Plantwise Newsletter- April 2015

Page 1

UPDATE APRIL 2015

Janny Vos, CABI

ISSUE 10!

Smallholder farmers and the advice they receive at plant clinics will be the focus at a Swiss Pavilion interactive exhibit.

Plantwise to be featured at Expo Milano 2015 exhibit Over 500 million smallholder farmers worldwide provide food for two-thirds of the earth’s growing population. These farmers, and the major challenges they face due to crop health problems, will be the focus of a new interactive exhibit to be launched by the CABI-led Plantwise programme at the Swiss Pavilion during Expo Milano 2015. The world expo, occurring once every 5 years and opening its doors from May 1st to October 31st, will welcome an estimated 20 million visitors with the theme “Feeding the planet: Energy for Life.”

Switzerland, along with 145 countries and international organizations, will highlight both private and publicly-funded contributions to global food security. Since its launch in 2010, Plantwise has provided an innovative approach to agricultural development to support farmers to lose less and feed more. This approach, based around plant clinics, is supported by a number of partners working to reach a zero hunger world. The Plantwise exhibit in Milan, featuring an interactive free mobile app game, will give visitors a view of the challenges producing food before it reaches supermarket shelves. Players will have an opportunity to step into the shoes of a farmer

and help a plant doctor to diagnose a plant health problem. They can earn virtual ‘food security points’ with advice from the plant clinic to achieve goals like paying school fees for their children and building additions on their homes. Visitors to the Swiss Pavilion in Milan will experience virtual plant clinics first hand with an engaging exhibit focused on the challenges of key crops. Visit the Swiss Pavilion website, www.padiglionesvizzero.ch, to download the free game starting April 16 for all mobile devices, so you can experience a few moments as a smallholder farmer helping to feed the world.


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