Bakersfield | Beach Cities | Beverly Hills | Calabasas | Cerritos Hollywood Hills | La Mirada | Larchmont | Newport Beach | Studio City | Westside LISTING MARKETING CONSULTATION Each office is independently owned and operated.
Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value. Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and More… KW SERVICECONCIERGE Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market. 100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW
96% of realtors state that home staging positively influences a buyer’s decision. BEFORE AFTER
ARTFUL STAGING
Optional Services*
Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home*. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on market.
Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light. HIGH-IMPACT PHOTOGRAPHY
Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.
PRINT MEDIA
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PRINT MARKETING
23975 Park Sorrento, Suite 110 Calabasas, CA 91302 Each office independently owned and operated. This not meant as solicitation your property is currently listed with another broker. Broker does not CONTACT US FOR DETAILS AGENT NAME REALTOR | DRE 00000000 000.000.0000 Agentname@kw.com Agent.kw.com Agent.kw.com AGENT NAME REALTOR | DRE 00000000 000.000.0000 Agentname@kw.com Agent.kw.com Agent.kw.com An vit; hocupes sentem, demus, firmil tala nostodiu et vid ductorte aus? Verfiricaed in igna, quondel usquons imunum ma, quam labesimmo eludemo venatilist res re antra denium ius opublicae cons dinte mihiliu interoxime nis, noculto te, patatiam pervirmiliam ad ad adhum ad corum publiquo verortus; nocre, quemniu spimultum fessultus, nonsultuus; Catia? Ul unicia menatis tortum et; esiliae liciamdit; es Ad cret, nostis mor avenihi liussulles hos con Etri inatimandam cotis. Asto vis. Edemquist qua manterf eciemoracem in Itamquis in tem nos, que ca re teris bon inerit, scerbit, vili, Casdac it gractus, Ti. Sis, nos et? Vastis facrivehenam aude const ista diciae hae confectam interit.
We work with an in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.
SUN-SPLASHED BEVERLY HILLS CONTEMPROARY
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Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties.
Additionally, one way to create captivating marketing content that guarantees to set your property apart from the competition is through the use of drone videography and photography.
TECHNOLOGY DRIVEN MARKETING
DRONE MARKETING
• Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible.
We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot. • 95% More Likely To Call • 300% More Engaged • 100,000,000+ Matterport Visits 3D MATTERPORT Optional Services*
EXTENDED MARKET REACH you list with access to Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS.
me, we’ll have
INTERNET MARKETING
When
the
750+ SITES 60 COUNTRIES 60M POTENTIAL BUYERS 16 LANGUAGE TRANSLATIONS THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The partnership between ListHub Global & Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible. We are committed to providing best-in-class technology, unparalleled professional expertise, and world-class service for our clients. MAXIMUM WEBSITE EXPOSURE
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KW .COM
The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version. Keller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings. Listings have increased open house visibility via a real-time open house search. Our web network boasts over 2.6 million unique visitors a month.
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SOCIAL MEDIA Reach the Influential Find “HiddenBuyers” Create Excitement Invite to HousesOpen BEVERLY HILLS
INDIVIDUAL PROPERTY WEBSITE
Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address.
For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore. www.123address.com
2 IMAGERY • Daytime Photography • Twilight Photography • Aerial Footage • Lifestyle Video • Virtual Tour 1 KW CONCIERGE • Staging • Landscaping • Curb Appeal • De-clutter Assessment • Painting and more... 3 FLOOR PLAN • Comprehensive Floor Plan • Virtual Walk through • Matterport 3D • 360° Tour 4 LISTING LAUNCH • MLS Syndication & KWLS • International Sites • KW National Referral Network • Landing Pages 5 SIGNAGE • For Sale Sign • Open House Signs • Sign Riders • Additional Signage Extras 6 EMAIL CAMPAIGN • Property Announcement • Open House Invitations • Targeted E-Blast campaigns to over 50,000 agents in the LA area 7 PRINT CAMPAIGN • Flyers • Postcards • Brochures • Advertising Package 8 DIGITAL CAMPAIGN • Featured on KW Pages • Lead Generation Campaigns • Social Media • KW Command Integration 9 EVENTS • Broker Open • Broker Tour • Open House • Special Events MARKETING TIMELINE
KELLER WILLIAMS FORWARDLIVING LOS ANGELES GROUP Forward L iving is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale. • Shared Resources • Agent Collaboration & Referral Network • Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service • Clearmark Title • In-House Escrow • Commercial Division • Luxury Division • Relocation Division • The Collective Power of 11 Offices The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2021 alone. We Provide Access To... NewportCerritosLaBeachWestsideBeverlyLarchmontHollywoodStudioCalabasasBakersfieldCityHillsHillsCitiesMiradaBeach
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Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses.
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#1
KELLER WILLIAMS
*In 2021, the company’s 173,274 U.S. agents closed 1.3+ million units while generating more than $532 billion in sales volume. Largest independent real estate franchise in the world Number One in units and sales volume in the United States A network of over 170,000 Real Estate Professionals 1,000 + offices in the USA and Canada (50 Major Mark ets), including international presence in five continents Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras in 2019 Excellence in cutting-edge real estate training, real estate coaching and real estate education Most innovative real estate company (Inman News) Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve.
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investors, property owners, tenants, and developers around the world. We
INTERNATIONAL REACH
and
sets the framework for profitability in markets across the globe. We know that the
centered on getting in business with the very best people in the real estate industry across the globe. 5 CONTINENT S 50+ REGIONS 285+ MARKET CENTER LOCATIONS (outside the USA and C anada) 10,000+ LUXURY SPECIALISTS (outside the USA and C anada) *Data as of January 2021 Source: https://kwworldwide.com/ | 2022
Keller Williams is a leader in global real estate. We offer comprehensive services to have an established network a proven model that strongest enterprises completely
are driven by top talent, and our growth strategy is
o 700 Offices Worldwide o 73,000 KW Commercial Brokers o 20th in Global Transaction Volume o 18th in Lipsey Brand Ranking o 180,000 Residential Agents o Licensed in 49 States KW Commercial is the commercial real estate arm of KW Commercial Realty, the number one real estate company in the United States. Our commercial team consists of the most knowledgeable, results-driven brokers backed by the most innovative and scalable technology the commercial real estate industry has to offer. When you work with a KW Commercial broker, you aren't just working with a single broker, you're hiring a vast network of dedicated real estate professionals. That's our commitment to you. KW COMMERCIAL AFFILIATION
• Contracts written volume was $576.6 billion, up 28.1% over YTD ’20.
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• Agents took 728.9 thousand new listings (new market inventory), up 2.2% over YTD ’20. Agents wrote 1.5 million contracts (projected closings), up 7.8% over YTD ’20.
KELLER2021WILLIAMS
• As of December 31, agents closed more than 1.3 million transactions, up 9.9% over YTD ’20. Agents closed $532.2 billion in sales volume, up 30.6% over YTD ’20.
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• In November, KW unveiled the KW School of Real Estate (KSCORE), a national, first-of-its-kind, fully-digital real estate training program, in partnership with Kaplan.
• Forbes ranked KW on its annual list of World’s Best Employers 2021. Franchise Times featured KW on its annual list of Top 400 Franchises 2021
• In Q4 ’21, Keller Williams Worldwide welcomed new regions Suriname and São Paulo, Brazil.
YEAR IN REVIEW
• Forbes ranked KW on its annual World’s Top Female-Friendly Companies 2021.
• Franchise Business Review featured KW on its list of Best Franchises for Veterans 2021
Source: headquarters.kw.com
• In November, KW unveiled KW Military, to recognize, honor and provide focused value to the U.S. military community via a robust suite of real estate and financial services.
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USEDSOURCESDURING HOME SEARCH Source: https://www.statista.com/statistics/507454/information-sources-used-for-home-search-usa/ Real Estate Agents Mobile or Tablet Open OnlineHouseVideo Site Yard RelocationTelevisionBillboardHomePrintHomeSignBuilderAdvertisementBookorMagazineCompany 87% 74% 35%40%41% 19% 2%2%4%6%7%
VALUABLEWEBSITE FEATURES According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers: Property Photos Detailed Property Info Floor RealVirtualPlansToursEstateAgent Contact Info About Recently Sold Properties Neighborhood Info Interactive Maps Pending Sales/Contract Statuses AboutVideos Upcoming Open Houses 85%87% 52% 36%37%39%41%42%46% 25% 8%
PRICING
THE PRICERIGHTFOR ATTRACTINGBUYERS Asking Price Percentage of B uyers W ho W ill L ook at P roperty 15% Above 10%30%60% 75%90% 10% Above Market Value 10% Below 15% Below Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best. It is very important to price your property at a competitive market value when we finalize the listing agreement.
WHAT YOU PAID WHAT YOUR NEIGHBOR SAYS WHAT YOU WANT WHAT YOU NEED COST TO REBUILD TODAY WHAT ANOTHER AGENT SAYS
PRICING MISCONCEPTIONS
SELLER'S MARKET all-time low, housing market
the
is seeing increasingly higher priced homes, sometimes with multiple buyers and offers. Understanding the market can help you list your home at the best possible price. A great way to understand the potential value of your home is by comparing similar properties in your area. InventoryHomeis Low Home Values are Rising $ Number of Buyers are Rising #
With home inventory at an
THE RIGHT PRICE IS IMPORTANT • A property generates the most interest when it first hits the market. • The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity. • Many homes that start high end up selling below market value. evelActivityL Weeks On The Market 1 2 3 7 8 9 10 11 12 134 5 ReceivedOffersWhen6MostAre
IF YOU WANT TO COMPETE BE COMPETITIVE Time On The Market Works Against You Price Time on MarketMarketValue • The buying market has a short attention span. • Pricing your home right from the beginning is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.
I AMCOMMITTED TO YOUR SUCCESS "Commitment is what transforms a promise into reality."
-Abraham Lincoln
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Each office is independently owned and operated. Bakersfield | Beach Cities | Beverly Hills | Calabasas | Cerritos Hollywood Hills | La Mirada | Larchmont | Newport Beach | Studio City | Westside
