LISTINGMARKETING C O N S U L T A T I O N
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A BOU T ME
ALLEN ALON TUBI BROKER ASSOCIATE | DRE# 01120465 Allen Alon Tubi joined Keller Williams Realty as a Broker Associate in 2014. His extensive full-time experience in the local real estate market spans over 20 years. He has had the pleasure of representing over 500 clients over the years and counting. There is nothing that he takes greater pride in than providing the best possible service to his clients in reaching their goals – their peace of mind is his ultimate goal! "My philosophy is simple: clients come first. I pledge to be in constant communication with my clients, keeping them fully informed throughout the entire buying or selling process. I believe that if you're not left with an amazing experience, I haven't done my job. I don't measure success through achievements or awards, but through the satisfaction of my clients." Allen Alon Tubi can gladly assist you in Residential Real Estate transactions representing Buyers, Sellers and Investors as well as Multi Units, Commercial and Land properties. He has had the pleasure to list, negotiate and sell Short Sale/REO properties owned or serviced by Bank of America, Chase, Wells Fargo, Citi Bank to name a few. In addition, Allen Alon Tubi has substantial knowledge in real estate financing, allowing him to assist clients with their financing needs and to effectively screen buyers for his listings. He offers a one-stop real estate office in having a Lender and Escrow services under the same roof. In his private life, Allen is a proud father to two amazing kids. He volunteers his time and experience serving as a President on a Board of directors of a local Homeowner Association. His one and only goal is to better the life and safety of his community.
818.402.2280 | KWAGENTLA@GMAIL.COM | KWAGENTLA.COM
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testimonials AMAZING
TES T IMON I ALS CLIENT TESTIMONIALS
“We can't thank you enough for your professionalism, expertise, and hard work in helping us finding our beautiful home. You made yourself available when we could look at houses and you were always reachable whenever we had a question. We never felt pressured or rushed. You used your vast knowledge of the area that we looked for and all aspects of real estate. We appreciate your assistance in obtaining a loan. You were with us every step of the way and you made the stressful process of finding a home simpler and more enjoyable. It was a pleasure working with you. Thank you so much!” - Paz, Keren, & Family "Thank you so much for helping through this very difficult time on the short sale of my home. You did a fantastic job in calming me at every stressful turn. This may have been one of the most difficult choices I made but am completely sure I made the right decision and can now move on with my life. I will be sure to refer you to every potential friend that is considering this option in the future. Thank you so much again Allen!" -Lisa Shea “I am writing to express my pleasure with my real estate agent Allen Alon Tubi who represented me in my recent purchase of a condominium apartment in the city of Tarzana. Allen guided me through the entire process, from loan qualification to searching for condos to making the offer and closing the deal. I had a smooth, stress-free home-buying experience with him. Allen is very professional, personable and knows the market inside and out. I never could have gotten this property without him. To reiterate, I am nothing but pleased with him and his expertise and I strongly recommend him to everyone. Thank you for your time!” - Alis Tabarria “We wanted to thank you for your service as our Realtor! As we trusted you in the past with our home purchasing and selling needs, we again asked you to help us sell our house in Granada Hills, and we happy with your professional and assertive marketing approach. Your dedication to us as your customers is highly appreciated. We will recommend your service to our friends, as we did to our family members. Thank you and good luck!” - David & Oshrat Moyal
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
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testimonials
AMAZING T ES T IMO N I ALS CLIENT TESTIMONIALS
“During May of this year, I have closed escrow on a house I sold. I must say that I was very pleased with the services Allen Tubi provided as he was very attentive and worked aggresively to make sure that the escrow of my home closed on time. During the process of escrow, I encountered several problems with the HOA, and Allen's quick response in dealing with those problems had made all the difference in closing the escrow on time! My overall experience with Allen and his company was very good. This is not the first time that I have dealt with Allen in regards to buying or selling a home and it is definitely not the last!� - Shai Rebiehia "Allen's dedication and passion to his profession has been demonstrated throughout the time he helped me find the property that I now own. He made the process of finding real estate a truly great experience for me. I found Allen very knowledgeable, patient, and understand for each of my needs. I look forward to working with him soon and will, without hesitation, recommend him to others!" - Harold Uman "Allen is my real estate go-to-guy because he is able to do it all! I would describe Allen as very diligent and thorough. The thing I appreciate most about Allen is that he will go above and beyond for his client and keep their best interest in mind. As an example, he saved me about $3,500 out-of-pocket expense on the short sale of my home by negotiating with my lender on my behalf. He also has over 20 years of experience in real estate. I would highly recommend Allen for all of your real estate and home loan needs." - Artur V "When you are in the process of a short sale, it means you are facing some challenging times. It is difficult to know whom to trust and what the next move should be. My husband and I met with different people; some who made promises and some who upright misled us. we felt frustrated and without options. We were so pleased to find Allen Tubi. Allen explained what was going on; he walked through each of the steps that we would be taking. He communicated with various banks, potential buyers, and all the other people who are involved in this process. We know that Allen spent arduous amounts of time communicating with the banks. Allen also responded to each of our emails and numerous phone calls. We felt confident in his ability to help us through this difficult and challenging time. We greatly appreciate all Allen has done for us!" - Meir & Efrat Yakobi
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
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testimonials
AMAZING T ES T IMO N I ALS CLIENT TESTIMONIALS
“We are writing this at the culmination of successful short sale transaction managed by Allen Tubi. The short sale process was quite an adventure, full of many twists and turns, but the one reassuring constant within it all, was Allen. Entering into the journey of a short sale takes some courage. There are many people, especially friends and family, who will tell you it can't be done. If you find it within yourself to know this the right choice for you, you then have the daunting task of finding the right agent to guide you through the process. We were lucky; many people are not. We found Allen, and cannot imagine a better person to have helped us. There is no doubt that our transaction may not have been successful with a different agent. There are just too many variables in the quickly changing trends of banking requirements, which require an expert in shortsales to navigate. Allen proved himself to be such an expert, not only in the details of the transaction, but in how to keep persisting until he got the result he wanted. Allen was an excellent person to deal with. He was patient and clear in his explanation of all aspects of the transaction. He was coureous, respectful and always answered our phone calls and questions. Never once did we feel that he was taking advantage of us in anyway. Perhaps even more impressive was how professional and respectful with everyone he dealt with, including the bank. We truly feel we have found "our" agent in real estate.” - Mr. & Mrs. J.A. Sacrey “Allen Alon Tubi represented me in the successful sale of my home in Tarzana. When I first decided to sell my home, I researched my area to see what other homes were for sale, their asking prices, and their representing agents. I contacted serveral of these agents including Art O'Hare, who was quite known and active in selling of homes in my community. With the exception of Allen, the other agents wanted to start listing my home at $499,000 or lower. I felt these agents were setting the value too low and only interested in a quick, easy sale. Allen carefully surveyed my property and its features. Based on his energy, professionalism, and knowledgeable presentation, I chose Allen to be my agent. Allen conducted numerous open houses, provided color brochures of the property, and listed my home online. Within 3 months, my home sold for $540,000. Allen worked closely with the buyer's agent to ensure the buyer was pre-qualified. In addition, Allen assisted me with securing repairs and certifications that were required by the home inspection. We successfully closed escrow in 30 days. I truly feel that Allen had my best interest in mind. I would highly recommend Allen to anyone interested in buying or selling their home.” - Najat Ghazal
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
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testimonials
AMAZING T ES T IMO N I ALS ZILLOW TESTIMONIALS
“I was really concerned having to look for a new place in April which was right at the spike of Covid. Allen made the process really pleasant. He was thorough, transparent , honest and had everyone's best interest in mind. I had met and spoken to other realtors and homeowners but after speaking to Allen and finding this property, I knew this was the way to go, it felt right and I'm so glad we moved forward. Thank you Allen for a great experience!� - Luis Arredondo, 06/05/2020 Helped me rent a home in Tarzana, CA
"Where do we begin? Allen was exceptional in every aspect of our home buying experience (we closed Escrow just a few weeks ago). During our house hunt, he was patient with our requests, taking careful consideration of exactly what we were and were not looking for, and he was flexible with our schedules. His knowledge is mindblowing; he's like a real-estate encyclopedia, no joke. There is no question he couldn't answer, and he usually beat us to the punch with information we needed to know before we knew we needed to know it! And he's a people person too, whether with us or watching him chatting with other agents and such. He's got that natural charm and easygoing manner that instantly puts you at ease (even when things are not necessarily "easy"). Buying a home is quite a complicated endeavor - especially for first time buyers like us. Extremely articulate, he has a way of breaking things down in layman's terms - while educating us at the same time - so that we can understand it all clearly. He patiently and pleasantly took all the time necessary to explain things (sometimes more than once- ok, even more than twice) until we got them, all the while making us feel comfortable and often making us laugh too (he has a great sense of humor, very helpful when you're dealing with serious and potentially stressful adult matters like buying a home). He helped us find the perfect loan too! It took us just a few months to find our home! Allen spotted it and he said his gut told him this was it - and he was right. We fell in love with it at first sight! With his keen guidance, we put in an offer (competing with multiple other offers) - and ours was accepted! During Escrow, we did run into some obstacles but Allen was there every step of the way. Before we knew it, Allen handed us our keys! Needless to say, we can't recommend Allen enough. He will be our real estate agent going forward, indefinitely. Do not hesitate if you're looking for someone with vast experience, who will treat you as a friend, making sure both your psyche and wallet are taken care of. He just loves what he does, and takes pride in his work, and it shows. Thank you so much, Allen!" - David, 04/26/2019
Bought a home in 2019 in North Hollywood, CA
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
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AMAZING T ES T IMO N I ALS ZILLOW TESTIMONIALS
“I had a wonderful and worthy time doing business with Allen. I was looking for a place to move in to as soon as possible. With Allen’s work ethic, of working with one valued client at a time and my busy work schedule, I was able to get the place within one week. Allen listened passionately at the things I needed him to consider, and he was able to find the perfect place for my daughter and I to live in. I had no idea how this process works, but Allen was able to explain all these things to me in a way that I could easily understand. He always reminded me of the things that I needed to prepare and how to get the task accomplished. Allen was with me step by step, from the beginning til the move in date, he even made sure I was settled and happy with the new place. I am so amazed at how I was able to move in to a place that really fits for my daughter and I, in a span of two weeks. Thank you, Allen, for helping me get to a place that I exactly described and where I would be comfortable and at peace. You are a hero and saved me a lot of time and trouble.” - Czarenah Dizon, 08/29/2018
Helped me rent a home in Woodland Hills, CA
"I just closed on a property in Woodland Hills with Allen. He was extremely helpful throughout the transaction. He is very detail-oriented and made sure every document was signed and we closed in a very timely manner. I hope to do many more deals with Allen in the future. Thanks for your help!" - Jerlanz, 10/12/2017
Bought a home in 2017 in Woodland Hills, CA
"Allen is very professional and helpful. Allen met us at the house we were looking at and gave us a thorough tour. He was able to answer all our questions regarding the house and the location. He was always responsive and easy to get ahold of. I would highly recommend Allen to anyone looking to rent or buy a house." - Elissa Barnes, 12/08/2016
Sold a home in 2016 in Lake Balboa, CA
"Alon is a special broker. He never disputed any of my requests despite the fact he knew they were above the market demands. He was always present and confident that he could make this deal happen. When questions arose, he explained the options calmly. I was a tough one and he survived it :). He made that deal happen! I highly recommend Alon, he is a hard working individual, fair, experience and patient." - Ronit Mory, 11/21/2016
Sold a home in Lake Balboa, CA
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
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AMAZING T ES T IMO N I ALS AGENT TESTIMONIALS
“Thank you for remembering us as we remember you very well. You are a professional in your trade. Our experience in working with you was seamless. You protected your clients' interest at all times while respecting the terms of the mutually agreed contract of buyer and seller. It was a pleasure working with you and we look forward to working with you again soon.” - Tammey Mai “As you know, we just completed an Escrow last month on my listing at: 5301 Balboa Blvd., Unit B-3 per which you were the Buyers Agent. It is always a pleasure to work with an agent that truly knows his business, proactively honors the requirements and timelines of the contract, while completing all needed forms, and communicating regularly with Listing Agent (i.e. myself), Escrow, and his Buyers. All calls and emails were promptly and thoroughly responded to throughout our escrow. You are respectful, cordial, fair-minded and handled all issues with professionalism. Allen, I would be honored to do another escrow with you as the Buyers Agent or even Listing Agent because of your work ethic. Because of professionals like Allen Tubi, they are able to earn the respect of all parties, while representing his own client in the most ethical and realistic manner possible.” - Steve Goodman
Pinnacle Estate Properties
“You would be the choice buyers' agent that a listing agent would desire to work with for the following reasons that I experienced in our transaction that closed February 5, 2014. Always showed up on time as agreed. Paperwork always completed in detail. Phone calls returned promptly. Disclosures signed and returned as agreed. A demonstrated respect for the written agreement regarding actions and timing. A demonstrated working knowledge of the entire process. Choose Allen and you won't be disappointed. You will be pleased to work with a pleasant professional.” - Dave Kelly RE/MAX Olson Estates
“I had the privilege of working with Allen Tubi for my listing at 4330 Coronet Drive in Encino. Allen was very diligent in meeting all agreed upon contingencies, very communicative and a pleasure to do business with. We would love to do another deal with him. Should you have any questions, please do not hesitate to call, 818-3802151.” - Harriet Cameron Berkshire Hathaway Home Services
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
PRO PE RTY S H OWIN G P L AN
Property Property Showing Showing Plan Plan Property Showing Property Showing Plan Plan
No No Visitor/Entrant Visitor/Entrant may may enter enter the the property property if if they they are are currently currently afflicted afflicted with, with, or or No Visitor/Entrant may enter the property if they are currently afflicted experiencing any symptoms symptoms ofthe COVID-19. No Visitor/Entrant may enterof property if they are currently afflicted with, with, or or experiencing any COVID-19. experiencing any symptoms of COVID-19. experiencing any symptoms of COVID-19. No No Visitor/Entrant Visitor/Entrant may may enter enter the the property property if if they they have have not not signed signed the the “PEAD” “PEAD” form, form, No Visitor/Entrant may enter the property if they have not signed the “PEAD” CORONAVIRUS PROPERTY ENTRY ADVISORY AND DECLARATION form. No Visitor/Entrant may enter theADVISORY property ifAND theyDECLARATION have not signed the “PEAD” form, form, CORONAVIRUS PROPERTY ENTRY form. CORONAVIRUS PROPERTY ENTRY ADVISORY DECLARATION ALL BY ONLY CORONAVIRUS PROPERTYARE ENTRY ADVISORY AND AND DECLARATION form. form. ALL PROPERTY PROPERTY SHOWINGS SHOWINGS ARE BY APPOINTMENT APPOINTMENT ONLY ALL ALL PROPERTY PROPERTY SHOWINGS SHOWINGS ARE ARE BY BY APPOINTMENT APPOINTMENT ONLY ONLY In-person showing may include no more than (2) Visitors, In-person showing may include no more than (2) Visitors, who who reside reside within within the the same same In-person showing may include no more than (2) Visitors, who reside within the household or living unit, and (1) Real Estate Agent at a time. In-person more than (2) Visitors, who reside within the same same householdshowing or livingmay unit,include and (1) no Real Estate Agent at a time. household household or or living living unit, unit, and and (1) (1) Real Real Estate Estate Agent Agent at at a a time. time. ALL ALL VISITORS VISITORS HAVE HAVE AGREED AGREED TO TO THE THE FOLLOWING: FOLLOWING: ALL VISITORS HAVE AGREED TO THE FOLLOWING: ALL VISITORS HAVE AGREED TO THE FOLLOWING: •• TO TO WEAR WEAR A A PROTECTIVE PROTECTIVE FACE FACE MASK MASK WHILE WHILE ON ON OR OR WITHIN WITHIN THE THE SUBJECT SUBJECT PROPERTY. PROPERTY. •• TO TO WEAR WEAR A A PROTECTIVE PROTECTIVE FACE FACE MASK MASK WHILE WHILE ON ON OR OR WITHIN WITHIN THE THE SUBJECT SUBJECT PROPERTY. PROPERTY. •• WASH WASH YOUR YOUR HANDS HANDS WITH WITH SOAP SOAP AND AND WATER, WATER, OR OR USE USE HAND HAND SANITIZER SANITIZER (UPON (UPON ENTRY ENTRY ••THE WASH YOUR HANDS WITH SOAP AND WATER, OR USE HAND SANITIZER (UPON ENTRY THE SUBJECT PROPERTY). WASH YOURPROPERTY). HANDS WITH SOAP AND WATER, OR USE HAND SANITIZER (UPON ENTRY SUBJECT THE SUBJECT SUBJECT PROPERTY). PROPERTY). THE
TO TO TO TO
•• PRACTICING PRACTICING SOCIAL SOCIAL DISTANCING DISTANCING BY BY KEEPING KEEPING AT AT LEAST LEAST (6) (6) FEET FEET BETWEEN BETWEEN YOURSELF YOURSELF AND AND ••OTHERS. PRACTICING SOCIAL DISTANCING BY KEEPING AT LEAST (6) FEET BETWEEN YOURSELF AND AND DO NOT GATHER IN GROUPS. PRACTICING SOCIAL DISTANCING BY KEEPING AT LEAST (6) FEET BETWEEN YOURSELF OTHERS. DO NOT GATHER IN GROUPS. OTHERS. DO DO NOT NOT GATHER GATHER IN IN GROUPS. GROUPS. OTHERS. Avoid touching touching surfaces surfaces or or items items in in the the Property: Property: knobs, knobs, faucets, faucets, toilets toilets and and toilet toilet handles, handles, Avoid Avoid touching surfaces or items in the Property: knobs, faucets, toilets and toilet handles, light switches, garage door opener buttons, handles and pulls, alarm system controls, fan Avoid touchinggarage surfaces or items inbuttons, the Property: knobs, toilets and toilet handles, light switches, door opener handles and faucets, pulls, alarm system controls, fan light switches, garage door opener buttons, handles and pulls, alarm system controls, fan pulls, remotes, thermostats, switchboxes, gates and gate latches, window locks and sashes, light door opener buttons, handles and pulls, alarm system controls, fan pulls,switches, remotes,garage thermostats, switchboxes, gates and gate latches, window locks and sashes, pulls, remotes, thermostats, switchboxes, gates and gate latches, window locks and sashes, pool coverings, and other such items. pulls, remotes, thermostats, switchboxes, gates and gate latches, window locks and sashes, pool coverings, and other such items. pool coverings, and other such items. pool coverings, and other such items. Follow Follow any any additional additional conditions/requirements conditions/requirements of of the the Owner/Occupant Owner/Occupant agreed agreed upon upon by by the the Follow any additional conditions/requirements of the Owner/Occupant agreed upon by the Visitors, such as gloves, shoe coverings, etc. Follow additional conditions/requirements of the Owner/Occupant agreed upon by the Visitors,any such as gloves, shoe coverings, etc. Visitors, such such as as gloves, gloves, shoe shoe coverings, coverings, etc. etc. Visitors, After viewing viewing the the Property, Property, discard discard any any gloves, gloves, masks, masks, or or shoe shoe coverings coverings worn worn during during the the visit visit After After viewing the Property, discard any gloves, masks, or shoe coverings worn during the visit and wash hands with soap and water for at least twenty seconds. After viewing thewith Property, discard anyfor gloves, masks, orseconds. shoe coverings worn during the visit and wash hands soap and water at least twenty and wash wash hands hands with with soap soap and and water water for for at at least least twenty twenty seconds. seconds. and Visitor/Entrant Visitor/Entrant is is aware aware that that property property cleaning cleaning has has not not been/may been/may not not be be conducted conducted between between Visitor/Entrant is aware that property cleaning has not been/may not be conducted between showings. Visitor/Entrant is aware that property cleaning has not been/may not be conducted between showings. showings. showings. ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
EASY WAYS TO MAKE YOUR HOME SELL FASTER Suggestions and ideas to improve your home's appearance and help you prepare to sell it faster!
THROUGHOUT THE HOME 1. Open the draperies, pull up the shades, and let in the sunlight. 2. Create a positive mood. Turn on all lights, day or night, and install higher wattage light bulbs to show your home brightly. 3. Remove clutter from each room to visually enlarge them. 4. If you have a fireplace, highlight it in your decorating. 5. Keep your home dusted and vacuumed at all times. 6. Replace the carpet if it does not clean up well. 7. Have a family "game plan" to get the home in order quickly if necessary. 8. Air out your home for one-half hour before showings, if possible. 9. Lightly spray the house with air freshener so that it has a chance to diffuse before the buyer arrives. 10. Put family photos in storage. 11. Improve traffic flow through every room by removing unnecessary furniture. 12. Create the feeling of a spacious entry area by using decorative accents and removing unnecessary furniture. 13. Putty over and paint any nail holes or other mishaps in the walls. 14. Paint all interior walls a neutral color to brighten the home and make it look bigger. 15. Repair or replace any loose or damaged wallpaper. 16. Clean all light bulbs and light fixtures to brighten the home. 17. Wash all windows inside and out. 18. Use plants in transitional areas of your house. 19. Make the most of your attic's potential. 20. Remove and/or hide excess extension cords and exposed wires. 21. Open doors to areas you want potential buyers to see such as walk-in closets, pantries, attics, etc. 22. Remove all smoke and pet odors. 23. Repair or replace banisters and handrails.
IN THE KITCHEN 1. 2. 3. 4.
Microwave a small dish of vanilla twenty minutes before a showing and place it in an out-of-the-way place. Highlight an eat-in area in your kitchen with a table set for dinner. The kitchen and bathrooms should always be spotlessly clean. Expand your counter space by removing small appliances.
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
EASY WAYS TO MAKE YOUR HOME SELL FASTER Suggestions and ideas to improve your home's appearance and help you prepare to sell it faster!
IN THE BEDROOMS 1. 2. 3. 4.
Create a master suite effect in your decorating. Depersonalize bedrooms and decorate in a neutral scheme. Make sure that the beds are made and the linens are clean. Organize your closets, remove unnecessary items and put them in storage.
IN THE BATHROOMS 1. 2. 3. 4. 5.
Do not leave towels around and wipe down the sinks and shower areas after each use. Re-caulk the tub if the caulk is not sparkling white. Repair or replace broken tiles in the shower/tub. Replace shower curtains and keep them clean. Put out fresh towels and decorative soaps.
OUTSIDE 1. 2. 3. 4.
Keep the yard mowed and raked at all times. Use flowering plants to dress up the yard, walkway, and patio. Remove all toys, bicycles, tools, unsightly patio furniture, and trash from the yard. Porches, steps, verandas, balconies, patios, and other extensions of the house should be kept uncluttered, swept, and in good condition. 5. Paint all entrance doors. 6. Make sure the garage door opens easily. Fix and paint the garage door if necessary. 7. Clean and shine all hardware and accessories indoors and out (door knobs, knockers, lamps, mail box, address numbers, etc.) 8. Trees and shrubs should be trimmed and pruned. 9. Use a new doormat. 10. Be sure the front doorbell is in good working order. 11. Be sure the front door and screen door works perfectly.
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
K W CO N C IE RGE SERV IC E Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.
100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW
Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value.
Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and more… ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
A FTER
BE FORE
83%
of buyer's agents said staging a home made it easier for a buyer to visualize the property as a future home. Increase your property value by utilizing the Foward Living KW Concierge Service.
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
A RTFU L STAGIN G Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home*. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on market.
Optional Services*
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
H I GH -IMPAC T P H O TOGR A P H Y Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light.
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
P RI NT ME DIA Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
P R I NT M ARKETIN G We work with in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.
0000 BEDFORD ST | LOS ANGELES | CA 90035
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
TECHNOLO GY D R IVEN M ARKET IN G
DRONE MARKETING Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties. • Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible. Additionally, one way to create captivating marketing content that guarentees to set your property apart from the competition is through the use of drone videography and photography.
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
3D
MAT T ER P O R T We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot.
• 95% More Likely To Call • 300% More Engaged • 100,000,000+ Matterport Visits Optional Services*
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
I NTE RNE T M ARKETIN G EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS.
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
MAXI MU M W EB S IT E E XP OSURE THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The partnership between ListHub Global and Keller Williams enables us to develop our international presence to make the selling process even more seamless and to reach more clients worldwide than has ever been possible. We are committed to providing best-in-class technology, unparalleled professional expertise, and world-class service for our clients.
750+ 55 SITES
ALLEN ALON TUBI | 818.402.2280
KWAgentLA@gmail.com | KWAgentLA.com
COUNTRIES
60M
POTENTIAL BUYERS
16
LANGUAGE TRANSLATIONS
KW.COM
The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version. • K eller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings. • L istings have increased open house visibility via a real-time open house search. • Our web network boasts over 2.6 million unique visitors a month.
ALLEN ALON TUBI | 818.402.2280
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Reach the Influential
S O CIAL M EDIA
Find “Hidden Buyers” Create Excitement Invite to Open Houses
BEVERLY HILLS
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I N DI V IDU A L P ROPE R TY W EB SITE
www.123address.com
Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address. For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.
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M A RK ETIN G T IMELI N E 1
KW CONCIERGE • Staging • Landscaping • Curb Appeal • Declutter Assessment • Painting and more...
4
LISTING LAUNCH • MLS Syndication & KWLS • International Sites • KW National Referral Network • Landing Pages
7
PRINT CAMPAIGN • Flyers • Postcards • Brochures • Advertising Package
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2
IMAGERY • Daytime Photography • Twilight Photography • Aerial Footage • Lifestyle Video • Virtual Tour
5
SIGNAGE • For Sale Sign • Open House Signs • Sign Riders • Additional Signage Extras
8
DIGITAL CAMPAIGN • Featured on KW Pages • Lead Generation Campaigns • Social Media • KW Command Integration
3
FLOOR PLAN • Comprehensive Floor Plan • Virtual Walkthrough • Matterport 3D • 360° Tour
6
EMAIL CAMPAIGN • Property Announcement • Open House Invitations • Targeted E-Blast campaigns to over 50,000 agents in the LA area
9
EVENTS • Broker Open • Broker Tour • Open House • Special Events
KELLER WILLIAMS FO R WA RD LI VI NG LOS ANGELES GROUP
Forward Living is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale. The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2019 alone. We Provide Access To:
Bakersfield
• Shared Resources
Calabasas
• Agent Collaboration & Referral Network • Forward Living Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service
Studio City Hollywood Hills Larchmont Los Feliz Beverly Hills Westside Beach Cities La Mirada
• Clearmark Title
Cerritos
• In-House Escrow
Newport Beach
• Commercial Division • Luxury Division • Relocation Division • The Collective Power of 13 Offices ALLEN ALON TUBI | 818.402.2280
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Long Beach Coastal
#1
KELLE R W IL L IAM S
Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses. *In 2019, the company’s 182,933 U.S. agents closed 1.1+ million units while generating more than $351 billion in sales volume. • Largest independent real estate franchise in the world • Number One in units and sales volume in the United States • A network of over 180,000 Real Estate Professionals • 1,000 + offices in the USA and Canada (50 Major Markets), including international presence in five continents • In 2019, Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras. • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most innovative real estate company (Inman News) • Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve. ALLEN ALON TUBI | 818.402.2280
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I N T ERN AT IO N AL RE ACH *Data as of February 2020
Keller Williams is a leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world. We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
5 CONTINENTS
43 REGIONS
205+ MARKET CENTER LOCATIONS (outside the USA and Canada)
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KW Commercial is the commercial real estate arm of KW Commercial Realty, the number one real estate company in the United States. Our commercial team consists of the most knowledgeable, results-driven brokers backed by the most innovative and scalable technology the commercial real estate industry has to offer. When you work with a KW Commercial broker, you aren't just working with a single broker, you're hiring a vast network of dedicated real estate professionals. That's our commitment to you.
o 700 Offices Worldwide o 73,000 KW Commercial Brokers o 20th in Global Transaction Volume o 18th in Lipsey Brand Ranking o 180,000 Residential Agents o Licensed in 49 States
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KW COMMERCIAL AFFILIATION
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2019
KELLER WILLIAMS YE A R IN R E V I E W FEBRUARY Keller Williams earned the title of Most Innovative Real Estate Company by Fast Company.
JULY Forbes named Keller Williams (No. 8 out of 300 ranked) one of the “Best Employers for Women.”
APRIL The Swanepoel Mega 1000 named Keller Williams the top residential real estate franchisor in the U.S.
SEPTEMBER Forbes named Keller Williams (No. 173 of 250 ranked) one of the “Best Employers for New Graduates.”
Keller Williams was ranked one of America’s Best Large Employers by Forbes. MAY Keller Williams associates gave back to communities across the world via its 11th annual RED Day event. Keller Williams was named #1 Company for Work-Life Balance by Indeed.
NOVEMBER Indeed recognized Keller Williams as a Top Franchise for Veterans and Innovation. DECEMBER Glassdoor featured Keller Williams (No. 29 of 100 ranked) on the Best Places to Work 2020 list.
JUNE REAL Trends’ “The Thousand” featured 86 Keller Williams’ agent teams in its Top 250 ranking of real estate teams by transaction sides, representing 34.3% of the total ranking. ALLEN ALON TUBI | 818.402.2280
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We have reached remarkable milestones, garnered awards and recognition and advanced our initiatives. The journey does not stop here!
I N FO RMAT IO N SO URC ES BU YERS U SE ONLINE WEBSITE
2015
2016
2017
2018
2019
Real Estate Agent
88%
89%
95%
95%
93%
Mobile or Desktop
87
87
92
89
86
Open House
48
54
72
74
73
Yard Sign
44
48
50
52
53
Online Video Site
48
51
49
48
46
Home Builder
26
29
36
39
37
Print Newspaper Advertisement
18
20
14
19
18
Home Book or Magazine
21
20
16
15
13
Billboard
14
13
12
12
10
Relocation Company
4
6
4
5
5
Television
4
3
3
2
3
Sources: National Association of Realtors I Keller Williams Vision 2019
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VALUA B LE W EB SITE F EATU RE S According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers:
Property Photos
87% 85%
Detailed Property Info 52%
Floor Plans
46%
Virtual Tours 42%
Real Estate Agent Contact Info
41%
About Recently Sold Properties Neighborhood Info
39% 37%
Interactive Maps
36%
Pending Sales/Contract Statuses 25%
Videos About Upcoming Open Houses Real Estate News or Articles ALLEN ALON TUBI | 818.402.2280
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8% 0%
Sources: National Association of Realtors I Keller Williams Vision 2019
W H AT BUY E R S W A NT FRO M TH EIR AG E N TS 52%
Help finding the right home to purchase
14%
Help undertanding the sales terms
11%
Help negotiating the best possible price
7%
Obtaining pricing of comparable homes
6%
Help with completing paperwork
5%
Determining what the buyer can afford
3%
Finding and arranging finance options
1%
Educating buyers about the neighborhood
1%
Finding qualified renters for the buyer's property
Sources: National Association of Realtors I Keller Williams Vision 2019
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3%
1%
1%
5% 6%
7%
52%
11%
14%
H OW BUY E R S FO U ND TH E I R AGE N T Maintaining relationships with clients will help agents in generating more business through referrals. 2013
2014
2015
2016
2017
2018
2019
Referred by (or is) a friend, neighbor or relative
10
12
12
12
11
12
12
Used agent previously to buy or sell a home
11
9
9
10
9
9
6
Website
11
9
10
10
9
9
6
Visited an open house and met agent
6
6
5
5
6
6
5
Referred by another real estate agent or broker
-
4
5
5
5
4
5
Saw contact information on for sale/open house sign
6
6
5
5
4
5
4
Personal contact by agent (telephone, email, etc.)
N/A
N/A
N/A
4
3
4
3
Referred through employer or relocation company
4
4
4
4
3
4
3
Walked into or called office and agent was on duty
3
3
2
4
2
2
1
N/A
N/A
N/A
1
1
1
1
Direct Mail (newsletter, flyer, postcard, etc.)
-
-
-
-
-
-
1
Newspaper, yellow pages or home book ad
-
1
1
-
-
-
-
10
10
11
10
11
10
11
Mobile or tablet application
Other Sources: National Association of Realtors I Keller Williams Vision 2019
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P RICING
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TH E RIGH T P RICE FO R AT TRAC TI N G BU YERS Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. Percentage of Buyers Who Will Look at Property
Asking Price
15% Above
10% Above
10 % 30% 60%
Market Value 75%
10% Below 15% Below
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90%
P RICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.
It is very important to price your property at a competitive market value when we finalize the listing agreement.
WHAT YOU PAID
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER AGENT SAYS
WHAT YOU NEED
WHAT YOU WANT
COST TO REBUILD TODAY
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B U YER’S MA R KET If sellers are not fully aware of the current market, they can get caught in a market with falling home values and end up chasing the market down, because home values often fall faster than their price reductions.
Priced Above The Market
Price Seller Wants Price Correction
Average Home Price
$
Price Correction They Never Get It Homes Values are Falling Time on Market
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THE RIGHT PRICE IS IMPORTANT • The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity. • Many homes that start high end up selling below market value.
Activity Level
• A property generates the most interest when it first hits the market.
When Most Offers Are Received 1
2
3
4
5
6
7
8
9 10 11 12 13
Weeks On The Market
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I F YOU W A N T TO CO MPE T E B E COMP E T ITIV E Time On The Market Works Against You
• The buying market has a short attention span.
Price
Market Value
• Pricing your home right from the beginning is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.
Time on Market ALLEN ALON TUBI | 818.402.2280
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I AM COMMITTED TO YO U R S U C C ESS
"Commitment is what transforms a promise into reality." -Abraham Lincoln
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NOTES
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NOTES
ALLEN ALON TUBI | 818.402.2280
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Beverly Hills | Hollywood Hills | Studio City | Calabasas | Larchmont | Los Feliz | Westside La Mirada | Cerritos | Long Beach Coastal Beach Cities | Bakersfield | Newport Beach Each office is independently owned and operated.