Forward Living Standard Listing Presentation 2022

Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value. Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and More… KW SERVICECONCIERGE Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market. 100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW

Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light. HIGH-IMPACT PHOTOGRAPHY

Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.

PRINT MEDIA

SUN-SPLASHED BEVERLY HILLS CONTEMPROARY

LISTEDJUST

23975 Park Sorrento, Suite 110 Calabasas, CA 91302

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PRINT MARKETING We work with an in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.

Each office independently owned and operated. This not meant as solicitation your property is currently listed with another broker. Broker does not CONTACT US FOR DETAILS AGENT NAME REALTOR | DRE 00000000 000.000.0000 Agentname@kw.com Agent.kw.com Agent.kw.com AGENT NAME REALTOR | DRE 00000000 000.000.0000 Agentname@kw.com Agent.kw.com Agent.kw.com An vit; hocupes sentem, demus, firmil tala nostodiu et vid ductorte aus? Verfiricaed in igna, quondel usquons imunum ma, quam labesimmo eludemo venatilist res re antra denium ius opublicae cons dinte mihiliu interoxime nis, noculto te, patatiam pervirmiliam ad ad adhum ad corum publiquo verortus; nocre, quemniu spimultum fessultus, nonsultuus; Catia? Ul unicia menatis tortum et; esiliae liciamdit; es Ad cret, nostis mor avenihi liussulles hos con Etri inatimandam cotis. Asto vis. Edemquist qua manterf eciemoracem in Itamquis in tem nos, que ca re teris bon inerit, scerbit, vili, Casdac it gractus, Ti. Sis, nos et? Vastis facrivehenam aude const ista diciae hae confectam interit.

Additionally, one way to create captivating marketing content that guarantees to set your property apart from the competition is through the use of drone videography and photography.

DRONE MARKETING Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties.

• Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible.

TECHNOLOGY DRIVEN MARKETING

We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot. • 95% More Likely To Call • 300% More Engaged • 100,000,000+ Matterport Visits 3D MATTERPORT Optional Services*

EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS. INTERNET MARKETING

The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version. • Keller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings. • Listings have increased open house visibility via a real-time open house search. • Our web network boasts over 2.6 million unique visitors a month. KW .COM

INDIVIDUAL PROPERTY WEBSITE

Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address.

For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore. www.123address.com

2 IMAGERY • Daytime Photography • Twilight Photography • Aerial Footage • Lifestyle Video • Virtual Tour 1 KW CONCIERGE • Staging • Landscaping • Curb Appeal • De-clutter Assessment • Painting and more... 3 FLOOR PLAN • Comprehensive Floor Plan • Virtual Walk through • Matterport 3D • 360° Tour 4 LISTING LAUNCH • MLS Syndication & KWLS • International Sites • KW National Referral Network • Landing Pages 5 SIGNAGE • For Sale Sign • Open House Signs • Sign Riders • Additional Signage Extras 6 EMAIL CAMPAIGN • Property Announcement • Open House Invitations • E-Blast campaigns to over 40k agents in the LA area 7 PRINT CAMPAIGN • Flyers • Postcards • Brochures • Advertising Package 8 DIGITAL CAMPAIGN • Featured on KW Pages • Lead Generation Campaigns • Social Media • KW Command Integration 9 EVENTS • Broker Open • Broker Tour • Open House • Special Events MARKETING TIMELINE

KELLER WILLIAMS FORWARDLIVING LOS ANGELES GROUP Forward L iving is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale. • Shared Resources • Agent Collaboration & Referral Network • Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service • Clearmark Title • In-House Escrow • Commercial Division • Luxury Division • Relocation Division • The Collective Power of 11 Offices The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2021 alone. We Provide Access To... NewportCerritosLaBeachWestsideBeverlyLarchmontHollywoodStudioCalabasasBakersfieldCityHillsHillsCitiesMiradaBeach

• 1,000 + offices in the USA and Canada (50 Major Mark ets), including international presence in five continents

Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses.

*In 2021, the company’s 173,274 U.S. agents closed 1.3+ million units while generating more than $532 billion in sales volume.

• Largest independent real estate franchise in the world

#1

• Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras in 2019

• A network of over 170,000 Real Estate Professionals

• Excellence in cutting-edge real estate training, real estate coaching and real estate education

• Most innovative real estate company (Inman News)

• Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve.

• Number One in units and sales volume in the United States

KELLER WILLIAMS

INTERNATIONAL REACH Keller Williams is a leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world. We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe. 5 CONTINENT S 50+ REGIONS 285+ MARKET CENTER LOCATIONS (outside the USA and C anada) 10,000+ LUXURY SPECIALISTS (outside the USA and C anada) *Data as of January 2021 Source: https://kwworldwide.com/ | 2022

o 700 Offices Worldwide o 73,000 KW Commercial Brokers o 20th in Global Transaction Volume o 18th in Lipsey Brand Ranking o 180,000 Residential Agents o Licensed in 49 States KW Commercial is the commercial real estate arm of KW Commercial Realty, the number one real estate company in the United States. Our commercial team consists of the most knowledgeable, results-driven brokers backed by the most innovative and scalable technology the commercial real estate industry has to offer. When you work with a KW Commercial broker, you aren't just working with a single broker, you're hiring a vast network of dedicated real estate professionals. That's our commitment to you. KW COMMERCIAL AFFILIATION

• Franchise Business Review featured KW on its list of Best Franchises for Veterans 2021

• Contracts written volume was $576.6 billion, up 28.1% over YTD ’20.

KELLER2021WILLIAMS IN REVIEW

Source: headquarters.kw.com

• In November, KW unveiled the KW School of Real Estate (KSCORE), a national, first-of-its-kind, fully-digital real estate training program, in partnership with Kaplan.

YEAR

• Agents wrote 1.5 million contracts (projected closings), up 7.8% over YTD ’20.

• Franchise Times featured KW on its annual list of Top 400 Franchises 2021

• Agents closed $532.2 billion in sales volume, up 30.6% over YTD ’20.

• Forbes ranked KW on its annual World’s Top Female-Friendly Companies 2021.

• In November, KW unveiled KW Military, to recognize, honor and provide focused value to the U.S. military community via a robust suite of real estate and financial services.

• As of December 31, agents closed more than 1.3 million transactions, up 9.9% over YTD ’20.

• In Q4 ’21, Keller Williams Worldwide welcomed new regions Suriname and São Paulo, Brazil.

• Forbes ranked KW on its annual list of World’s Best Employers 2021.

• Agents took 728.9 thousand new listings (new market inventory), up 2.2% over YTD ’20.

USEDSOURCESDURING HOME SEARCH Source: https://www.statista.com/statistics/507454/information-sources-used-for-home-search-usa/ Real Estate Agents Mobile or Tablet Open OnlineHouseVideo Site Yard RelocationTelevisionBillboardHomePrintHomeSignBuilderAdvertisementBookorMagazineCompany 87% 74% 35%40%41% 19% 2%2%4%6%7%

VALUABLEWEBSITE FEATURES According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers: Property Photos Detailed Property Info Floor RealVirtualPlansToursEstateAgent Contact Info About Recently Sold Properties Neighborhood Info Interactive Maps Pending Sales/Contract Statuses AboutVideos Upcoming Open Houses 85%87% 52% 36%37%39%41%42%46% 25% 8%

THE PRICERIGHTFOR ATTRACTINGBUYERS Asking Price Percentage of B uyers W ho W ill L ook at P roperty 15% Above 10%30%60% 75%90% 10% Above Market Value 10% Below 15% Below Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

PRICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best. It is very important to price your property at a competitive market value when we finalize the listing agreement. WHAT YOU PAID WHAT YOUR NEIGHBOR SAYS WHAT YOU WANT WHAT YOU NEED COST TO REBUILD TODAY WHAT ANOTHER AGENT SAYS

SELLER'S MARKET With home inventory at an all-time low, the housing market is seeing increasingly higher priced homes, sometimes with multiple buyers and offers. Understanding the market can help you list your home at the best possible price. A great way to understand the potential value of your home is by comparing similar properties in your area. InventoryHomeis Low Home Values are Rising $ Number of Buyers are Rising #

THE RIGHT PRICE IS IMPORTANT • A property generates the most interest when it first hits the market. • The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity. • Many homes that start high end up selling below market value. evelActivityL Weeks On The Market 1 2 3 7 8 9 10 11 12 134 5 ReceivedOffersWhen6MostAre

IF YOU WANT TO COMPETE BE COMPETITIVE Time On The Market Works Against You Price Time on MarketMarketValue • The buying market has a short attention span. • Pricing your home right from the beginning is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.

I AMCOMMITTED TO YOUR SUCCESS "Commitment is what transforms a promise into reality." -Abraham Lincoln

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