Kwan Sereratana : Selected works

Visual Identity Layout Design Illustration Packaging Design Typography

2015/2021

Kwan Sereratana Selected Works

01

Fire One One Rebranding Visual Identity / Layout Design

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Kwan Sereratana

Work

For over 10 years that FireOneOne has been helping many businesses coming up with a new vision and implementation. Recently, the company wanted to restructure its branding system; from brand core values to visual identity. Throughout an internal intensive workshop, the company had discovered the characteristics of the brand that helps the company to differentiate its positioning within the consultancy industry; an innovation builder that believes in creating positive changes for the better lives and society through business, expressively enthusiastic and critical on the status quo yet full of a human-centric mindset.

Such characteristics lead to the brand identity design aiming to express the company’s personality and maintain a consistent identity across media.

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Kwan Sereratana

3

The logo uses the old version designed by the previous designer.

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Kwan Sereratana

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Kwan Sereratana

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02

Alpha Academy Branding Visual Identity / Layout Design

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Kwan Sereratana

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Alpha Academy is an online training course aims to strengthen individual’s working skill to become sharper and effective or in other words, to become an ‘Alpha’ people. The course intends to be perceived as an unconventional online course with a modern mindset, hence the mood and tone of the brand are inspiring, sophisticated, and good taste.

This started brief shapes the visual identity of the online course which has been implemented across different media.

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Kwan Sereratana

9

The logo was designed by another designer.

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Kwan Sereratana

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Kwan Sereratana

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Kwan Sereratana

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Kwan Sereratana

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03

Layout Design & Illustration for Thaan Thai Layout Design / Illustration

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Kwan Sereratana

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With the increase in awareness of sustainable consumption, Thaan Thai was born to be the food startup that serves Thai street menu cooked with plant-based meat that does not sacrifice the meaty taste and still preserves the uncompromising flavors of Asian street food. The brand’s characters are frank and witty which later resonates through brand elements and illustrations.

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Kwan Sereratana

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Kwan Sereratana

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Kwan Sereratana

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Kwan Sereratana

!

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22

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‘thaan thai’ brings about the cutting-edge integration of our Thai comfort food recipe a.k.a. “Street Food” with innovative ingredient plant-based meat, which has been renowned as the food for the future.

Our moonshot is to create ethical, healthy, yet super tasty Thai dishes that everyone enjoys.

Vegan t:

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.

330 g

No MSG.

Organic

Low Cal.

Th a ı b a s ıl c h ı l l ı st ır f r y 402 kca l.

P rotein Fi b er Fat Carb

t:

NEt w

.

300 g

18 4.5 0 1 1 .5 0 5 6. 2 0

g. g. g. g.

S pa g h et t ı w ıt h to m ato s p ıcy d ı p 341 kca l.

P rotein Fi b er Fat Carb

Work

1 6.4 5 .5 1 .74 64.78

Kwan Sereratana

g. g. g. g.

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04

Lola Lashes Branding & Packaging Visual Identity / Packaging Design

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Kwan Sereratana

Work

This is a class work project from design management course. The brief was to rebrand the British false eyelashes brand ‘Lola Lashes’. The project was collaborated by all of the students in design management class.

Founded by Amanda Patterson, Lola Lashes is a British false eyelash seller that provides a high quality and handcraft of strip lashes. However, the brand did not receive a good response from customers, therefore, became the brief for students to rebrand the small business. My part was to redesign the corporate identity by designing a new logo, package and art direction for the brand.

The founder’s brief is to positioning Lola Lashes to be a luxury brand that provides high-quality strip lashes with an image of a retro look. Throughout brainstorming of students, the team formulated the art direction of the brand to be a result of the blending between a soft delicate feminine look, ‘Boudoir’, and a geometric art deco, in order to create a unique appearance.

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Kwan Sereratana

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Kwan Sereratana

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Kwan Sereratana

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Sunrise

Sunset

The packaging had been designed into two formats based on two main collections of eyelashes; sunrise collection and sunset collection. The sunrise collection using a straight line to symbolize the aurora of the sun while the sunset collection using graphics to depict the constellation.

The packaging would use a hard-black textured paper stamped with rose gold foil.

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Kwan Sereratana

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05

The Alphabet Cards Packaging Packaging Design

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Kwan Sereratana

Work

Pomme Chan or known as Tachamapan Chanchamrassang, is a Thai illustrator whose work has been known internationally and has been working for notable clients such as Urban Outfitters, Adidas, Oscars and many more (currently, she is a representative of Levine/Leavitt and Kombinatrotweiss) In 2015, she drawn a set of English alphabet card for her personal project and want to make a card box for her illustration.

My job was to assist in creating a card box and logo for the card set.

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Kwan Sereratana

31

Briefed by Pomme Chan, the idea of the logo is a combination of a-z alphabets as the card is a set of English letters.

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Kwan Sereratana

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Kwan Sereratana

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06

Typography for A Day Magazine Typography

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Kwan Sereratana

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One of the leading creative content magazines in Thailand was about to redesign its website which include the design of the title of an article.

These sets of typography designs are the title of A Day’s articles that will be used on the website.

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Kwan Sereratana

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Kwan Sereratana

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Kwan Sereratana

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07

Visual Diagram Layout Design

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Kwan Sereratana

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Kwan Sereratana

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Kwan Sereratana

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