GOAL: MAKE THE CAR
Quick Questions Have you ever used the kiosk in the car dealership to select or “build” your car? NO
YES
20
2
SELECTION KIOSK MORE FUN, ENGAGING AND HELPFUL.
Why didn’t you use it when purchasing your car? 10
I didn’t buy a brand new car so using it was unnecesary.
3
I only wanted to see the cars they had available on the lot.
5
I don’t have time when car shopping to mess with things like that.
1
I didn’t realize it was available.
If the Kiosk was more “fun” to use would you be more likely to use it next time? Yes
Maybe
No
10
6
5
Surveyed Audience was asked which of the following three ideas they liked best.