LISTINGMARKETING C O N S U L T A T I O N
Beverly Hills | Hollywood Hills | Studio City | Calabasas | Larchmont | Los Feliz | Westside La Mirada | Cerritos | Long Beach Coastal Beach Cities | Bakersfield | Newport Beach Each office is independently owned and operated.
A BO U T M E
VANESSA MONTIEL REALTORÂŽ | DRE# 01727807 Vanessa Montiel has served her clients as a top producer in the competitive California real estate market since 2006. For more than 14 years, she has specialized in customer service, negotiation, strong referral networks, and market research. As part of the Coastal Southern California office at Keller Williams Realty, Vanessa Montiel offers a unique combination of business and marketing expertise, coupled with strong community connections, and an enduring reputation as being committed to exceptional client service. Her respected team of licensed REALTORSÂŽ is here to assist you in the sale or purchase of a family home, condo, investment property, 2nd home, new construction home, rental unit or commercial property. Her reputation for professionalism and integrity extends to our families, friends and valued clientele. Her commitment to you is to deliver the best possible customer service and to develop strategies that ensure your interests are protected. While customer service is her focus, she prides herself in negotiating fiercely to deliver leading results. We are ranked in the top 20% of real estate professionals by serving the interests of many clients locally and nationwide. We know that buying or selling real estate is an important financial decision, so we are here to deliver powerful results. Si hablo espanol!
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THE MOST
AMAZING T ES T IMON I ALS “Vanessa is very kind, patient, knowledgeable, and professional. After a very complicated selling experience (post divorce asset), she used her marketing expertise and outstanding people skills to help us with moving our home quickly. Her advice, network, and grit were integral to keeping the selling process moving forward worry free. Shortly after listing our home we had a ton of views and over 30 offers enabling us to move forward with an offer within 3 days of listing; we seamlessly went from stuck to sold. She definitely knows how to get a house sold, her efforts were far beyond amazing and I would highly recommend Vanessa and her friendly team to work with.” - House Seller Closed 45305 Cedar Ave, Lancaster, CA $351K • 4 Bed, 3 Bath, 2266 Sq. Ft.
“It was a pleasure working with Vanessa in selling my previous home. Vanessa is professional, well-informed, organized and very responsive throughout the process. She did all she could to position my home to maximize its value and sell as quickly as possible. We received an offer over asking, house unseen, within a couple of days of being listed. Vanessa could've easily advised me to accept the offer, instead she insisted that the prospective buyer see the house in person first. She also still held an open house and market it in case the first offer fell through. Throughout the sale, Vanessa kept me informed and continued to advocate for my best interests with any issues that came up. I couldn't recommend Vanessa enough for your real estate needs.” - Condo Seller Closed Hawthorne, CA $630K • 3 Bed, 3 Bath, 1578 Sq. Ft.
VANESSA MONTIEL | 424.335.5636
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THE MOST
AMAZING T ES T IMON I ALS “We were in a unique situation, as first time homebuyers, requiring the sale of a family owned property while simultaneously looking into purchasing our first home. The sale was complicated from the start but Vanessa made sure to put us in contact with the right resources to get it done with minimal hassle. She was there for us every step of the way and reassured us when it seemed like an uphill battle (due to legal reasons.) Once we were done addressing the sale we moved on to buying our first home which was done using her years of knowledge and experience. She thoroughly explained every step of the process and was available to answer all of our questions, and there were many, whenever they came up. Vanessa took our problems and worries and made them hers allowing us to have clarity and make the right decisions for our future. The cadre of resources that she has at her disposal are fully capable of handling any and all of your real estate needs from legal, construction, to financing. If your'e in the market for a 1 stop shop consummate professional that is not only kind and personable but treats you like family then Mrs. Vanessa Montiel is the agent for you. Many thank yous to her for everything she did for our family. We will be using her again for our future real estate needs. A+ service” - Home Seller Closed Van Nuys, CA $515K 3 BEd, 2 Bath, 1,102 Sq. Ft.
“Vanessa was fantastic to work with. She was very knowledgeable and was very responsive and was on top of everything and got the deal done and quickly. I would recommend her services to anyone I know.” - House Seller Closed 2856 El Roble Dr, Los Angeles, CA $525K • 3 Bed, 3 Bath, 2608 Sq. Ft.
“Worked with Vanessa multiple times. She's attentive and responsive. Would work with her again.” - House Buyer Closed 27675 Homestead Rd, Laguna Niguel, CA $1.19M • 4 Bed, 3 Bath, 2464 Sq. Ft.
VANESSA MONTIEL | 424.335.5636
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KW CONCIERGE SE R V I CE Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.
100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW
Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value. Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling Etc.) • Moving Services (Incl. Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing, and More…
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AF TE R
B E FO R E
83%
of buyer's agents said staging a home made it easier for a buyer to visualize the property as a future home. Increase your property value by utilizing the Foward Living KW Concierge Service.
VANESSA MONTIEL | 424.335.5636
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A R TFU L STAG ING Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home*. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on market.
Optional Services*
VANESSA MONTIEL | 424.335.5636
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HI GH-I M PAC T P H O TO G RA PH Y Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home in the best light.
VANESSA MONTIEL | 424.335.5636
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PRINT M E DIA
Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.
VANESSA MONTIEL | 424.335.5636
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P RI N T MAR K E T IN G We work with in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.
0000 BEDFORD ST | LOS ANGELES | CA 90035
VANESSA MONTIEL | 424.335.5636
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T E C H N OLOGY DRI V E N M A RK E TI NG
DRONE MARKETING Innovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties. • Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible. Additionally, one way to create captivating marketing content that guarentees to set your property apart from the competition is through the use of drone videography and photography.
VANESSA MONTIEL | 424.335.5636
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3D
MAT T ER P O R T We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot.
• 95% More Likely To Call • 300% More Engaged • 100,000,000+ Matterport Visits Optional Services*
VANESSA MONTIEL | 424.335.5636
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INT ERN ET MA R KETI N G
EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand-YOURS.
VANESSA MONTIEL | 424.335.5636
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MA XI M UM WE B S ITE E XPOSUR E THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The partnership between ListHub Global and Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible. We are committed to providing best-in-class technology, unparalleled professional expertise, and worldclass service for our clients.
750+ 55 SITES
COUNTRIES
VANESSA MONTIEL | 424.335.5636
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60M
POTENTIAL BUYERS
16
LANGUAGE TRANSLATIONS
KW.COM
The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and a mobile-optimized version. • K eller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings. • L istings have increased open house visibility via a real-time open house search. • Our web network boasts over 2.6 million unique visitors a month.
VANESSA MONTIEL | 424.335.5636
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SO CIAL MED I A
Reach the Influential Find “Hidden Buyers” Create Excitement Invite to Open Houses
BEVERLY HILLS
VANESSA MONTIEL | 424.335.5636
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I N D IV IDU A L P RO P E R T Y W EB S IT E
www.123address.com
Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember—the unique domain name is simply the property address. For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.
VANESSA MONTIEL | 424.335.5636
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MARKETING T I ME LI N E 1
2
KW CONCIERGE
IMAGERY
• Staging • Landscaping • Curb Appeal • Declutter Assessment • Painting and more...
• Daytime Photography • Twilight Photography • Aerial Footage • Lifestyle Video • Virtual Tour
4
5
LISTING LAUNCH
SIGNAGE
• MLS Syndication & KWLS • International Sites • KW National Referral Network • Landing Pages
7
PRINT CAMPAIGN
• For Sale Sign • Open House Signs • Sign Riders • Additional Signage Extras
8
DIGITAL CAMPAIGN
• Flyers • Postcards • Brochures • Advertising Package
VANESSA MONTIEL | 424.335.5636
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• Featured on KW Pages • Lead Generation Campaigns • Social Media • KW Command Integration
3
FLOOR PLAN • Comprehensive Floor Plan • Virtual Walkthrough • Matterport 3D • 360° Tour
6
EMAIL CAMPAIGN • Property Announcement • Open House Invitations • Targeted E-Blast campaigns to over 50,000 agents in the LA area
9
EVENTS • Broker Open • Broker Tour • Open House • Special Events
KELLER WILLIAMS FO R WA RD LI VI NG LOS ANGELES GROUP
Forward Living is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale. The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $7 billion in sales and over 8,500 real estate transactions in 2019 alone. We Provide Access To:
Bakersfield
• Shared Resources
Calabasas
• Agent Collaboration & Referral Network • Forward Living Concierge & Portfolio Services • Real Estate Masterminds • Result-Driven Training & Coaching • Impactful Marketing & Technology • Forward Media Service
Studio City Hollywood Hills Larchmont Los Feliz Beverly Hills Westside Beach Cities La Mirada
• Clearmark Title
Cerritos
• In-House Escrow
Newport Beach
• Commercial Division • Luxury Division • Relocation Division • The Collective Power of 13 Offices VANESSA MONTIEL | 424.335.5636
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Long Beach Coastal
#1
KELLE R W IL L IAM S
Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in units and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses. *In 2019, the company’s 182,933 U.S. agents closed 1.1+ million units while generating more than $351 billion in sales volume. • Largest independent real estate franchise in the world • Number One in units and sales volume in the United States • A network of over 180,000 Real Estate Professionals • 1,000 + offices in the USA and Canada (50 Major Markets), including international presence in five continents • In 2019, Keller Williams expanded into Japan, Italy, Morocco, Malaysia, and Honduras. • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most innovative real estate company (Inman News) • Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve. VANESSA MONTIEL | 424.335.5636
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INT ERNAT IONA L REACH *Data as of February 2020
Keller Williams is a leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world. We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
5 CONTINENTS
43 REGIONS
205+ MARKET CENTER LOCATIONS (outside the USA and Canada)
VANESSA MONTIEL | 424.335.5636
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KW Commercial is the commercial real estate arm of KW Commercial Realty, the number one real estate company in the United States. Our commercial team consists of the most knowledgeable, results-driven brokers backed by the most innovative and scalable technology the commercial real estate industry has to offer. When you work with a KW Commercial broker, you aren't just working with a single broker, you're hiring a vast network of dedicated real estate professionals. That's our commitment to you.
o 700 Offices Worldwide o 73,000 KW Commercial Brokers o 20th in Global Transaction Volume o 18th in Lipsey Brand Ranking o 180,000 Residential Agents o Licensed in 49 States
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KW COMMERCIAL AFFILIATION
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2019
KELLER WILLIAMS YE A R IN R E V I E W FEBRUARY Keller Williams earned the title of Most Innovative Real Estate Company by Fast Company.
JULY Forbes named Keller Williams (No. 8 out of 300 ranked) one of the “Best Employers for Women.”
APRIL The Swanepoel Mega 1000 named Keller Williams the top residential real estate franchisor in the U.S.
SEPTEMBER Forbes named Keller Williams (No. 173 of 250 ranked) one of the “Best Employers for New Graduates.”
Keller Williams was ranked one of America’s Best Large Employers by Forbes. MAY Keller Williams associates gave back to communities across the world via its 11th annual RED Day event. Keller Williams was named #1 Company for Work-Life Balance by Indeed.
NOVEMBER Indeed recognized Keller Williams as a Top Franchise for Veterans and Innovation. DECEMBER Glassdoor featured Keller Williams (No. 29 of 100 ranked) on the Best Places to Work 2020 list.
JUNE REAL Trends’ “The Thousand” featured 86 Keller Williams’ agent teams in its Top 250 ranking of real estate teams by transaction sides, representing 34.3% of the total ranking. VANESSA MONTIEL | 424.335.5636
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We have reached remarkable milestones, garnered awards and recognition and advanced our initiatives. The journey does not stop here!
I N FO RM ATI ON S O U RCES B U Y E R S U SE ONLINE WEBSITE
2015
2016
2017
2018
2019
Real Estate Agent
88%
89%
95%
95%
93%
Mobile or Desktop
87
87
92
89
86
Open House
48
54
72
74
73
Yard Sign
44
48
50
52
53
Online Video Site
48
51
49
48
46
Home Builder
26
29
36
39
37
Print Newspaper Advertisement
18
20
14
19
18
Home Book or Magazine
21
20
16
15
13
Billboard
14
13
12
12
10
Relocation Company
4
6
4
5
5
Television
4
3
3
2
3
Sources: National Association of Realtors I Keller Williams Vision 2019
VANESSA MONTIEL | 424.335.5636
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VALUA BL E W EB S ITE F EATU R E S According to the National Association of Realtors (NAR), here are some of the most useful website features ranked by buyers:
Property Photos
87% 85%
Detailed Property Info 52%
Floor Plans
46%
Virtual Tours 42%
Real Estate Agent Contact Info
41%
About Recently Sold Properties Neighborhood Info
39% 37%
Interactive Maps
36%
Pending Sales/Contract Statuses 25%
Videos About Upcoming Open Houses Real Estate News or Articles
8% 0%
VANESSA MONTIEL | 424.335.5636
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Sources: National Association of Realtors I Keller Williams Vision 2019
W H AT B U Y E R S W A N T F RO M T H E I R AG E N T S 52%
Help finding the right home to purchase
14%
Help undertanding the sales terms
11%
Help negotiating the best possible price
7%
Obtaining pricing of comparable homes
6%
Help with completing paperwork
5%
Determining what the buyer can afford
3%
Finding and arranging finance options
1%
Educating buyers about the neighborhood
1%
Finding qualified renters for the buyer's property
Sources: National Association of Realtors I Keller Williams Vision 2019
VANESSA MONTIEL | 424.335.5636
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3%
1%
1%
5% 6%
7%
52%
11%
14%
H OW BUYERS FO UND T HEIR AGENT Maintaining relationships with clients will help agents in generating more business through referrals. 2013
2014
2015
2016
2017
2018
2019
Referred by (or is) a friend, neighbor or relative
10
12
12
12
11
12
12
Used agent previously to buy or sell a home
11
9
9
10
9
9
6
Website
11
9
10
10
9
9
6
Visited an open house and met agent
6
6
5
5
6
6
5
Referred by another real estate agent or broker
-
4
5
5
5
4
5
Saw contact information on for sale/open house sign
6
6
5
5
4
5
4
Personal contact by agent (telephone, email, etc.)
N/A
N/A
N/A
4
3
4
3
Referred through employer or relocation company
4
4
4
4
3
4
3
Walked into or called office and agent was on duty
3
3
2
4
2
2
1
N/A
N/A
N/A
1
1
1
1
Direct Mail (newsletter, flyer, postcard, etc.)
-
-
-
-
-
-
1
Newspaper, yellow pages or home book ad
-
1
1
-
-
-
-
10
10
11
10
11
10
11
Mobile or tablet application
Other Sources: National Association of Realtors I Keller Williams Vision 2019
VANESSA MONTIEL | 424.335.5636
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PRICING
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TH E R IG H T PR IC E FO R AT T R AC TIN G BUY E R S Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. Percentage of Buyers Who Will Look at Property
Asking Price
15% Above
10% Above
10 % 30% 60%
Market Value 75%
10% Below 15% Below
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90%
PRICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.
It is very important to price your property at a competitive market value when we finalize the listing agreement.
WHAT YOU PAID
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER AGENT SAYS
WHAT YOU NEED
WHAT YOU WANT
COST TO REBUILD TODAY
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B U Y E R ’S M A RKET If sellers are not fully aware of the current market, they can get caught in a market with falling home values and end up chasing the market down, because home values often fall faster than their price reductions.
Priced Above The Market
Price Seller Wants Price Correction
Average Home Price
$
Price Correction They Never Get It Homes Values are Falling Time on Market
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TH E R I G H T P R I CE IS I M PO R TA N T • The number of showings is greatest during this time and the number of buyer tours can be maximized if property is priced correctly • Starting too high and dropping the price later fails to generate strong activity. • Many homes that start high end up selling below market value.
Activity Level
• A property generates the most interest when it first hits the market.
When Most Offers Are Received 1
2
3
4
5
6
7
8
9 10 11 12 13
Weeks On The Market
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I F YO U W A N T T O C OM P E T E BE COMPETITIVE Time On The Market Works Against You • The buying market has a short attention span.
Price
Market Value
• Pricing your home right from the beginning is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.
Time on Market VANESSA MONTIEL | 424.335.5636
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I AM COMMITTED TO YO U R S U C C ESS "Commitment is what transforms a promise into reality." -Abraham Lincoln
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NOTES
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NOTES
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