Lace y Cha mber of Commerce
thrive!
February 2011 / Vol. 12, No. 2
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Inside this issue Calendar of Events
2
Roster
2
President’s Message
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Lunching a Business
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Verify SSN & File W-2s Online
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December 5:01 Surge
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Support for Military Continues in 2011
7
Estate Planning—Beyond Wills
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Business is Booming!
9
Social Media Marketing
10
Kidwiler Thank Yous
10
Executive Members
12
Follow us on:
p7 Forum–—Wednesday, February 2 Speaker/Topic: Where: When: Cost:
Greg Cuoio, February Forum speaker
Greg Cuoio, City of Lacey / State of the City Address Saint Martin’s Worthington Center Registration begins at 11:30 a.m.; program begins at noon. Pre-pay NOW online at laceychamber.com Members $18 pre-paid / $20 at the door / $25 for guests
Please note that it is important that you pre-pay and pre-register, by Monday, January 31, so we are able to properly plan.
February Chamber Events 2
Wednesday—Forum Registration begins at 11:30 a.m. Program begins at noon Saint Martin’s Worthington Center Topic: State of the City Address Cost: members prepaid online $18/at the door $20/guests $25 Please prepay online at laceychamber.com for $18 Thank you to our Forum and Media Sponsor: Edward Jones Investments Marv and Jeff Kopp
Morningside
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Wednesday—Fundraising Committee Meeting 2:00 p.m. Chamber Conference Room
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Thursday—Golf Committee 11:00 a.m. Chamber Conference Room
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Monday—Office Closed President’s Day
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Tuesday—Ambassador’s Meeting 12:00 p.m. (noon) Dirty Dave’s Pizza 3939 Martin Way
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Tuesday—Military Affairs Meeting 7:30 a.m. Hawks Prairie Restaurant 8306 Quinault Dr. NE
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Friday—Government Affairs Meeting 11:30 a.m. Panorama – Chambers House Restaurant 1751 Circle Lane SE
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Wednesday—ROXY Connector Business Roundtable 8:00 a.m. River’s Edge Restaurant 4611 Tumwater Valley Dr. SE
Sponsors Forum Sponsor Edward Jones Investments-Marv and Jeff Kopp 3231 Willamette Drive Suite F Lacey, WA 98516 360-438-6637 www.edwardjones.com
Media Sponsor Morningside 809 Legion Way SE Olympia, WA 98507 360-596-3520 www.morningsideservices.com
5:01 Surge Edward Jones Investments-Pat Lenahan and Nationwide Insurance 9333 Martin Way E, Suite 206 and Suite 204 Lacey, WA 98516 Edward Jones: (360) 923-2045 Nationwide: (360)-292-7240 Join us Tuesday, February 22 5:01–7:00 p.m. Great opportunity to network! See you there!
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Tuesday—5:01 Surge Edward Jones Investments-Pat Lenahan and Nationwide Insurance 9333 Martin Way E #204 and #206 5:01 p.m.-7:00 p.m. Wednesday Executive Meeting 8:30 a.m. Board Meeting 9:30 a.m. Chamber Conference Room Monday—BBQ Committee 4:00 p.m. Chamber Conference Room
2011 Board of Directors Executive Board Jerry Farmer, President, 94.5 ROXY, 236-1010 Felix Peguero, President Elect, Edward Jones Investments, 438-0341 Lowell Gordon, Vice President, The Creative Office, 754-1732 Mike Harris, Treasurer & Board Member, Columbia Bank, 459-3344 Karen Schade, Secretary, America’s Credit Union, 253-912-3257 Board of Directors Andrew Barkis, Hometown Property Management, 456-7368* Ryan Betz, Boys & Girls Club of Thurston County, 956-0755* Tom Carroll, Network Communications International, 701-1532 Greg Cuoio, City of Lacey, 491-3214* Al Eckroth, Virgil Adams Real Estate, 701-3307 Tony Salas, CompuPay, 349-3493 Renée Sunde, Thurston EDC, 754-6320 Brent Walz, OBee Credit Union, 528-5361* Angelique Wilson, Professional Temp Staffing Agency, 786-8443 Jeff Powell, Past President, Prime Development Group, 528-2550 *Recently elected, serving a two year term. Committees Ambassadors–Amanda Graham, Lacey Chamber Event Coordinator, 491-4141 Auction–Tony Salas, CompuPay, 349-3493 BBQ–Al Eckroth, Virgil Adams Real Estate, 701-3307 ROXY Connector Business Roundtable–Reneé Sunde, Thurston EDC, 754-6320 Patrick Davidson, Guild Mortgage, 412-1000 Fundraising–Tony Salas, 349-3493 Government Affairs–Daniela Anderson, Hometown Prop. Mgmt, 456-7368 Golf–Joanna West, Washington Business Bank, 754-1954 Kidwiler Scholarship Foundation–Stewart Ridgeway, CPA, 459-4404 Military Affairs–Carlene Joseph, Harborstone Credit Union, (253) 983-8636
February 2011
Message from the President By Jerry Farmer, 94.5 ROXY, Chamber President
H
ere it is February already. Most of us have learned to write 2011 on our checks and documents. Many of us (like me) have managed to break quite a few of our New Year’s Resolutions, and now it’s time to settle in and think about the next big holiday—Valentine’s Day.
That’s right, it’s February, the month of love. That’s why we like to have our February Forum speaker be Greg Cuoio, our much loved Lacey City Manager. He’ll be delivering his annual State of the City address on Wednesday the 2nd at 11:30 a.m., at Worthington Center, so be sure to turn out and find out what’s up. As you know, our theme this year is about developing effective partnerships and relationships, and we are fortunate to have a city government that is very interested in partnering with us. As a businessman who spends a lot of time traveling to different jurisdictions, I can say I always like coming home to Lacey. I think it’s because of the three Rs. No, not Reduce, Reuse, Recycle, although Lacey, as both a Tree City and a Green Power
Community certainly addresses those. It’s about the three Rs of City Management—Responsibility, Responsiveness, and Respect. When it comes to Responsibility, there aren’t many cities that can claim as impressive a track record as Lacey: developing parks and public buildings without raising tax rates, maintaining streets to incredible standards, directing one-time income sources to one-time purchases, and eliminating waste wherever possible. That’s responsible fiscal management. When it comes to Responsiveness, we’re pretty lucky too. Friends I have in the building industry continually praise Lacey for its consistent paperwork; it’s quick turnaround, and its responsive actions when it comes to improving communication. Lacey has to juggle a lot of interests and a lot of regulations, but they do it well. I think that’s because their management culture is centered on the most important R–Respect. They respect that citizens and business people have challenges too and are working hard to make a good life and live in a great community. Our time is short, our resources are finite, and we have families to raise, businesses to run, and employees to pay. Lacey respects that and acts accordingly. They encourage you to take an active interest in all they do—ask questions, get involved, and be on commissions and committees. Check out their new website and you’ll see what I’m talking about. If it sounds like I’m in love with Lacey, then you’re getting the point. Sure, like all relationships, there are ups and downs. But you find ways to get better. You can only do that with Responsibility, Responsiveness, and, above all, Respect. From partnerships like Lacey Loves to Read, to the recent Ethnic Celebration, to the beautiful parks, purple pipes, and the best darn Regional Athletic Complex a city could hope for, Lacey continues to show that they’ve got heart. Lacey, ya gotta love it.
February 2011
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Lunching a Business Bonnie Vandver, Nutshell Write to the Point
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o, that’s not a typo. I’m talking about lunch as a business, and not as a restaurateur. It’s an enterprise that occurred to me during a recent sunny afternoon, after dining with an absolutely charming business associate and friend. I had such a great time; the conversation sparkled, and the compliments we exchanged were sweet and pleasant, and although they were certainly heartfelt and sincere, the thought occurred to me: What about hiring myself out as a paid lunch companion? Well, think about it. I have enough of an education, a scintillating wit, a talent for expression, so why not make a living out of tapping into all of these gifts? And because it’s lunch, the client wouldn’t have to tap too deeply, so I wouldn’t be exposed if, say, the conversation drifted to astrophysics or applied computer engineering. Being witty for an hour wouldn’t be as taxing as if I were a radio personality filling a large time slot (no sucking up to the Chamber President intended) and my client would depart mentally uplifted and fully satisfied. And that’s just the intellectual aspect. As far as having to look at me across the table, well, to quote David Lee Roth, “I ain’t the worst that you’ve seen.” I have enough cosmetic and fashion sense not to embarrass my lunch partner—I just need to supply myself with clothes that launder well. Wine, sauce, or mustard stains have to be taken into consideration as hazards of the job.
they continue to bedevil me in every restaurant on the planet. Just can’t keep the stuff on my fork—it wants to take a flying leap every time it reaches my mouth—and I’m hard pressed to be casual about it and flippantly waive it off as I retrieve the errant endive. And advertising this enterprise might be a little sticky. “Lunch Companion” could be invariably interpreted as a blind date or an escort service, and might conjure up images of fishnet stockings under a lamppost. I’d have to be very clear, and leave all mention of “pleasure in the afternoon” out of the ads. But for the price of a lunch—maybe double that to cover travel expenses—the client would be treated to a convivial hour of dining enjoyment. And the scope of the project wouldn’t be limited to being entertaining every minute. I’d be a good listener too, and the client would be free to hold forth on any number of subjects with no judgment, criticism, or arguing. Now that I think of it, if the conversation turns to politics or any current controversy, I may have to triple my fee. The more I think about it and toy with a name—Bagels and Banter? Chips and Chat? Afternoon Delight?—the more it sounds tailor-made to my skills and ambition. No such thing as a free lunch? Hah! This could be quite a successful business—I have no reservations about that—or maybe I should call and make some. Any takers? Bonnie Vandver is the proprietor of Nutshell Write to the Point and is always willing to let you pick up the check.
As I see it, there are only two hurtles to overcome. One difficulty might be a mishap with food. As you will recall, Dear Reader, I have struggled mightily with salads at the Forum, and
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February 2011
Verify Social Security Numbers and File Your W-2s Online By Kirk Larson Social Security Western Washington Public Affairs Specialist
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f you own a business and have employees, you know the law requires you to file W-2 forms each year for them. It is also important to make sure you are using the correct Social Security Number. Depending on the size of your business and amount of time you have, that could leave you feeling like you’re drowning in paperwork. But Social Security offers more than a life preserver—we offer you a way to file your W-2s without any paper at all! File your W-2s the fast, convenient, and paperless way—online. Filing your W-2s electronically is free, fast, and secure! In addition, there’s an added bonus: when you file electronically, you receive an extra month to file because electronically filed W-2s aren’t due until March 31. You’ll also receive an electronic acknowledgement receipt. Moreover, when you file electronically, you can print out your W-2s for your employees. Social Security’s free electronic filing option is available for any small business. It allows you to prepare and submit up to 20 W-2s (per report) over a secure Internet service. When you register to file electronically, here’s what you get:
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• Freedom from buying paper forms; • W-2s for your employees and for your records; • Electronic receipts you can use as proof that you filed on
time; and
• Extension to March 31 to file.
You can register now to get started on your 2010 W-2s. Just take these seven simple steps: 1. Go to www.socialsecurity.gov/employer; 2. Select “Business Services Online” (BSO); 3. Select the “Register” button; 4. Complete the registration form, 5. Select your own password; 6. Select “Request access to BSO Services;” and 7. Complete the wizard for selecting the applications you want to access in BSO. To learn more, visit Social Security’s Business Services Online at www.socialsecurity.gov/bso. You also may want to review the 2010 Electronic W-2 Filing Handbook, available online at www.socialsecurity.gov/ employer/bsohbnew.htm. You Can Also Verify Social Security Numbers Online Two Internet verification options allow employers to verify that workers’ names and Social Security numbers match Social Security’s records for wage reporting purposes only. Employers can: • Verify up to 10 names and Social Security numbers (per screen) online and receive immediate results. This option is ideal for verifying new hires; or
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• Upload as many as 250,000 names and Social Security numbers in overnight files and usually receive the results on the next government business day. This option is ideal if you want to verify an entire payroll database or if you hire a large number of workers at a time. It is important as an employer to make sure your employees’ wages are being reported under the correct Social Security numbers—and these services make the verification process simple. This year join the thousands of business owners and entrepreneurs who already save themselves valuable time and effort by doing business with Social Security online. Visit our website at www.socialsecurity.gov/bso to get started.
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5:01 Surge December—Anchor Bank
W
e kicked off the holiday season with our December 5:01 Surge hosted by Anchor Bank. There was a Christmas tree, music, decorations, and the best food and wine! Anchor Bank is located 601 Woodland Sq Lp SE and has been a Chamber member for 14 years. Nancy Balderas is the new Branch Manager. Thank you again to Anchor Bank for hosting a spirited holiday party! Your support of the Lacey Chamber is appreciated!
Kidwiler Applications Available Now
Sam Newberry and Helen Shaw ( Jerry’ Shaw’s wife). On the cover: Kate Dixon; Jerry Shaw, CEO; Jackie Thein; Nick Benzschawel; and Sam Newberry
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f you have or know of a high school senior in one of the North Thurston District high schools, please remind them that Kidwiler Scholarship applications are now available. To obtain an application, they can contact their high school counselor or the Lacey Chamber office (491-4141) and one will be mailed to them. At least two scholarships will be awarded, one in the amount of $1,000 and the other in the amount of $500. The applications are due in their high school counselor’s office by March 31, 2011. For students looking for available scholarships, www. TheWashBoad.org is a helpful, free web-based scholarship clearinghouse that matches Washington scholarship seekers with Washington scholarship providers. In one stop, students search and apply for multiple scholarships specific to their academic interest, college or university, or other criteria.
Corrina Phillips Second Vice President-Wealth Management Financial Advisor
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February 2011
Support for Our Military Continues in 2011 By Carlene Joseph, Harborstone Credit Union, Military Affairs Committee Chair
H
appy New Year to all of you! As you read during last year’s articles, we were extremely busy welcoming home the soldiers from the Third Stryker Brigade Combat Team (3-2 SBCT). Money was raised from the community to help with this effort and we truly appreciate your support. In 2011, we probably won’t be as busy, but there is still a considerable amount of work to be done. Reflected below are some highlights: The Rotary Club of Hawks Prairie Military Family Support Day is scheduled for Saturday, September 10, at Cabela’s. Many of the Lacey Chamber members continue to support this event and our Joint Base Lewis McChord’s (JBLM) Community Connector, the 3-2 SBCT, will be represented. We’re fortunate to have the support of McChord Field’s 446th Airlift Wing (Reserve Unit) to help us too. Maybe with any luck, all of the bells and whistles will be passed and we’ll see a C-17 Flyover. The Air Mobility International Rodeo is coming to town in July. The Lacey Chamber is committed to coordinating a barbeque for the Rodeo home team. To do this, we’ll need to raise approximately $3,000. The home team barbeque will be held on July 20. The time hasn’t been identified yet. Remember the Rodeo brings a considerable amount of business to town‌
Col. William Flanigan, commander of the 446th Airlift Wing, and his wife, Glenda, and their family. Also featured is Mike. The picture was taken at the Military Family Support Day. On the cover: Roxy the Recruiter at the Hawks Prairie Rotary Military Family Support Day.
hotels are booked and purchases are made. Hopefully, we’ll see you join us as a sponsor. Join us at the Military Affairs Committee monthly meeting (see Calendar of Events). Last month, we had the Air Mobility International Rodeo team speak. I hope to see you there.
If you would like to donate and participate in the Air Mobility Command International Home Team barbeque, please e-mail me at: carlene.joseph@harborstone.com.
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February 2011
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Estate Planning—Beyond Wills Submitted by Lacey Chamber member, Jason M. Zittel, Goldstein Law Office,
E
state planning entails more than simply determining how to divide your worldly possessions. Properly executed, an estate plan also ensures that your financial and health care needs are properly managed if you are incapacitated for any reason. Although passing along your worldly possessions is a necessary element of estate planning, ensuring that your financial and health care decisions are well managed is equally important. Yet, even as virtually everyone understands the purpose of a will, considerable confusion remains regarding other types of estate planning documents. One of the most common estate planning documents is the Power of Attorney (POA). Our office commonly uses two types of POAs—both of which are classified as “durable” POAs. The durable classification simply denotes that the POA will be effective even if you become incapacitated. This is crucial for estate planning because estate planning POAs generally only become effective if you are incapacitated.
GOLDSTEIN L AW O F F I C E P L L C
Jay A. Goldstein Attorney at Law morializes how you would like your health care decisions to be 1800 Cooper Point Road SW, No.8 (360) 352-1970 made—most notably for 98502 situations where further treatment Olympia, WA fax (360) 357-0844 www.jaglaw.net jay@jaglaw.net can only extend the process of dying or prolong a permanent vegetative state.
If you have any Estate Planning questions or comments, Please contact me, either by phone 360-352-1970, or e-mail jason@ jaglaw.net .
The first POA we commonly use is the Financial Durable Power of Attorney. The financial POA allows you to select a friend or family member to make your financial decisions upon your incapacity. By executing this document, you can ensure that your selected agent—rather than a court appointed guardian—will be making your decisions. Additionally, in the event of temporary incapacity, your agent can pay your bills and make decisions without the need for costly court proceedings. The second POA is the Durable Power of Attorney for Health Care. It allows your selected agent to make health care decisions during your incapacity. These decisions can include consent to procedures, choice of doctors or hospitals, and even withdrawal of care. The Health Care POA will direct your Health Care Agent to make decisions based on your known desires. One way to make your desires known is through a Health Care Directive (HCD), often referred to as a “living will.” The HCD me-
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Mike Wolfe Sales Representative Northwest Division Office Mutual of Omaha Insurance Company United of Omaha Life Insurance Company 1230 Ruddell Road SE, Suite 202 7402 20th Avenue SE Lacey, WA 98503 Lacey, WA 98503 360 459 2061 fax 360 459 4697 360.491.7593 home 360 491 7593 michael.wolfe@mutualofomaha.com
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February 2011
Business is Booming! ACS Translations & Interpretation Services
New Members
Owens Davies Fristoe Taylor & Schultz, PS 1115 West Way Drive NW Suite 302 Olympia, WA 98507 Contact: Kirk M. Veis Category: Law Offices Phone: (360) 943-8320 Web: www.owensdavies.com TOGETHER 418 Carpenter Rd. Suite #203 Lacey, WA 98503 Contact: Jim Cooper Category: Social Services Phone: (360) 493-2230 Web: www.thurstontogether.org
Renewals–Thank You! ACS Translations & Interpretation Services PO Box 2211 Lacey, WA 98516 Contact: Alicia Cardenas-Short Category: Translators Phone: (360) 412-1135 Ferguson Enterprises 402 Carpenter Rd SE Lacey, WA 98503 Contact: Carrie Deines Category: New Construction and Home Remodel-Plumbing and Lighting Phone: (360) 456-2960 Web: www.ferguson.com
2-4 Years: Asset Care & Preservation Services Cabinets by Trivonna, SPARK! Investor Charlie’s Safari - The Family Fun Center Dunamis Interiors Planning Funeral Alternatives of Washington Inc. GCI Ad Agency Go Small Biz.com, SPARK! Investor South Puget Sound Habitat For Humanity 5-9 Years: Panera Bread 10-14 Years: Lacey Community Events Leib / Roach Properties Senior Services for South Sound TAGS Awards & Specialties, IGNITE! Investor Over 15 Years! South Puget Sound Community College Thurston County Fairgrounds
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February 2011
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Social Media Marketing: A Good Way to Start Business Articlesfactory.com In this fast-paced world dependent on technology, we rely on social media networks to help us stay connected. I’m sure you have a Facebook account and you barely know anyone that does not have one. People constantly use Twitter to get their messages across. Thousands of videos are uploaded to YouTube and viewed by millions of people. You see, as human beings, we often feel the need to connect. It is in our nature. Social media is a venue to where people gather and talk with common interests. It provides businesses with the opportunity to communicate with their target audience. This means they are able to attract potential clients, improve current relations, and manage their reputation online. Also, through social media, businesses get an idea of what people want. They can get new information on how to attract clients and how their business can improve. The social media network is an open space for people to discuss and express opinions.
be able to manage the traffic and convert this to sales. You can achieve this by having an interesting website or profile. People should want to view it. It has to be easy to navigate and content must grab the attention of your market. The content must be relevant to the reader. Make your website interactive to invite more users. Next, choose the appropriate social media networks that fit the profile of your business or demographic. You want to target the right audience to your business. You should build a strong profile in your selected network and actively participate in it. You can promote your website, your products and services, and communicate with clients. Keep your audience engaged. With this you also create a strong reputation and increase your business’ visibility online.
Social media marketing provides a wide range of networking. This is an excellent opportunity for you to Social media marketing (SMM) is a type of online marketing expand your business. Create a positive buzz about your which empowers businesses, by promoting branding or advertising through the many social media networks. It is an excellent tool for businesses to reach their clientsC and informaSee Social Media on page 11 M disseminate Y CM MY CY CMY K tion. As the number of visitors to your site increases, you should Lucky Eagle 1/4 page 3.5"x 4.75" Ad for Lacey Thrive
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Kidwiler Scholarship Fund Thank Yous The Lacey Chamber would like to thank these member businesses who donated raffle prizes to benefit the Kidwiler Scholarship at the January 2011 Forum: 94.5 ROXY A Steve’s Professional Truck Mounted Steam Cleaning America’s Credit Union Annie’s Unique Baskets Budd Bay Embroidery & Specialties, Inc Go Small Biz Greater DixieLand Jazz Festival Occasions Catering Pardiman Productions S. Stewart Ridgeway, CPA Saint Martin’s University The Ram Restaurant & Brewery TwinStar Credit Union Thank You for Your Continued Support!
I-5 Exit 88. West on Hwy 12 to Anderson Road Rochester, WA • 800-720-1788 • luckyeagle.com
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February 2011
Social Media
continued from page 10
product or service and let people know about it. When they have a positive experience with your company, they will give great reviews about it. More often than not, they will tell their friends. In turn, their friends will tell their immediate network and so on. This is the beauty of networking.
invest time in order to see the results. As you build a strong reputation, your followers will grow, and in turn this will contribute to the bottom line of your business.
Remember that through social media marketing, you are creating a profile that represents your company. Thus, your social media profile must reflect a positive image of your brand. Constantly communicate with your clients and build relationships. Your clients are important to your business and you should let them feel that way. In social media marketing, you have to remember that you reap what you sow, like any business strategy; you need to
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The Lacey Chamber of Commerce 8300 Quinault Dr. NE, Suite A Lacey, WA 98516 Phone: (360) 491-4141 Fax: (360) 491-9403 E-mail: info@laceychamber.com Website: www.laceychamber.com
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