LISTINGMARKETING C O N S U L T A T I O N
Bakersfield | Beach Cities | Beverly Hills | Calabasas | Cerritos | Hollywood Hills | L.A. Harbor | La Mirada Larchmont | Long Beach Coastal | Los Feliz | Newport Beach | South Bay | Studio City | Westside Each office is independently owned and operated.
A BOU T ME
JULIE FOLCIK REALTOR® | DRE #02029825
Hi! I am Julie Folcik, a native of Long Beach and a lover of Southern California living! Being of service to others has always brought me the most joy in all my work. From Disneyland, to local government (including City of Long Beach) and now in this amazing world of Real Estate. Once a public servant always a public servant. I take very seriously providing the ultimate in a customer experience, always striving to be the consummate professional in our transactions. I strive for the constant and never ending improvement in my life AND my career. Being in Real Estate for 5 years is an extension of my love of people, architecture, and the pride of homeownership. My specialty is Residential Real Estate where client care, and in meeting your needs, while exemplifying an extraordinary work ethic, providing outstanding guidance/consulting, and negotiations is my goal. I know that my previous professions as a City Clerk, a personal property investor have guided me to become a Realtor. A strength that I possess is listening deeply to effectively meet the desires of my seller and/or buyer. Personally, I love Long Beach and it has always been my home. I grew up living, going to school and working and playing ( local theater) in Long Beach and the surrounding areas. I love live theater, music, animals of all types, nature, of course, walks along the ocean, to cook, health and wellness and to dance (ballroom in particular), and of being of service through various organizations. Let’s get started to explore your opportunities, acquiring that special home, sell your house or investing in the next great deal. Imagine yourself at your new home, or leaving the door open to a new family or opening the door to your next investment opportunity and I will be there to help guide, negotiate and hand you the keys.
(562) 225-9823 | JULIE.FOLCIK@KW.COM | URAHOMEOWNER.COM
KW CONCIERGE SE R V I CE Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.
100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW
Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value. Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and More…
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
AF TE R
B E FO R E
83%
of buyer's agents said staging a home made it easier for a buyer to visualize the property as a future home. Increase your property value by utilizing the Foward Living KW Concierge Service.
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
A R TFU L STAG ING
Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home*. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on market. Optional Services*
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
H I G H - I M PAC T PH O TO G RA PH Y Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light.
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
P R I N T M E DIA
Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing. JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
P R INT MA R K E TING JUST LISTED
We work with an in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge. S U N - S P L A S H E D B E V E R LY H I L L S C O N T E M P R O A R Y An vit; hocupes sentem, demus, firmil tala nostodiu et vid ductorte aus? Verfiricaed in igna, quondel usquons imunum ma, quam labesimmo eludemo venatilist res re antra denium ius opublicae cons dinte mihiliu interoxime nis, noculto te, patatiam pervirmiliam ad ad adhum ad corum publiquo verortus; nocre, quemniu spimultum fessultus, nonsultuus; Catia? Ul unicia menatis tortum et; esiliae liciamdit; es Ad cret, nostis mor avenihi liussulles hos con Etri inatimandam cotis. Asto vis.
12345 LISTING ADDRESS, CITY, ST
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Agent Name REALTOR ® | CALDRE#00000000
000.000.000
agent@email.com
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
CONTACT US FOR DETAILS AGENT NAME REALTOR ® | DRE# 00000000
000.000.0000
Agentname@kw.com Agent.kw.com Agent.kw.com
23975 Park Sorrento, Suite 110 Calabasas, CA 91302
AGENT NAME REALTOR ® | DRE# 00000000
000.000.0000
Agentname@kw.com Agent.kw.com Agent.kw.com
Each office independently owned and operated. This is not meant as a solicitation if your property is currently listed with another broker. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.
JUST LISTED
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12345 ANYWHERE DR. B E V E R LY H I L L S # B E D S | # B AT H S 0,000 SF | 0,000 SF LOT
O F F E R E D AT
$0,000,000
T E C H N OLOGY DRI V E N M A RK E TI NG
DRONE MARKETING Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties. • Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible. Additionally, one way to create captivating marketing content that guarentees to set your property apart from the competition is through the use of drone videography and photography.
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
3D
MAT T ER P O R T We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot.
• 95% More Likely To Call • 300% More Engaged • 100,000,000+ Matterport Visits Optional Services*
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
INT ERN ET MA R KETI N G
EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS.
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
MA XI M UM WE B S ITE E XPOSUR E THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The partnership between ListHub Global & Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible. We are committed to providing best-in-class technology, unparalleled professional expertise, and world-class service for our clients.
750+ 60 SITES
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
COUNTRIES
60M
POTENTIAL BUYERS
16
LANGUAGE TRANSLATIONS
KW.COM
The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version. • K eller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings. • L istings have increased open house visibility via a real-time open house search. • Our web network boasts over 2.6 million unique visitors a month.
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
SO CIAL MED I A
Reach the Influential Find “Hidden Buyers” Create Excitement Invite to Open Houses
BEVERLY HILLS
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
I N D IV IDU A L P RO P E R T Y W EB S IT E
www.123address.com
Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address. For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
MARKETING T I ME LI N E 1
KW CONCIERGE • Staging • Landscaping • Curb Appeal • Declutter Assessment • Painting and more...
4
LISTING LAUNCH • MLS Syndication & KWLS • International Sites • KW National Referral Network • Landing Pages
7
PRINT CAMPAIGN • Flyers • Postcards • Brochures • Advertising Package
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
2
IMAGERY • Daytime Photography • Twilight Photography • Aerial Footage • Lifestyle Video • Virtual Tour
5
SIGNAGE • For Sale Sign • Open House Signs • Sign Riders • Additional Signage Extras
8
DIGITAL CAMPAIGN • Featured on KW Pages • Lead Generation Campaigns • Social Media • KW Command Integration
3
FLOOR PLAN • Comprehensive Floor Plan • Virtual Walkthrough • Matterport 3D • 360° Tour
6
EMAIL CAMPAIGN • Property Announcement • Open House Invitations • Targeted E-Blast campaigns to over 50,000 agents in the LA area
9
EVENTS • Broker Open • Broker Tour • Open House • Special Events
KELLER WILLIAMS FO R WA RD LI VI NG LOS ANGELES GROUP
Forward Living is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale. The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2020 alone. We Provide Access To: • Shared Resources • Agent Collaboration & Referral Network • Forward Living Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service • Clearmark Title • In-House Escrow • Commercial Division • Luxury Division • Relocation Division • The Collective Power of 13 Offices JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
Bakersfield Calabasas Studio City Hollywood Hills Larchmont Los Feliz Beverly Hills Westside Beach Cities La Mirada Cerritos Newport Beach Long Beach Coastal LA Harbor South Bay
#1
KELLE R W IL L IAM S
Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses. *In 2020, the company’s 182,933 U.S. agents closed 1.1+ million units while generating more than $351 billion in sales volume. • Largest independent real estate franchise in the world • Number One in units and sales volume in the United States • A network of over 180,000 Real Estate Professionals • 1,000 + offices in the USA and Canada (50 Major Markets), including international presence in five continents • In 2019, Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras. • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most innovative real estate company (Inman News) • Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve. JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
INT ERNAT IONA L REACH *Data as of January 2021
Keller Williams is a leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world. We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
5 CONTINENTS
50 REGIONS
230+ MARKET CENTER LOCATIONS
10,000+ LUXURY SPECIALISTS
(outside the USA and Canada)
(outside the USA and Canada)
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
I N FO RM ATI ON S O U RCES B U Y E R S U SE ONLINE WEBSITE
2015
2016
2017
2018
2019
Real Estate Agent
88%
89%
95%
95%
93%
Mobile or Desktop
87
87
92
89
86
Open House
48
54
72
74
73
Yard Sign
44
48
50
52
53
Online Video Site
48
51
49
48
46
Home Builder
26
29
36
39
37
Print Newspaper Advertisement
18
20
14
19
18
Home Book or Magazine
21
20
16
15
13
Billboard
14
13
12
12
10
Relocation Company
4
6
4
5
5
Television
4
3
3
2
3
*Sources: National Association of Realtors, Keller Williams Vision 2020
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
VALUA BL E W EB S ITE F EATU R E S According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers:
Property Photos
87% 85%
Detailed Property Info 52%
Floor Plans
46%
Virtual Tours 42%
Real Estate Agent Contact Info
41%
About Recently Sold Properties Neighborhood Info
39% 37%
Interactive Maps
36%
Pending Sales/Contract Statuses 25%
Videos About Upcoming Open Houses Real Estate News or Articles
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
8% 0%
*Sources: National Association of Realtors, Keller Williams Vision 2020
PRICING
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
TH E R IG H T PR IC E FO R AT T R AC TIN G BUY E R S Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. Percentage of Buyers Who Will Look at Property
Asking Price
15% Above
10% Above
10 % 30% 60%
Market Value 75%
10% Below 15% Below
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
90%
PRICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.
It is very important to price your property at a competitive market value when we finalize the listing agreement.
JULIE FOLCIK
WHAT YOU PAID
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER AGENT SAYS
WHAT YOU NEED
WHAT YOU WANT
COST TO REBUILD TODAY
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
TH E R I G H T P R I CE IS I M PO R TA N T • The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity. • Many homes that start high end up selling below market value.
Activity Level
• A property generates the most interest when it first hits the market.
When Most Offers Are Received 1
2
3
4
5
6
7
8
9 10 11 12 13
Weeks On The Market
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
I F YO U W A N T T O C OM P E T E BE COMPETITIVE Time On The Market Works Against You • The buying market has a short attention span.
Price
Market Value
• Pricing your home right from the beginning is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.
Time on Market JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
I AM COMMITTED TO YO U R S U C C ESS "Commitment is what transforms a promise into reality." -Abraham Lincoln
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
NOTES
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
NOTES
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
NOTES
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
NOTES
JULIE FOLCIK
(562) 225-9823 | Julie.Folcik@kw.com URAHomeowner.com
Bakersfield | Beach Cities | Beverly Hills | Calabasas | Cerritos | Hollywood Hills | L.A. Harbor | La Mirada Larchmont | Long Beach Coastal | Los Feliz | Newport Beach | South Bay | Studio City | Westside Each office is independently owned and operated.