WITH A KIOSK
EXISTING LOGO VS. REBRAND
New Logo
Old Logo
PRINCIPLE CONCEPT
Endless Imagination Samsung Group is a leading South Korean m u l t i n a t i o n a l c o n g l o m e ra t e c o r p o ra t i o n headquartered in Samsung Town, Seoul. It was founded in 1938 by Lee Byung-chul originally as a trading company. Samsung is currently one of the world’s largest electronics device manufacturers. A few of its notable subsidiaries include Samsung Electronics, Samsung Heavy Industries, Samsung Engineering, Samsung C&T and Samsung Life Insurance. With total assets of US$ 455 billion as of 2014 the company employs more than 369,000 people worldwide. The current Samsung logo design is intended to emphasize
flexibility and simplicity while conveying a dynamic and innovative image through the ellipse, the symbol of the universe and the world stage. The openings on both ends of the ellipse where the letters “S” and “G” are located are intended to illustrate the company’s open-mindedness and the desire to communicate with the world. The English rendering is a visual expression of its core corporate vision, excellence in customer service through technology. The basic color in the logo is blue, which the company has employed for years, symbolizing stability, reliability, and corporate social responsibility.
SAMSUNG GEAR VR
DETAILS & COMPONENTS
RENDERING (WARM & COLD COLORS)
SAMSUNG GEAR VR SIZE
EXISTING LOGO VS. REBRAND
New Logo
Old Logo
PRINCIPLE CONCEPT
Through The Looking Glass LG is the brand that is Delightfully Smart. “Life’s Good” slogan, and futuristic logo are a great representation of what we stand for Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers. The letters “L” and “G” in a circle symbolize the world, future, youth,
humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG’s efforts to keep close relationships with our customers around the world. The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG’s commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.
LG G4
LG G4 (DETAILS)
CONCEPT DEVELOPMENT
ENDLESS IMAGINATION
THROUGH THE LOOKING GLASS
CUTTING EDGED TECHOLOGY : HOME MEDICAL MACHINE
PROTOTYPE: HOME MADICAL SCANNER
DR. BOT: HOME MEDICAL ROBOT Closed
Open
HOLOGRAM & SCANNER
GREEN
BLUE
DR. BOT (STRUCTURE) SCANNER
HOLOGRAM
ASSEMBLY OF COMPONENTS CPU
Battery
Hologram
Scanner
Cable
Spine
Head
Protection Glass
Lighting Glass
Power Engine
MOVEMENT: INFINITY
STACK
DR. BOT (STRUCTURE)
DR. BOT (STRUCTURE)
DR. BOT (STRUCTURE)
DR. BOT (STRUCTURE)
DR. BOT (STRUCTURE)
Our Kiosk directly represents the quality and the beauty of the product “Dr. Bot”. The overall form is based on the movement of “Dr. Bot” which is an infinity curve. By condensing and expanding the density of each module based on the form of the kiosk, it creates various different experiences as people circulate through the pavilion. Each area as it’s own unique experience and each sides made by the modules divide and define all the different experiences and spaces.
DR. BOT (STRUCTURE)
KIOSK RENDERED PLAN
CIRCULATION
BLUE ZONE
GREEN ZONE
KIOSK RENDERED ELEVATION
VARIOUS VIEWS
DR. BOT (STRUCTURE)
DR. BOT (STRUCTURE)
GREEN ZONE
DR. BOT (STRUCTURE)
DR. BOT (STRUCTURE)
BLUE ZONE
DR. BOT (STRUCTURE)
DR. BOT (STRUCTURE)
VIEW FROM SEATING AREA
DR. BOT (STRUCTURE)
DR. BOT (STRUCTURE)
EXHIBITION SPACE
KYU CHAN KWAK & PAUL UM