hiring model While utilizing our powerful recruiting tool, the KPA, we’re here to assist the hiring and development of your team

When you’ve maximized your potential in one area of the market, we give you the tools to cross state lines and city borders, expanding your team into different areas

Agent Leadership Council

The ALC was created to give you a voice in the direction, growth, and profitability of our company We believe in working together every step of the way and providing an open forum for you to share your opinions and ideas, and even affect policy changes

The ALC exists on an international level down to an office level and is the responsible voice for our associates

Take Command of your Business.

The Swiss Army Knife of Real Estate Tools

Optimize, manage, and run your business with unprecedented simplicity and insight More than a CRM, Command’s interconnected tools support connections between data and clients, keeping you in the center of it all

Command Features

CRM

Enter, manage, customize, and work your Contacts with remarkable clarity and ease, so you’re never out of touch and always top of mind

Referrals

Tap into one of the largest, most profitable real estate networks on the planet. Find trusted partners, negotiate and arrange specifics, and keep tabs on exactly where in the transaction each referral is at at all times

Sales Pipeline

See listings, appointments, contracts, closed deals, and projected revenue in one place Opportunities simplifies your transactions.

4 Drip Campaigns

There’s a plan for everything. Smartplans delivers content automatically to your contacts, making you never have to worry about daily communication. Follow up with leads, send updates to buyers and sellers, and make sure your VIP clientele is taken care of

5 Social Media Management

Campaigns is your social media assistant With our partnership with Facebook and Instagram, we’ve reduced the cost per lead of paid advertisements to under $2 Reduce time spent worrying about posting to social media by scheduling posts in advance

6 Design Templates

Designs helps your brand shine with customized digital assets for social, print, and email With an ever-growing library of templates, Designs is user-friendly and easy to customize.

Connecting to your Consumer

Your Website

Effortlessly create a website that’s more than a digital business card – it’s your calling card. Primed for lead generation, your site delivers contacts directly to Command and seamlessly integrates with your KW App allowing leads to search and save listings from anywhere in the US Share contact information, up-to-the-minute market data, and promote whatever will boost your business

The Keller Williams App

Your Business - Only Smarter Transaction Transparency

All the power of AI, machine learning, and your expertise work to revolutionize the client experience within the KW App. With efficiency and personalization built into every genius layer, the new KW App is essential to your business

If you could spend your days solely focused on client relationships and dollarproductive activities, would you? Direct your efforts towards your bottom line and remove yourself from the endless paperwork cycle. The KW App keeps you on the beat and lets you set the tempo

Learning for Earning’s Sake

We’ve been named the #1 training organization in the world over and over by training magazine and are now in their hall of fame’s top 10

Productivity Coaching

Productivity coaching is a proven model to significantly raise your production through one-on- one coaching, group coaching, weekly accountability, masterminds, and training sessions The program is designed for any agent who wants to accelerate their performance and productivity

KW University

Ignite

A launch curriculum for new agents, taught by our local top- producing realtors This 18-course program is designed to ignite your business

A detail-oriented curriculum designed to perfect your business practices

KW Connect MREA

Tune in to daily live sessions or watch past classes taught by experienced agents from around the country

MAPS Coaching

Bold

Receive specialized instruction, guidance, and coaching throughout this dynamic 6week course. BOLD is designed for you to overcome limiting beliefs, acquire timesaving strategies, learn successful scripts, and mine your database and convert them into leads

One-on-One

One-on-one coaching sessions are intended to get to the root of your business and develop strategies unique to you to succeed.

Your whole team along with assistants will benefit from coaching sessions aimed at taking your business to the next level

Team Coaching Group Coaching

Get into a small group of agents for collaborative coaching sessions to grow together.

aCamp

gathering of tens of of real estate professionals the globe is power-packed ent interviews, guest ve role- plays, and nels featuring the best in s Always held in KW’s of Austin, Megacamp is an annot be missed

Our Culture; A Company Built Around People

Finding and serving the higher purpose of business is at the heart of the Keller Williams culture. We believe in supporting the financial, physical, and emotional well- being of our associates and community

Diversity, Equity, & Inclusion

The mindset of being engaged and active in the fight against exclusivity and discrimination has been included in the Keller Williams belief system.

The Diversity, Equity, and Inclusion Committee was created to establish a platform for each KW office to develop and promote strategies and best practices within the realms of racial, social, sexual, gender, age, disability, socio-economic, and religious diversity for the betterment of Keller Williams culture

OUR MISSION

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving

OUR VISION

To be the real estate company of choice for agents and their customers

God, Family, then Business OUR PERSPECTIVE

A training, coaching, consulting, and technology company creating the culture and community where entrepreneurs thrive

Proven Success

Awards & Recognition

Ranked #1 Single Office Firm and #6 2024 Overall Firm

Residential Real Estate Firms in Silicon Valley

Silicon Valley Business Journal - THE LIST 2024

Ranked #204 2024 Best Brokerages in the US

(RT Verified)

Named #1 Training Organization

Training Magazine

Across All Industries Worldwide Gary Keller - Named the Most Powerful Person in Residential Real Estate

Swanepoel Power 200

KW Labs Wins, Beating Out 40 Other Participants with New App

NAR Hackathon

One of the Best Places to Work in 2023

Glassdoor

Fortune One of America’s Most Innovative Companies in 2023

Listed on Franchise 500 list for 7 years in a row

Entrepreneur Magazine

One of America’s Top 10 Workplaces

Workplace Dynamics

Listed as one of the fastestgrowing private companies for 7 years in a row

Inc. 500

Through the incredible generosity of our associates, the company is able to support its own, and the community at large during national, regional, local, and personal crises

Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve Every year, all KW offices close on RED Day to be out in the community, making a real difference

KW Proudly Supports 200,000+ Agents Worldwide

In addition to having the largest referral network in the world, the high number of associates gives Keller Williams the power to develop new products and programs that are valuable to your business.

Global Impact

Albania / Argentina / Aruba / Belgium / Belize / Bermuda / Cambodia / Canada / Chile / Colombia / Costa Rica / Cyprus / Czech Republic / Dominican Republic / Dubai, UAE / France / Greater Shanghai, China /

Greece / Honduras / Indonesia / Ireland / Israel / Italy / Jamaica / Japan / Luxembourg / Malaysia / Mexico / Monaco / Mongolia / Morocco / Nicaragua / Northern Cyprus / Panama / Paraguay / Peru / Philippines / Poland / Portugal / Puerto Rico / Romania / Serbia / Slovenia / Southern Africa / Spain / Thailand / Trinidad and Tobago / Turkey / Turks and Caicos / United Kingdom / United States / Uruguay / Vietnam

SALES MEETINGS

Every Tuesday from 9:00AM - 10:00 AM, we hold our informative sales meetings

These meetings are lined with information, value, sharing, and culture I encourage you to participate every week, share your gratitude, learn from our vendors, share your new listings and buyers, and educate yourself about the latest market trends

NEW AGENTS PROMOTION

New agents receive a head start with the first 250 business cards on us, making a memorable impression for effective networking and a professional presence.