India Blog School http://blogschool.in
Blogs Are Not Newspapers y Add Adjectives y Add Perspective y iPhone y Ghazini y Be Responsible Flickr
Fakes Not Allowed
Flickr
Ideas for Content y y y y y y y y
Google Alerts Online forums Yahoo Answers / Social Reader Comments Contest, Quizzes Visualization, Charts Delicious, Diigo, etc. Blogger’s Block y Dig the archives Flickr
Distribution Channels y Email subscription – Must Have y SMS – Popular in India y Newsreader Buttons y Facebook Apps y Orkut Feeds y PDFs y ShareThis y Google IG, Toolbar Buttons, Widgets y Use YouTube, Scribd, SlideShare, etc.
Finding people
Scannable Content
The F Pattern
useit.com
Study Competition
Flickr
Image Search
Flickr for Traffic
www.briansolis.com
Proper Post Slugs
Linking is Good y Help Search Engines y Authority y Give, Give, Give y Risky Back Button y Bad neighbours
Flickr
Don’t Waste PageRank y NOFOLLOW y Weight Per Link
Master Analytics y Bounce Rate y Languages y Page 2 Keywords y Referral Time
Revive Old Content
Sub‐domain or Sub‐directory
abc.com/india india.abc.com
Site Map
Common Mistakes y Blog name in the title y “Amit’s History Blog – The History of Taj Mahal” – BAD
y Too many pages with similar titles / content y Use site: to determine the most important page y Non Descriptive Anchor Text y See list of monuments in Agra – nofollow second link y Shy of promotion y Content not mobile friendly y NOINDEX, FOLLOW for tag pages y Site hosted on slow server
More Mistakes y Not sticking to a schedule y Mixing personal & professional y Where’s search y What’s "above the fold.“ y Short Paragraphs, no jargon y Carry a pen everywhere y One picture per post at least.
Adsense Optimization y Link Units y Large Formats y 1 Text, 1 Rich Media y AdSense Sandbox y Section Targeting y 2 Search Boxes y Follow authors featured
in Case Studies
Record Heatmap with Mom
Flickr
Dealing with Plagiarism y Polite Email y Orkut, Facebook y Warning Email y DMCA y whoishostingthis.com y faxzero.com
Credit
Track Issues Early y Dip in traffic – Google Penalty ? y Site Downtime – site24x7.com y Hotlinking – htaccess y Domain Expiry Alerts y Design Issues y CSS Sprites y Browsershots y Smart Pricing
Tools for Pro Bloggers y Google SK Tools – google.com/sktool y Yahoo Site Explorer ‐
siteexplorer.search.yahoo.com y Google Trends – Laptop or Notebook? y The site: search operator y The linkdomain: search operator y Ping.fm y Firebug with Firefox – Site Performance
Mistakes Will Happen
Sorry can do wonders
Flickr
Amit Agarwal http://www.labnol.org