EXISTING LOGO VS. REBRAND
New Logo
Old Logo
PRINCIPLE CONCEPT
Endless Imagination Samsung Group is a leading South Korean m u l t i n a t i o n a l c o n g l o m e ra t e c o r p o ra t i o n headquartered in Samsung Town, Seoul. It was founded in 1938 by Lee Byung-chul originally as a trading company. Samsung is currently one of the world’s largest electronics device manufacturers. A few of its notable subsidiaries include Samsung Electronics, Samsung Heavy Industries, Samsung Engineering, Samsung C&T and Samsung Life Insurance. With total assets of US$ 455 billion as of 2014 the company employs more than 369,000 people worldwide. The current Samsung logo design is intended to emphasize
flexibility and simplicity while conveying a dynamic and innovative image through the ellipse, the symbol of the universe and the world stage. The openings on both ends of the ellipse where the letters “S” and “G” are located are intended to illustrate the company’s open-mindedness and the desire to communicate with the world. The English rendering is a visual expression of its core corporate vision, excellence in customer service through technology. The basic color in the logo is blue, which the company has employed for years, symbolizing stability, reliability, and corporate social responsibility.
TECHNICAL DRAWINGS
GRAPHIC DRAWINGS
GEAR VR ISOMETRIC DRAWING
DETAILS
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Representation 3
Kyu Chan Kwak