A NEW JOURNEY
Content PROFILE / Design CV
TYPOGRAPHY & COMMERCIAL / Disorientation in Time and Space 時空交錯 Reborn 重生 King of Typography - Bodoni Introduction to Bodoni Beings 眾生 ICES Annual Dinner Brochure The American Chamber of Commerce UI Design DFA Seasonal Signage
PACKAGING & BRAND IDENTITY / Boncafe 4S Spices Majestic Herbal Sense
SOCIAL AWARENESS & EXHIBITION / Rainbow Project Please Have A Seat
A New Journey has begun.
Exhibition & Workshops / Woodmaking @ START from Zero Studio Cultural Studies Workshop 2014 文化葫蘆 X HKDI “Please Have A Seat” Exhibition - Hong Kong Heritage Museum X HKDI Dialogue with HKIPT Posters
香港海報三年展 X 與海報對話
Work & Project / Internship - 3 Cobblers Design Co. 4S Spices Majestic - Designer
Other / The Design of Invisible- Shun Kawakami Workshop Woodrite Promo Ad - +-x Community Journal PMMMedia X HKDI
郭詠怡 KWOK WING YI
Contact / +85256174012 122.tracy@gmail.com www.kwokwingyi.com
Education / 2013-2015 Hong Kong Design Institute Higher Diploma in Visual Communication
Design is about experiment, by doing so, you will always discover something new.
[
01/
Typography & Commercial
]
Concept: Inspired by the artworks from M.C. Escher, I use the irregular perspective to visualize the term "時空交錯" (meaning the disorientation in time and space). M. C. Escher, Relativity, 1953.
Poster Design/ Reborn
《現實》
Concept: Defeated by the reality, or to fight for my lofty ideal design? It is a situation facing by every designer everyday. Yet, the choice always lies in one’s hands.
《自我》
Poster Design: “King of Printers� - This poster is a tribute to Giambattista Bodoni, the designer of Bodoni.
The poster use only the Bodoni font type letters to create a graphic style that reflects the characteristc of Bodoni.
Book Design/ Bodoni
Topic: This book is an introduction of the font type Bodoni.
Concept: This is an experimental typography. I use different forms of pasta to illustrate the meaning of the chinese word "眾生" . “The postures of various people in the city take thousands of forms”.
Commercial/ ICES Annual Dinner Brochure
Chartered Institution of Civil Engineering Surveyors (ICES) celebrated its annual year of 2016. The A5 annual year booklet portrays engineers’s daily lives with the visual elements of geometric shapes meaning the accurate measurements.
Commercial/ The American Chamber of Commerce UI Design
Remarks by President Barack Obama at the Select USA Investment Summit
The American Chamber of Commerce
Remarks by President Barack Obama at the Select USA Investment Summit
Message from US Department of Commerce Vinai Thummalapally
Message from US Department of Commerce Vinai Thummalapally
Message from AmCham Hong Kong Chairman Peter Levesque
Message from AmCham Hong Kong Chairman Peter Levesque
World Wide Fund for Nature
Just because you can’t see it, doesn’t mean it isn’t there
World Wide Fund for Nature
Just because you can’t see it, doesn’t mean it isn’t there
World Wide Fund for Nature
Business Nature A
Accountants, CPAs, Auditors Advertising Aerospace/Aviation
Company Info.
Agricultural Products, Services
Boeing (Asia) Investment Limited
Boeing (Asia) Investment Limited
www.boeingasia.com
www.boeingasia.com
Key People
Contact
Air Conditioning, Refrigeration Airlines, Services,Barack Supplies RemarksAirline by President Obama at the Select USA Investment Summit Antiques, Arts
Architects/Building
Message from US Systems Manager Department of Commerce Vinai Thummalapally
Arts/Cultural Services
B
Message from AmCham Hong Kong Chairman Peter Levesque
Banking/Financial Services Just because you can’t see it, doesn’t mean it isn’t there
Broadcast Media/AV/Cinema Services, Supplies
World Wide Fund for Nature
unique combination of expertise, innovative offerings and global reach, we work tirelessly to anticipating and advance what’s next - applying
Automotive Products, Services
World Wide Fund for Nature
collective insights to help keep out clients at the forefront of change. At AB, we focus on the challenges of tomorrow to provide relevatn solutions for today. We have a comprehensive range of research, portfolio-management and client-service offices around the world and we understand how to translate research into results for over 40 years.
Chartered Institution of Civil Engineering Surveyors (ICES) celebrated its annual year of 2016. The A5 annual year booklet portrays engineers’s daily lives with the visual elements of geometric shapes meaning the accurate measurements.
Company Info.
Key People
Contact
Ajai Kaul Every day brings a new set of investment challenges and opportunities. Through out
Apparel/Accessories
World Wide Fund for Nature
Chief Executive Officer, Asia Pacific (except Japan)
Sun Hao Managing Director, Asia (except Japan client)
Remarks by President Barack Obama at the Select USA Investment Summit Message from US Department of Commerce Vinai Thummalapally
Message from AmCham Hong Kong Chairman Peter Levesque
World Wide Fund for Nature
Boeing (Asia) Investment Limited www.boeingasia.com
Company Info.
Key People
Contact
Remarks by President Barack Obama at the Select USA Investment Summit By the beginning of this year, SelectUSA had successfully assisted more than 1,000 clients, helping to generate more than $20 billion of investment in the United States - investment that has both spurred economic growth and created jobs all across the country. Today, we want to build on that momentum and expand our serivices. We’re launching a new partnership Just because you can’t see it, betwrrn state and federal economic doesn’t mean it isn’t there development officials. Our commitment to the rule of law and strong intellectual property protections also make America a dependable place to innovate and do business.
Key Message
Key Message
Articles
Articles
Company Listings
Company Listings
Contact Details
Contact Details
Remarks by President Barack Obama at the Select USA Investment Summit
Remarks by President Barack Obama at the Select USA Investment Summit
Message from US Department of Commerce Vinai Thummalapally
Message from US Department of Commerce Vinai Thummalapally
Message from AmCham Hong Kong Chairman Peter Levesque
Message from AmCham Hong Kong Chairman Peter Levesque
World Wide Fund for Nature
Just because you can’t see it, doesn’t mean it isn’t there
World Wide Fund for Nature
World Wide Fund for Nature
Offices of US states and ports in US
Contact Details
Key Message Articles
Hong Kong Tel
(852) 2918 7888
Fax
(852) 2918 7888
US Commercial Service - Beijing
SHOW
US Commercial Service - Guangzhou
SHOW
US Commercial Service - Shenyang
SHOW
Offices of US Commercial Service
Company Listings
Offices of US states and ports in US
Contact Details
Offices of US states and ports in HK
34/F One International Finance Center, 1 Harbour View Street, Central,
World Wide Fund for Nature
Remarks by President Barack Obama at the Select USA Investment Summit
Remarks by President Barack Obama at the Select USA Investment Summit
Message from US Department of Commerce Vinai Thummalapally
Message from US Department of Commerce Vinai Thummalapally
US Commercial Service - Hong Kong
SHOW
Message from AmCham Hong Kong Chairman Peter Levesque
Message from AmCham Hong Kong Chairman Peter Levesque
US Commercial Service - Shanghai
SHOW
Email Ajai.kaul@abglobal.com Sun.hao@abglobal.com
World Wide Fund for Nature
Just because you can’t see it, doesn’t mean it isn’t there
World Wide Fund for Nature
Just because you can’t see it, doesn’t mean it isn’t there
World Wide Fund for Nature
World Wide Fund for Nature
Commercial/ DFA Seasonal Signage
Duty Free Americas is the preeminent duty free retailer which offers a wide selection of fragrances, elegant dress and casual watches, gifts, jewelry, travel-related merchandise as well as liquor and tobacco.
Design is about sharing a story to the audience through the use of graphic and color.
02/ [
Packaging & Brand Identity
]
Packaging/ BONcafe
“From the farm
...to your cup�
Boncafe sources the best coffee beans from certified fair trade farms. Therefore, in this set of packaging, there is a pattern made with coffee beans and coffee bean flowers. This has an implication of a transitional growth of the coffee bean flowers to the mature coffee beans, and finally to the delivery of the fresh coffee to the customers.
There are two flavors for this fair trade coffee set: Master Blend and Colombian. Master Blend is a perfect balance in acidity, bitterness and sweetness, we use deep brown and red color to give it a grand and elegant feeling. While for Colombia flavor, we use light brown and orange to give it a sweet and energetic feeling.
|
Mas
ter
Fair Blen Trad d e Co ffe
e
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 280g (9.8oz)
NET WT. 280g (9.8oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 280g (9.8oz)
NET WT. 280g (9.8oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 280g (9.8oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 280g (9.8oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 280g (9.8oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 280g (9.8oz)
To help consumers in selecting the right herb and spices for their purposes, the label of each product’s bottle features a link between its own flavor with the color on the label of the bottle.
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
NET WT. 100g (3.5oz)
For example, oregano is a herb that gives a robust, somewhat lemony flavor, so the label also portrays this characteristics by using a bright yellow green color.
The True Flavor From The Mother Nature.
Brand Identity/ Herbal Sense
We Bring Forth
THE MERE THOUGHT
Herbal Sense is a new brand which provides hair regrowth products and treatment under Linda Beauty Group. It strives to provide a total herbal treatment and stimulate hair growth in a natural way. With knowledge and expertise, it hopes to bring vital and heathy hair to all people it serves.
Brand Attributes
Elegance Comfortable
Natural
Freshness
Balance
The Logo C: 50 M: 70 Y: 80 K: 70
C: 80 M: 30 Y: 100 K: 70
C: 0 M: 0 Y: 5 K: 10
C: 0 M: 20 Y: 60 K: 20
Deep green, silky gold, and wooden brown are the color tone for our brand identity, as our target customers are mature and have a good taste in living, we would like to create a brand image with an emphasis on nature and elegance.
Potential Growth of Healthy hair
Essential Ingredients of Seaweed Extract
The logo is designed with two herbal leaves combining together to form the letter “H” with a “S” , which is the initial of the brand name, Herbal Sense. The logo also has a meaning of potential growth, and the curves give a feeling of dynamic movement and bring out vitality.
We Bring Forth
THE MERE THOUGHT in our daily life: sight, hearing, taste, smell, touch. Herbal Sense is the combination generates an extraordinary experience which embrace our Mother earth’s very own ingredients for our customers.
Herbal Sense is a new brand providing hair regrowth products and treatment under Linda Beauty Group. We strive to provide a total herbal treatment and stimulate hair growth in a natural way. Combining knowledge and expertise , we hope to bring vital and healthy hair to all people we serve.
Life is not only about one’s own business; design, either.
[
03/
Social Awareness & Exhibition
]
Social Awareness/ Rainbow Project
What is our first impression of Autism?
Social Awareness/ Rainbow Project
To enhance early diagnosis of autism by raising public awareness through an exhibition campaign with autism simulation experience that enriches the public’s understanding of cognitive difference of autistic people.
I am obssessive in
I am obssessive in
numbers numbers
Everyone Everyone has has different different characteristics. characteristics. AUTISM AUTISM is is just just one. one. To connect with the public about some To connect with the public about some characteristics of autism people, characteristics of autistic people,and and share similarities with them. share similarities with them.
Awareness Campaign The theme “NO LABEL� is extended from the stickers of the rainbow wall to the outdoor installation on the street. By taking off the stickers, it has an implicit meaning to take action in stopping the stereotyping on autism. More than that, one will begin to share some similarities with the autistic individuals and get a better understanding of how an autistic individual see the world.
Everyone Everyone SharesShares Different Different Characteristic Characteristic is just one. Autism isAutism just one.
Everyone Shares Different Characteristic www.nolabelproject.com
Autism is just one.
Promotional Promotional Posters Posters characteristics characteristics of autism people. of autism People people. tend People to tend to see “autism” seein“autism” a negative in away negative and always way and stereo always - stereotyping them typing as individuals them as individuals who are anti-social, who are anti-social, quiet and quiet behave and oddly. behave In fact, oddly. it isInthe fact, cognitive it is the cognitive
N O L A B E L e x i s t. Everyone shares different characteristics. AUTISM is just one.
NO LABEL exist. Everyone shares different characteristics. Autism is just one.
NO LABEL exist. Everyone shares different characteristics. Autism is just one.
Autism Autism should should be be accepted accepted as as a difference a difference rather rather than than treated treated as as a disorder a disorder
Character Design Character Design The public always have stereotyping on autism, and think that all The public always autistic people are are thein same: quiet and odd. autistic people are the same:think quietthat andall odd. However, there However, there are in fact different personalities within the autism society. Character design should highlight the different aspects of autistic people.
deeper level deeper and allow level and the audience allow the to audience understand to understand autism and autism see them and in seea them more in positive a moreway. positive way.
Exhibition Environment In the exhibition, there will be four stations of autism simulation. The audiences are given a worksheet book and complete the tasks assigned.
Station 1 (Vision)
Station 2 (Touch)
Station 3 (Hearing)
Station 4 (Writing)
Since autistic individuals are always sensitive to light. This is a simulation of how an autistic person see in daily lives.
To simulate the tactile confusion that an autistic person might experience. One can also walk a path that is full of
To simulate how autistic people hear. Each partcipant is wearing headphone with loud music on. The task requires the participants to ask the others to act according to what is assigned from the worksheet.
Hold the piece of paper up to a mirror, then have a look of what it is saying in the paper while looking only at the mirror.
stimulation.
The simulation of vision
Ple Ple
The simulation of touch
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ONS EC TIONS DIR ECTI
The simulation of hearing
The simulation of mirror writing
nds. our hhaands. wnn yyour put ddoow Now put Now re maall yyoouu aare hatt aanniim wha Guueessss w G ng? miittaattiing? iim
nose nose
lder on youurr sshhoouulder ur rightt hhaanndd on yo PPuutt yyoour righ squeezee tthhee left handd ttoo squeez ut use yyoouurr left han AAnndd pput u se
wn again SSiitt ddoown again
uctions: w the innssttrructions: FFoolllloow the i
ears ur ears coverr yyoour stand uupp aanndd cove PPlleeaassee stand ur lleefftt hhaanndd ise up yyoour Andd tthheenn,, rraaise up An
: ns ss io ear ear ct ur ur yo tru yo dd ver ver e ins co co han tt han th and lef and lef w urur up up llo er yo er yo nd nd Fo uld uld the up the up sta sta sho se ze sho se ze ase ase
s:s: ss ion ction rrear ear tru ct you ins tru you ver dd ver thee ins co co ww th t than han and llo up and r lef llo lef Fo nd up ur Fo you yo sta nd
Exhibition/ Exhibition/ Please Please HaveHave A Seat A Seat
Please Have Please Have AASeat. Seat. Every chair Every chair tells tells a story of of a story Hong Kong Hong Kong Seat” Exhibition: “Please“Please Have AHave Seat”A Exhibition: An exhibition co-organised the Kong Hong Kong An exhibition co-organised by the by Hong Heritage Museum and in HKDI June The 2014. The Heritage Museum and HKDI Junein2014. event offered new, inspiring event offered visitorsvisitors a new, ainspiring and funand fun museum experience that combines a museum experience that combines a fascinating of history, fascinating mix of mix history, cultureculture and art.and art.
Concept: The Dark Side of Hong Kong - Subdivided Flats 劏房的故事 Subdivided flat, is one of the controversial issue of in nowadays Hong Kong’s society. Many people have no place to live because of high land prices. Thus, there is a great demand for subdivided units. Yet, a lot of these subdivided units do not meet fire and safety regulation, which indirectly led to numerous fires and resulted in heavy casualties. Therefore, I hope to arise the public’s concern on the problematic situation of subdivided units through this artwork.
Thank you.
郭詠怡 郭詠怡 KWOK KWOK WING WING YI YI
Contact Contact / / +85256174012 +85256174012 122.tracy@gmail.com 122.tracy@gmail.com www.kwokwingyi.com http://122tracy.wix.com/kwokwingyi
No matter how the way goes, put all of myself into it. Doing it with No regrets.
To be continue...