Leoh_Portfolio

NON-DESIGN MAJOR

不是 設計系

2018

2020

PORTFOLIO YOU-HONG, LIOU

劉宥宏

Those ups and downs I’ve been through made the one who I am today

憑藉熱忱不斷自我探索與學習 建立對設計的審美及直覺 這是個獲得認同 也是自我實現的過程

Pushing hims elf exploring and learning with enthusiasm Building up esthetic and s ensitivit y about design This is a proces s about earning recognition from others

NON-DESIGN MAJOR

Als o about s elf-actualization

CONTENT

01

YOU-HONG, LIOU ABOUT 03 ATTITUDE 05

GRAPHIC DESIGN EVENT IDENTITY 桌樂玩時 09 BRANDING 佈局英語 13 迷霧小鎮 19 POSTER Punch It 25 Pray For HK 27 Taiwan Can Help 29 罷韓喊拜 31 PRINT Best Wishing 33 Anniversary 37 PACKAGING 玉山洋酒 41 OTHERS NEXO Internship 47 標準字設計 49

02

03

PHOTOGRAPHY Scene 53 Structure 55 Freedom 57 Fade Out 59 Culture 61 Contrast 63 Nature 65

YOU-HONG, LIOU

01 ABOUT_ ATTITUDE_

Who?

YOU-HONG, LIOU ABOUT

YOU-HONG, LIOU 劉宥宏，1995年出生於彰化，大學畢業於彰師大企管系，研究所 畢業於彰師大行銷與流通管理所。大三時，參與了多系聯合活動 的籌備，這也成了設計對他的啟發點。看著團隊夥伴逐步漸進完 成各類文宣品，領略到做出具統一性及美感的事物，是令人興奮 的過程。為了實現對設計的追求，並開始自我探索，透過不斷樹 立目標讓自己日益進步。

除了設計外，行銷與廣告領域也是他感興趣的。行銷在任何領域 都不可或缺，且與生活息息相關。行銷能讓品牌引人注目甚至扣 人心弦。當建立設計審美後，他了解到行銷與設計相輔相成的重 要性，因此期許自己能透過行銷與設計，讓創意滲透在自己與他 人的生活中。

Leoh, born in 1995 in Changhua, graduated with a Bachelor’s degree in Department of Business Administration and Master’s degree in Department of Marketing and Logistics Management from NCUE. In his junior year, he participated in the preparation of a multi-departments joint activity, which became the inspiration of learning design to him. He realized that making something with unity and beauty was an exciting and fulfilling process while watching his team partners gradually complete various marketing materials. To achive the pursuance of design, he started to explore and set goals himself for making progress.

BOUT In addition to design, Leoh is also interested in marketing and advertising. Marketing is closely related to people’s lives and is indispensable. Brands can catch people’s eyes, even touch their hearts through marketing. Leoh realizes the importance of integrating marketing with design after building esthetics himself.

Eventually, he expects himself to enrich others’ lives with creativity through marketing and design.

03/04

ABOU

A.K.A. Leoh

經歷_ 2017 2017 2018 2018 2019 2019

彰師企管系學會- 賽務長 商管四系聯合密室逃脫 - 公關 彰師大生輔組-美宣 歐特捷實業 - 行銷設計實習 ATCC 全國大專院校商業個案大賽 - 千人camp 中區個案競賽 - 亞軍

YOU-HONG, LIOU ATTITUDE

ATTI_ “MAMBA MANTALITY”

曼巴精神為球星Kobe Br yant在職業生涯中，對籃球所秉持的態度。 Kobe表示，一件事情重點不在於成功，而是追求成功的過程展現出熱 情、執著、自我要求、不懈和無懼之精神價值，它就是一種生活的態度。 對於熱愛籃球的我而言，曼巴精神對我影響甚遠，尤其在我做事態度上 。無倫在甚麼領域道理都不改變，對自己要求並盡自己所能去學習去做 ，這變成了我人生中的重要信仰。

Mamba Mentality is an attitude to basketball which Kobe Bryant had upheld throughout his career. Kobe said that, the point is always not about the achievement itself, it’s about being passionate, obsessive, relentless, resilient and fearless during the process you’re pursuing achievement, it’s a kind of attitude to life. For basketball fan like me, Mamba Mentality has influenced me a lot, especially on my attitude toward work. No matter which field I specialize in, Mamba Mentality always makes sense for me, reminding me set self-requirements and do my best, which became an important belief in my life.

05/06

_

「Stay Hungr y, Stay Foo lish」 。 Ste ve Jobs這席話，對我有如醍醐 灌頂。除了做事態度外，做事動力對我而言對我而言也是格外重要的。 做任何事總是需要目標，目標會使人飢渴，並產生動力去執行。當目標 執行度越困難，此時我擁有的動力也越大。從無到有學習設計是一個極 大的目標，但也因為我對這件事夠飢渴，使得我能堅持去做。此外，做 任何事保持謙虛，藉此確保自己能夠傻傻地去學習，不讓自己設限。

“Stay Hungry, Stay Foolish.” The words from Steve Jobs just enlightened me a lot. In addition to attitude, motivation is also very important to me. It always takes goals to 2do anything, which could make people hungry and motivated to execute.

For me, the more difficult the goals, the more motivation I get.

Though learning about design from scratch was a big goal, I could keep doing with strong eagerness. Furthermore, being modest against everything is the way to make sure myself to learn without limit.

“STAY HUNGRY STAY FOOLISH”

_TUDE

GRAPHIC DESIGN

02.1 EVENT IDENTITY_ 桌樂玩時

BRANDING_ 佈局英語 迷霧小鎮

Identity

GRAPHIC DESIGN 桌樂玩時

桌樂玩時 Event Identity 2019

Size Staff’s ID_ 90×60 mm badge_ 40×40 mm FB Cover_ 820×312 pexel Poster_ 297×420 mm

彰師大桌遊社為了提升桌遊週活動參與，欲透過有別於以往的活動視 覺來吸引更多注目。新活動視覺包括海報、社群封面、工作人員衣著、 工作證以及活動獎勵的徽章。為了能使人一目了然，使用與桌遊直接 相關的物件作為主視覺元素，另外也使用箭頭象徵遊戲進行式和玩家 順序。配色上使用紅藍對比，使視覺感受上更為活潑、強烈。

In order to promote the par ticipation of board game week , NCUE B oard Game Club expected to get more attention by improving the visual of activities . The items of the new visual included posters , s ocial media cover, st aff ’s clothing, the identif ic ation c ards of club members and the badges as game rewards . The object s related to board games which could make people recognize it immediately, were us ed as element s of key visual; moreover, the arrow was t aken as the symbol of player ’s order and the dynamic of the game. The colors , red and blue, were us ed in this c as e, to make people feel lively with pas sion.

b

a a_工作證 b_徽章 c_工作人員衣著

c

09/10

GRAPHIC DESIGN 桌樂玩時

11/12

a

b a_活動海報 b_粉專封面

GRAPHIC DESIGN 佈局英語

佈局英語 Brand Identity 2019

Size Business Card 90×54mm

佈局是一個橫跨英語面向且熟悉多樣學科本質的專業教育團隊。團隊 師資以認知科學為教學設計的理論基礎，各領域的學科知識為內容， 來進行以英語學習為軸的授課，以期學生在學習英語同時能夠參與豐 富的知識饗宴。

溝通，是語言最基本也最為重要的功能之一，有了溝通便增進我們與 人事物更多互動，兩者相輔相成。佈局認為透過語言引領人們拓展視 野和人際關係，因此以方向作為基礎，雙向形成互動，而多向的產生形 成連結而延伸，象徵著人脈和見識的擴展。標誌樣貌採"BG"設計，因其 不僅為佈局之英文縮寫，也類似中文讀音"佈局"。

Bridging English is a team of lectures who are familiar with multiple as pect s of English and the nature of variet y of subject s . B as ed on the theories of s cience cognitive, they endeavor to teach English by sharing knowledge of different f ields .

Since communic ation is the most basic and impor t ant function of a language, and both of thes e t wo are complement ar y, it may be hard for us to interact with each other without communic ation. In Bridging's opinion, language is the way that could lead people to widen the horizon and build up connections . B as ed on the concept s above, we choos e "direction" as an element with which t wo directions constitute interaction, and multiple directions compos e the formation of connection. The outline of the logo was designed as "B G", not only bec aus e it is the abbreviation of Bridging, but als o bec aus e it s ounds like the pronunciation of Bridging's in Chines e ("佈局").

13/14

標誌概念

Logo Concepting

溝通

CONVERSATION

標誌/標準字

Logo/Logotype

方向

DIRECTION

互動

INTERACT

連結

CONNECTION

GRAPHIC DESIGN 佈局英語

組合規範

Spacing Arrangement

15/16

淨空範圍

Clear Space Requirement

GRAPHIC DESIGN 佈局英語

17/18

a b a_名片細部 b_名片整體

MISTY VILLAGE 迷霧小鎮

迷霧小鎮 Brand Identity 2018

Size Poster_ 297×420 mm

迷霧小鎮為彰師大熱音社成員所組織樂團。為了日後展演宣傳及社群 網站架設因此需要標誌設計。在概念上，以名稱縮寫MV結合小鎮房屋 意象做發想，並因應樂團需求以簡潔俐落的方向設計。字體則選用較 具人文感字體，搭配適當間距，營造寂靜沉穩及難以捉摸的感覺，呼應 樂團形象及曲風。

Mist y Village is a band which consist s of members from NCUE Hot Music Club. They need a logo for both promoting their per formance and s ocial media needs . The concept of the logo is about combining the name “MV ” with the town housing imager y. In respons e to the band’s requirement s , the logo was designed in an even concis e way. To repres ent the band’s image and genre, the humanist t ype was us ed with t ailored word-spacing, creating the feeling of stillnes s and int angibilit y.

19/20

字型使用 Typeface

Occupied

AB C DEFGH IJ KLM N OP QRSTUVWX YZ a bcd efghijklmno pqrstuv wxyz 01 2 345 678 9 標誌與應用

Logo & Application

3a

8a

3b 3b

2b b 3b 3b

3b

3b 3b

3b

MISTY VILLAGE 迷霧小鎮

21/22

標誌應用 形象宣傳海報

GRAPHIC DESIGN Print Work

02.2 POSTER_ Punch It Pray For HK Pray For HK Taiwan Can Help

PRINT_ Best Wishing Leo To Annie

PACKAGING_ 玉山洋酒

POSTER Punch It

Punch It Poster 2019

Size Poster_ 297×420 mm

生活中總會遇到許多瓶頸，然而只有主動迎擊，才能夠解決問題。拳頭 象徵著將挫折化作能量，並推使自己繼續前進。

There are always many obst acles in life. We c an f igure it out only if we face it actively. The punch means that we should keep ours elves moving on by turning frustration into energy.

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POSTER Pray For HK

Pray for HK Poster 2019

Size Poster_ 297×420 mm

“這些人好像不曾存在一樣” 。香港人民為真相發聲，卻受到肆意無理的 拘捕，最後以不為人知的各種形式被自殺，消失在五里霧中。 “被自殺”為一個統稱的概念，以”被跳樓”的形式作為象徵，訴說一段死 亡過程並非只是我們看到的那樣，背後更存在許多不可告人的陰謀。

“ Thes e people just never s eem to exist .” What Hong Kong citizen had done was all about speaking for the truth, but they just suffered from being arrested arbitrarily , looked like being forced to suicide in many ways , dis appearing forever.

“B eing forced to suicide” is a general concept which means a c auce of death wasn’ t only like the way we s ee, but the conspiracy behind the truth. “B eing forced to jump off ” is a format us ed in this poster to expres s that human right s being pers ecuted.

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POSTER Taiwan Can Help

Taiwan Can Help Poster 2020

Size Poster_ 297×420 mm

面對是一場全球性的人道災難，台灣向全世界演示面對疫情該有的作 為。即使被屏除在世衛之外，仍期望以一己之力為世界做出貢獻，在危 難當前，和世界共同面對。 以”戰疫”作為精神象徵詞，搭配文字排版強調台灣能有所幫助，同時也 呼籲防疫措施的重要性。

Facing a gl obal humanit arian dis aster, Taiwan has demonstrated to the world what it could do during the epidemic outbreak . Despite being eliminated from WHO, Taiwan still expect s to st ay with the world and make contributions for others under the c at asphone.

The words “戰疫” was a spiritual symbol us ed with t ypographic layout , in order to enhance the fact that Taiwan is helpful for others and the impor t ance of prevention from epidemic.

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POSTER

罷韓喊拜

罷韓喊拜 Poster 2020

Size Poster_ 297×420 mm

2020.06.06台灣歷史又寫下新的篇章。高雄市民行使自己的權利，將 尸位素餐的韓市長下架，同時也體現了民主的價值。 海報主題強調對於前任高雄市長韓國瑜的不滿，並以反諷方式搭配文 字編排呼應主題。

2 02 0.06.06 Taiwan just created a new histor y. Kaohsiung citizens showed us democratic value by complying with their dut y to rec all the us eles s mayor Han. This poster is about to expres s the dis s atisfaction to former mayor Kuo-Yu Han and designed as s arc astic way with t ypographic layout .

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OTHERS NEXO Internship

BEST WISHING School Season Promotion 2018

Size Card_ 148×105 mm

卡片的正面使用了些和聖誕節相關的元素像是馴鹿、冷杉、槲寄生等， 並加這些元素和祝福詞句做適當的排版。同時新年也即將到來，所以 也設計 "流星通往心" 的意象，象徵著心想事成。在卡片背面則是設計 一個將聖誕樹上裝飾放大的意象，同時闡述著我們對這個節日需要了 解的意義為何。

On the front side, using the element s regarding Christmas such as rei ndeer, abies , vis cum album, etc and I arrange them with l ayout of s ome greeting words in order to create a joy ful feeling for people. And the holiday is als o near the approaching of New Year, s o I als o design a image of shooting st ar implies "ever y thing go our way and come true". On the back of the c ard, designing a image correspond to decoration on Christmas tree and s et for th the meaning that we should remember about this day.

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OTHERS NEXO Internship

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a b a_ 成品細節 b_ 成品

PRINT Leo To Annie

Leo To Annie Risography Card 2020

Size Card_ 160×120 mm

在情侶三周年卡片中，以數字3作為主視覺，並各取雙方最常與對方說 的一句話作為修飾元素。印刷上採用孔版印刷，可使色彩濃度使對比 效果不過於強烈，另外，孔版印刷更能突顯部分疊色的視覺效果。

In this c ard for couple third annivers ar y, the number 3 was designed as the key visual, and the words they usually speak to each other were us ed for decoration. R is ograph is us ed in printing, which could lower the color contrast by adjusting c olor intensit y, making color overlapping more clear.

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20

20.

06.18

LEO TO ANNIE

3RD ANNIVERSARY

PRINT Leo To Annie

a b a_ 成品 b_ 成品細節

39/40

PACKAGING 玉山洋酒

玉山洋酒 Packaging 2020

Size Wine Label 200×80 mm

包裝重設 針對玉山洋酒現有包裝進行分析及改善，以提升其給人的視覺感受。 來源，使整體包裝觀感更能和該酒類有所連結。

正面 1 產品以中文名稱強調，然而這種類高粱酒的包裝呈現無法呼應洋 酒本身氣質。 2 濃度數字大小粗細與容量並不統一，呈現凌亂感。 3 背景圖片無法使人與該酒種進行聯想，視覺上顯得衝突。 反面 1 字體大小、自間距不一 2 版面編排凌亂無主次關係，雜亂無章 改善後 1 名稱以歐文字為主中文為輔，較符合洋酒格調。 2 將正反面資訊整合使版面簡潔，此外整體主次關係也更為明瞭 3 以簡約幾何視覺取代圖片，藉此呼應洋酒的純淨爽口。點構成的圓 圈，象徵味道的發散。此外，根據酒類之原料及其口感意象作為配色 參照來源，使整體包裝觀感更能和該酒類有所連結。

41/42

右2圖 玉山洋酒系列 之包裝現況

Repackaging To enhance people’s visual feeling, YU SHAN WINE’s packaging should be redesigned according to the following analyzes .

Front side 1 The product name c an’ t be emphasized eff iciently in Chines e bec aus e this kind of packing (such as S orghum) doesn’ t accord with the s ens e of wine.

2 It s eems dis ordered that the font size and thicknes s of ABV numbers were inconsistent to volume numbers .

3 The background picture has no connection to the product it s elf which s eems abrupt .

B ack side 1 The font size and word-spacing were not united.

2 The layout is dis ordered and it ’s hard to f igure out the relationship of primar y and s econdar y.

After rede signing 1 The product ’s English name does accord with the s ens e of wine more than the Chines e one does .

2 C ombining the information of front and back sides makes the layout clearer. Moreover, the relationship of primar y and s econdar y just looks more obvious .

3 The picture was replaced by concis e geometr y in respons e to the pure t aste of wine. The circle compos ed of point s means the spread of the t aste. B esides , the colors are us ed on the basis of the materials and t astes of wine, which make the whole packaging have more connection to the wine.

MISTY VILLAGE 迷霧小鎮

重設包裝樣式

Redesigned packaging

43/44

右2圖 玉山洋酒系列 新包裝示意圖

GRAPHIC DESIGN Others

02.3 OTHERS_ NEXO Internship 標準字設計

OTHERS NEXO Internship

NEXO Internship School Season Promotion 2018

Size FB Ads_ 600×450 pexel FB Cover_ 820×312 pexel Banner1_ 100×80 cm Banner2_ 160×60 cm

c a

b a_ FB Ad 1 b_ FB Ad 2 c_ FB Cover d_ Banner 1 e_ Banner 2

d

e

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OTHERS

標準字設計

標準字設計 Logotype Design 2019-

Branding-Used

2019 NCUE BOARD GAME WEEK

49/50

Poster-Used

提議

聯署

投票 光

不

復

務

高

正

雄

業 R E C A L L

H A N

天

遺

佑

臭

台

萬

灣

年 S A Y

G O O D B Y E

A.K.A. DickTheReal

PHOTOGRAPHY

03 Scene_ Structure_ Freedom_ Fade Out_ Culture_ Contrast_ Nature_

View

PHOTOGRAPHY Scene

埔里鯉魚潭 Date_ Aug. 2017

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高美濕地 Date_ Aug. 2017

PHOTOGRAPHY Structure

Net Date_ Jun. 2019

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Shuttle Date_ Sep. 2019

PHOTOGRAPHY Freedom

Trap Date_ Mar. 2018

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Proce s s Date_ Jan. 2019

PHOTOGRAPHY Fade Out

老超商 Date_ Jul. 2018

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PHOTOGRAPHY Culture

чен Date_ Jan. 2018

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ç«¥ Date_ Jun. 2017

PHOTOGRAPHY Contrast

朝暾 Date_ May 2020

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日暮 Date_ Apr. 2019

PHOTOGRAPHY Nature

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植物園 Date_ Tue. 2019

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