H ES R B A L ENSE Brand Guideline
Contents Background Brand Objectives Target Market Brand Attributes The Logo Minimum Size Logo and Tagline Arrangement Incorrect uses of the Logo Typeface Applications
We Bring Forth
THE MERE THOUGHT We normally experience five senses in our daily life: sight, hearing, taste, smell, touch.
Herbal Sense is the combination of all five senses and altogether generate an extraordinary experience which embraces our Mother earth’s very own ingredients for our customers.
Herbal Sense is a new brand providing hair regrowth products and treatment under Linda Beauty Group. We strive to provide a total herbal treatment and stimulate hair growth in a natural way. Combinging knowledge and expertise, we hope to bring vital and healthy hair to all people we serve.
Brand Objectives Designed to cater the unique needs of hair loss and baldness, Hair Alive aims to induce hair growth, to ease the anxiety and depression of hair loss sufferers with a high-quality product line made with the earth’s very own ingredients. Bringing vital, healthy and alive hair to all the people we serve.
Target Market
Hair loss and thinning hair is an embarrassing and often debilitating problem for both men and women. Approximately 60% of men have significant hair loss by 50 years of age. It not only could stop hair losing, but also will stimulate hair growth, prevent premature grey hair and this is also a natural way to help reverse grey hair. Hair Alive treatment is a total herbal treatment without taking pills.
Brand Attributes Freshness Balance Natural Comfortable Elegance
Brand Identity
The Logo The logo is designed with two herbal leaves combining together to form the letter “H” with a “S” , which is the initial of the brand name, Herbal Sense. The logo also resembles the symbol of infinity “∞”, which has a meaning of potential growth, and the curves give a feeling of dynamic movement and bring out vitality. Deep green, silky gold, and wooden brown are the color tone for our brand identity, as our target customers are mature and have a good taste in living, we would like to create a brand image with an emphasis on nature and elegance.
C: 50 M: 70 Y: 80 K: 70
C: 80 M: 30 Y: 100 K: 70
C: 0 M: 0 Y: 5 K: 10
C: 0 M: 20 Y: 60 K: 20
3X
H ES R B A L ENSE 5X
2X
Portrait
Landscape
Logo Only
Our identity comprises the brand logo and its name in both English and Chinese, when using the logo with bilingual logotype there are two formats, portrait and landscape. The logo alone (without logotypes or registration mark) can be used for ornament.
Major Color
Secondary Color
Black and White
Minimum Size The minimum size for identity usage is based on the signature logo measuring no less than 10mm wide. Then for the logos with logotypes, in portrait, the minimum size is 16mm to all; in landscape, it is 20mm. Please seek permission to use the logo (most formal) below the minimum size in exceptional circumstances. On the right is a table of minimum logo sizes in relation to the image area.
16 mm
10 mm
20 mm
Image area
Minimum size
A4 (210 x 297 mm)
16 mm
A3 (297 x 420 mm)
24 mm
A2 (420 x 594 mm)
32 mm
A1 (594 x 840 mm)
48 mm
A0 (840 x 1188 mm)
65 mm
6 Sheet (1180 x 1730 mm)
90 mm
48 Sheet (6096 x 3048 mm)
435 mm
Logo and Tagline Arrangement
H ES R BAL ENSE
H ES R BAL ENSE A natural approach to hair beauty
A natural approach to hair beauty
A natural approach to hair beauty
A natural approach to hair beauty
Beautiful hair begins with Herbal Sense
Let Yourself Shine
For radiantly alive hair
On the left is a selection of suggested taglines, these are not exhaustive but offer a good indication as to the tone they should take. “A natural approach to hair beauty� is our default tagline.
Incorrect Use of the Logo Do not change the orientation of the word “Herbal Sense”.
Do not stretch or distort the logo in any way.
Do not overlap the word logo and tagline arrangement “Herbal Sense”.
Do not put the brand name in front of the logo.
Adding a strong positive statement to the logo give a positive message to the audience, which enhances the campaign applications.
A natural approach to hair beauty
Incorrect message
Please note: our brand identity and taglines will only appear in English.
When deciding on the statement, care should be taken to ensure that the message would not be interpreted as an irrelevant one.
Green
Incorrect formats The tagline should be placed at same height level of the logo. A natural approach to hair beauty
A natural approach to hair beauty
Typeface Primary Display and Text Type:
Display Type:
Optima
MS P 明朝
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 0123456789 . , ! ? - _ : ;
功效：提供毛髮滋潤與養護，修護並維持 髮根強韌有光澤，調理油脂分泌，使頭髮 不易斷裂，讓髮絲豐盈厚實飽滿。
Secondary Display Type:
Text Type:
Didot
儷宋 Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 0123456789 . , ! ? - _ : ;
功效：提供毛髮滋潤與養護，修護並維持 髮根強韌有光澤，調理油脂分泌，使頭髮 不易斷裂，讓髮絲豐盈厚實飽滿。
The typeface “Optima” and “MS P 明朝” has dedicated to accompany the brand logo. Both of these typefaces must only be used for taglines and short headings, not for setting text. When using “Optima” and “MS P 明朝” please pay attention to the kerning ensuring space is consistent.
“Didot” can be used as a secondary typeface for sub-headings. For setting text, use the primary typeface “Optima” and “儷宋 Pro”. “Didot” can be used as a secondary typeface for sub-headings.
Logo on Color Good Examples:
When using the brand logo on a colored background, the preferred color for for the logo would be white for maximum contrast.
On very light colored backgrounds when white is not appropriate, the color for the logo should maintain our main color theme.
Bad Examples:
The background color should not deviate too much from our main color theme. Otherwise, this would disrupt the brand style.
Brand Applications
Applications