WORDCOMM 1 |
Primary Core Graphic
Word Community Church
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Standard Format Word Community Church takes on a typographic execution (wordmark) for its logo, carrying the simplified notation, “Word Comm,” as is the colloquial name. This aims to promote the casual and welcoming aura the (church)body exudes. The web address, which also serves as the church tagline, may also be placed below it.
Extended Format For business and other formal purposes, the complete name “Word Community Church” is typographically branded (wordmark) as well.
WORDCOMM
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Core Elements
belongtobecome.com
Word Community Church
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The “WordComm” name This is presented using the typeface Bebas, with a standard tracking distance (or kerning) of 50*. It is spelled as a whole word (with no space between “WORD” and “COMM”), and in all upper case for aesthetics & emphasis. Black is the default color, following the values C=0, M=0, Y=0, K=100 for print.
*The kerning may vary depending on the size of material carrying the logo (wordmark), but the appearance should be similar.
The web address / tagline This is presented using the typeface HerounMHSans**. It is spelled all in lower case as a subordinate item, and follows how websites are written.
The complete church name The extended name is presented using the typeface HerounMHSans, with no alterations on the tracking distance (kerning is 0). It is spelled using the title case.
**The web address / tagline particulars are: Font size: half of the main wordmark Kerning: same as the main wordmark Leading: Auto Color: same as the main wordmark
font size: 24
} WORDCOMM }
}
x
x
x
font size: 12 x=12
WO R D C O M M
Cropping font size: 14
}x
Word Community Church
}
x
x
}
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{
}
x
font size: 7 x=7
{
Word Community Church
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For the standard format To maintain the integrity of the design, the primary core graphic should never be cropped other than the following limitation: The margin for cropping should be half of the font size (or height) of the wordmark as denoted by “x”, starting at the baseline.
For the extended format The same measurement applies ; however, the margin should start from the tip of the capitals (i.e., “W”, “C”), ascenders (i.e.,“d”, “t”, “h”), and descender (i.e., “y”) instead of the baseline.
WORDCOMM belongtobecome.com
Different Formats
WORD COMM WORDCOMM
WORDCOMM
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With web address / tagline
Example: Mural
This format is recommended for event promotion collaterals. Please refer to core elements (p.5) for the particulars.
Syllabicated Format For maximum impact and readablity considering the space of a layout, the standard format may be presented in more than one line strictly following the syllabication of the name. Leading should be automatic, or conservative.
Vertical Format The tilt/rotation of the standard format should be limited to 900 and -900 angles only.
Example: Facebook Avatar
xWORDCOMM xWORDoCOM 5
Incorrect Usage
xWORDCOMM xwcc
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Do not apply faux bold on the font nor emphasize strokes in any way that will bloat the appearance of the wordmark.
Do not radically alter the kerning of the wordmark nor misspell it.
Do not render the wordmark unreadable by placing it against a background with minimal contrast. The primary core graphic must always be set on high or maximum contrast from the background, be it dark or light.
Examples of how not to use the primary core graphic (wordmark) are shown in this page. Please follow the guidelines in this document to ensure a
Do not use an acronym nor abbreviate the name of the church other than what is used in the wordmark.
consistent and powerful identity.
A l l R i g h t s R e s e r v e d . 2 0 11
( crea-tions )