W e l c o m e
t o
t h e
L a b e l l a m a f i a N a t i o n
the brand
With several positive changes over time and the achievement of new markets, Labellamafia became one of the most prestigious brands in world fitness segment. The success is such that today the company has expanded its business and is present in over 80 countries around the globe. Despite the national and international recognition in a short time, many obstacles have been overcome to shape what the brand is today - much more than a label, a lifestyle driven by determination and will to win.
Founded in 2007, Labellamafia started its activities as
After a positive return from the fitness market, the brand
all family business, full of dreams and a lot of willpower
felt the need to expand its portfolio of products and
to realize them. All this motivation made first projects gain
innovated once again by taking the DNA of his prints for
strength for the first collections. Offering a differentiated
sportswear. The gyms which were dominated mostly by
and a New Deal-style product, did not take long for the
monochromatic looks and flat colors broke through to the
brand attract the Brazilian women and become a desired
entry of leggings, jumpsuits and printed tops. Thereby,
item between gym users.
the brand has established itself in an even more authorial context creating unique products guided by quality, innovation and design.
With heavy investment in technology, product development, marketing campaigns and actions, Labellamafia continues to evolve and improve its services. With a strong presence in the online environment, the brand has always been ahead in social networks offering quality content relevant to their followers. In the offline environment, the company is present and participates in major trade fairs and sports shops authorized worldwide. More than just sell clothes; the brand is committed to delivering a motivational piece, a story of success and overcoming each of its customers.
The exclusive prints have always been a brand differentiation by engraving attitude and irreverence to the look of our consumers. With vibrant colors and designs, the sublimation process opens a range of options and offers more quality and definition to our printed clothes.
The Labellamafia products are not only recognized for its innovative,
distinctive design and prints, but also the quality of the material
and differentiated patterns. In addition, the brand reinvents itself
every season and launches products inspired by the daily life of its
consumers. Developed for a better performance in and out of the
gym, the lines PRO-ATHLETES, PUSH UP and ULTIMATE gained
prominence and became registered trademark of Hardcoreladies.
With scientifically proven benefits, the line of ULTIMATE leggings is the result of the happy marriage between fashion and technology. Made with Emana速, high-tech fabric with bioactive principles, pants carrying this label have protection factor against UV-A and UV-B, in addition to maintaining body temperature and contribute to the reduction of cellulite, which leaves skin even softer and renewed.
Manufactured with technology and design already established in the market worldwide, the BOND-IN line is made with the minimum sewing possible and maximum ergonomics. The result is freer movement and the feeling of freedom during training.
Authentic and irreverent, the STREETWEAR style has invaded the men and women wardrobe seeking attitude when it comes to dressing. With references to hip-hop culture and inspired by the fashion of the 1990s, this movement is no longer a passing trend It became a true lifestyle. With oversized modeling and maxi prints, the Labellamafia joggers reflect the spirit of the great urban centers.
Full of attitude, the line Hardcore Denim by Labellamafia merges power and sensuality in clothes made with jeans. In addition to traditional models, the Jeanswear line features items with innovative modeling, comfortable materials and different washes.
Thought to translate the good energy of the warmer
season, the bikinis are loaded with powerful
elements and have a special design made to
enhance the curves of Brazilian women.
MADE
WITH
THE
MATERIALS,
IN
AND
DESIGN,
UNIQUE
FINEST
LIMITED
THE
QUALITY
QUANTITIES
SHOES
OF
LABELLAMAFIA TRANSLATE THE SPIRIT
OF HARDCORELADIES FROM HEAD TO TOE.
In order to expand among the consumers and
approach to a more realistic standard of
beauty, the brand from the beginning chose
to bring out a more Brazilian biotype in all
its communication.
g l o b a l w a r m i n g The first international bet is always a big risk: leaving the
comfort zone, explore new territories and face new challenges.
With a small step, the first international campaign was born in
Cancun and brought good fluids and calientes inspirations for the
future of the brand.
As established and recognized brand nationally, it’s time to
raise new flights and draw new paths. An Office in Miami
and a unique e-commerce for international purchases were
designed to meet countries hungry for innovation. A Project for
an international Market was introduced.
The challenge is not only to win the
public, but maintain customer loyalty.
With that in mind started LABELLAMAFIA
WORLD TOUR, a project that aims
to go around the world to leading
sports fairs to narrow contact with the
consumer audience and understand their
needs.
menswear
After becoming a reference in women’s fitness
fashion, the brand also invested in the male
universe. The first collection intended for men
was launched in 2014 under the Labellamafia label.
With positive results in sales and comments from
costumers, the project gained strength and became
an independent brand within the company, the
LA•MAFIA Clothing.
t h e n e w e r a : h e r e i t c o m e s
With the proposal to deconstruct standards already worn by
menswear a nd motivated by the constant search for innovation,
LA•MAFIA brought a new perspective on active and street wear.
With clothing that meets the requirements of modern man, the
collections are made with comfortable fabrics and ergonomic
patterns that go further than providing freedom to your movements;
they give life to functional pieces tha t fit the everyday needs.
The human body is a complex, complete and
perfect unit, made to remain constantly on the
move and eternal evolution. From that thought, the
company takes another step forward and frees the
common sense to present a new proposal for the
fitness fashion. Under the concept “FITNESS IS
EVERYWHERE�, the brand shows for all audiences
that physical activity is not only down to the gym,
but several other sports.
Formed by large globally recognized names, the official athletes of the brand are
aiming to not only disclose the LBM label. Our team of ambassadors is spread
over several countries to approximate the Labellamafia to the local consumer,
creating loyalty and recognition through lifestyle and personality.