I
n the first month of creating Cipher 6’s
communities, can come together to not
concept, Kyla Campbell conducted
only look stylish but to learn how to read
various questionnaires and interviews
braille, and have the opportunity to donate
with her target audience. After the
to blind foundations. For example, unlike
results were in, Kyla noticed that more
their competition, Cipher 6 embeds each
than half of her audience said that reading
garment with inspirational words written in
inspirational books/quotes motivate them
braille and in English in a creatively designed
in their everyday life. She also noticed that
way. The braille versions are embroidered
more than half of her audience said that
or puff printed onto the garment. As for
they either don’t or sometimes interact with
the English version, the word is printed in
blind individuals because they don’t know
a traditional t-shirt vinyl print. Cipher 6 is
how. With this she proceeded with the
a better company because of its better
original concept of her company. Cipher 6 is
quality, less expensive apparel, high
where their consumers, people of different
percentage of proceeds go to donations to
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